M.Fredric
M.Fredric is a privately-held boutique fashion retailer founded in 1979, operating physical stores across Los Angeles and Ventura, CA and a Shopify-based DTC e-commerce site, selling women's, men's, and children's apparel and accessories from 60+ curated brands.
- Company typePrivate
- Founded1979
- HeadquartersAgoura Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What M.Fredric does
M.Fredric is a privately-held boutique fashion retailer founded in 1979 and headquartered in Agoura Hills, California. The company sells women's, men's, and children's apparel, accessories, and home/gift items through two channels: physical retail boutiques across Los Angeles and Ventura counties in California, and a direct-to-consumer e-commerce website at mfredric.com. Its product portfolio spans 600+ SKUs drawn from a curated assortment of more than 60 brands, including Free People, Z Supply, Michael Stars, Civil Society, Flag & Anthem, Molo, and a private-label M.Fredric Collection. Individual items are priced between $14 and $425 across categories including dresses, tops, outerwear, denim, intimates, loungewear, swimwear, kids' apparel, and accessories.
The business is built on a Shopify e-commerce platform with WCAG 2.2 AA accessibility compliance, independently audited by EcomBack. Customer acquisition is driven by email capture (with a 10% first-order discount incentive), an SMS-based VIP text program, and organic e-commerce traffic; the company also offers VIP personal shopping services and runs seasonal promotional events including 50% off markdowns. No mobile app, no public-facing API, no third-party platform integrations, and no disclosed AI/ML capabilities were identified in the source data.
M.Fredric generates revenue through one-time product sales (apparel, accessories, and home/gift), gift card sales (digital and physical, providing upfront cash flow), and ancillary personal shopping services. It pursues a horizontal segmentation strategy targeting three personas — women (primary), men, and children/families — with use cases spanning everyday, workwear, special occasion, loungewear, and swim. No venture capital, private equity, or institutional investment signals are present, indicating independent ownership, and no parent company, subsidiaries, mergers, acquisitions, or leadership transitions were disclosed.
M.Fredric firmographics
Firmographics- Name
- M.Fredric
- Legal name
- M.Fredric
- Website
- https://mfredric.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- M.Fredric is a privately-held boutique fashion retailer founded in 1979, operating physical stores across Los Angeles and Ventura, CA and a Shopify-based DTC e-commerce site, selling women's, men's, and children's apparel and accessories from 60+ curated brands.
- Ownership category
- akta.pro rank
M.Fredric industry classification
Industry- Product category
- Boutique Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- General Apparel Retail (Specialty & Mass) (CRAAABAA)
- akta.pro secondary industry
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
Keywords
Where M.Fredric is headquartered
LocationHeadquarters
- HQ city
- Agoura Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M.Fredric business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: One-time product sales across women's, men's, and children's apparel and accessories through physical retail locations and e-commerce. Products range from $14 to $425, with categories including dresses, tops, outerwear, denim, intimates, loungewear, swimwear, and accessories.
- Gift Cards: Digital and physical gift cards sold to customers for gifting purposes, providing upfront cash flow.
- Personal Shopping Services: VIP Shopping services offered to customers for personalized boutique styling assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
M.Fredric product offering
Product offeringCore offering
M.Fredric is a multi-brand boutique fashion retailer selling women's, men's, girls', boys', and baby apparel, footwear, and accessories through multiple physical boutiques in the Los Angeles and Ventura, California area and a direct-to-consumer e-commerce site. Its assortment combines third-party contemporary and designer labels (such as Free People, Z Supply, Michael Stars, Civil Society, Flag & Anthem, Molo, Chaser, Angel Dear, and Goorin Brothers) with its own M.Fredric Collection, complemented by Home & Gift items and digital Gift Cards. It also offers a complimentary VIP Personal Shopping service for an elevated boutique experience.
Product overview
M.Fredric is a boutique fashion retailer offering a unified e-commerce platform with physical store locations across Los Angeles and Ventura, CA. The product portfolio includes women's fashion (dresses, tops, outerwear, bottoms, loungewear, intimates, beach & swim), men's clothing (shirts, pants, outerwear, accessories), children's clothing in all ages (Girls, Boys, Baby in toddler through big kid sizes), accessories (bags, jewelry, sunglasses, hats), and home & gift items. The store features multiple branded collections including its own M.Fredric Collection, plus third-party brands like Free People, Z Supply, Michael Stars, Civil Society, and Molo. The platform operates on Shopify with SMS and email marketing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Fashion Women's apparel collection including dresses, tops, outerwear, bottoms, loungewear, intimates, beach & swim wear, offered in contemporary and designer brands (Free People, Z Supply, Michael Stars) alongside the M.Fredric Collection, for women seeking versatile boutique fashion.
- Men's Fashion Men's clothing collection including tops, bottoms, outerwear, and accessories from contemporary labels such as Civil Society, Flag & Anthem, Vintage Summer, and Goorin Brothers, targeted at men seeking curated, modern fashion essentials.
- Girls' Clothing Girls' apparel in toddler (2T-4T), little kid (6-8X), and big kid (7-16) sizes including dresses, tops, outerwear, bottoms, matching sets, rompers, loungewear, swimwear, and accessories from brands like Molo, Chaser, Angel Dear, and Joyous & Free, for parents shopping for girls' clothing.
