Team Red White and Blue

What Team Red White and Blue does

Team Red, White and Blue (Team RWB) is a U.S.-based 501(c)(3) nonprofit founded in 2010 by Mike Erwin, headquartered in Atlanta with a remote national staff of 11-50 employees. The organization builds America's leading health and wellness community for veterans, active-duty service members, military families, and civilian supporters, serving a community of 318,451 members and supporters across 318 local chapters in all 50 states plus overseas locations. Its core technology is the Digital Garrison — a mobile and web application available on iOS and Android that combines event discovery, social networking, challenge tracking, Activity Groups, and the Enriched Life Scale (ELS), an 18-question validated well-being assessment that enables longitudinal outcome measurement.

Team RWB's product portfolio extends beyond the app to include the Eagle Expeditions outdoor adventure program (offering domestic and international trips from $0 to $3,000 fundraising commitment), the Fire Starters ambassador program, the Big Fitness Goal annual challenge, monthly fitness missions (Stars & Stripes 1776), the Soaring Eagles charity-bib fundraising program, the Performance Hub content library, and a Shopify-hosted gear shop. Membership is free; the organization monetizes through individual donations (including the $10/month Sentinel subscription), peer-to-peer fundraising tied to races and expeditions, corporate sponsorships (USAA, The Vitamin Shoppe, BodyTech, PRISMA Health, NPCA), merchandise sales, vehicle donations, and institutional grants (notably a $3M Lilly Endowment award in December 2025). Technology integrations include Shopify for e-commerce, Classy for fundraising checkout, Google Analytics for web measurement, and Apple/Google age-verification APIs for app compliance.

The organization operates a community-led go-to-market model in which volunteer chapter captains drive local event activity, national challenges scale engagement through the app, and corporate sponsors underwrite marquee expeditions. No AI or machine learning capabilities are documented; the technology stack is best characterized as a social/community platform with structured wellness assessment instrumentation rather than an AI-native system.

Name

Team Red White and Blue

Legal name

Team Red, White and Blue, Inc.

Website

https://teamrwb.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Red, White and Blue is a 501(c)(3) nonprofit that operates America's leading health and wellness community for veterans, connecting 318,451 members across all 50 states through local chapters, the Digital Garrison mobile app, Eagle Expeditions, and fitness programs funded by donations, sponsorships, and grants.

Ownership category

akta.pro rank

Product category

Veteran Wellness Services

NAICS

Civic and Social Organizations (813410), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Veterans Affairs & Military Family Services (BPAIAHAL), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Veteran wellness programs
• Community fitness events
• Outdoor expeditions
• Nonprofit veteran services
• Member engagement app

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Donations and Contributions: Team RWB is a registered 501(c)(3) nonprofit organization that relies on donations from individuals and partners. Donations can be made online through their Classy fundraising platform or by mail. The organization also offers monthly giving programs like Sentinel.
2. Fundraising Programs: The Soaring Eagles fundraising program allows participants to fundraise for charity bibs in races from 5K to marathon. Participants can also create their own fundraisers. Fundraising helps subsidize Eagle Expedition costs.
3. Merchandise Sales: Team RWB operates an e-commerce gear shop (shop.teamrwb.org) selling merchandise including shirts and other gear inspired by America's Veterans.
4. Vehicle Donations: Team RWB accepts vehicle donations through Vehicles for Veterans.
5. Corporate Sponsorships: Corporate partners sponsor events, expeditions, and programs. Sponsors include USAA, The Vitamin Shoppe, BodyTech, PRISMA Health, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Team RWB is a 501(c)(3) nonprofit that operates a health and wellness community for America's veterans, delivering free membership access through the Team RWB Member App (Digital Garrison), local chapter events in all 50 states, structured outdoor expeditions, fitness challenges, ambassador programs, and well-being assessment tools. It supplements community programming with fundraising initiatives and a branded merchandise store to sustain its veteran-support mission.

Product overview

Team Red White and Blue operates as a nonprofit veteran wellness organization offering a unified platform centered on the Team RWB Member App (Digital Garrison), supplemented by outdoor adventure programs, fitness challenges, ambassador initiatives, and e-commerce. The core mobile/web application connects veterans to local chapters, in-person events, activity groups, and monthly missions, while the Eagle Expeditions program delivers structured multi-day outdoor adventures. Supporting offerings include the Fire Starters ambassador program, Soaring Eagles fundraising initiative, Gear Shop merchandise store, Performance Hub content library, Big Fitness Goal annual challenges, and the Enriched Life Scale well-being assessment tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Team RWB Member App (Digital Garrison) Free mobile and web application that connects veterans, service members, military families, and supporters to local chapters, in-person events, fitness challenges, activity groups, monthly missions, and social networking features. Built for U.S. veterans and military families seeking community and wellness support.
• Eagle Expeditions Multi-day outdoor adventure program (backpacking, kayaking, bikepacking, rafting, mountaineering) for veterans across U.S. and international destinations. Participation requires fundraising commitments ranging from $0 to $3,000 depending on the expedition.
• Fire Starters Ambassador Program Six-month ambassadorship for veterans and service members who represent Team RWB in their communities, share stories, and promote health and wellness through social media and local outreach.
• Soaring Eagles Charity Bib Program Charity bib program offering race entries in iconic events from 5K to marathon distances, where participants fundraise for Team RWB's veteran wellness mission.
• Gear Shop Shopify-hosted e-commerce store selling Team RWB branded apparel and gear to supporters and members, generating revenue to fund veteran wellness programs.
• Monthly Missions Monthly fitness challenges (e.g., Stars & Stripes 1776) completed through the Member App, promoting physical activity and community engagement among veterans.
• Activity Groups Volunteer-led fitness communities within the Member App covering running, rucking, functional fitness, mental health, nutrition, multi-sport, and outdoor adventure activities.
• Big Fitness Goal (BFG) Annual fitness goal program supported through the Digital Garrison where members pursue ambitious physical objectives with community accountability and potential $250 stipends for Eagle Ambassadors.
• Enriched Life Scale (ELS) 18-question well-being assessment delivered through the Member App that lets veterans evaluate their wellness, benchmark progress, and receive personalized health and wellness recommendations.
• Appalachian Trail Expeditions Backpacking expeditions along the Appalachian Trail, including multi-day treks through the Smoky Mountains and New Hampshire's White Mountains with trail service projects.

