What House Keeper does

Housekeeper.com is a two-sided online marketplace that connects households seeking professional cleaning services with individual housekeepers and cleaning agencies. The platform is operated by CareGuide Inc., a Canadian corporation headquartered at 20 Bay Street, Toronto, and serves three geographic markets: the United States, Canada, and the United Kingdom. On the demand side, seekers (residential homeowners, short-term rental hosts, and small commercial offices) post jobs, browse provider profiles, and filter by criteria such as location, service type, and background-check status. On the supply side, individual cleaners and agencies create profiles, set their own hourly rates (observed range $10–$50/hour), and use the platform to acquire clients. The platform also offers a job-posting service for employers looking to hire cleaning staff directly.

The underlying technology is a self-serve web marketplace with location-based matching, secure messaging and voice calling (TeleSafe Call), integrated background-check verification, built-in invoicing, and a paid Boost feature for promoted profile visibility. The company is a subsidiary of CareGuide Inc., which operates a broader portfolio of care-related marketplaces including CanadianNanny.ca, ElderCare.com, Sitter.com, PetSitter.com, HouseSitter.com, ChildCareAdvantage.com, and Nanny Lane, as well as the HeartPayroll sub-brand offering tax and payroll services for household employment. The site has operated for approximately 10 years, reports a reach of over 1 million users and 10,000+ cleaners, and has been featured in The Globe and Mail, The Huffington Post, and The New York Times.

The business model is a hybrid marketplace monetization stack: free provider profiles layered with paid Boost promotions (subscription/recurring), per-use background-check services, transaction commissions on completed bookings, and cross-sell potential into the CareGuide family ecosystem and HeartPayroll. Go-to-market is product-led and SEO-driven, relying on thousands of city-level landing pages optimized for intent queries such as 'housekeeper near me,' supplemented by press coverage, word-of-mouth across the 1M+ user base, and cross-promotion with sibling CareGuide sites. The company is privately held and bootstrapped, with 11-50 employees and no disclosed external venture or growth equity.

Name

House Keeper

Legal name

CareGuide Inc.

Website

https://housekeeper.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Housekeeper.com is a two-sided online marketplace, operated by CareGuide Inc. (Toronto), connecting over 1 million residential and short-term-rental households with 10,000+ independent housekeepers and cleaning agencies across the USA, Canada, and UK, monetized via transaction fees, paid Boost promotions, and background-check add-ons.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Private Households (814)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Landlord/Property Manager Turnover Cleaning (HSAEACAE)

Keywords

• House cleaning marketplace
• Housekeeper matching platform
• Residential cleaning services
• Cleaning service directory
• Home cleaning jobs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Transaction Commission: Platform facilitates bookings between households and housekeepers, earning a commission on completed transactions
2. Featured Listings (Boost): Paid promotional service allowing providers to boost their profile visibility in search results
3. Background Check Services: Platform offers background check services to providers for a fee, enhancing trust and credibility on the marketplace

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Housekeeper.com operates a two-sided online marketplace that connects households seeking professional cleaning services with individual housekeepers, independent cleaners, and cleaning agencies. The platform enables job postings, provider profile creation, location-based search across the USA, Canada, and the UK, and offers supporting paid tools such as background checks, profile boosting, and invoicing.

Product overview

Housekeeper.com is a two-sided marketplace platform operated by CareGuide Inc. that connects homeowners with professional housekeepers, independent cleaners, and cleaning agencies. The platform consists of a job posting system (Housekeeper Jobs) where employers post cleaning positions, and a provider directory (Housekeepers) where cleaners create profiles and get discovered. The platform offers three user segments: Individuals (independent cleaners), Agencies/Companies (cleaning businesses), and Seekers (homeowners). Supporting features include background checks, invoicing, and profile boosting. The service is available across USA, Canada, and United Kingdom, covering residential, rental property, and office cleaning services.

Differentiator

Problem solved

Functional benefit

Products and services

• Housekeeper.com Marketplace Platform
• Background Check Service Standalone background check verification service that allows cleaning providers to display verified credentials and enables seekers to filter providers by background check status.
• Boost Featured Listings Paid promotional service allowing cleaning providers and agencies to boost their profile visibility in search results on the Housekeeper.com marketplace.
• HeartPayroll Tax and payroll service offered through the CareGuide family of platforms for household employment management, targeted at households employing domestic workers.

Quantifiable outcome

• Over 1 million people use Housekeeper.com for their cleaning needs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CareGuide Inc. (Parent Company)coreOthersHousekeeper.com is a subsidiary of CareGuide Inc., a Canadian company headquartered in Toronto. CareGuide operates a network of care-related service platforms including CanadianNanny.ca, ChildCareAdvantage.com, ElderCare.com, HeartPayroll, HouseSitter.com, Nanny Lane, PetSitter.com, Sitter.com, and the MeetA... series of professional service marketplaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Molly Maid: Molly Maid is a Neighborly-owned national residential cleaning franchise brand; comparable to Housekeeper.com on the residential cleaning category but operates a franchise/employee model rather than a marketplace.
• Maid Brigade: Maid Brigade is a national green residential cleaning franchise operating across North America; overlapping with Housekeeper.com in residential cleaning customers but uses a W-2 employee model rather than a marketplace.

Regional players

• Helpling: Helpling is a leading on-demand home cleaning marketplace active across UK, Europe, and other regions; directly comparable cleaning-focused marketplace model, with strong overlap in the UK segments where Housekeeper.com operates.

Direct peers

• Thumbtack: Thumbtack is a home services marketplace spanning cleaning, handyman, and many other categories; competes with Housekeeper.com for the same residential cleaning seeker pool across USA and Canada with a lead-gen-based monetization model.
• Care.com: Care.com is the dominant household services marketplace (childcare, senior care, pet care, housekeeping) under IAC; highly comparable to Housekeeper.com as a sibling category of care-focused marketplace with overlapping provider pool and similar two-sided dynamics.
• TaskRabbit: TaskRabbit is an IKEA-owned home services marketplace offering cleaning alongside handyman, moving, and furniture assembly; directly comparable to Housekeeper.com as a two-sided platform with provider profiles, background checks, and per-hour pricing.
• Angi (formerly Angie's List / Handy): Angi operates the largest North American home services marketplace (including Handy for cleaning); directly competes with Housekeeper.com for residential cleaning jobs with provider matching, background checks, and a managed-bookings flow.

Emerging players

• Homeaglow: Homeaglow is a tech-enabled residential cleaning marketplace offering flat-rate online booking; comparable to Housekeeper.com with a more focused single-category cleaning experience and modern checkout flow.
• Tidy (Tidy.com): Tidy is an app-based residential cleaning platform operating across North America with provider matching and background checks; competes in the same residential cleaning seeker segment as Housekeeper.com with a mobile-first product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/housekeepercom
• Facebookfacebook.com/Housekeepercom
• LinkedInlinkedin.com/company/house-keeper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Keeper