Rollo Insurance Group
Rollo Insurance Group is a family-owned independent insurance agency founded in 2000, operating 65+ local offices across eight US states and aggregating coverage from 200+ carrier partners for individual consumers and small-to-mid-size businesses across home, auto, business, farm, life, and recreation insurance lines.
- Company typePrivate
- Founded2000
- HeadquartersCollege Station, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Rollo Insurance Group does
Rollo Insurance Group is a family-owned, full-service independent insurance agency founded in 2000 by Jason Rollo in Italy, Texas, originally as Branding Iron Insurance (rebranded in 2004). The company operates as an independent broker aggregating products from 200+ carrier partners across six core lines: home, auto, business, farm & ranch, life & health, and recreation insurance. Its model is built on a "Contract-to-Contract" approach where agents mix and match coverage from multiple carriers to optimize price and coverage for each client, distributed through 65+ local offices staffed by dedicated agents across Texas, New Mexico, Oklahoma, Arkansas, Utah, Tennessee, Missouri, and Georgia. The company is headquartered in College Station, Texas, with $40 million in total written premium (FY2026), 74.9% customer retention, and 71% policy count growth since 2021.
The business generates revenue through commissions earned on policies placed with carrier partners, with the agency serving primarily individual consumers and small-to-mid-size businesses (homeowners, auto owners, contractors, professional services, farms, and recreation vehicle owners). The technology stack centers on a client portal with integrated management systems, a standardized onboarding process across all offices, and a dedicated Digital Innovation Team focused on data collection, systems integration, vendor relations, and software implementation. The agency has explicitly grown without outside capital, achieving 5X growth over five years through a combination of organic expansion and 10 strategic acquisitions in the last 24 months, with three generations of the Rollo family currently in leadership (Jason Rollo as CEO, Jackson Rollo as President, Josiah Rollo as Director of Digital Innovation).
Rollo Insurance Group firmographics
Firmographics- Name
- Rollo Insurance Group
- Legal name
- Rollo Insurance Group
- Website
- https://rolloinsurance.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rollo Insurance Group is a family-owned independent insurance agency founded in 2000, operating 65+ local offices across eight US states and aggregating coverage from 200+ carrier partners for individual consumers and small-to-mid-size businesses across home, auto, business, farm, life, and recreation insurance lines.
- Ownership category
- akta.pro rank
Rollo Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industries
- Basic Group Term Life (Employer-Paid) (FSAIADAA), Group Term Life Insurance (FSAIAAAJ), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)
Keywords
Where Rollo Insurance Group is headquartered
LocationHeadquarters
- HQ city
- College Station
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Rollo Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Rollo Insurance operates as an independent insurance agency earning commissions from multiple carrier partners. They offer products across home, auto, business, farm & ranch, life & health, and recreation insurance lines from 200+ carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Home Insurance |
| Subscription | Annual | Auto Insurance |
| Subscription | Annual | Business Insurance |
| Subscription | Annual | Farm & Ranch Insurance |
| Subscription | Annual | Life & Health Insurance |
| Subscription | Annual | Recreation Insurance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rollo Insurance Group product offering
Product offeringCore offering
Rollo Insurance Group is an independent insurance brokerage that matches customers with coverage from 200+ carrier partners across six product lines: Home, Auto, Business, Farm & Ranch, Life & Health, and Recreation. The agency distributes policies through 66+ locally staffed offices, mixing and matching carriers to deliver the best price for the best coverage. Its core service is multi-line insurance placement supported by ongoing client relationship management.