Quantifiable outcome

• 318,451 Members and Supporters
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• USAAflagshipGTM or Marketing PartnerUSAA is a presenting sponsor for One Flag Forward, a 250-mile, 5-day run from NYC to Washington DC, September 12-16, 2026, in partnership with wear blue: run to remember.
• The Vitamin Shoppe and BodyTechflagshipGTM or Marketing PartnerPresenting sponsor for Stars & Stripes 1776 monthly mission (June 5-14, 2026), celebrating America's 250th birthday with functional fitness workouts.
• PRISMA HealthcoreGTM or Marketing PartnerPRISMA Health sponsors the Upstate Kayak and Camping Expedition (June 15-18, 2026), covering costs so there is no fundraising commitment required for participants.
• National Park Conservation Association (NPCA)coreStrategic or Co-development PartnerNPCA sponsors the Elwha Expedition (June 13-14, 2026), providing registration fee sponsorship and conservation education components.
• Soldiers 2 ScientistscoreStrategic or Co-development PartnerPartner for Great Basin National Park Service Expedition (August 3-7, 2026), combining outdoor adventure with conservation projects for the endangered Bonneville cutthroat trout.
• ClassycoreTechnology or IntegrationFundraising platform used by Team RWB for event registration and donations (classy.org integration for donations and expedition registration).
• Shopify Inc.coreTechnology or IntegrationE-commerce platform hosting Team RWB's online store (shop.teamrwb.org) for merchandise and gear sales.
• Adaptive Sports EnterprisesminorStrategic or Co-development PartnerCollaboration with adaptive sports organizations to support adaptive veteran athletes on the Grand Canyon Expedition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mission Continues: Nonprofit empowering veterans to serve in their communities through volunteer placements, leadership development, and fellowship. Directly comparable veteran-community-and-service model, also targeting post-service purpose and connection for veterans.
• Team Rubicon: Veteran-led nonprofit that engages former military members in disaster response and community service, with strong emphasis on physical activity and peer connection. Closely comparable mission archetype (veterans serving through action-oriented community programs) with similar volunteer-driven operating model.
• Iraq and Afghanistan Veterans of America (IAVA): Membership-based veteran advocacy organization focused on post-9/11 veterans, providing community, policy advocacy, and member benefits. Comparable as a membership-driven veteran nonprofit, though more advocacy-weighted than Team RWB's fitness focus.
• Travis Manion Foundation: Veteran character development nonprofit running Spartan-style events, leadership programs, and community service for veterans and families. Highly comparable operating model using physical challenges and events as the engagement hook for veterans.
• Blue Star Families: Military family support nonprofit providing research, programming, and community events for active-duty, veteran, and military-connected families. Comparable as a community-and-events-driven military nonprofit with similar demographic reach into veteran and family segments.

Emerging players

• Hire Heroes USA: Nonprofit providing free employment services to transitioning military members, veterans, and military spouses. Comparable as a veteran-services nonprofit competing for donor mindshare, though focused on employment outcomes rather than fitness/wellness.
• Outdoor Vets: Smaller nonprofit organizing outdoor adventures and expeditions for veterans, mirroring Team RWB's Eagle Expeditions model. Directly comparable in mission (veterans healing through outdoor physical activity) but smaller in scale and reach.
• Student Veterans of America: Nonprofit supporting military-connected students at colleges and universities through chapters, programming, and advocacy. Comparable as a chapter-based veteran organization but oriented toward higher-education students rather than general veteran community.

Broad incumbents

• Wounded Warrior Project: One of the largest veteran service nonprofits in the US, providing a broad portfolio of programs (mental health, physical wellness, career transition) to wounded veterans. Highly comparable as a veteran-focused nonprofit competing for the same donor base, though much larger and broader in scope than Team RWB's fitness/community niche.
• Veterans of Foreign Wars (VFW): Long-established congressionally chartered veteran service organization with a national post structure providing camaraderie, advocacy, and community programs. Comparable as a chapter-based veteran organization, though vastly older and broader in scope than Team RWB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/teamrwb
• Facebookfacebook.com/team-red-white-blue-108295759229134

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Red White and Blue