George G. Glenner Alzheimer's Family Centers

What George G. Glenner Alzheimer's Family Centers does

George G. Glenner Alzheimer's Family Centers is a California-incorporated 501(c)(3) non-profit founded in 1982 by Dr. George G. Glenner, the UCSD Alzheimer's researcher who identified beta-amyloid as the disease's hallmark protein, and his wife Joy Glenner. The organization operates three licensed adult day care centers in San Diego County — Encinitas, Hillcrest, and Town Square in Chula Vista — delivering specialized Alzheimer's and dementia day programs with on-site nursing, medication management, a stated 5:1 participant-to-direct-care-staff ratio, and structured activities delivered under the Bygone Days Productions/S.P.I.C.E. and Glenner GRACE-branded methodologies. Its signature product, Town Square, is described as the nation's first immersive Reminiscence Therapy Day Center, built as a 1950s replica town with 14 storefronts (Rosie's Diner, City Hall, Library, Pet Shop, Movie Theatre, Park, etc.) designed to elicit long-term memories in dementia patients; the design partnership with the San Diego Opera Scenic Studio enables ongoing set refresh, and the concept has been documented in a film shown at San Francisco, Big Sky, and Boston film festivals.

The organization's service portfolio extends beyond the physical centers through GLENNERCARE, a free virtual dementia care navigation service registered with NPI #1699378612 and staffed by an RN, MSW, and Care Liaison team available via phone, email, and video call, and through a network of free community Memory Cafés hosted at partner locations including libraries and senior centers. A professional education arm sells RCFE dementia care training and BRN/RCFE continuing education units in both onsite (Glenner on the GO at $295-$895) and online ($29.95-$89.95 per associate) formats, and a franchise partnership with SH Town Square Franchising, Inc. licenses the Town Square model to third-party operators with a stated target of up to 100 national locations.

Revenue is generated through a diversified, non-profit model: adult day care program fees (private pay, long-term care insurance, and VA benefits accepted) form the core, supplemented by tax-deductible donations and monthly recurring gifts, The Henry Grant (a trademarked financial-aid program providing up to $1,200 annually to eligible families earning 138-300% of federal poverty level), Memory Café site certification fees ($495 initial / $295 renewal / $95 additional facilitator), Town Square franchise royalties, professional education pricing, and guided event rentals at Town Square. The organization is governed by an independent Board of Directors, led since 2015 by CEO Scott J. Tarde, and carries California ADHC and ADP regulatory licenses at each site, RCFE training provider approval, and HIPAA compliance.

Name

George G. Glenner Alzheimer's Family Centers

Legal name

The George G. Glenner Alzheimer's Family Centers, Inc.®

Website

https://glenner.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

George G. Glenner Alzheimer's Family Centers is a non-profit operating three licensed adult day care centers in San Diego County and the Town Square immersive reminiscence therapy center, delivering specialized Alzheimer's and dementia day programs, GLENNERCARE virtual care navigation, Memory Cafés, and caregiver support for affected families.

Ownership category

akta.pro rank

Product category

Adult Day Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

akta.pro secondary industries

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Dementia Care Coordination & Care Planning (HSABAEAJ), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Adult day care
• Dementia care services
• Memory care programs
• Caregiver support
• Reminiscence therapy

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Adult Day Care Program Fees: Revenue from providing specialized day programs for seniors with Alzheimer's and dementia. Care is available Monday through Friday with full-day and half-day rates. Private pay, long term care insurance, and VA benefits are accepted.
2. Donations and Contributions: Tax-deductible donations from individual donors supporting the non-profit mission. Accepts one-time gifts, monthly recurring gifts, and tribute/memorial gifts.
3. Grant Funding: The Henry Grant program provides financial assistance (up to $1,200 annually) to eligible families earning between 138-300% of federal poverty level. Funded through donations and grants.
4. Franchise Licensing: Revenue from SH Town Square Franchising partnership - strategic alliance enabling franchise operators to open Town Square locations nationally.
5. Memory Café Certification: Training and certification fees for organizations wanting to start their own Memory Café programs. Initial certification $495, annual renewal $295, additional facilitator fee $95.
6. Professional Education Programs: RCFE dementia care training for professional caregivers. Glenner on the GO brings training to facilities. Pricing ranges from $295-895 depending on class duration and location.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

George G. Glenner Alzheimer's Family Centers is a 501(c)(3) nonprofit organization that operates three adult day care centers in San Diego County providing specialized care for individuals with Alzheimer's disease and other forms of dementia. The organization delivers its proprietary Town Square reminiscence therapy day program through purpose-built 1950s-era replica town environments, alongside a virtual dementia care navigation service called GLENNERCARE, caregiver support groups, community Memory Cafés, and a professional education program, and licenses its Town Square concept through a national franchise program.

