The Papé Group

What The Papé Group does

The Papé Group is a fourth-generation, family-owned equipment dealer headquartered in the Pacific Northwest, operating 35+ full-service dealerships across Oregon, Washington, California, Idaho, Nevada, and Hawaii. The company distributes and services new and used agricultural, turf, compact construction, material handling, trucking, and drilling equipment through wholly-owned subsidiaries including Papé Machinery Agriculture & Turf, Papé Machinery Construction & Forestry, Papé Material Handling, Papé Kenworth, Ditch Witch West, and Engineered Products. Its core offering is anchored by an authorized John Deere dealership relationship (held continuously since the company's 1938 founding), complemented by manufacturer partnerships with KUHN, Flory, Smart Apply, GUSS Automation, T3RRA, Pellenc, Monchiero, EGO Power+, STIHL, Honda, and Razor Tracking.

The underlying technology stack centers on John Deere's precision agriculture platform (AutoTrac GPS guidance, ExactApply nozzle-level spraying, Operations Center data hub, JDLink telematics) augmented by third-party systems such as LIDAR-driven Smart Apply precision spray control (reducing chemical use by up to 73%), GUSS GPS/LiDAR autonomous orchard sprayers, T3RRA in-cab landforming with Deere iGrade, and Razor Tracking fleet management integrated with Operations Center. Service delivery is supported by factory-trained OEM-certified technicians, overnight parts logistics, and 24/7 support capability.

Revenue is generated through six streams: new equipment sales, used equipment sales, parts (OEM and aftermarket), service and maintenance (including John Deere PowerGard plans), equipment rentals, and equipment financing facilitated through John Deere Financial with terms of 12-84 months. Customer segments span residential property owners (compact tractors, residential mowers, Gator utility vehicles), commercial farmers and growers (combines, sprayers, planters, hay/forage, nut and wine harvesting), professional landscapers and grounds care operators (commercial mowing fleets), and agricultural contractors (compact construction equipment). Go-to-market blends in-person dealership sales across 35+ physical locations with an online sales process, customer portal, build-your-own tractor configurator, and a proprietary First-Time Buyer Tool targeting entry-level residential customers.

Name

The Papé Group

Legal name

The Papé Group, Inc.

Website

https://agriculture.papemachinery.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Papé Group is a fourth-generation, family-owned authorized John Deere equipment dealer operating 35+ dealerships across Oregon, Washington, California, Idaho, Nevada, and Hawaii, selling and servicing new and used agricultural, turf, and compact construction equipment, parts, and related financing to commercial farmers, residential property owners, and professional landscapers.

Ownership category

akta.pro rank

Product category

Agricultural and Heavy Equipment Dealership

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)

akta.pro secondary industries

Machine Guidance & Automation Services (RTK, Autosteer Install/Support, Section Control) (AFACACAI), Variable Rate Technology (VRT) Services (Seeding, Fertility, Crop Protection Prescriptions) (AFACACAB), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE)

Keywords

• Agricultural equipment dealer
• John Deere dealership
• Construction equipment sales
• Material handling equipment
• Turf and grounds care

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new agricultural equipment including John Deere tractors, combines, sprayers, compact construction equipment, Gator utility vehicles, and commercial/residential mowing equipment. Revenue generated through outright purchase at dealership locations.
2. Used Equipment Sales: Resale of pre-owned agricultural and turf equipment including row crop tractors, utility tractors, compact tractors, combines, sprayers, tillers, seeding equipment, and zero-turn mowers. Equipment is inspected and certified by onsite technicians.
3. Parts Sales: Sale of OEM and aftermarket replacement parts for all equipment brands sold. Extensive inventory of John Deere parts plus aftermarket alternatives. Includes overnight rush ordering for out-of-stock items.
4. Service and Maintenance: Factory-trained technician services for maintenance, repairs, and diagnostics. Includes preventative maintenance programs, John Deere PowerGard Maintenance Plan, and on-site service capabilities.
5. Equipment Rentals: Short and long-term rental options for equipment during peak seasons or for testing before purchase. Includes Kuhn rental equipment, GUSS autonomous sprayers, EGO power tools, T3rra technology, and general farm equipment.
6. Equipment Financing: Financing solutions for new and used equipment through John Deere Financial. Terms ranging from 12 to 84 months with rates as low as 0% for qualified customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Papé Group is a fourth-generation, family-owned authorized dealer of agricultural, construction, turf, material handling, trucking, and drilling equipment, operating 35+ full-service dealerships across Oregon, Washington, California, Nevada, Idaho, and Hawaii. The company sells new and used equipment (anchored by John Deere), OEM and aftermarket parts, factory-trained maintenance and repair services, equipment rentals, and financing through John Deere Financial. Its Agriculture & Turf division also supplies precision agriculture technology (AutoTrac, ExactApply, Smart Apply, GUSS autonomous sprayers, T3RRA, Razor Tracking) and pre-configured tractor packages for residential and commercial customers.

