What Augurian does

Augurian is a U.S. digital marketing agency operating as Augurian LLC from St. Paul, Minnesota (with Minneapolis branding), founded in 2016 and operating with an 11–50 employee headcount band. The firm delivers a portfolio of marketing services — Paid Media, Organic Search/SEO (including strategic website migration and YouTube SEO), Content Marketing, Marketing Analytics, Strategic Website Development, and Email Marketing Automation — through retainer and project-based engagements to mid-market and enterprise clients. It packages those services into six vertical go-to-market tracks: B2B, SaaS, Higher Education, Manufacturing & High Tech, Real Estate, and Retail & Ecommerce, targeting what it describes as 'small but mighty' in-house marketing teams that need an external operating extension.

Underlying technology is non-proprietary: the firm leverages third-party platforms — Google Ads, Google Analytics (including GA4), Google Tag Manager, HubSpot (Gold Solutions Partner), Meta/Facebook, LinkedIn Advertising, and Mailchimp — for campaign execution, analytics, and CRM/marketing automation. It also operates on the EOS (Entrepreneurial Operating System) for internal management. The agency maintains credentialed partner status with HubSpot (Gold), Google (Premier Partner), and Meta (Business Partner), and runs its own GTM and sales-ops stack (Salesforce, Gong, Drift, ZoomInfo, DiscoverOrg, Outreach, Dun & Bradstreet, LinkedIn Sales Navigator). AI is used selectively in content generation and campaign workflows rather than as a distinct productized capability.

Commercially, Augurian runs a sales-led, consultative direct-engagement model: clients enter via website contact forms, consultation requests, and inbound from content assets (blog, SaaS Marketing Hub, monthly SaaS Scoop newsletter, 56+ episode How I Work podcast, annual SaaS Marketer's Confidence Report). Pricing is quote-based and not publicly disclosed. The company is privately held and founder-owned (Josh Becerra, President and Founding Partner; Colin Hirdman, executive leadership), with no institutional investors, funding rounds, or parent entities identified in the available source data. Operating geography is domestic U.S., centered on the Midwest.

Name

Augurian

Legal name

Augurian LLC

Website

https://augurian.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Augurian is a Minneapolis/St. Paul-based digital marketing agency that provides paid media, SEO, content marketing, analytics, and website services to mid-market B2B, SaaS, higher education, manufacturing, real estate, and retail clients via retainer engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Digital marketing services
• Paid media management
• Search engine optimization
• Content marketing strategy
• Marketing analytics consulting

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Augurian generates revenue by providing managed digital marketing services to B2B and B2C clients across verticals including paid media, organic search/SEO, content marketing, marketing analytics, strategic website development, website migration, YouTube SEO, and email marketing automation. Services are delivered as ongoing retainer engagements or project-based work, acting as an extension of the client's team.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

Augurian is a digital marketing agency that provides managed services across paid media (search, social, and display advertising), organic search/SEO (including YouTube SEO and strategic website migration), content marketing, marketing analytics, strategic website development, and email marketing automation. Services are delivered on retainer or project basis across verticals including B2B, SaaS, Higher Education, Manufacturing & High Tech, Retail/E-Commerce, and Real Estate, positioning the agency as an extension of in-house marketing teams.

Product overview

Augurian is a full-service digital marketing agency offering a portfolio of interconnected service lines organized by both function and industry vertical. The core service pillars are Paid Media (search, social, and display), Organic Search/SEO (including YouTube SEO and strategic website migration), Content Marketing, Marketing Analytics, Strategic Website Development, and Email Marketing Automation. These services are delivered across six industry verticals: B2B, Higher Education, Manufacturing & High Tech, Real Estate, Retail & Ecommerce, and SaaS. The company also maintains educational resource products including the SaaS Marketing Hub, the monthly SaaS Scoop newsletter, the How I Work podcast series, and the annual SaaS Marketers Confidence Report. Augurian positions itself as a strategic and accountable partner for small but mighty marketing teams, operating as an extension of in-house teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Services Paid search, social, and display advertising services that drive targeted traffic and revenue for clients through strategic campaign management and optimization across Google Ads, Meta, and LinkedIn Advertising platforms.
• Organic Search (SEO) Search engine optimization services including technical SEO, keyword targeting, link building, and competitive analysis to increase organic visibility and share of voice.
• Strategic Website Migration
• YouTube SEO Video search optimization service focused on increasing visibility and discoverability of video content on YouTube and Google video results.
• Content Marketing Strategic content creation designed to drive relevant traffic from search engines, build authority, and convert prospects into customers through the sales funnel.
• Marketing Analytics Actionable insights and data analysis services including GA4 setup, closed-loop analytics, campaign tracking, and custom reporting to measure and optimize digital marketing performance.
• Strategic Website Development Website design and development services creating high-performance websites optimized for user experience, conversion, and integration with digital marketing strategies.
• Email Marketing Automation Services Email marketing and marketing automation services that nurture prospects through the customer journey using targeted, data-driven email campaigns.

