InterMiles

What InterMiles does

InterMiles (operated by Jet Privilege Private Limited, part of the Etihad Aviation Group) is an India-based consumer loyalty and rewards programme that consolidates multi-category everyday spending into a single digital currency. Members earn InterMiles across 200+ programme partners spanning retail (Amazon, Flipkart, Myntra, Ajio, Nykaa, Tata Cliq, Jio Mart, Blinkit), travel (EaseMyTrip-powered multi-airline flight and 1.5 million-property hotel booking), fuel (IndianOil), dining (Dineout, Swiggy), financial services (HDFC/ICICI co-brand cards, Eastern Bank Bangladesh, HDFC Life), Ed-Tech (Talentedge), fintech rent payments (RedGirraffe), and surveys, then redeem miles for flights, hotel stays, vouchers from 100+ brands, Save with Miles discounts of up to 50%, and complimentary tier benefits. The platform runs on a cloud-based loyalty stack delivered via web (www.intermiles.com), native iOS/Android apps, Digi Stores marketplace, and TWID-powered Shop with Miles embedded checkout, with a Dynamic Tier Review engine managing a five-tier system (Base/Red/Silver/Gold/Platinum) offering 25-75% elite bonuses on base miles.

The business model spans four principal revenue streams: direct miles purchase at INR 0.90 per mile (minimum 500, multiples of 100, plus 18% GST); co-brand credit card interchange and commercial arrangements with HDFC Bank and ICICI Bank; voucher and marketplace commission via Digi Stores and Save with Miles redemptions; and affiliate/transaction-fee revenue from EaseMyTrip-powered travel bookings and TWID partner checkouts. Distribution is fully digital-first and self-serve, supplemented by co-brand bank channels and partner co-marketing. The customer base is primarily individual consumers in India (18+), augmented by a smaller Business Rewards+ programme for corporates and Merit Rewards for employee recognition. As of the most recent disclosed data the programme serves approximately 10 million members; enrolment is restricted to India-based individuals, and the programme carries a legacy of industry recognition including Freddie Awards (2016 Program of the Year, 210 Award) and multiple Customer Fest Show awards (2018-2021).

Name

InterMiles

Legal name

Jet Privilege Private Limited

Website

https://intermiles.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

InterMiles is an India-based consumer loyalty programme (part of Etihad Aviation Group) that lets 10 million+ members earn a single rewards currency across 200+ retail, travel, dining, fuel and banking partners and redeem it for flights, hotels, vouchers and discounts via web, mobile and TWID-powered checkout.

Ownership category

akta.pro rank

Product category

Travel and Lifestyle Loyalty Rewards

akta.pro primary industry

Coalition & Partner Loyalty Networks (Partner Onboarding, Settlement, Interchange) (THALAKAD)

akta.pro secondary industries

Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations) (THALAKAI), Coalition, Interline & Alliance Loyalty Integration (THABAKAL)

Keywords

• Loyalty rewards program
• Travel rewards platform
• Co-brand credit cards
• Digital voucher marketplace
• Frequent flyer program

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Sale of InterMiles (Miles Purchase): Members can purchase InterMiles directly at INR 0.90 per mile (plus 18% GST) with a minimum buy of 500 miles in multiples of 100. Purchased miles are non-refundable and count as Eligible InterMiles for tier evaluation. This is a primary direct revenue stream from the consumer base.
2. Co-brand Credit Card Partnerships: Financial institution partners (HDFC Bank, ICICI Bank) issue co-brand credit cards where spend accrues InterMiles. InterMiles earns revenue through commercial arrangements with issuing banks, typically via interchange/commission on card spend volume.
3. Voucher and Marketplace Commission (Digi Stores): Digi Stores serves as InterMiles' e-commerce marketplace for vouchers (100+ brands) and deals. Revenue is derived from transaction fees and commissions on voucher sales processed through the platform. Members redeem accumulated miles for vouchers at various denominations.
4. TWID / Shop with Miles Integration Revenue: Integration with TWID (Pay with Rewards) enables earning and redemption of miles at partner checkout pages. InterMiles earns a share of transaction value through this affiliate-style integration when members earn or redeem miles on partner platforms.
5. Air and Hotel Booking Platform Revenue: Travel booking platform powered by EaseMyTrip allows members to book flights across airlines and hotels worldwide. InterMiles earns commission on bookings made through the platform, with members earning and redeeming miles on completed transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

InterMiles is a travel and lifestyle loyalty and rewards programme that enables members in India to earn InterMiles (a digital rewards currency) on everyday activities such as shopping, dining, travel bookings, fuel purchases, and surveys across 200+ programme partners. Members redeem miles for flights, hotel stays, vouchers from 100+ brands, and discounts via the proprietary Digi Stores marketplace, with tier-based benefits (Red/Silver/Gold/Platinum) providing 25-75% elite bonuses and complimentary perks.

