Your Place

What Your Place does

YourPlace Real Estate is a Dubai-headquartered, full-service residential real estate brokerage and consultancy that operates across Dubai and Abu Dhabi, serving end-buyers, tenants, landlords, and international investors originating from more than 80 countries. The firm is privately held, RERA-registered and Dubai Land Department-approved, and was founded around 2009 with current headcount of 50+ multilingual consultants operating from a single Business Bay headquarters office (Empire Heights Tower B). Marcello Arcangeli is the Founder and CEO. Customer-facing activity spans both ready and off-plan property segments, with International Property Investors (including Golden Visa-qualified buyers above AED 2M) as the primary segment and domestic rental seekers, property sellers, HNW luxury buyers, and data-driven portfolio investors as adjacent segments.

The company's core offering is an integrated services platform: buying, selling, leasing, data-driven investment advisory, full-service property management, mortgage advisory, RERA Dispute Centre (RDC) legal assistance, RICS-aligned property valuation, and conveyancing (MOU preparation, DLD registration, NOC processing). Underpinning the offering is a real estate CRM and property management platform, supported by direct integrations with WhatsApp Business for lead engagement and Google Maps for property location display; the firm does not operate a mobile app and discloses no proprietary AI/ML capability. The product layer also includes the distribution of a curated portfolio of off-plan developments from 18+ UAE developers (Emaar, DAMAC, Sobha, Modon, Imtiaz, Wasl, Aldar, Danube, Nakheel, Omniyat, Ellington, Meraas, Azizi, Binghatti, Arada, MAG, Reportage, Select Group), with major mandates including Sobha City Abu Dhabi, Modon Golf Estates, Hillside Residences, RAW District, Pinewood Estate Homes, Boulevard Park, and Alghadeer Gardens.

The business model is commission-led and multi-stream. Primary economics come from transaction fees on residential sales (typically ~2% of transaction value) and rental commissions, supported by recurring managed-services revenue from the property management book (1,000+ units under management, ~490,000 sq.ft., claimed 98% occupancy) and professional-services fees from valuation, conveyance, and RDC legal work. A referral-affiliate stream is generated through a panel of 20+ UAE banking partners for mortgage origination. Distribution is omnichannel but human-advisor-led: a self-serve property portal (website and listings site at yourplace.ae), inside-sales enquiry capture with stated 2-hour response times (phone, WhatsApp, email), and a field-sales motion that handles high-value international investor relationships and developer off-plan launches. Marketing relies on content (area guides, market intelligence, news updates), SEO around community and project keywords, and direct WhatsApp outreach. Cumulative scale claims include AED 500M+ in completed transaction value and investor reach across 80+ nationalities.

Name

Your Place

Legal name

YourPlace Real Estate

Website

https://yourplace.ae

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

YourPlace Real Estate is a Dubai-headquartered, RERA- and DLD-licensed full-service brokerage serving buyers, tenants, landlords, and 80+-nationality international investors across Dubai and Abu Dhabi, with transactions, property management, advisory, and off-plan distribution for 18+ UAE developers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Asset Management (BPAJAMAA), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property management
• Off-plan properties
• Investment advisory
• Residential leasing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property sales transactions across Dubai and Abu Dhabi. The company acts as a broker for both ready and off-plan properties from developer partners.
2. Rental Commission: Commission from rental transactions including tenant placement and lease management services.
3. Property Management Fees: Ongoing property management services including tenant sourcing, maintenance coordination, rent collection, and legal compliance for landlords.
4. Investment Advisory Services: Data-driven investment advisory including ROI analysis, off-plan opportunities, and portfolio planning from expert market advisors.
5. Property Valuation: RICS-aligned independent valuations for buying, selling, financing, or insurance purposes.
6. Conveyancing Services: Title deed transfers, MOU preparation, DLD registration, NOC processing, and mortgage settlement services.
7. Mortgage Services: Referral-based mortgage advisory connecting clients with UAE banking partners for property financing.
8. Legal/RDC Assistance: Expert guidance through RERA Dispute Centre proceedings for rental disputes, evictions, and compliance matters.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

YourPlace Real Estate is a Dubai-based full-service property brokerage and consultancy that facilitates buying, selling, renting, and management of residential properties across Dubai and Abu Dhabi. The company curates ready and off-plan inventory from major UAE developers, manages over 490,000 sq.ft of property, and provides end-to-end transaction support including conveyancing, mortgage advisory, property valuation, and legal assistance through RERA and DLD frameworks.

