What VotesforSchools does

VotesforSchools is a London-based EdTech company operating since 2016 as Demtech Limited that delivers weekly current-affairs lesson packs and assemblies to UK schools, covering statutory PSHE, SMSC, British Values, and Prevent curriculum requirements. Its core product is a web platform combining a 200+ ready-made resource bank with a 39-topic-per-academic-year VoteTopic voting system, where students vote yes/no on contemporary issues and schools receive class-, school-, and national-level demographic breakdowns for Ofsted evidence and whole-school PSHE delivery.

The platform is built around three differentiated features: an anonymised multi-device voting system that captures up to 60,000 votes per week; curriculum-mapping tooling that automatically logs coverage against PSHE, SMSC, British Values, and Prevent objectives; and weekly national data reports that have surfaced in Parliament and national press. Content is produced in-house by an expert teacher team, enabling staff without subject expertise to lead discussions on topics ranging from online safety to extremism.

Revenue is generated primarily through annual academic-year subscriptions sold to UK primary schools, secondary schools, and further education colleges (via VotesforColleges), distributed through a hybrid sales-led plus product-led growth motion featuring a no-payment 14-day free trial, self-serve online sign-up, and book-a-call demos. A secondary revenue stream comes from corporate sponsorship, commissioned lesson packs, careers-pack placements, and Youth Summits run for businesses and local authorities. The company serves ~1,886 schools cumulatively, with 50,000 teachers engaging weekly and a reported 710,000+ pupils having voted on the platform.

Name

VotesforSchools

Legal name

Demtech Limited

Website

https://votesforschools.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UK EdTech company providing weekly lesson packs, assemblies, and a national voting platform covering PSHE, SMSC, British Values, and Prevent curriculum for primary schools, secondary schools, and further education colleges.

Ownership category

akta.pro rank

Product category

Educational Technology - Curriculum & Student Voice Platform

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Homework Help & Study Skills Coaching (EDAJALAB)

Keywords

• PSHE curriculum resources
• SMSC education platform
• Student voting platform
• Personal development lessons
• British Values resources

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School/College Subscriptions: Full VotesforSchools school subscription includes 39 freshly created weekly lessons and assemblies, online voting platform access, national data reports, school-specific data insights, 200+ ready-made resources, evidence of Personal Development curriculum coverage, and free staff training. Subscriptions run for a full academic year regardless of sign-up date.
2. School/College Sponsorship: Organisations can sponsor a school or college to give young people the opportunity to have their voices heard. This is a corporate sponsorship model where businesses support the programme in exchange for association with the platform.
3. Careers Pack Sponsorship: Companies can sponsor careers packs that will be seen by thousands of young people across the country, becoming the face of their industry to student audiences.
4. Commissioned Lesson Packs: VotesforSchools works with leading employers, Councils, Enterprise Partnerships and other organisations to create high-quality, accessible resources on careers, current affairs, the environment and other topics.
5. Youth Summit Services: The company provides resources and support for setting up Youth Summits to harness the power of student voice, allowing organisations to hear what young people think on topics relevant to their industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

VotesforSchools provides UK schools and colleges with weekly lesson packs, assemblies, and an online voting platform covering PSHE, British Values, SMSC, and Prevent curriculum areas. Every week, students vote yes/no on a current affairs VoteTopic, with results aggregated into national data reports and school-specific insights. The subscription service includes 39 fresh lessons per academic year, a 200+ resource archive, curriculum coverage mapping, and free staff training.

Product overview

VotesforSchools is a single, unified educational resource platform that provides weekly lesson packs and assemblies for schools covering PSHE, British Values, SMSC, Prevent, and related personal development topics. The core offering includes a weekly VoteTopic (a yes/no voting question on current affairs), an online voting platform for students, national data reports, and a resource archive of 200+ materials. All offerings operate under the single VotesforSchools brand without separate named product lines or modules — the platform, content library, data insights, training, and support are integrated into one subscription service. The company also serves further education institutions through VotesforColleges, and offers supplementary engagement programs including Youth Ambassadors, Student Webinars, and Young Writers.

