Event Hawk
Event Hawk is a US-based vertical SaaS and digital marketing services provider that builds websites, runs Google and Meta ads, and delivers automated SMS and reputation workflows exclusively for SMB party rental and inflatable rental businesses, using a white-labeled HighLevel platform.
- Company typePrivate
- Founded2016
- HeadquartersOrland Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Event Hawk does
Event Hawk, operated by Event Professional Marketing LLC, is a US-based vertical SaaS and digital marketing services provider founded in 2016 by Tariq Elkhatib and headquartered in Orland Park, Illinois. The company exclusively targets party rental and inflatable rental SMBs (bounce houses, event rentals, entertainment rentals), offering an integrated stack of custom website design, Google Ads management, Meta (Facebook/Instagram) Ads management, SEO, automated SMS/text follow-ups, and reputation management. Event Hawk's core technology is a white-labeled deployment of the HighLevel marketing automation platform, augmented with party rental-specific templates, automations, and integrations; the company is a certified Google Partner (Agency ID 5827000054) and Meta Partner, and integrates with Inflatable Office booking software to extend automated review and communication workflows.
Event Hawk's business model combines three revenue streams: (1) subscription SaaS fees billed monthly or annually in advance for access to the software platform; (2) usage-based pass-through fees for SMS/MMS messaging, phone calls, A2P 10DLC registration, and phone number rentals, billed as pay-as-you-go against prepaid balances; and (3) digital marketing professional services (Google Ads, Meta Ads, SEO, website design) bundled with or sold alongside the core subscription. Go-to-market is sales-led, executed via website demos, free strategy calls, webinars hosted by the founder, the Bounce House Bosses Facebook community, and the Bounce House Boss Con annual conference, with nationwide US distribution and no disclosed geographic expansion beyond domestic SMBs.
The company reports serving 2,000+ party rental businesses, accumulating 300+ five-star reviews, and operating with 11-50 employees as a bootstrapped, founder-owned private entity under the legal name Event Professional Marketing LLC, doing business as Event Hawk and MyAdAcademy. No external institutional funding has been disclosed, and the company remains privately held with no subsidiaries, M&A, or regulatory actions on record.
Event Hawk firmographics
Firmographics- Name
- Event Hawk
- Legal name
- Event Professional Marketing LLC
- Website
- https://myadacademy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Event Hawk is a US-based vertical SaaS and digital marketing services provider that builds websites, runs Google and Meta ads, and delivers automated SMS and reputation workflows exclusively for SMB party rental and inflatable rental businesses, using a white-labeled HighLevel platform.
- Ownership category
- akta.pro rank
Event Hawk industry classification
Industry- Product category
- Vertical Marketing Automation Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
- akta.pro secondary industry
- Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture) (THAHAKAM)
Keywords
Where Event Hawk is headquartered
LocationHeadquarters
- HQ city
- Orland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Event Hawk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS Services: Event Hawk operates as a subscription-based SaaS product licensed on a monthly or annual pre-paid basis. The software includes marketing automation, website tools, automated texting, and related features for party rental businesses.
- Usage-Based Communication Fees: Text messaging (SMS/MMS), phone call usage, A2P 10DLC registration, and monthly phone number fees are billed separately from subscription fees based on actual usage. Fees are prepaid by clients and deducted from their balance as activity occurs.
- Digital Marketing Services: Additional services including Google Ads management, Meta Ads management, SEO optimization, and website design services bundled with or separately from the core subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS platform with monthly and annual billing options |
| Subscription | Annual | Annual pre-paid subscription with potential for savings |
| Usage-based | Pay-as-you-go | Usage-based text and phone communication fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Event Hawk product offering
Product offeringCore offering
Event Hawk is a subscription SaaS platform, built on HighLevel, that provides party rental and inflatable rental businesses with conversion-optimized websites, Google Ads and Meta Ads management, SEO, automated SMS/text follow-ups, sales funnels, and automated reputation/review management designed specifically for the bounce house and event rental vertical. Customers primarily access the platform online, with onboarding via demo calls and strategy sessions.
Product overview
Event Hawk is a specialized digital marketing and business automation SaaS platform built exclusively for party rental and inflatable businesses. The platform combines a suite of digital marketing services—including Meta Ads (Facebook/Instagram), Google Ads, SEO, and custom website design—with built-in automation tools (automated texting, review management, and funnels) to drive bookings and revenue. Event Hawk operates as a subscription-based service using the HighLevel platform, offering a results guarantee where clients only pay if they see results.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Hawk Core Platform Subscription SaaS platform combining conversion-optimized websites, digital marketing, and automation tools (texting, reviews, funnels) for party rental and inflatable rental businesses to drive more bookings.
- Google Ads Management Search engine advertising service that uses SEO-informed strategies to rank party rental businesses at the top of Google for local rental queries, driving high-intent traffic to their websites.
- Meta Ads Management Facebook and Instagram advertising service that attracts ideal customers for party rental businesses and converts them into bookings through targeted social media campaigns.
- SEO Services Search engine optimization service that improves local visibility and organic rankings for party rental queries through keyword-optimized pages, local citations, and map presence.