Product overview

InterMiles is a comprehensive travel and lifestyle rewards programme operating as a multi-module loyalty platform. The core InterMiles Programme serves as the central hub where members earn miles on shopping, dining, travel, and daily activities, then redeem them across 130+ brand vouchers, flights, hotels, and lifestyle experiences. The ecosystem comprises several interconnected modules: Shop and Digi Stores (e-commerce marketplaces for earning/redeeming), Vouchers (gift cards from 100+ brands), Save with Miles (discount redemption feature offering up to 50% savings), Shop with Miles (TWID-powered checkout integration), and the Tier Benefits Programme (a 5-tier system with escalating Elite Tier Bonuses from 25% to 75%). Supporting modules include Convert (hotel points conversion from Marriott, Hilton, IHG, Shangri-La), Buy InterMiles (direct miles purchase), MyFamily+ (family pooling), Business Rewards+ and Merit Rewards (enterprise programmes), the Dine Platform (restaurant rewards), and Select Flights (multi-airline booking). The platform is accessible via website, mobile app (iOS/Android), and integrates with TWID for seamless checkout earning/redeeming.

Differentiator

Problem solved

Functional benefit

Products and services

• InterMiles Rewards Programme Core loyalty and rewards programme enabling members in India to earn InterMiles (digital rewards currency) on everyday activities such as shopping, dining, travel, fuel, and surveys across 200+ programme partners, and redeem miles for flights, hotel stays, vouchers from 100+ brands, and lifestyle experiences through tiered membership (Red/Silver/Gold/Platinum).
• InterMiles Mobile App Native iOS and Android application providing members digital access to earn and redeem InterMiles, book travel, browse Digi Stores, manage tier benefits, and engage with the loyalty account on mobile devices.
• Digi Stores Proprietary e-commerce marketplace offering vouchers, deals, and discounts across 100+ partner brands, allowing members to redeem InterMiles for vouchers and use Save with Miles for assured savings of up to 50%.
• Business Rewards+

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

32 partnerships are on record, tiered core and minor.

