Candidly

What Candidly does

Candidly Limited is a London-based SaaS company founded in 2020 by Hannah Peet and Alex Sater. It provides an AI-powered Applicant Tracking System (ATS) delivered exclusively as a white-label, embeddable solution for HR technology platforms — primarily HRIS systems and Employer of Record (EOR) platforms — rather than selling direct to end-employers. The product enables partner platforms to offer recruitment capabilities under their own brand, integrating with their existing HRIS, payroll, and recruitment data flows via a plug-and-play model.

The core platform spans the full recruitment lifecycle: AI-driven CV screening and best-fit candidate matching, automated interview scheduling and candidate communications, blind hiring via CV redaction to reduce unconscious bias, AI-optimised job advertising, post-application D&I questionnaires, real-time diversity and pipeline reporting, talent pool management with marketing triggers, employee referral workflows, scorecards, and a Virtual Recruiter assistant. The AI layer is text-based, processes CVs and applications, and is described as continuously learning from hiring patterns to refine matching. The full suite is offered as a core White Label ATS product plus a set of modular add-ons that can be activated per partner.

Revenue is generated through recurring annual SaaS subscriptions priced per authorised user, with quotes and demos required (pricing is not publicly disclosed). The go-to-market combines direct enterprise sales to HR tech decision-makers with an OEM/embedded distribution motion, supported by content marketing across a blog, LinkedIn, Facebook, Twitter, and TikTok. The company operates with a small team (1–10 employees), has not disclosed any external institutional funding rounds or revenue figures, and is privately held by its two co-founders.

Name

Candidly

Legal name

Candidly Limited

Website

https://wearecandidly.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Candidly is a London-based SaaS company founded in 2020 that provides an AI-powered white-label Applicant Tracking System for HR technology platforms, enabling HRIS and Employer of Record providers to offer embedded recruitment capabilities to their end customers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (White-Label ATS): Candidly provides white-label ATS software on a subscription basis to HR tech companies. Customers (HRIS platforms, EORs) purchase user subscriptions that entitle authorised users to access the platform. The agreement describes User Subscriptions with fees payable per Schedule 1.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Candidly provides a white-label, AI-powered Applicant Tracking System that HR tech companies embed directly into their existing platforms. The platform delivers full-cycle recruitment capabilities including AI-driven candidate screening and matching, automated interview scheduling, blind hiring for diversity, D&I reporting, talent pool management, and continuous product enhancements. It is sold as a SaaS subscription to authorized business users within partner organisations.

Product overview

Candidly is a White-Label AI ATS platform offering a modular, white-label recruitment solution for HR tech companies. The core product is the White Label ATS, which provides full-cycle recruitment capabilities including job posting, AI-powered candidate screening, intelligent matching, interview scheduling, and onboarding. This core platform can be fully customized and embedded into partner platforms. The offering is enhanced by a suite of add-on modules including Blind Hiring (CV redaction for bias reduction), Job Advert Optimisation, D&I Reporting, Automated Hiring, Talent Pools & Candidate Marketing, Referrals, Virtual Recruiter, and Intelligent Reporting. All modules integrate with the core ATS and are designed to work together as a unified recruitment ecosystem that automates administrative tasks, removes unconscious bias, and provides AI-driven candidate matching and insights.

Differentiator

Problem solved

Functional benefit

Products and services

• White Label ATS Platform A white-label, AI-powered Applicant Tracking System that HR tech companies (HRIS platforms, EOR platforms) can embed into their existing platforms. It provides full-cycle recruitment capabilities including AI-driven candidate screening and matching, automated interview scheduling, blind hiring, D&I reporting, talent pool management, and continuous product enhancements, all fully branded to match the reseller's identity.

Quantifiable outcome

• 30% increase in ARR for partners embedding Candidly ATS
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature10 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greenhouse Software: Greenhouse is a leading ATS platform serving enterprise and mid-market hiring teams. Comparable to Candidly in core ATS functionality (candidate management, structured hiring, integrations) but is a standalone SaaS product rather than a white-label/embedded solution, and serves a much broader customer base.
• Lever: Lever offers a combined ATS + CRM platform for talent acquisition teams. Comparable to Candidly in ATS scope and AI-assisted candidate matching, though it sells directly to employers rather than embedding into HR tech platforms.
• Workable: Workable is a globally distributed ATS with AI-powered candidate sourcing and screening. Similar to Candidly in recruiting automation and AI scoring capabilities, but positioned as a direct-to-employer SaaS product targeting SMBs and mid-market.
• SmartRecruiters: SmartRecruiters provides an enterprise Talent Acquisition Suite with ATS, CRM, and AI matching. Comparable to Candidly in automation and AI-driven hiring workflows, though it operates as a full-suite incumbent rather than an embedded white-label ATS.
• iCIMS: iCIMS is a large enterprise Talent Cloud platform spanning ATS, CRM, onboarding, and candidate marketing. Comparable to Candidly in ATS and candidate marketing functionality, but targets enterprise employers directly with a much broader product suite.
• BambooHR: BambooHR is a widely adopted HRIS for SMBs that has added applicant tracking and onboarding capabilities. Relevant to Candidly because BambooHR represents the type of HRIS platform that Candidly targets as a white-label embed partner, and competes in overlapping end-customer use cases.

Emerging players

• Ashby: Ashby is a modern, AI-enabled all-in-one recruiting platform focused on analytics-rich ATS and structured hiring. Comparable to Candidly in product sophistication and AI-driven matching, but positioned as a direct SaaS rather than an embedded white-label, primarily serving tech companies.
• Recruitee: Recruitee is a collaborative ATS with employer branding, job posting, and candidate evaluation tools. Comparable to Candidly in collaborative hiring workflows and ATS functionality, but targets employers directly and operates in the SMB/mid-market segment.
• Breezy HR: Breezy HR is an end-to-end recruiting platform with ATS, candidate messaging, and automation workflows. Comparable to Candidly in automation-first ATS positioning, but is sold directly to employers rather than white-labeled into HR tech platforms.

Regional players

• Teamtailor: Teamtailor is a European-headquartered ATS and employer branding platform. Comparable to Candidly in ATS feature set and European market focus, but is sold as a direct-to-employer SaaS rather than embedded into other HR tech platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/Candidly20
• Facebookfacebook.com/profile.php?id=100078579597041
• LinkedInlinkedin.com/company/wearecandidly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Candidly