Quantifiable outcome

• 49% increase in search traffic for Clean Air Products following strategic website migration
• +7 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationAugurian is a HubSpot Gold Solutions Partner, enabling the agency to deliver inbound marketing, marketing automation, and CRM services to clients using the HubSpot platform. Gold tier indicates a significant level of certified expertise and client delivery volume.
• GooglecoreTechnology or IntegrationAugurian holds Premier Google Partner status, indicating certified expertise in Google Ads, Google Analytics, and related Google marketing platforms. This partnership enables the agency to access Google resources, beta features, and client attribution.
• Meta / FacebookcoreTechnology or IntegrationAugurian is a Facebook Meta Business Partner, certifying expertise in Meta advertising platforms including Facebook and Instagram ads, and enabling access to Meta's partner resources and support.
• MN Tech Diversity PledgeminorStrategic or Co-development PartnerAugurian has taken the Minnesota Tech Diversity Pledge, committing to diversity and inclusion practices within the technology sector. This is a local community commitment rather than a commercial partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Single Grain: Single Grain is a SaaS-focused digital marketing agency offering SEO, paid media, and content marketing to software companies. It is directly comparable to Augurian in target vertical (SaaS), service mix, and mid-market positioning, and similarly operates a content-led thought leadership motion including a prominent podcast.
• Directive: Directive is a B2B and SaaS-focused digital marketing agency specializing in paid media, SEO, and content for enterprise software companies. It competes directly with Augurian for SaaS and B2B clients and shares a similar mid-market to enterprise engagement model.
• Kalungi: Kalungi is a B2B SaaS marketing agency providing fractional CMO, content, and demand generation services exclusively to software companies. Its narrow SaaS focus mirrors Augurian's SaaS vertical practice, though Kalungi leans more heavily on fractional leadership engagements.
• SmartBug Media: SmartBug Media is a HubSpot Elite Solutions Partner and full-service digital marketing agency offering inbound marketing, content, paid media, and revenue operations. It overlaps directly with Augurian across HubSpot-driven engagements and the broader B2B/SaaS client base.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency focused on demand generation, content, and pipeline acceleration for technology and manufacturing clients. Its B2B and manufacturing vertical focus directly overlaps with Augurian's Manufacturing/High Tech and B2B service lines.
• KlientBoost: KlientBoost is a performance marketing agency specializing in paid media (PPC, paid social) and conversion rate optimization for SaaS and B2B clients. Its paid-media-centric service mix overlaps with Augurian's Paid Media practice and SaaS vertical.
• Disruptive Advertising: Disruptive Advertising is a full-service digital marketing agency offering paid media, SEO, and lifecycle marketing, and holds Premier Google Partner status similar to Augurian. It serves a comparable mix of mid-market B2B and ecommerce clients with similar retainer and project-based pricing.
• IMPACT: IMPACT is a digital sales and marketing agency specializing in content, SEO, and HubSpot-driven inbound for B2B clients. Its inbound marketing philosophy and HubSpot partnership mirror Augurian's approach, and it targets a comparable mid-market client profile.
• Square 2 Marketing: Square 2 Marketing is a HubSpot Diamond Solutions Partner and full-service inbound marketing agency serving B2B clients with revenue-focused strategy and execution. Its HubSpot partnership tier and B2B mid-market focus make it a close comparable to Augurian's positioning.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, paid media, content, and web development across virtually every vertical. It competes with Augurian for mid-market and enterprise clients but operates at significantly greater scale and a wider service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AugurianTweets
• YouTubeyoutube.com/channel/UCa9nSVQZSyycK8qghkwA6Hg
• Facebookfacebook.com/Augurian
• LinkedInlinkedin.com/company/augurian
• Instagraminstagram.com/augurian

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augurian