Marietton Development

What Marietton Development does

Marietton Développement SAS is a privately held French multi-brand tourism group headquartered at 24, avenue René Cassin, 69009 Lyon, founded in 1968 by the Abitbol family and led by President Laurent Abitbol. The group operates approximately 20 brands organized across five business families: travel agencies (Havas Voyages, OL Voyages, Selectour Ailleurs Voyages, Auchan Voyages, Carrefour Voyages, Bleu Voyages, Celtea Voyages, Préfèrence Voyages), tour operators (Austral Lagons, Héliades, Voyamar, Naya Club, Akilanga, Amahuaca, Altanueva, Solea), business travel (Ailleurs Business, Havas Voyages Voyages d'Affaires, Supertripper), and groups and events (Havas Voyages Groupes, Havas Voyages Meeting & Events, Havas Voyages Sports, Ailleurs Events), supported by a network of 485+ points of sale across France and 2,000+ employees.

The group's underlying technology is conventional web infrastructure: OVH-hosted brand websites for online booking, payment processing and customer management, plus cookies-based analytics for customer profiling and personalized newsletter communications. There is no disclosed public API, SDK, or proprietary AI/ML capability; the technology footprint is multi-brand website management rather than a unified platform architecture. Distribution combines owned retail agencies, franchise networks (Auchan Voyages, Carrefour Voyages, Selectour), dedicated business travel platforms, and direct-to-consumer online booking through tour operator brand sites.

Marietton generates revenue primarily through transaction-based fees: retail commissions on bookings sold through its 485+ point-of-sale network, margin on packaged tours produced by its owned tour operators, fees from corporate travel management, and fees from group, event and sports travel services. Pricing is per-request and not publicly disclosed. Since 2007 the group has executed more than 20 acquisitions funded from operating cash flow, with recent additions including Premium Travel, Akilanga and Rêve Voyages (2021) and SPVA and Supertripper (2024). Ownership remains family-controlled under the Abitbol family, with €29,697,678 in share capital and no external private equity disclosed.

Name

Marietton Development

Legal name

Marietton Développement

Website

https://mariettondeveloppement.fr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Marietton Développement is a family-owned French tourism group operating roughly 20 brands and 485+ travel agency points of sale across France, serving individual leisure travelers, corporate accounts, groups and events through owned agencies, tour operators and business travel platforms.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Family, Honeymoon & Romance Travel Agencies (THAKABAE)

Keywords

• Travel agency services
• Tour operator packages
• Corporate travel management
• Leisure travel booking
• Group travel events

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Travel Agency Retail Commissions: The group operates a network of over 485 travel agency points of sale across France, selling travel services and earning commissions on bookings for flights, accommodations, car rentals, and activities.
2. Tour Operator Package Sales: Tour operators within the group (Austral Lagons, Héliades, Voyamar, Naya Club, Akilanga, Amahuaca, Altanueva, Soléa) produce and sell packaged travel products including circuits, stays, and destination experiences, generating revenue through margin on package pricing.
3. Business Travel Services: The group manages professional displacement for major companies and administrations through dedicated business travel platforms (Ailleurs Business, Havas Voyages Voyages d'Affaires, Supertripper), earning fees for booking and management services.
4. Group & Event Travel: Revenue from organizing group travel for committees, associations, and corporate incentive events, as well as meetings and sports travel through brands like Havas Voyages Meeting & Events, Havas Voyages Sports, Ailleurs Events.
5. Currency Exchange: The group operates currency exchange bureaus as part of its service offering.
6. Support Functions Services: Marketing, communication, finance, accounting, human resources, and information systems services supporting the group's operations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Marietton Développement is a multi-brand French tourism group operating retail travel agencies, tour operator brands, corporate travel management platforms, group and event travel services, and sports travel services across a national network of 485+ points of sale. It sells packaged holidays (circuits, stays, all-inclusive resorts) through its tour operators and offers tailored personal and business travel itineraries through its agency and corporate travel brands, with additional services such as currency exchange and CSR programmes (GreenUp).