Product overview

YourPlace Real Estate is a Dubai-based full-service property consultancy offering an integrated platform of real estate services across Dubai and Abu Dhabi. The core offering consists of buying, selling, leasing, investment advisory, and property management services, complemented by specialized services including mortgage assistance, tenant legal (RDC) support, property valuation, rental market research, and conveyance. The company also curates a portfolio of off-plan development projects from major UAE developers (Sobha Realty, Modon, wasl, Imtiaz Developments, Aldar Properties), providing investors access to exclusive launches including Sobha City Abu Dhabi, Modon Golf Estates, Hillside Residences, RAW District, Pinewood Estate Homes, Boulevard Park, and Alghadeer Gardens. The platform connects property buyers, sellers, investors, and tenants with curated listings and end-to-end transaction support.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying Services Property acquisition service guiding buyers through shortlisting, viewings, negotiations, and DLD registration in Dubai and Abu Dhabi.
• Selling Services Property sale service including valuation, marketing, buyer qualification, and full transfer process management.
• Leasing Services Rental property matching service connecting tenants with suitable properties and landlords with reliable occupants across Dubai communities.
• Investment Advisory Data-driven investment strategy service including ROI analysis, off-plan opportunities, portfolio planning, and capital growth forecasting for UAE property investors.
• Property Management Full-service property management including tenant sourcing, rent collection, maintenance coordination, and legal compliance. Manages over 490,000 sq.ft of property.
• Mortgage Services Mortgage advisory service accessing 20+ UAE bank panels with 95% approval rate. Offers pre-approval, rate comparison, and end-to-end application management.
• Tenant Legal (RDC) Assistance RERA Dispute Centre (RDC) legal representation for landlords and tenants in rental disputes, evictions, and compliance matters under Dubai Law No. 26 of 2007.
• Property Valuation RICS-aligned independent property valuations for buying, selling, financing, and insurance. 24-hour report turnaround.
• Rental Market Research In-depth rental market reports covering price trends, yield comparisons, and community benchmarks across Dubai. Over 200 community reports available.
• Conveyance Title deed transfer service handling MOU preparation, DLD registration, NOC processing, and mortgage settlement with full DLD compliance.
• Sobha City Abu Dhabi 38 million sq.ft. master-planned community by Sobha Realty in Al Bahiya, Abu Dhabi. Features waterfront apartments, garden villas, estate villas, 18-hole Greg Norman golf course, 2km waterfront promenade. Handover December 2029. Payment plan: 60/40.
• Modon Golf Estates 95-hectare championship golf community on Hudayriyat Island, Abu Dhabi by Modon Properties. Features Andalusian-inspired architecture, golf mansions, fairway villas, range villas, golf homes, and golf townhomes. Handover 2027. Payment plan: 20% down, 8x5% during construction, 60% on handover.
• Hillside Residences at Wasl Gate Freehold development by wasl at Wasl Gate, Dubai featuring 1-3 bedroom apartments and duplexes with podium amenities. Located on Sheikh Zayed Road adjacent to Energy Metro Station. Handover 2026. Payment plan: 40/60.
• RAW District Mixed-use development by Imtiaz Developments on Sheikh Zayed Road, Downtown Jebel Ali. Features 4 interconnected buildings with residential apartments, commercial offices, and retail spaces. Direct pedestrian bridge to Life Pharmacy Metro Station. Phase 1 sold out in one day. Handover Q1 2029.
• Pinewood Estate Homes 3-4 bedroom townhouses by wasl in Jumeirah Golf Estates, Dubai. Low-density championship golf community with private gardens and 2-car garages. Handover Q4 2028. Payment plan: 80/20.
• Boulevard Park at Wasl Gate Residential development by wasl at Wasl Gate, Dubai with studios to 4-bedroom duplexes across 5 buildings and 8 towers. Dual-front position facing 64,000 sqm central park and 710m retail boulevard. Handover Q2 2030. Payment plan: 60/40.
• Alghadeer Gardens 352-unit townhouse and villa release by Aldar Properties in Al Ghadeer, Abu Dhabi. Features 2-4 bedroom units with community amenities. Launching with 55/45 payment plan. Starting price AED 1.85M.