Differentiator

Problem solved

Functional benefit

Products and services

• VotesforSchools School Subscription Full annual subscription providing UK schools with weekly PSHE, SMSC, British Values and Prevent lessons and assemblies, online voting platform, national and school-specific data reports, curriculum mapping evidence for Ofsted, 200+ resource archive, and free staff training.
• VotesforColleges Subscription variant tailored for further education and sixth form colleges, providing resources to develop tutorial provision and promote SMSC issues with personal tutors.
• Commissioned Lesson Packs Bespoke lesson resources commissioned by employers, Councils and Enterprise Partnerships to create high-quality content on careers, current affairs, the environment and other topics for VotesforSchools audiences.
• Youth Summit Services Service supporting organisations in setting up Youth Summits to capture student voice on topics relevant to their industry or mission.
• School/College Sponsorship Corporate sponsorship programme allowing businesses to fund a school or college subscription, giving young people access to the VotesforSchools platform in exchange for brand association.
• Careers Pack Sponsorship Sponsorship of careers packs that are seen by thousands of young people across the UK, allowing sponsoring companies to be positioned as the face of their industry to student audiences.

Quantifiable outcome

• Schools using VotesforSchools have achieved 'excellent' PSHE ratings in Ofsted inspections, with one school stating VfS is the 'ONLY weekly opportunity and vehicle by which PSHE is delivered'
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

40 partnerships are on record, tiered core, major and minor.