Product overview
Rollo Insurance Group is an independent insurance broker offering a multi-line insurance portfolio through over 200 carrier partnerships. The company operates a platform-plus-products architecture providing six core insurance product lines: Home Insurance (including Homeowners, High-Value Home, Rental Property, Vacation Rental, Mobile Home, and Renters sub-products), Auto Insurance (including Car, Classic Car, High Value/Exotic Car, Rideshare/Food Delivery, and Personal Umbrella sub-products), Business Insurance (including Commercial Property, General Liability, Workers Compensation, Commercial Auto, Fleet, Cyber Liability, and Professional Liability sub-products), Farm & Ranch Insurance (including Hobby Farm, Large Commercial Farm, Machinery, Buildings, Livestock, and Crop sub-products), Life & Health Insurance (including Employee Benefits, Ancillary Benefits, Individual Life, Long Term Care, Individual Disability, Individual Health, and Medicare Supplement sub-products), and Recreation Insurance (including Boat/Watercraft, Motorcycle, Travel Trailer, Motorhome, ATV, and Golf Cart sub-products). The company differentiates through its Contract-to-Contract standard approach, mixing and matching coverage from multiple carriers to optimize price and coverage for each client's specific situation.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance
- Vacation Rental Insurance
- Landlord/Rental Property Insurance
- Mobile/Manufactured Home Insurance
- Renters Insurance
- High-Value Home Insurance
- Car Insurance
- Classic Car Insurance
- High Value/Exotic Car Insurance
- Rideshare/Food Delivery Insurance
- Personal Umbrella Insurance
- Business Insurance
- Commercial Property Insurance
- Commercial General Liability Insurance
- Workers Compensation Insurance
- Commercial Auto Insurance
- Fleet Vehicle Insurance
- Cyber Liability Insurance
- Professional Liability Insurance
- Farm & Ranch Insurance
- Hobby Farm Insurance
- Large Commercial Farm Insurance
- Farm Machinery & Equipment Insurance
- Farm Buildings Insurance
- Livestock Insurance
- Crop Insurance
- Life & Health Insurance
- Employee Benefits
- Ancillary Employee Benefits
- Individual Life Insurance
- Long Term Care Insurance
- Individual Disability Insurance
- Individual Health Insurance
- Medicare Supplement Insurance
- Recreation Insurance
- Boat/Watercraft Insurance
- Motorcycle Insurance
- Travel Trailer Insurance
- Motorhome Insurance
- ATV Insurance
- Golf Cart Insurance
Quantifiable outcome
- 71% policy count growth since 2021
- +3 more outcomes
Companies that use Rollo Insurance Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Rollo Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rollo Insurance Group partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- The HartfordcoreMajor insurance carrier partner providing personal and commercial insurance products through Rollo's independent agency network
- Travelers InsurancecoreKey carrier partner; Jackson Rollo named Travelers Agent of the Year 2026. Agency achieved 4.2% written premium growth with Travelers
- ProgressivecoreMajor auto insurance carrier partner providing competitive rates and telematics programs through Rollo's network
- NationwidecoreNational carrier partner offering personal and commercial insurance products
- Liberty Mutual/SafecocoreCarrier partner providing bundled home and auto coverage options with multi-policy discounts
- ChubbcoreHigh-value home insurance carrier partner specializing in luxury custom estates with reconstruction costs of $1M or higher
- US AssurecoreInsurance carrier partner in the Rollo network
- Union Standard InsurancecoreInsurance carrier partner in the Rollo network
- Texas PioneercoreTexas-based insurance carrier partner
- Stillwater Insurance GroupcoreInsurance carrier partner in the Rollo network
- State AutocoreInsurance carrier partner in the Rollo network
- South and WesterncoreInsurance carrier partner in the Rollo network
- Safeco InsurancecoreLiberty Mutual company partner offering bundled coverage with multi-policy discounts
- RVOS InsurancecoreInsurance carrier partner in the Rollo network
- Philadelphia InsurancecoreInsurance carrier partner in the Rollo network
- One Resource GroupcoreInsurance carrier partner in the Rollo network
- National LloydscoreInsurance carrier partner in the Rollo network
- MetLifecoreInsurance carrier partner in the Rollo network
- Mercury InsurancecoreInsurance carrier partner in the Rollo network
- KempercoreInsurance carrier partner in the Rollo network
- HumanacoreHealth insurance carrier partner providing Medicare supplement and health coverage options
- Hochheim Prairie InsurancecoreTexas-based insurance carrier partner in the Rollo network
- United Fire GroupcoreInsurance carrier partner in the Rollo network
- Guide OnecoreInsurance carrier partner in the Rollo network
- CHUBBcoreHigh-value home and commercial insurance carrier partner offering specialty coverage
- AllstatecoreInsurance carrier partner in the Rollo network
- Farmers InsurancecoreInsurance carrier partner in the Rollo network
- USAAcoreInsurance carrier partner in the Rollo network
- GEICOcoreInsurance carrier partner in the Rollo network
- Brazos Valley Food BankminorCommunity partner through Rollo Volunteers program supporting local food security initiatives
- Hannah's HouseminorNonprofit community partner through Rollo Volunteers program
- Beds of HopeminorNonprofit community partner through Rollo Volunteers program
- Travelers Personal Insurance National Producer CouncilcoreJackson Rollo serves as member representing independent agent community
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Rollo Insurance Group competitors and assessment
Company assessmentDirect peers
- Higginbotham: Largest Texas-headquartered independent insurance brokerage, with multi-line product offering (commercial, personal, employee benefits) and a strong regional roll-up history. The closest peer for Rollo given overlapping Texas concentration, multi-line product breadth, and independent agency model with similar $40M+ premium scale.