Product overview

Marietton Développement is a multi-brand French tourism group offering a comprehensive portfolio of travel services organized across five business families: (1) Travel Agencies including Havas Voyages, OL Voyages, Groupe Ailleurs, Selectour Ailleurs Voyages, Auchan Voyages, and franchise partnerships with Club Med and Carrefour Voyages; (2) Tour Operators including Austral Lagons, Héliades, Voyamar, Naya Club, Akilanga, Amahuaca, Altanueva, and Solea; (3) Business Travel including Ailleurs Business, Havas Voyages Voyages d'Affaires, and Supertripper; and (4) Groups & Events including Havas Voyages Meeting & Events, Havas Voyages Groupes, Havas Voyages Sports, and Ailleurs Events. The company operates approximately 485 points of sale across France and serves both leisure and business travel markets. Founded in 1968, the group has grown through acquisitions since 2007 to become a major player in the French tourism industry.

Differentiator

Problem solved

Functional benefit

Brands

• GreenUp: RSE (Corporate Social Responsibility) initiative launched in September 2021, focusing on environmental and societal commitments including carbon footprint reduction, diversity, and sustainable tourism.

Products and services

• Havas Voyages Network of retail travel agencies offering personal getaways and business travel; serves individual consumers and corporate clients through owned branches across France.
• Auchan Voyages Accessible in-store travel agency franchise located within Auchan retail stores, offering tailor-made stays across price points for families and individual travellers.
• Selectour Ailleurs Voyages Network of human-sized travel agencies operating under the Selectour affiliation, accompanying clients across the full project from custom to turnkey travel packages.
• Carrefour Voyages Franchise travel agency network operating inside Carrefour retail stores, distributing packaged and bespoke travel services to mass-market consumers.
• Austral Lagons Tour operator specializing in luxury and exotic travel to tropical destinations, producing high-end circuit and stay packages sold through direct booking and agencies.
• Héliades Tour operator offering authentic Mediterranean travel experiences focused on Greece and the Greek islands through circuits and stays.
• Voyamar Tour operator producing circuits and stays recognised for a strong quality-to-price ratio, serving individual leisure travellers across a range of destinations.
• Akilanga Tour operator specialist offering authentic and immersive travel experiences across Africa, sold through direct booking and group channel.
• Amahuaca Adventure travel tour operator focused on off-the-beaten-path itineraries across Latin America for individual travellers seeking immersive experiences.
• Altanueva Boutique tour operator focused on bespoke adventures and lesser-known destinations, serving individual travellers seeking personalised itineraries.
• Soléa Tour operator producing exceptional trips to the Indian Ocean, Africa, the Caribbean, and the Middle East for individual travellers and small groups.
• Ailleurs Business Dedicated business travel platform serving corporate clients, providing fast and efficient managed travel services to optimise professional displacement.
• Havas Voyages Voyages d'Affaires Business travel division operating under the Havas Voyages brand, serving corporate accounts with dedicated account management and booking services.
• Supertripper Digital corporate travel booking and management platform providing online tools for business travel reservations, reporting, and policy compliance.
• Havas Voyages Meeting & Events Specialised service line organising professional events, incentive trips, seminars, and conferences for companies and groups under the Havas Voyages brand.
• Havas Voyages Groupes Group travel service designing custom group travel experiences for companies, associations, committees, and amicales under the Havas Voyages brand.
• Havas Voyages Sports Sports travel service organising travel and accommodation for clubs, teams, and supporters attending competitions, tournaments, and major sporting events.
• Ailleurs Events Events and incentive travel brand organising professional events, incentive trips, seminars, and bespoke moments for corporate clients and committees.
• Currency Exchange Services Group-operated currency exchange bureaux offering foreign currency exchange to travel customers as part of the multi-service travel offering.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and major.