- Boys' Clothing Boys' apparel in toddler, little kid, and big kid sizes including tops, bottoms, outerwear, matching sets, loungewear, swimwear, and accessories, for families shopping for boys' clothing.
- Baby Apparel Baby clothing for girls and boys including tops, dresses, matching sets, outerwear, loungewear, onesies, bottoms, swimwear, and accessories such as blankets, stuffed animals, hats, and toys, for parents and gift-givers of infants.
- Accessories Women's and men's accessories including bags and purses, sunglasses, reading glasses, hats and headbands, shoes, socks and slippers, belts, scarves, gloves, and jewelry (necklaces, earrings, bracelets, rings), for individuals seeking boutique fashion accessories.
- Home & Gift Home décor and gift items for purchase, offered to consumers as complementary boutique gifting and lifestyle merchandise beyond apparel.
- Gift Cards Digital gift cards available for purchase in various denominations, used by gift-givers to provide recipients with credit toward merchandise at M.Fredric's physical boutiques and e-commerce store.
- VIP Personal Shopping Complimentary VIP personal shopping service offering one-on-one boutique styling assistance to customers seeking a curated, assisted shopping experience in-store or online.
Quantifiable outcome
- Free shipping on orders $100+
Companies that use M.Fredric
Customer profileSegments3 records
Ideal customer profiles3 records
M.Fredric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
M.Fredric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EcomBackminorIndependent third-party website and digital accessibility specialist retained to provide consultation and periodic audits for usability and WCAG 2.2 AA conformance. EcomBack prepares written reports identifying barriers and provides remediation recommendations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
M.Fredric competitors and assessment
Company assessmentDirect peers
- Anthropologie: Multi-category women's and home boutique retailer carrying a curated assortment of contemporary and designer labels — the closest analog to M.Fredric's women-led, multi-brand boutique positioning, with a similar lifestyle-and-gift orientation.
- Free People: Operates both standalone Free People stores and a strong D2C site carrying the bohemian/contemporary apparel that M.Fredric prominently retails; directly comparable in target customer, aesthetic, and price tier ($14–$425 overlap).
- Aritzia: Vertical specialty retailer of contemporary fashion for women with a curated, boutique-store experience and growing mens/kids extensions — analogous operating model and customer demographic to M.Fredric.
- Lulus: D2C-first contemporary women's apparel and accessories retailer with strong event-occasion assortment — comparable price points and target customer to M.Fredric's women's category.
- Revolve: D2C contemporary fashion marketplace aggregating premium emerging brands — directly competes for the same trendy, multi-brand-curation shopper M.Fredric targets in its women's assortment.
Broad incumbents
- Nordstrom: Large multi-brand specialty department store carrying many of the same contemporary labels M.Fredric carries, serving a similar family apparel customer; a broader incumbent rather than a boutique specialist.
- Bloomingdale's: Multi-brand specialty department store with comparable contemporary and designer brand mix, plus home/gift categories that mirror M.Fredric's assortment breadth.
- Shopbop: Amazon-owned online multi-brand contemporary and designer retailer — directly comparable curated shopping experience and target customer, with much broader scale.
Regional players
- Marine Layer: California-born contemporary apparel brand operating its own stores plus wholesale — comparable regional LA/West Coast positioning and family-friendly casual aesthetic to M.Fredric's assortment.
Emerging players
- Buck Mason: Direct-to-consumer men's contemporary essentials brand with its own retail stores — comparable to M.Fredric's men's category in aesthetic and price tier, though focused solely on men's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
M.Fredric social profiles
Digital presenceM.Fredric compliance and trust
Trust signalCompliance1 record
M.Fredric financial estimates
Financial estimateRevenue estimate
Valuation estimate
M.Fredric leadership team
Management profileNumber of profiles
M.Fredric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M.Fredric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M.Fredric
What does M.Fredric do?
M.Fredric is a multi-brand boutique fashion retailer selling women's, men's, girls', boys', and baby apparel, footwear, and accessories through multiple physical boutiques in the Los Angeles and Ventura, California area and a direct-to-consumer e-commerce site. Its assortment combines third-party contemporary and designer labels (such as Free People, Z Supply, Michael Stars, Civil Society, Flag & Anthem, Molo, Chaser, Angel Dear, and Goorin Brothers) with its own M.Fredric Collection, complemented by Home & Gift items and digital Gift Cards. It also offers a complimentary VIP Personal Shopping service for an elevated boutique experience.
Is M.Fredric a public or private company?
M.Fredric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M.Fredric founded?
M.Fredric was founded in 1979. It employs 101 to 250 people.
Where is M.Fredric based?
M.Fredric is headquartered in Agoura Hills, United States, in the North America region.
How does M.Fredric make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are gift Cards and personal Shopping Services.
Who are M.Fredric's main competitors?
Direct peers on record are Anthropologie, Free People, Aritzia, Lulus and Revolve. Broad incumbents are Nordstrom, Bloomingdale's and Shopbop. Marine Layer is listed as a regional player. Buck Mason is listed as an emerging player.
Does M.Fredric have an API?
No public API is recorded for M.Fredric.
What industry is M.Fredric in?
M.Fredric's product category is Boutique Apparel Retail. Its primary akta.pro industry code is CRAAABAA, General Apparel Retail (Specialty & Mass), with a secondary code of CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains). Its NAICS code is 45811 and its SIC code is 5651.