- Acrisure: One of the largest PE-backed (Gallagher family / Bain) insurance brokerage consolidators globally, executing hundreds of agency acquisitions to assemble a multi-line, multi-state platform. Closely comparable to Rollo on the roll-up strategy, multi-carrier distribution model, and aggressive acquisition pace.
- Hub International: Major PE-backed (Hellman & Friedman, TPG, Bain) insurance brokerage that has built a multi-line, multi-state platform through hundreds of agency acquisitions. Directly comparable to Rollo on acquisition-led expansion, carrier-agnostic distribution, and diversified personal/commercial/employee-benefits offering.
- Brown & Brown, Inc. Publicly-traded (NYSE: BRO) insurance brokerage and one of the most prolific agency acquirers in the US, with diversified personal/commercial/employee-benefits/nicely specialty. Directly comparable to Rollo on multi-line diversification, decentralized office model, and acquisition-led growth strategy.
- Hilb Group: PE-backed (Aquiline, Genstar) mid-market insurance brokerage roll-up, actively acquiring regional independent agencies across the US. Closely comparable to Rollo on acquisition cadence, multi-line personal/commercial/employee-benefits offering, and focus on entrepreneurial producer-driven growth.
- AssurePartners: PE-backed (GTCR) national insurance brokerage roll-up acquiring mid-market agencies across multiple states. Directly comparable on private-equity-style acquisition cadence, multi-line P&C and benefits offering, and rapid geographic expansion.
- IMA Financial Group: Employee-owned independent insurance brokerage with multi-line product offering (commercial, personal, employee benefits). Directly comparable to Rollo as a non-PE-backed, employee/family-aligned consolidator pursuing acquisition-driven growth in mid-market insurance distribution.
Broad incumbents
- Arthur J. Gallagher & Co. Top-3 global insurance brokerage (NYSE: AJG) with extensive retail brokerage, risk management, and consulting operations. Comparable on multi-line insurance distribution, acquisition scale, and broad carrier-agnostic placement, though significantly larger and more diversified than Rollo.
- Marsh McLennan: Largest global insurance brokerage (NYSE: MMC) with Marsh, Mercer, and Oliver Wyman operating units spanning risk, brokerage, and consulting. A broad incumbent comparable on insurance placement and brokerage business, though globally diversified across advisory and consulting rather than Rollo's local-agency-led retail focus.
- Lockton Companies: Largest privately-held insurance brokerage globally, focused heavily on commercial lines and middle-market risk. A broad incumbent comparable on carrier-agnostic multi-line insurance distribution, though skewing more toward commercial than Rollo's balanced personal/commercial book.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rollo Insurance Group social profiles
Digital presenceRollo Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollo Insurance Group leadership team
Management profileNumber of profiles
Profiles14 records
Rollo Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollo Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollo Insurance Group
What does Rollo Insurance Group do?
Rollo Insurance Group is an independent insurance brokerage that matches customers with coverage from 200+ carrier partners across six product lines: Home, Auto, Business, Farm & Ranch, Life & Health, and Recreation. The agency distributes policies through 66+ locally staffed offices, mixing and matching carriers to deliver the best price for the best coverage. Its core service is multi-line insurance placement supported by ongoing client relationship management.
Is Rollo Insurance Group a public or private company?
Rollo Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Rollo Insurance Group founded?
Rollo Insurance Group was founded in 2000. It employs 101 to 250 people.
Where is Rollo Insurance Group based?
Rollo Insurance Group is headquartered in College Station, United States, in the North America region.
How does Rollo Insurance Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Rollo Insurance Group's main competitors?
Direct peers on record are Higginbotham, Acrisure, Hub International, Brown & Brown, Inc., Hilb Group, AssurePartners and IMA Financial Group. Broad incumbents are Arthur J. Gallagher & Co., Marsh McLennan and Lockton Companies.
Does Rollo Insurance Group have an API?
No public API is recorded for Rollo Insurance Group.
What industry is Rollo Insurance Group in?
Rollo Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAIADAA, Basic Group Term Life (Employer-Paid). Its NAICS code is 524210 and its SIC code is 6411.