Product overview

The Papé Group operates as a multi-brand agricultural and turf equipment dealer offering a comprehensive portfolio of products and services across the Western United States. The core offering centers on John Deere agriculture, turf, and construction equipment, complemented by specialized equipment from manufacturers including KUHN, Flory, GUSS, Smart Apply, T3RRA, Razor Tracking, EGO, Honda, Stihl, Pellenc, and Monchiero. The product line spans compact utility tractors (1-4 Series), residential and commercial mowing equipment, Gator utility vehicles, full-scale agricultural equipment (combines, sprayers, tillage, hay/forage), compact construction equipment, and precision agriculture technology. Supporting services include parts, preventative maintenance, equipment financing (0-84 months), short- and long-term rentals, and a curated selection of used equipment. Pre-configured tractor packages (Weekender, Clean Cut, Gardener, Crewman, etc.) bundle tractors with matched attachments for specific applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Compact Utility Tractors John Deere compact utility tractors (1 Series, 2 Series, 3 Series, 4 Series) for residential and light commercial property work.
• Residential Lawn Equipment Riding mowers, lawn tractors, and zero-turn mowers (100/200 Series, X300/X500 Select Series, X700 Signature Series, Z300/Z500 Series) for residential property owners.
• Gator Utility Vehicles John Deere Gator utility vehicles including Full-Size Crossover, Mid-Size Crossover, Electric Gators, and Work Series models for property, farm, and light commercial use.
• Commercial Mowing Equipment Commercial walk-behind mowers, QuikTrak stand-on mowers, front and wide-area mowers, and ZTrak zero-turn mowers for professional landscaping and grounds care.
• Agriculture Equipment Full line of agricultural equipment including X/S/T-Series combines, row-crop and specialty tractors, hay and forage equipment, sprayers, tillage, planting, seeding, and nut/wine harvesting equipment for commercial farmers and growers.
• Compact Construction Equipment Compact construction equipment for agricultural contractors, including compact excavators, compact track loaders, compact wheel loaders, skid steers, and attachments.
• Precision Ag Technology Precision agriculture technology including AutoTrac GPS Guidance, ExactApply precision sprayers, and John Deere Operations Center digital command hub for field data and machine performance management.
• GUSS Autonomous Sprayers GPS- and LiDAR-enabled GUSS (Global Unmanned Spray System) autonomous sprayers for orchards, vineyards, and high-density orchards, allowing a single operator to monitor up to eight units.
• Smart Apply Intelligent Spray Control System LIDAR-powered precision spray control system for orchards and vineyards that dispenses the precise amount of spray to individual trees or vines based on structural density, reducing chemical use up to 73% and capturing spray data for compliance.
• T3RRA Landforming System In-cab landforming system working with John Deere iGrade for surveying, designing, optimizing, and implementing earth-moving operations to improve water distribution and crop yields.
• Razor Tracking Fleet Management GPS fleet tracking and management software platform providing real-time vehicle tracking, dispatching, dash cameras, engine data monitoring, fuel levels, and maintenance scheduling, integrated with John Deere Operations Center.
• Flory Harvest Equipment Flory on-ground nut harvesting solutions including shakers, sweepers, conditioners, harvesters, shuttles, carts, elevators, shredders, mowers, blowers, dusters, and TRAX systems for almond, walnut, and other nut crop operations.
• EGO Power+ Equipment EGO 56V ARC Lithium battery-powered outdoor power equipment including the Z6 Zero Turn Riding Mower with Peak Power+ technology for residential property owners.
• KUHN Equipment KUHN agricultural equipment including hay tools, tillage equipment, and manure spreaders for farming operations.
• Pellenc Wine Harvesting Equipment Pellenc specialized wine harvesting equipment for vineyard operations, including sales, parts, and service.
• Monchiero Nut Harvesting Equipment Monchiero nut harvesting equipment for hazelnut and orchard operations, including sales, parts, and service support.
• John Deere Z370R Electric ZTrak Mower Battery-powered John Deere zero-turn riding mower with a 42-inch Accel Deep deck, 3.2 kWh lithium-ion battery, and up to 2 acres per charge runtime for residential property owners.
• John Deere Parts Genuine John Deere OEM replacement parts for tractors, combines, hay and forage equipment, tillage equipment, and compact construction equipment, plus aftermarket alternatives and overnight rush ordering.
• Used Equipment Pre-owned agricultural and turf equipment including row-crop tractors, utility tractors, compact tractors, combines, sprayers, tillers, seeding equipment, and zero-turn mowers, inspected and certified by onsite technicians.
• Preventative Maintenance and Repair Services Factory-trained technician services for maintenance, repairs, and diagnostics, including air and fuel filter replacement, oil changes, cooling system maintenance, the John Deere PowerGard Maintenance Plan, and on-site service capabilities.
• Equipment Financing Financing solutions for new and used equipment through John Deere Financial, with terms from 12 to 84 months and rates as low as 0% for qualified customers.
• Equipment Rentals Short- and long-term rental options for compact tractors, harvesters, Kuhn rental equipment, GUSS autonomous sprayers, EGO power tools, T3rra technology, and general farm equipment during peak seasons or for testing before purchase.
• Compact Utility Tractor Packages Pre-configured John Deere compact tractor packages bundling matched implements for specific applications, including The Weekender ($240/mo), The Clean Cut ($285/mo), The Gardener ($339/mo), The Crewman ($373/mo), The Yard Goat ($395/mo), The Prospector ($415/mo), The Legacy ($420/mo), The Outlander ($447/mo), The Northwest ($465/mo), The Renegade ($592/mo), The Sodbuster ($503/mo), The Mountain ($509/mo), The Landscaper ($435/mo), The Homestead ($615/mo), The Columbia ($808/mo), and The Powerhouse ($810/mo). 3R packages at 0.9% for 84 months; non-3R packages at 0% for 84 months.

