Databroker

What Databroker does

Databroker (legally Databroker Ltd) is a UK-based, independent B2B marketing list broker headquartered in Altrincham, Cheshire, serving businesses that need targeted marketing data for direct mail, telemarketing, and email marketing campaigns. Rather than owning a single proprietary dataset, the company positions itself as an impartial intermediary that aggregates, benchmarks, and curates business data from dozens of underlying suppliers, then recommends the optimal list for each client's campaign. Its addressable base spans B2B marketers, industry-specific advertisers (manufacturing, construction, healthcare, hospitality, professional services, public sector/NHS), and organizations targeting specific decision-maker functions (CEOs, Finance Directors, IT and Marketing decision makers, Fleet and Purchasing Managers).

The product portfolio centers on B2B Marketing Data Lists, supported by specialized modules: Industry Sector Lists, Decision Maker Email Lists, Geographic Data Solutions (UK, Europe, USA), Channel-Based Lists (postal, telephone, email), GDPR Compliant Volume Data packages, Consumer Data for B2C use, and Data Enhancement Services (data cleansing, email appending, email verification/list cleaning, and bespoke list building). The company reports a database of over 10 million B2B records, with disclosed international coverage including France, Germany, Spain, and Italy in Europe and 4.2 million USA companies with 16 million American decision-maker emails. The company does not disclose any proprietary technology platform, algorithms, or AI/ML tooling.

The business model combines licensing and professional services: data lists are licensed on a 12-month basis with monthly suppression-file updates, complemented by fee-based data enhancement work. Go-to-market is sales-led and consultative — clients request quotes via the website or phone, and Databroker's team defines customer profiles, target markets, and campaign objectives before recommending data. Pricing is quote-based and not publicly disclosed, tailored to data volume, targeting criteria, geography, and fields required. Compliance is a core positioning pillar: the company is ICO registered, a DMA member, and claims GDPR/PECR compliance, and it passed a 2019 DMA compliance audit. The firm is privately held, founder-owned (John Keating, Founder), with 11–50 employees and no disclosed external funding.

Name

Databroker

Legal name

Databroker Ltd

Website

https://data-broker.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Databroker is an independent UK-based B2B marketing list broker that aggregates, benchmarks, and licenses compliant business data lists—plus data cleansing and enhancement services—for direct mail, telemarketing, and email campaigns targeting industries and decision-makers across the UK, Europe, and USA.

Ownership category

akta.pro rank

Product category

B2B Marketing Data Brokerage

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (541860), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

Data Quality, Observability & Metadata Management Services (BPAEAHAI), Data Cleansing, Standardization & De-duplication (BPAAAKAE), Data Monetization & Data Products Services (BPAEAHAL)

Keywords

• B2B marketing data
• Marketing list broker
• Business data lists
• Data enhancement services
• Decision maker contacts

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Data List Licensing: Databroker licenses B2B marketing data lists to clients for use in direct mail, telemarketing, and email marketing campaigns. Data is provided on a 12-month license basis with monthly suppression file updates. Lists are tailored to client specifications including industry, geography, job function, and company size criteria.
2. Data Enhancement Services: Additional services including data cleansing, email appending, email verification, and bespoke list building. These professional services support clients in maintaining and improving their existing databases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Databroker is an independent UK-based B2B data broker that sources, curates, and licenses business marketing data lists for use in direct mail, telemarketing, and email campaigns. It also offers data enhancement services (cleansing, email appending, email verification, bespoke list building) and complementary consumer data, aggregating records from multiple third-party data suppliers after benchmarking them for quality and compliance.

Product overview

Databroker is a B2B data brokerage providing a unified platform of marketing data solutions. The core offering is B2B marketing data lists sourced specifically for direct mail, telemarketing, and email marketing campaigns. The portfolio consists of the core B2B Marketing Data Lists supported by multiple specialized modules: Data Enhancement Services (data cleansing, email appending, verification, and bespoke list building), Industry Sector Data Lists (covering 18+ industries), Decision Maker Email Lists (targeting 12+ job functions), Geographic Data Solutions (UK, Europe, USA, international), Channel-Based Data Lists (postal, telephone, email), and GDPR Compliant Volume Data packages. The offering also includes Consumer Data services for B2C requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing Data Lists

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Apollo.io: Apollo.io is a sales intelligence and data enrichment platform that provides B2B contact data, company information, and outreach automation. It competes with Databroker in the B2B data licensing market, but delivers self-service, AI-driven tooling rather than a broker-led consultative model.
• Cognism: Cognism is a UK/European-focused B2B sales intelligence provider offering decision-maker contact data with strong GDPR-compliant positioning. It mirrors Databroker's emphasis on compliant European data and decision-maker targeting, serving overlapping B2B marketing customers.
• Lusha: Lusha is a B2B contact data and company intelligence platform providing direct contact and company information for sales and marketing teams. Overlaps with Databroker's decision-maker email and contact list offerings, primarily delivered via a self-service browser extension model.
• Sample (UK data broker): Sample is a UK-based data broker providing business mailing lists and marketing data services with overlapping consultative sales-led B2B data list offerings for direct mail, telemarketing, and email marketing — directly competitive with Databroker in the UK market.
• Salesgenie: Salesgenie is a B2B sales and marketing database provider offering business and consumer list data for lead generation. Directly comparable to Databroker's licensed-list model, focused on SMB and mid-market direct mail and email list services.

Broad incumbents

• ZoomInfo: ZoomInfo is a large-scale B2B data and sales intelligence platform offering company, contact and intent data globally. It is a broad incumbent operating at much larger scale than Databroker, with overlapping data licensing functionality but a self-service SaaS delivery model.
• Dun & Bradstreet: Dun & Bradstreet is a global B2B data and analytics incumbent operating one of the world's largest business contact and credit data assets. It competes broadly in the marketing database and contact data provider space alongside Databroker's international services.
• Data.com (Salesforce): Data.com was a directory/mailing-list and contact data service historically integrated into Salesforce CRM, operating in the same B2B data licensing category as Databroker. Now a broad incumbent offering contact data as part of a much larger enterprise CRM suite rather than a standalone broker.

Emerging players

• Clearbit: Clearbit is a B2B data enrichment and lead intelligence platform offering firmographic, demographic and contact lookups. Partial overlap with Databroker's data enhancement services (email appending, verification, cleansing) via API-first delivery rather than broker-led model.

Regional players

• Royston Data Services: Royston Data Services is a UK-based B2B data provider offering marketing lists and contact data for direct mail and telemarketing. It is a regional list-broker peer operating with a comparable UK-only consultative model, smaller scale than Databroker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Databroker

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Databroker