• SupertrippercoreStrategic or Co-development PartnerSupertripper was acquired by Marietton Development in 2024 as part of the group's business travel expansion strategy. It provides digital business travel booking and management solutions.
• SNCF (Train Carrier)minorOthersRail transport partner for organizing client travel within France and Europe.
• Airlines (Various Carriers)minorOthersAirline partners for flight bookings as part of travel package and individual booking services.
• Hoteliers (Various Properties)minorOthersHotel partnerships worldwide for accommodation services included in tour packages and individual bookings.
• Car Rental CompaniesminorOthersVehicle rental partners for ground transportation services in travel packages.
• Insurance CompaniesminorOthersTravel insurance partnerships providing coverage options for client bookings.
• APST (Garantie Financière)coreOthersAssociation Professionnelle de Solidarité du Tourisme provides financial guarantee protection for customer deposits and prepayments.
• SNAV (Syndicat National des Agences de Voyages)minorOthersMarietton Développement is an adherent member of the National Union of Travel Agencies, the primary trade association for French travel agencies.
• EcoTreeminorOthersPartnership for environmental engagement through tree planting and carbon offset initiatives as part of GreenUp RSE program.
• GreenUp TravelcoreOthersInternal RSE initiative launched September 2021 focused on environmental and social responsibility in tourism.
• Handicap InternationalminorOthersPartnership for accessibility and disability inclusion in travel services, promoting accessible tourism.
• Selectour NetworkmajorChannel Partner/ Reseller/ DistributorSelectour Ailleurs Voyages operates as a network of human-sized agencies under the Selectour affiliation, offering customized travel experiences.
• Club MedminorChannel Partner/ Reseller/ DistributorDistribution partnership for Club Med premium all-inclusive resort products through Marietton's agency network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: TUI is a global integrated tourism group combining tour operators, travel agencies, airlines, and hotels. Like Marietton, it operates a multi-brand travel distribution model across European markets, though at much larger scale and with owned-asset vertical integration.
• FTI Group: FTI is a European tour operator and travel group with brands across leisure and corporate travel. Its multi-brand tour operator model with agency distribution is structurally similar to Marietton's portfolio approach.
• Accor: Accor is a major French hospitality group with broad travel-adjacent operations. While primarily a hotel operator, its scale, French base, and travel-distribution reach make it a relevant comparable for Marietton's strategic positioning in French tourism.

Direct peers

• eDreams ODIGEO: eDreams ODIGEO is one of Europe's largest online travel agencies, operating brands like eDreams, Opodo, and Travellink. It directly competes with Marietton's digital and agency channels in the French market for flight, hotel, and package bookings.
• Selectour: Selectour is a French cooperative travel agency network. Marietton operates the Selectour Ailleurs Voyages network under license, making Selectour both a partner and a direct competitor in the French retail travel agency channel.
• Havas Voyages (pre-acquisition): Havas Voyages was acquired by Marietton in 2015 but historically operated as an independent French travel agency network; its pre-acquisition operating model is directly comparable to Marietton's other agency brands.

Others

• Club Med: Club Med is a French premium all-inclusive resort operator distributed partly through Marietton's agency network (including Selectour Ailleurs Voyages). It is a supplier/distribution partner rather than a direct competitor but comparable as a French tourism brand.
• Voyages SNCF (SNCF Connect): Voyages SNCF / SNCF Connect is the rail carrier booking platform and a supplier partner of Marietton for French and European train travel. It is adjacent rather than directly competitive but comparable as a French travel distribution channel.

Emerging players

• Voyage Privé: Voyage Privé is a French members-only online travel club specializing in discounted luxury and leisure packages. It competes with Marietton's tour operator brands (Austral Lagons, Héliades) for premium leisure travelers in France.
• MisterFly: MisterFly is a French online travel agency focused on flight and dynamic package bookings. It competes with Marietton's digital ambitions and complements the Supertripper corporate booking layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInfr.linkedin.com/company/marietton-developpement

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries26 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marietton Development