Quantifiable outcome

• AED 500M+ transaction value completed
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Sobha RealtycoreChannel Partner/ Reseller/ DistributorExclusive sales partnership for Sobha City Abu Dhabi and other Sobha projects. YourPlace provides marketing and sales services for Sobha's off-plan developments including access to exclusive launches and pricing.
• Emaar PropertiescoreChannel Partner/ Reseller/ DistributorAuthorized agent for Emaar developments including Dubai Hills, Downtown Dubai properties, Emaar Beachfront, and new project launches.
• DAMAC PropertiescoreChannel Partner/ Reseller/ DistributorAuthorized sales partner for DAMAC projects including DAMAC Hills, DAMAC Hills 2, and luxury developments.
• Modon PropertiescoreChannel Partner/ Reseller/ DistributorExclusive sales partner for Modon's Golf Estates on Hudayriyat Island, Abu Dhabi - a AED 30B+ government-backed development.
• waslcoreChannel Partner/ Reseller/ DistributorAuthorized agent for Wasl developments including Hillside Residences at Wasl Gate, Pinewood Estate Homes, and Boulevard Park.
• Imtiaz DevelopmentscoreChannel Partner/ Reseller/ DistributorExclusive sales partner for RAW District project on Sheikh Zayed Road, Downtown Jebel Ali. Phase 1 sold AED 2B on launch day.
• Danube PropertiesminorChannel Partner/ Reseller/ DistributorAuthorized sales partner for Danube property developments in Dubai.
• NakheelminorChannel Partner/ Reseller/ DistributorAuthorized agent for Nakheel developments including Palm Jumeirah properties.
• Aldar PropertiescoreChannel Partner/ Reseller/ DistributorSales partner for Alghadeer Gardens in Al Ghadeer, Abu Dhabi - new launch with 55/45 payment plan.
• OmniyatminorChannel Partner/ Reseller/ DistributorAuthorized sales partner for Omniyat luxury developments.
• Ellington PropertiesminorChannel Partner/ Reseller/ DistributorAuthorized agent for Ellington property developments.
• MeraasminorChannel Partner/ Reseller/ DistributorAuthorized sales partner for Meraas developments.
• Azizi DevelopmentsminorChannel Partner/ Reseller/ DistributorAuthorized agent for Azizi property projects in Dubai.
• BinghattiminorChannel Partner/ Reseller/ DistributorAuthorized sales partner for Binghatti developments.
• AradaminorChannel Partner/ Reseller/ DistributorAuthorized agent for Arada property developments in Dubai.
• MAG Lifestyle DevelopmentminorChannel Partner/ Reseller/ DistributorAuthorized sales partner for MAG property developments.
• Reportage PropertiesminorChannel Partner/ Reseller/ DistributorAuthorized agent for Reportage property projects.
• Select GroupminorChannel Partner/ Reseller/ DistributorAuthorized sales partner for Select Group developments.
• UAE Banking PartnerscoreStrategic or Co-development PartnerPanel of 20+ UAE banks and lenders providing mortgage products. YourPlace provides referral services connecting clients with competitive mortgage rates and financing solutions.
• Marcello ArcangelicoreOthersFounder and CEO of YourPlace Real Estate. Provides leadership and vision for the company's growth and client-first approach.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Betterhomes: One of the largest and longest-established real estate brokerages in Dubai, offering full-service brokerage, property management, and mortgage services across residential and commercial segments. Directly comparable to YourPlace in scope and customer base, with significantly larger headcount and brand recognition.
• Property Finder: Leading UAE property portal that aggregates listings from brokerages including YourPlace. Comparable as a marketplace layer that competes for buyer attention; an indirect competitor that could disintermediate traditional agent-led discovery.
• Bayut: Major UAE real estate listing portal owned by Emerging Markets Property Group. Competes with brokerages for buyer-side traffic and lead generation, representing the proptech trend that threatens traditional agency models.

Direct peers

• fam Properties: Large Dubai-based full-service real estate agency specializing in residential sales, leasing, and off-plan projects. Competes head-to-head with YourPlace for international investors and developer partnerships, with similar multilingual consultant model.
• Allsopp & Allsopp: UK-styled full-service real estate brokerage in Dubai with strong focus on residential sales, rentals, and property management. Comparable service mix and customer segment (international buyers, end users) to YourPlace.
• Driven Properties: Dubai-headquartered brokerage with residential sales, leasing, off-plan, and property management offerings. Targets a similar international and end-user client base and competes directly for off-plan allocations from major developers.
• Haus & Haus: Boutique-to-mid-market Dubai brokerage providing buying, selling, leasing, and property management with an emphasis on client experience. Closely comparable in scale and service breadth to YourPlace.
• Espace Real Estate: Established Dubai brokerage focused on luxury and high-end residential segments with full-service brokerage and property management. Overlaps with YourPlace on premium client segments and developer inventory.
• Metropolitan Real Estate: Dubai-based full-service real estate firm offering sales, leasing, off-plan, and property management. Direct competitor for international investor flows and mid-market to premium residential transactions.
• Dacha Real Estate: Dubai-based real estate agency focused on residential sales, off-plan launches, and property management. Competes with YourPlace for end-user and investor clients across primary and secondary markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/placedubai
• Facebookfacebook.com/yourplacedubai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Place