Quantifiable outcome

• Reduces input costs through near-elimination of overspray and chemical waste (Precision Ag)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered primary, core and secondary.

• John DeereprimaryChannel Partner/ Reseller/ DistributorPapé Machinery Agriculture & Turf is an authorized John Deere dealer offering the full line of John Deere agricultural equipment, compact construction equipment, Gator utility vehicles, commercial and residential mowing equipment, and precision ag technology. The partnership includes access to John Deere Operations Center, AutoTrac GPS guidance, ExactApply sprayers, and JDLink integration. Papé provides new equipment sales, parts, service, and financing for John Deere products.
• KUHNcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for KUHN agricultural equipment including hay tools, tillage equipment, and manure spreaders. Since 1828, KUHN has been an innovator in agricultural machinery with over 190 years of experience. Papé offers KUHN equipment sales, rentals, parts, and financing.
• Smart ApplycoreTechnology or IntegrationAward-winning Smart Apply Intelligent Spray Control System uses LIDAR technology for precision spraying in orchards and vineyards. The system reduces chemical use up to 73% while capturing spray data for compliance. Papé sells, rents, and services Smart Apply equipment.
• GUSS AutomationcoreTechnology or IntegrationGUSS (Global Unmanned Spray System) autonomous sprayers for orchards, vineyards, and high-density orchards. Single employee can monitor up to eight GUSS sprayers. Papé offers GUSS equipment sales, rentals, parts, and financing.
• Flory IndustriescoreChannel Partner/ Reseller/ DistributorFlory provides on-ground nut harvesting solutions including shakers, sweepers, conditioners, harvesters, shuttles, carts, elevators, shredders, mowers, blowers, dusters and TRAX systems. Papé carries the full product lineup for almond, walnut, and other nut crop harvesting operations.
• PellenccoreChannel Partner/ Reseller/ DistributorPellenc wine harvesting equipment dealer providing specialized equipment for vineyard operations. Papé offers sales, parts, and service for Pellenc wine harvesting solutions.
• MonchierocoreChannel Partner/ Reseller/ DistributorMonchiero nut harvesting equipment dealer specializing in hazelnut harvesting solutions. Papé provides sales, parts, and service support for Monchiero equipment.
• EGO Power+secondaryChannel Partner/ Reseller/ DistributorEGO Power+ is the #1 rated brand in cordless outdoor power equipment featuring 56V ARC Lithium technology. Papé offers EGO equipment sales, rentals, parts, and financing. Products include the Z6 Zero Turn Riding Mower with Peak Power+ technology.
• STIHLsecondaryChannel Partner/ Reseller/ DistributorSTIHL is America's #1 selling brand of handheld power equipment including chainsaws, blowers, line trimmers, hedge trimmers, and cut-off saws. Papé offers STIHL equipment sales as an authorized dealer.
• HondasecondaryChannel Partner/ Reseller/ DistributorHonda outdoor power equipment dealer offering generators, pumps, and other Honda-powered equipment for agricultural and residential use.
• T3RRAcoreTechnology or IntegrationT3RRA is the world's most advanced in-cab landforming system working with John Deere iGrade for precision soil mapping and land leveling. Papé offers T3RRA equipment sales, rentals, parts, and financing for improved water distribution and crop yields.