• Digi Stores MarketplacecoreTechnology or Integration · 20 January 2021Digi Stores is InterMiles' proprietary e-commerce marketplace launched in January 2021, housing vouchers, Save with Miles options, deals, discounts, and raffles across a broadened partner ecosystem.
• RedGirraffeminorGTM or Marketing Partner · 26 November 2020Partnership with financial & real estate tech company RedGirraffe enables co-brand credit card members to earn InterMiles when paying rent online using credit cards.
• DineoutcoreStrategic or Co-development Partner · 3 February 2020InterMiles was the official rewards partner for Dineout's Great Indian Restaurant Festival (GIRF) for the second consecutive year in 2020, enabling members to earn and redeem miles at restaurant partners across India.
• TWID (Pay with Rewards)coreTechnology or Integration · 1 January 2020TWID provides the 'Shop with Miles' technology enabling InterMiles members to earn OR redeem miles during checkout at partner e-commerce brands (JioMart, Netmeds, Licious). Miles are credited to member accounts within 30 days of transaction completion.
• NetmedsminorGTM or Marketing Partner · 1 January 2020Netmeds is a health and pharmacy partner on the InterMiles Shop with Miles (TWID) integration. Members earn 2.5 miles per Rs. 100 spent.
• LiciousminorGTM or Marketing Partner · 1 January 2020Licious is a meat and seafood delivery partner on the InterMiles Shop with Miles (TWID) integration. Members earn 1 mile per Rs. 100 spent.
• EaseMyTripcoreTechnology or Integration · 14 November 2019EaseMyTrip powers the InterMiles travel booking platform ('Select Flights'), enabling members to earn and redeem InterMiles on flights across all airlines (not just Jet Airways) and hotel stays at 15 lakh+ properties worldwide. This partnership was critical to InterMiles' transition from JetPrivilege to a standalone lifestyle programme after Jet Airways ceased operations in 2019.
• Amazon IndiacoreGTM or Marketing Partner · 1 January 2019Amazon India is a shopping partner on the InterMiles Shop platform. Members earn InterMiles on purchases made through shop.intermiles.com when redirected to Amazon India.
• FlipkartcoreGTM or Marketing Partner · 1 January 2019Flipkart is a shopping partner on the InterMiles Shop platform. Members earn InterMiles on purchases made through the shop.intermiles.com redirect integration.
• MyntraminorGTM or Marketing Partner · 1 January 2019Myntra is a fashion retail partner on the InterMiles Shop platform, enabling earning of miles on fashion and apparel purchases.
• Tata CliqminorGTM or Marketing Partner · 1 January 2019Tata Cliq is a shopping partner on the InterMiles Shop platform for earning miles on multi-category purchases.
• AjiominorGTM or Marketing Partner · 1 January 2019Ajio is a fashion and lifestyle shopping partner on the InterMiles Shop platform.
• Nykaa BeautyminorGTM or Marketing Partner · 1 January 2019Nykaa Beauty is a health and wellness / beauty retail partner on the InterMiles Shop platform.
• SwiggyminorGTM or Marketing Partner · 1 January 2019Swiggy is a food delivery partner on the InterMiles Shop platform, enabling miles earning on food orders.
• BlinkitminorGTM or Marketing Partner · 1 January 2019Blinkit (formerly Grofers) is a grocery delivery partner on the InterMiles Shop platform for earning miles on quick commerce orders.
• Jio MartminorGTM or Marketing Partner · 1 January 2019Jio Mart is a grocery and essentials partner on the InterMiles Shop with Miles (TWID) integration. Members earn 1 mile per Rs. 100 spent.
• IxigominorGTM or Marketing Partner · 1 January 2019Ixigo is a travel partner on the InterMiles Shop platform for earning miles on travel bookings.
• Marriott BonvoycoreTechnology or Integration · 1 January 2019Members can convert Marriott Bonvoy points into InterMiles, enabling cross-programme currency mobility between hotel loyalty and lifestyle rewards.
• Hilton HonorscoreTechnology or Integration · 1 January 2019Members can convert Hilton Honors points into InterMiles, allowing hotel loyalty members to earn InterMiles on their hospitality spend.
• IHG RewardscoreTechnology or Integration · 1 January 2019Members can convert IHG One Rewards points into InterMiles, enabling cross-programme earning between IHG hotel loyalty and InterMiles.
• Expedia (Hotels Platform)coreTechnology or Integration · 18 July 2018Expedia and Hotels.com were added to the InterMiles hotel booking platform (hotels.jetprivilege.com) expanding the online accommodation offering to 15 lakh (1.5 million) properties worldwide.
• TalentedgeminorGTM or Marketing Partner · 17 May 2018Exclusive partnership with Ed-Tech firm Talentedge, the first provider of 'Live & Interactive' online executive courses in India. Members earn JPMiles when enrolling in Talentedge executive courses.
• IndianOil Corporation Limited (IOCL)coreStrategic or Co-development Partner · 1 March 2018First-of-its-kind partnership in India between a Frequent Flyer Programme and the fuel/energy sector. InterMiles members can earn and redeem JPMiles/InterMiles at select IndianOil outlets across India (expanded to Delhi, Mumbai, Hyderabad, Bengaluru, Chennai). This was awarded Best Use of Partnership in Loyalty Program at Customer Fest Show 2019.
• BigBasketcoreGTM or Marketing Partner · 1 January 2018BigBasket is a tier benefit partner for Platinum (₹500 coupons) and Gold (₹250 coupons) InterMiles members through complimentary BigBasket gift cards / coupons issued as part of tier benefits.
• Cure.fitcoreGTM or Marketing Partner · 1 January 2018Cure.fit is a tier benefit partner offering complimentary fitness memberships to Platinum (6 months) and Gold (3 months) InterMiles members as part of their tier benefits, redeemable at www.cure.fit/me/vouchers.