• Department for EducationcoreStrategic or Co-development PartnerThe Department for Education is a key government partner. VotesforSchools helps schools meet DfE curriculum requirements including PSHE, SMSC, British Values, and Prevent duties.
• UK Parliament WeekcoreStrategic or Co-development PartnerPartnership to promote democratic participation and engage young people with parliamentary processes and current political issues.
• UNICEFcoreStrategic or Co-development PartnerUNICEF Rights Respecting Schools partner. VotesforSchools content aligns with UN Convention on the Rights of the Child (UNCRC).
• Eco-SchoolscoreStrategic or Co-development PartnerPartnership supporting environmental education and the UN Sustainable Development Goals, which are covered in VotesforSchools curriculum mapping.
• The Diana AwardcoreStrategic or Co-development PartnerPartnership supporting anti-bullying initiatives and youth development programmes including Anti-Bullying Ambassador training.
• Anti-Bullying AlliancecoreStrategic or Co-development PartnerPartnership providing resources and support for addressing bullying in schools through VotesforSchools lesson content.
• StonewallcoreStrategic or Co-development PartnerPartnership supporting LGBTQ+ inclusion and equality education in schools through VotesforSchools resources.
• The Children's SocietymajorStrategic or Co-development PartnerCharity partnership supporting work on child wellbeing, safeguarding, and issues affecting young people covered in VotesforSchools topics.
• OxfammajorStrategic or Co-development PartnerPartnership supporting global citizenship education and understanding of social justice issues through VotesforSchools content.
• The Week JuniormajorGTM or Marketing PartnerPartnership with current affairs magazine for children to provide age-appropriate news content for VotesforSchools lessons.
• Just Like UsmajorStrategic or Co-development PartnerPartnership creating allyship lesson resources exploring what equality means and how to celebrate differences.
• Global Equality CollectivemajorStrategic or Co-development PartnerPartnership promoting equality and diversity education through VotesforSchools content.
• Centre for DemocracymajorStrategic or Co-development PartnerPartnership supporting democratic education and youth civic engagement.
• The Black CurriculummajorStrategic or Co-development PartnerPartnership supporting Black history education and cultural diversity through VotesforSchools resources.
• The Climate CoalitionmajorStrategic or Co-development PartnerPartnership supporting climate education and environmental issues covered in VotesforSchools topics.
• Youth Justice BoardmajorStrategic or Co-development PartnerPartnership supporting Prevent duty and youth justice issues through VotesforSchools content.
• Counter Terrorism PolicingmajorStrategic or Co-development PartnerPartnership supporting Prevent duty education through VotesforSchools resources on extremism and radicalisation.
• PiXLcoreGTM or Marketing PartnerPartnership with PiXL (Partners in Excellence) network of schools to promote VotesforSchools resources.
• National Governance AssociationminorGTM or Marketing PartnerPartnership promoting VotesforSchools to school governors and governance professionals.
• Mayor of London / GLAmajorStrategic or Co-development PartnerPartnership with Greater London Authority supporting youth voice initiatives in London schools.
• Church of EnglandmajorStrategic or Co-development PartnerPartnership supporting SMSC and Values education in Church of England schools through VotesforSchools content.
• Ormiston Academies TrustmajorGTM or Marketing PartnerMulti-academy trust partnership promoting VotesforSchools across their network of academies.
• Voice21majorStrategic or Co-development PartnerPartnership promoting oracy education, with VotesforSchools aligning to Voice21's Oracy Framework.
• Save the ChildrenmajorStrategic or Co-development PartnerPartnership supporting child welfare and educational programmes through VotesforSchools content.
• UK YouthmajorStrategic or Co-development PartnerPartnership supporting youth development and engagement initiatives.
• Metropolitan PoliceminorStrategic or Co-development PartnerPartnership supporting safety education and Prevent duty through VotesforSchools resources.
• Refugee CouncilminorStrategic or Co-development PartnerPartnership supporting education about refugee issues through VotesforSchools content.
• Childline / NSPCCminorStrategic or Co-development PartnerPartnership providing safeguarding resources and mental health support information through VotesforSchools lessons.
• Barnardo'sminorStrategic or Co-development PartnerPartnership supporting child welfare and safeguarding through VotesforSchools content.
• Simple PoliticsminorGTM or Marketing PartnerPartnership providing political education resources and content.
• The Politics ProjectminorStrategic or Co-development PartnerPartnership supporting political education and youth civic engagement.
• Kim Leadbater MPminorStrategic or Co-development PartnerPartnership with MP promoting youth voice and political engagement.
• Young ScotminorStrategic or Co-development PartnerPartnership supporting Scottish youth voice and civic engagement.
• YouthLink ScotlandminorStrategic or Co-development PartnerPartnership supporting Scottish youth work and engagement.
• UnlocminorStrategic or Co-development PartnerPartnership supporting youth enterprise and civic engagement.
• Empathy WeekminorStrategic or Co-development PartnerPartnership supporting empathy education through VotesforSchools content.
• British FutureminorStrategic or Co-development PartnerPartnership supporting integration and cohesion education.
• Fair Education AllianceminorStrategic or Co-development PartnerPartnership supporting educational equality initiatives.
• Youth Voices HeardminorStrategic or Co-development PartnerPartnership supporting youth voice and participation.
• Democracy MattersminorStrategic or Co-development PartnerPartnership supporting democratic education.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Twinkl: UK-based subscription educational resource publisher serving primary and secondary schools with lesson plans, worksheets, and curriculum-aligned materials. Most directly comparable peer as a UK teacher-facing paid content subscription platform.
• Kahoot!: Norway-headquartered classroom engagement and voting platform used in K-12 schools globally for live polling and formative assessment. Closely comparable voting/participation mechanic and teacher self-serve subscription model.
• Mentimeter: Live polling and audience-voting SaaS used in education and corporate settings, with anonymous voting and real-time results. Overlaps on the anonymous voting feature and classroom/presentation use case.
• 1decision: UK provider of PSHE and Relationships Education resources for primary schools, with structured lesson modules mapped to curriculum. Direct competitor in the same niche PSHE/SMSC resource category.
• Jigsaw (PSHE scheme): UK PSHE curriculum scheme provider offering structured half-termly lesson plans for primary schools, used as a school-wide PSHE programme. Competes directly for the same school PSHE/SMSC budget.

Broad incumbents

• Discovery Education: Large established digital content provider for K-12 schools covering multiple curriculum areas including PSHE/citizenship. Overlaps on the curriculum-aligned content subscription model but at much larger scale and broader scope.
• BBC Bitesize: Free national UK educational content platform covering PSHE, citizenship and current affairs topics for K-12. Overlaps on curriculum-aligned current affairs content but free, publicly funded, and far broader in scope.
• ClassDojo: Widely adopted classroom communication and engagement platform used in primary schools globally. Comparable teacher-facing school subscription model with student participation features.

Emerging players

• Satchel One (previously Show My Homework): UK school platform providing homework, behaviour, and wellbeing tools with school subscription model. Overlaps as a UK school SaaS with wellbeing/PSHE adjacency.
• Slideschool / Lessonbox: UK-based PSHE and citizenship resource providers for schools with curriculum-mapped lesson content. Smaller-scale direct competitor in the same niche category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/votesforschools
• Facebookfacebook.com/votesforschools
• LinkedInlinkedin.com/company/votesforschools

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VotesforSchools