Product overview

George G. Glenner Alzheimer's Family Centers is a non-profit organization operating as a platform of specialized adult day care and support services for families affected by Alzheimer's and other forms of memory impairment diseases. The core offering consists of Adult Day Care at three San Diego County locations (Encinitas, Hillcrest, and Town Square® in Chula Vista), supplemented by GLENNERCARE™ (a free virtual dementia care navigation service for enrolled families) and Memory Cafés (free community gatherings). Key programs include Caregiver Support Groups, a Professional Education Program offering RCFE/BRN continuing education, the Guardian Angel Volunteer Program, and THE HENRY GRANT™ financial assistance. The organization also licenses its Town Square® immersive reminiscence therapy model through franchise partnerships. Activity programming is delivered through Bygone Days Productions™ (S.P.I.C.E. methodology) and Glenner GRACE™ dementia care framework. Founded in 1982, the organization maintains a 5:1 participant-to-staff ratio and accepts private pay, long-term care insurance, and VA benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Town Square®: The nation's first immersive Reminiscence Therapy Day Center for individuals with dementia, designed to replicate a 1950s town.
• GLENNERCARE™
• Memory Cafés
• Glenner GRACE™
• The Henry Grant™
• Bygone Days Productions™
• Dementia Care Innovation Institute (DCII)

Quantifiable outcome

• Reminiscence Therapy has been shown to improve mood, reduce agitation, and improve sleep quality in dementia patients
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SH Town Square Franchising, Inc.coreStrategic or Co-development PartnerStrategic partnership enabling franchise opportunities for Town Square concept nationwide. Franchise inquiries directed to SH Town Square Franchising, Inc. located at 9780 Belair Road, Perry Hall, MD 21236. Contact: 612-816-9300 or [email protected]. Additional franchised locations are popping up across the country.
• Senior HelpersminorStrategic or Co-development PartnerAlliance announced in 2018 to deliver innovative adult care services to seniors. Strategic partnership to expand reach of dementia care services.
• San Diego Opera Scenic StudiocoreTechnology or IntegrationInnovative design partnership allows updates to storefront designs as years go by, keeping Town Square current with evolving eras and participant needs.
• San Diego Air & Space MuseumminorStrategic or Co-development PartnerGenerously curated the Museum storefront at Town Square with historic aircraft and spacecraft from around the world, affiliated with the Smithsonian Institution.
• Various Community PartnersminorOthersCommunity partners include: AALL Care In Home Services, Apex Health Advocates, DAV, Hilarity for Charity, Living Coastal Senior Resources, Salma Health, Southern Caregiver Resource Center, Time to Move Care Placement, Alzheimer's Association San Diego, Care Placement, Dependable Daughter, HHSA, Meals on Wheels of San Diego County, San Ysidro Health, S Squared, The Alzheimer's Project, Cavignac, Eagle Marketing, USC's Alzheimer's Therapeutic Research Institute, North Island Credit Union, SDSU CEAL, St. Paul's PACE, Shiley Marcos Alzheimer's Disease Research Center, Alzheimer's San Diego, The Color Bar, Elder Help, LightBridge, PACE - Family Health Centers of San Diego, Silverado, St. Paul Seniors, Gary and Mary West PACE.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• St. Paul's Senior Services: San Diego-based nonprofit operating PACE and senior day programs including dementia-capable services; explicitly listed as a Glenner community partner. Directly comparable in geography, mission, and adult day care + caregiver support model.
• Senior Helpers: National franchise specializing in in-home Alzheimer's and dementia care; announced a 2018 strategic alliance with Glenner to deliver adult care services. Closely comparable in dementia-specific service focus and franchise-led expansion model.
• ComForCare: Franchise home care company with a DementiaWise® program for Alzheimer's and dementia clients. Comparable to Glenner in dementia-specific care protocols, family-caregiver support, and franchise scaling playbook.
• Right at Home: Franchise home care company with dementia care specialties and franchise expansion across the U.S. Comparable to Glenner in dementia-focused in-home and family support services and franchise scaling approach.

Broad incumbents

• Silverado: National memory care and hospice operator with purpose-built dementia communities and programs like Nexus. Overlaps with Glenner in dementia specialty and serving the same family demographic, though delivery is residential rather than adult day care.
• Aegis Living: West Coast-focused assisted living operator with dedicated memory care neighborhoods. Comparable customer base (families of seniors with dementia) and dementia-specialized programming, but operates residential rather than adult day centers.
• Home Instead: Large global franchise providing in-home personal care with Alzheimer's and dementia training pathways. Comparable in dementia-specific family-caregiver focus and franchise-based scale, but broader portfolio than Glenner's day-care-only model.
• Alzheimer's Association: Largest U.S. nonprofit focused on Alzheimer's care, support, and research; a frequent referral source for Glenner. Comparable in mission space (dementia family support, education, advocacy) but operates nationally without owning day care centers.
• Brookdale Senior Living: Largest U.S. senior living operator with dedicated memory care (Clare Bridge) programs serving families of seniors with dementia. Comparable customer segment and dementia specialization, but residential setting rather than adult day care.

Others

• Alzheimer's Foundation of America: National nonprofit providing dementia education, support, and resources; displayed as a partner on the Glenner website. Mission-aligned and adjacent ecosystem participant rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/glennercenters
• YouTubeyoutube.com/channel/UC7-J9CjPkMLiT5SPGEEIE4g
• Facebookfacebook.com/GlennerCenters
• Instagraminstagram.com/glennercenters
• Pinterestpinterest.com/glenner1

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George G. Glenner Alzheimer's Family Centers