• Delta Air LinescoreTechnology or Integration · 15 December 2016Delta Air Lines became the 30th network-wide frequent flyer programme partner for InterMiles, enabling members to earn and redeem InterMiles on Delta's entire network of 323 destinations in 57 countries across 6 continents. This partnership became especially critical post Jet Airways' closure in 2019.
• HDFC LifeminorGTM or Marketing Partner · 2 December 2016HDFC Life, in association with InterMiles, introduced a unique one-year life insurance term plan available exclusively to InterMiles members through www.intermiles.com.
• ICICI Bank (Jet Airways ICICI Bank Business Advantage Credit Card)coreChannel Partner/ Reseller/ Distributor · 12 May 2016ICICI Bank and Jet Airways launched India's first contactless business credit card targeting SMEs. Cardholders are automatically enrolled in InterMiles and earn JPMiles on business expense categories including travel, dining, office supplies, online advertising, and vendor payments.
• Eastern Bank Limited (Bangladesh)minorChannel Partner/ Reseller/ Distributor · 8 May 2016Jet Airways and Eastern Bank Limited launched Bangladesh's first airline co-brand credit card (Jet Airways Eastern Bank Limited Visa Platinum Credit Card). Cardholders are automatically enrolled in InterMiles/JetPrivilege.
• Freddie Awards (International Loyalty Awards)minorOthers · 5 May 2016The Freddie Awards are the world's most prestigious loyalty programme awards in the travel industry. InterMiles (as JetPrivilege) won the '210 Award' for the Middle East and Asia region in 2016.
• Etihad Aviation Group (Parent Company)coreOthers · 1 January 2014Jet Privilege Private Limited (JPPL), the entity operating InterMiles, was formed in 2014 as an independent loyalty and rewards management company and is part of the Etihad Aviation Group. The programme transitioned from JetPrivilege (Jet Airways' frequent flyer programme) to InterMiles in November 2019, retaining the Etihad Group ownership structure.
• HDFC Bank (InterMiles HDFC Bank Credit Cards)coreChannel Partner/ Reseller/ Distributor · 1 January 2013HDFC Bank issues multiple co-brand credit cards with InterMiles: Diners Club Credit Card (adjudged Best Loyalty Card of the Year at Payment & Cards Summit 2018) and Titanium Credit Card. Spend on these cards accrues InterMiles across multiple categories.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• CRED: CRED is an India-based consumer fintech platform that rewards members for paying credit card bills with points redeemable for products, vouchers, and experiences. Both InterMiles and CRED operate coalition-style loyalty programs targeting premium Indian consumers with multi-brand redemption surfaces.
• PhonePe: PhonePe is India's largest UPI-based digital payments platform with an integrated rewards system for users transacting with partner merchants. Both PhonePe and InterMiles monetize Indian consumer digital transactions and offer partner-driven rewards across commerce categories.
• magicpin: magicpin is an India-based hyperlocal rewards platform that lets consumers earn points from dining, shopping, and travel at partner merchants, redeemable for vouchers and products. Like InterMiles, magicpin operates a multi-category loyalty network targeting Indian consumers.
• Tata Neu (NeuCoins): Tata Neu is Tata Group's super-app unifying multiple Tata brands (BigBasket, Croma, Tata CLiQ, Air India, etc.) under a unified loyalty currency called NeuCoins. Like InterMiles, it offers cross-category earning and redemption through a coalition model targeted at Indian consumers.
• Amazon Pay India: Amazon Pay offers digital payment and rewards services in India with cashback and loyalty incentives for purchases across Amazon and partner merchants. Both InterMiles and Amazon Pay monetize Indian consumer transactions through broad partner ecosystems and earned currency.
• Flipkart SuperCoins (Flipkart Plus): Flipkart's loyalty programme (Flipkart Plus/SuperCoins) rewards Indian shoppers with coins for purchases, redeemed for vouchers, products, and benefits. Both InterMiles and Flipkart Plus provide digital coalition-style loyalty targeting Indian consumers across shopping and lifestyle categories.
• Paytm (One97 Communications): Paytm offers Paytm First membership, a paid loyalty/subscription programme with cashback rewards, vouchers, and lifestyle benefits across its ecosystem. Both InterMiles and Paytm provide multi-category rewards to Indian consumers through broad partner networks and mobile-first engagement.

Broad incumbents

• Marriott Bonvoy: Marriott Bonvoy is the global hospitality loyalty programme of Marriott International, spanning 30+ hotel brands with points earned across stays, credit cards, and partners. Bonvoy is comparable to InterMiles as a multi-category loyalty currency and is a direct integration partner via hotel points conversion.
• American Express Membership Rewards: American Express Membership Rewards is a global card-linked loyalty programme allowing members to earn and redeem points across travel, dining, retail, and lifestyle partners. It is comparable to InterMiles as a multi-category rewards currency backed by a major financial institution.

Regional players

• EaseMyTrip: EaseMyTrip is an India-based online travel agency that powers InterMiles' flight and hotel booking platform (Select Flights). Both serve Indian travellers with travel booking services and rewards, though InterMiles is the loyalty wrapper and EaseMyTrip is the underlying OTA infrastructure partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InterMiles
• YouTubeyoutube.com/channel/UChX3No6MUpGjVDQXfDce8MQ
• Facebookfacebook.com/intermiles
• LinkedInlinkedin.com/company/intermiles-jet-privilege-pvt-ltd
• Instagraminstagram.com/theintermiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterMiles