Douglas Newman Good
Douglas Newman Good (DNG) is Ireland's leading multi-disciplinary property advisory, founded in 1982 and operating 80+ franchise and direct offices nationwide. It offers residential and commercial sales, lettings, valuations, auctions, new homes, and mortgage brokerage to Irish buyers, sellers, landlords, tenants, and investors, with exclusive affiliate access to Hamptons International's global network.
- Company typePrivate
- Founded1982
- HeadquartersGalway, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Douglas Newman Good does
Douglas Newman Good (DNG Group Limited) is Ireland's leading multi-disciplinary property advisory, founded in 1982 and headquartered at 30 Leeson Park, Ranelagh, Dublin 6. The group operates through a hybrid franchise/corporate model with 80+ branded offices nationwide, including 65+ franchise offices under the DNG Nationwide banner established in 2004 by Tony Forte. DNG serves residential buyers, sellers, landlords, tenants, commercial property clients, and investors across Ireland, with dedicated service lines for new homes, auctions, country homes and estates, valuations, and mortgage brokerage through its DNG Financial Services sub-brand. The company is the exclusive Irish affiliate partner of Hamptons International, providing cross-border property exposure to 90 UK Mayfair offices and 1,200+ global affiliates.
DNG's core technology centers on a property listing and transaction management platform with digital marketing capabilities, the MyDNG customer portal for search and account management, 3D virtual tour functionality, and a proprietary research operation (DNG Research) producing the House Price Gauge, Apartment Price Gauge, and National Price Gauge reports that have tracked Irish property prices since 1999. The group holds GDPR compliance and is partially conformant with WCAG 2.1 Level AA accessibility standards.
Revenue is generated through four primary streams: commission-based property sales fees, transaction-based lettings/rental fees, fixed-fee valuation services (probate, fair deal, bank valuations), and franchise licensing royalties from DNG Nationwide partners. The company is privately held by founder/management with no disclosed PE, VC, or institutional investor involvement, and employs approximately 290 people across central operations and the franchise network. Leadership includes Paul Newman as Chairman, Keith Lowe as CEO, Orla McMorrow as Deputy CEO, and Niamh Comber as Franchise Director.
Douglas Newman Good firmographics
Firmographics- Name
- Douglas Newman Good
- Legal name
- DNG Group Limited
- Website
- https://dng.ie
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Douglas Newman Good (DNG) is Ireland's leading multi-disciplinary property advisory, founded in 1982 and operating 80+ franchise and direct offices nationwide. It offers residential and commercial sales, lettings, valuations, auctions, new homes, and mortgage brokerage to Irish buyers, sellers, landlords, tenants, and investors, with exclusive affiliate access to Hamptons International's global network.
- Ownership category
- akta.pro rank
Douglas Newman Good industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Douglas Newman Good is headquartered
LocationHeadquarters
- HQ city
- Galway
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Douglas Newman Good business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based fees from residential and commercial property sales transactions
- Property Lettings/Rental Fees: Fees from residential and commercial property lettings and rentals
- Valuation Services: Property valuation services including probate valuations, fair deal valuations, and bank valuations
- Franchise Fees: Revenue from franchise partners operating under the DNG Nationwide brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property Sales Services - Commission-based |
| Transaction based/ take rate | Pay-as-you-go | Property Lettings - Letting fees |
| Other | Pay-as-you-go | Valuation Services - Fixed fee service |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Douglas Newman Good product offering
Product offeringCore offering
DNG operates as Ireland's leading multi-disciplinary property advisory, delivering residential and commercial property sales, lettings, auctions, new homes advisory, and property valuation services through a nationwide franchise network of 80+ branded offices. The company combines local branch expertise with national brand recognition and exclusive access to Hamptons International's global network for premium property exposure.
Product overview
DNG is Ireland's leading multi-disciplinary property services provider offering a comprehensive suite of services through a franchise network of 80+ branches nationwide. The core offering centers on DNG Estate Agents for residential and commercial property sales and lettings, supported by specialized divisions including DNG Financial Services (mortgages), DNG Commercial, DNG Auctions, DNG New Homes, and DNG Valuations. Additional services include DNG Probate Valuation, DNG Fair Deal Valuation, DNG Open Viewings, and DNG Research for market analysis. The MyDNG customer portal provides online access to property search and account management. DNG also operates as a franchise network, allowing independent estate agents to join under the DNG brand with access to professional support services.
