First In Math
- Company typePrivate
- Founded2002
- HeadquartersAllentown, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
First In Math firmographics
Firmographics- Name
- First In Math
- Legal name
- Suntex International Inc.
- Website
- https://firstinmath.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
First In Math industry classification
Industry- Product category
- K-8 Math Education Software
- NAICS
- Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Math Enrichment Platforms & Courses (EDAMAEAF)
- akta.pro secondary industries
- Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), Math Games, Puzzles & Recreational Math Programs (EDAMAEAM), Math Homework Support (Problem-Solving & Practice) (EDANADAE)
Keywords
Where First In Math is headquartered
LocationHeadquarters
- HQ city
- Allentown
- HQ country
- United States
- HQ region
- North America
Markets served
First In Math business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- School/District Subscription: Subscription-based licensing model for schools and districts with per-seat or site-based pricing. Educators can create teams and manage student accounts within a school or district subscription.
- Individual/Parent Subscription: Direct-to-consumer subscription model for individual parents to purchase access for their children. Sold through 24game.com.
- Educator Free Trial: 90-day free trial account for educators to experience the full program before purchasing. Converts to paid subscription after trial period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 90-Day Free Trial for Educators |
| Subscription | Annual | School/District Subscription |
| Subscription | Annual | Individual Parent Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
First In Math product offering
Product offeringCore offering
First In Math is an online K-8 math practice platform delivered via web browser, featuring 200+ self-paced, game-style activities that provide immediate feedback to build procedural math skills. The platform is sold as subscriptions to schools and districts (via direct sales) and to individual parents (via 24game.com), with a 90-day free trial for educators.
Product overview
First In Math is a single, unified online math practice platform for K-8 students. The core product is the First In Math® Online Program, which features 200+ self-paced activities designed to build math skills through game-style engagement. The platform also references the related 24 Game® brand as a complementary offering available for purchase. Together, these products form a math practice ecosystem that includes digital activities, game mechanics, and physical card game variants.
Differentiator
Problem solved
Functional benefit
Brands
- 24 Game: A math card game brand and product line sold by Suntex International Inc., related to the First In Math online program.
Products and services
- First In Math® Online Program Online math practice tool for K-8 students that leverages gaming mechanics to build math skills, featuring 200+ self-paced activities with immediate feedback and personalized GOALS tool for diverse skill levels. Sold to schools, districts, and parents.
- 24 Game® Card-based math puzzle game brand available for purchase, related to the First In Math ecosystem. Also offered as an online program subscription and sold through 24game.com.
Quantifiable outcome
- 32+ billion math problems solved by users
- +4 more outcomes
Companies that use First In Math
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
First In Math technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
First In Math partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ClevercoreClever Instant Login integration allows students and teachers to access First In Math using their existing school credentials through the Clever platform. First In Math is a Clever Certified partner.
- ClassLinkcoreClassLink single sign-on integration enables First In Math users to log in through their district's ClassLink launchpad. ClassLink Certified partner status.
- 24 Gamecore24 Game is the original physical card game brand (by Suntex International Inc.) that inspired the First In Math online program. The 24 Game puzzle methodology is licensed for use in the digital First In Math platform. Parent subscriptions and physical products are sold through 24game.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
First In Math competitors and assessment
Company assessmentDirect peers
- DreamBox Learning: DreamBox is an adaptive K-8 math platform sold to schools and districts, with intelligent adaptive pathways and immediate feedback. It is a direct competitor to First In Math in the supplemental K-8 math category and is increasingly layering in AI-driven personalization.
- SplashLearn: SplashLearn delivers game-based K-5 math and reading practice via web and mobile apps with school and parent subscription channels. It overlaps with First In Math on gamified K-8 math practice and the dual institutional/parent GTM motion.
- Prodigy Education: Prodigy offers a game-based math practice platform for grades 1–8 with fantasy/RPG gameplay wrapping skill drills. Like First In Math, it targets K-8 students via school subscriptions and parent channels, and competes on engagement-driven math practice.
- IXL Learning: IXL is a leading K-12 adaptive practice platform covering math, ELA, science, and social studies. It competes most directly with First In Math in K-8 math practice, with school/district subscription pricing, immediate feedback, and skill-mastery tracking.
- Zearn: Zearn is a K-5 math learning platform combining synchronous lessons with on-demand digital practice. It is a direct competitor for district math supplemental budgets, especially in elementary grades where First In Math is strongest.
- Carnegie Learning (MATHia): Carnegie Learning's MATHia is an AI-driven adaptive math tutoring platform for middle and high school, with growing K-8 footprint. It competes with First In Math for district supplemental math budgets, differentiated by AI personalization and tutoring analytics.
- MIND Research (ST Math): ST Math by MIND Research delivers K-8 visual, game-based math instruction emphasizing spatial-temporal reasoning. It is one of the closest comparables to First In Math in combining a puzzle/game mechanic with K-8 math practice and district-level subscription sales.
Broad incumbents
- Khan Academy: Khan Academy is the largest free K-12 math and ELA practice platform, now layered with the Khanmigo AI tutor. As a broad incumbent, it competes for the same district supplemental math budgets and parent at-home usage as First In Math, but with vastly greater scale and a free price point.
- Imagine Learning: Imagine Learning is a large K-12 supplemental platform covering math, ELA, and other subjects sold to school districts. It competes with First In Math for district supplemental math dollars but as a multi-subject vendor rather than a math-specialist.
Emerging players
- ExploreLearning (Reflex): ExploreLearning's Reflex is a fact-fluency game-based math platform for elementary grades, sold to schools and districts. It overlaps with First In Math's gamified K-8 math practice, though its focus is narrower (fact fluency vs. broader procedural skill mastery).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
First In Math social profiles
Digital presenceFirst In Math financial estimates
Financial estimateRevenue estimate
Valuation estimate
First In Math leadership team
Management profileNumber of profiles
First In Math funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First In Math M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First In Math
What does First In Math do?
First In Math is an online K-8 math practice platform delivered via web browser, featuring 200+ self-paced, game-style activities that provide immediate feedback to build procedural math skills. The platform is sold as subscriptions to schools and districts (via direct sales) and to individual parents (via 24game.com), with a 90-day free trial for educators.
Is First In Math a public or private company?
First In Math is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First In Math founded?
First In Math was founded in 2002. It employs 1 to 10 people.
Where is First In Math based?
First In Math is headquartered in Allentown, United States, in the North America region.
How does First In Math make money?
Three revenue lines are on record. School/District Subscription is the primary driver. The others are individual/Parent Subscription and educator Free Trial.
Who are First In Math's main competitors?
Direct peers on record are DreamBox Learning, SplashLearn, Prodigy Education, IXL Learning, Zearn, Carnegie Learning (MATHia) and MIND Research (ST Math). Broad incumbents are Khan Academy and Imagine Learning. ExploreLearning (Reflex) is listed as an emerging player.
Does First In Math have an API?
No public API is recorded for First In Math.
What industry is First In Math in?
First In Math's product category is K-8 Math Education Software. Its primary akta.pro industry code is EDAMAEAF, Online Math Enrichment Platforms & Courses, with a secondary code of EDAFANAH, Math & Science Interactive Learning Platforms (STEM Core). Its NAICS code is 611 and its SIC code is 8200.