• Razor TrackingcoreTechnology or IntegrationRazor Tracking provides GPS fleet tracking and management software integrated with John Deere Operations Center. Features include real-time vehicle tracking, dash cameras, engine data monitoring, and maintenance scheduling. Papé offers Razor Tracking software sales, rentals, and support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RDO Equipment Co. Largest John Deere construction and agricultural equipment dealer in North America, operating across multiple U.S. states with full-line new, used, parts, service, and financing. Directly comparable multi-state authorized John Deere dealer with similar end markets, lifecycle revenue model, and precision ag focus.
• Stotz Equipment: Family-owned authorized John Deere dealer with locations across the western and midwestern U.S. Closely matches Papé's mix of agricultural, turf, and compact construction equipment, parts, service, and precision ag offerings with a similar family-ownership structure.
• Ag-Pro Companies: Large multi-state authorized John Deere dealer serving agricultural, turf, and compact construction customers across the southeastern and midwestern U.S. Comparable in dealership model, OEM relationship, and full-lifecycle revenue mix.
• C & B Operations: Family-owned authorized John Deere dealer group with locations across the northern plains and western U.S. Mirrors Papé's structure of selling new/used equipment, parts, service, and precision ag technology in a multi-state regional footprint.
• Heritage Tractor: Family-owned authorized John Deere dealer with dealerships across the central U.S. Closely comparable full-line ag and turf equipment dealer with precision ag offerings and similar generational ownership characteristics.
• 21st Century Equipment: Authorized John Deere dealer serving the western Great Plains and mountain west with agricultural and turf equipment. Comparable multi-state John Deere dealership with full-lifecycle sales, service, parts, and precision agriculture offerings.
• GreenMark Equipment: Authorized John Deere dealer group with locations in Michigan, Indiana, and Kentucky offering ag, turf, and compact construction equipment. Similar full-line dealership model and OEM relationship with comparable parts/service/financing operations.

Broad incumbents

• Butler Machinery Company: Family-owned Caterpillar construction and agricultural equipment dealer across the northern plains. Comparable large multi-state equipment dealership platform with similar lifecycle revenue streams, though anchored on a competing OEM brand.
• Ziegler Cat: Family-owned Caterpillar equipment dealer operating across the upper Midwest. Comparable large-scale equipment dealership with new/used sales, parts, service, and financing for construction and ag-adjacent customers.

Regional players

• Everglades Equipment Group: Authorized John Deere dealer serving Florida with agricultural, turf, and compact construction equipment. Operates the same OEM-aligned multi-line dealership model as Papé but is geographically separated to the southeastern U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbEqzmJv_acQHtkWejlMp-w
• Facebookfacebook.com/PapeMachineryAgandTurf
• LinkedInlinkedin.com/company/papemachineryagandturf
• Instagraminstagram.com/papemachinery.ag.turf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Papé Group