Differentiator
Problem solved
Functional benefit
Brands
- DNG Financial Services: Financial services division offering mortgages and related property finance products
- DNG Express
- DNG Auctions
- DNG New Homes
- DNG Country Homes and Estates
- DNG Valuations
- DNG Research
Products and services
- DNG Estate Agents
- DNG Financial Services
- DNG Auctions
- DNG New Homes
- DNG Commercial
Quantifiable outcome
- 4.8/5 rating from 1,600+ Google Reviews
- +1 more outcomes
Companies that use Douglas Newman Good
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
Douglas Newman Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Douglas Newman Good partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hamptons InternationalcoreDNG is the exclusive Irish Affiliate Partner of Hamptons International, providing vendors access to over 1,200 affiliate offices and industry professionals worldwide. This exclusive affiliation offers unequalled local, nationwide and international network coverage, combining DNG's 80 offices across Ireland with Hamptons' 90 offices throughout the UK (headquartered in London's Mayfair) and their global affiliate network.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Douglas Newman Good competitors and assessment
Company assessmentDirect peers
- REA (Real Estate Alliance): REA operates a franchise-based Irish estate agency network very similar in structure to DNG Nationwide, offering residential sales, lettings, and auctions across Ireland through member offices.
- Sherry FitzGerald: Sherry FitzGerald is Ireland's largest residential estate agency network and DNG's most direct head-to-head competitor, offering residential sales, lettings, and valuations across Ireland through a similar multi-branch model.
- Lisney: Lisney is a long-established Irish estate agency offering residential and commercial property services across Dublin and Ireland, directly competing with DNG in core brokerage and lettings markets.
Broad incumbents
- JLL Ireland (Jones Lang LaSalle): JLL provides commercial real estate brokerage, valuations, and advisory services in Ireland, competing with DNG Commercial and DNG Valuations at the institutional and investor end of the market.
- CBRE Ireland: CBRE is a global commercial real estate services firm with a substantial Irish presence, competing with DNG's commercial property division and valuation services in the non-residential segment.
- Cushman & Wakefield Ireland: Cushman & Wakefield offers commercial real estate services in Ireland including sales, lettings, and valuations, directly overlapping with DNG's commercial and valuation sub-brands.
- Savills Ireland: Savills Ireland is the local arm of global Savills, providing residential and commercial property services including sales, lettings, and valuations across Ireland, directly overlapping with DNG's premium and commercial offerings.
- Knight Frank Ireland: Knight Frank Ireland offers residential and commercial property sales, lettings, and advisory services, competing with DNG particularly in the premium and international buyer segments where DNG leverages its Hamptons partnership.
Others
- Hamptons International: Hamptons International is DNG's exclusive Irish affiliate partner for global property distribution and also operates a UK estate agency business; comparable as a partner-channel and as an adjacent premium UK agency.
- Daft.ie: Daft.ie is Ireland's leading property portal and a key distribution channel for DNG listings; it is an ecosystem participant that both enables and partially disintermediates traditional agency services like DNG's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Douglas Newman Good social profiles
Digital presenceDouglas Newman Good compliance and trust
Trust signalCompliance2 records
Douglas Newman Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Douglas Newman Good leadership team
Management profileNumber of profiles
Profiles17 records
Douglas Newman Good subsidiaries and ownership
Company hierarchySubsidiaries2 records
Douglas Newman Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Douglas Newman Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Douglas Newman Good
What does Douglas Newman Good do?
DNG operates as Ireland's leading multi-disciplinary property advisory, delivering residential and commercial property sales, lettings, auctions, new homes advisory, and property valuation services through a nationwide franchise network of 80+ branded offices. The company combines local branch expertise with national brand recognition and exclusive access to Hamptons International's global network for premium property exposure.
Is Douglas Newman Good a public or private company?
Douglas Newman Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Douglas Newman Good founded?
Douglas Newman Good was founded in 1982. It employs 251 to 500 people.
Where is Douglas Newman Good based?
Douglas Newman Good is headquartered in Galway, Ireland, in the Europe region.
How does Douglas Newman Good make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are property Lettings/Rental Fees, valuation Services and franchise Fees.
Who are Douglas Newman Good's main competitors?
Direct peers on record are REA (Real Estate Alliance), Sherry FitzGerald and Lisney. Broad incumbents are JLL Ireland (Jones Lang LaSalle), CBRE Ireland, Cushman & Wakefield Ireland, Savills Ireland and Knight Frank Ireland. Others are Hamptons International and Daft.ie.
Does Douglas Newman Good have an API?
No public API is recorded for Douglas Newman Good.
What industry is Douglas Newman Good in?
Douglas Newman Good's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.