- Automated Texting SMS/MMS automation feature that sends automated follow-up messages to website visitors and customers, converting clicks into bookings through personalized text campaigns, with A2P 10DLC registration included.
- Website Design Custom website design and development service that builds or optimizes websites for maximum booking conversion, including booking software integration and mobile responsiveness for party rental businesses.
- Sales Funnels Sales funnel service that combines Google Ads, Meta Ads, and SEO strategies with automated follow-up systems to convert website visitors into paying party rental customers.
- Courses (Facebook Ads Masterclass, Bigger Bookings Masterclass) Educational courses such as the Facebook Ads Masterclass and Bigger Bookings Masterclass that teach party rental business owners digital marketing and booking-growth strategies.
Quantifiable outcome
- 2,000+ party rental businesses served nationwide
- +3 more outcomes
Companies that use Event Hawk
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Event Hawk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Event Hawk partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HighLevelcoreEvent Hawk is an authorized reseller of HighLevel software, a comprehensive marketing automation platform. Event Hawk white-labels and integrates HighLevel's capabilities into their party rental-specific marketing solution.
- Inflatable OfficecoreInflatable Office (IO) is a booking software provider for the party rental industry. Event Hawk integrates with Inflatable Office to provide automated review requests and communication automation for their shared customers. They also partner on IO Phone service.
- Google PartnercoreEvent Hawk is a certified Google Partner agency (Agency ID: 5827000054), allowing them to run Google Ads campaigns for clients and access Google's partner resources and support.
- Meta PartnercoreEvent Hawk is a Meta Partner (Facebook/Instagram advertising partner), enabling them to run Facebook and Instagram ad campaigns for clients with access to Meta's partner program benefits.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Event Hawk competitors and assessment
Company assessmentBroad incumbents
- Constant Contact: Constant Contact is a digital marketing platform for SMBs offering email, social, and basic automation. Comparable as an SMB-focused marketing tool, though Event Hawk is far more verticalized and full-funnel.
- Vendasta: Vendasta is an end-to-end SMB marketing and operations platform with white-label SaaS, CRM, and reputation tools. Event Hawk is essentially a vertical-specific niche version of Vendasta's agency/SMB platform play.
- Thryv: Thryv is an SMB software platform providing marketing automation, websites, listings management, and customer communication tools. Comparable to Event Hawk's integrated suite of website + ads + automation for small businesses.
- GoHighLevel (HighLevel): GoHighLevel is the underlying marketing automation platform that Event Hawk resells and white-labels. They are directly comparable as SMB marketing/CRM/SaaS platforms with funnel, SMS, and automation capabilities, though HighLevel serves all SMB verticals while Event Hawk is niche-focused.
- ActiveCampaign: ActiveCampaign is a marketing automation and CRM platform serving SMBs. Comparable to the marketing automation, email, and SMS features inside Event Hawk's HighLevel-based stack.
Direct peers
- Inflatable Office: Inflatable Office is a booking and operations SaaS platform built exclusively for the party rental industry. It directly serves the same vertical as Event Hawk and integrates with it, making it the most comparable vertical-SaaS peer for party rental businesses.
Emerging players
- Podium: Podium is a customer interaction and messaging platform for local businesses with strong review-generation and SMS automation features. Comparable to Event Hawk's automated texting and reputation management modules at a broader vertical scope.
- Birdeye: Birdeye is a reputation management and customer messaging platform for SMBs. Event Hawk's review generation and automated texting features overlap directly with Birdeye's core offering, though Birdeye serves multiple verticals while Event Hawk focuses on party rentals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Event Hawk social profiles
Digital presenceEvent Hawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Hawk leadership team
Management profileNumber of profiles
Profiles1 record
Event Hawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Hawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Hawk
What does Event Hawk do?
Event Hawk is a subscription SaaS platform, built on HighLevel, that provides party rental and inflatable rental businesses with conversion-optimized websites, Google Ads and Meta Ads management, SEO, automated SMS/text follow-ups, sales funnels, and automated reputation/review management designed specifically for the bounce house and event rental vertical. Customers primarily access the platform online, with onboarding via demo calls and strategy sessions.
Is Event Hawk a public or private company?
Event Hawk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Event Hawk founded?
Event Hawk was founded in 2016. It employs 11 to 50 people.
Where is Event Hawk based?
Event Hawk is headquartered in Orland Park, United States, in the North America region.
How does Event Hawk make money?
Three revenue lines are on record. Subscription SaaS Services are the primary driver. The others are usage-Based Communication Fees and digital Marketing Services.
Who are Event Hawk's main competitors?
Broad incumbents on record are Constant Contact, Vendasta, Thryv, GoHighLevel (HighLevel) and ActiveCampaign. Inflatable Office is listed as a direct peer. Emerging players are Podium and Birdeye.
Does Event Hawk have an API?
No public API is recorded for Event Hawk.
What industry is Event Hawk in?
Event Hawk's product category is Vertical Marketing Automation Software. Its primary akta.pro industry code is MPAGAJAD, Event Marketing & Audience Development Services, with a secondary code of THAHAKAM, Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture). Its SIC code is 7310.