CitiProfile

Name

CitiProfile

Legal name

CITIPROFILE

Website

https://citiprofile.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Geospatial Mobility Analytics

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Mobility data analytics
• Geospatial intelligence
• Demographic flow analysis
• Location analytics platform
• Territory digital twin

Headquarters

HQ city

Toulon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Per-Address Query: Pay-per-query model for ad-hoc analysis of specific locations or zones
2. Subscription Access: Subscription-based ongoing access to the platform and its analytics capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CitiProfile is a DeepTech SaaS platform that quantifies and qualifies demographic data and human/vehicle mobility flows on precise geographic zones using GPS data sourced from more than 5,000 mobile applications. The platform leverages proprietary algorithms and High Performance Computing (HPC) to build digital twins of territories and deliver outputs as PDF reports, dynamic dashboards, GIS data, SaaS web access, API endpoints, and BI/GIS plugins. Customers buy either subscription access or one-off per-address queries to support site selection, catchment analysis, tourism management, urban mobility planning, and security applications.

Product overview

CitiProfile is a unified Deep Tech SaaS platform offering demographic analysis and physical person/vehicle flow quantification across precise geographic zones. The platform combines GPS mobility data from over 5,000 mobile applications with proprietary big data algorithms and high-performance computing to generate multiple deliverable formats: PDF reports, dynamic dashboards, GIS data exports, web-based SaaS access, API access, and BI/GIS plugins. The offering serves four vertical sectors (Commerce, Tourism, Security, Urban Planning) through eight customer segments including retailers, franchisors, city center managers, natural park managers, tourism officials, leisure park operators, urban planning/mobility managers, and security officials.

Differentiator

Problem solved

Functional benefit

Products and services

• CitiProfile Platform Unified SaaS platform for quantifying and qualifying demographic patterns and physical person/vehicle flows on precise geographic zones. Processes GPS data from over 5,000 mobile applications using proprietary HPC algorithms to model territorial digital twins and produce PDF reports, dynamic dashboards, and GIS data for retailers, tourism boards, urban planners, and security managers.
• CitiProfile API Programmatic API solution providing access to CitiProfile's demographic and mobility flow analysis capabilities, delivered as one of the platform's standard deliverable formats for enterprise integration.

Quantifiable outcome

• 5M+ unique users analyzed monthly
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Numérique360 / Banque des TerritoirescoreStrategic or Co-development Partner · 17 March 2025Strategic partnership for territorial development and public sector data solutions, announced March 2025
• Open Tourism LabcoreTechnology or Integration · 3 July 2024Partnership with tourism innovation accelerator focusing on sustainable tourism solutions
• RisingSudcoreStrategic or Co-development PartnerRegional economic development agency for Southern France supporting company growth
• Belle de Mai IncubatorcoreStrategic or Co-development PartnerMarseille-based startup incubator where CitiProfile is hosted, providing mentorship and ecosystem access
• Marseille InnovationcoreStrategic or Co-development PartnerBusiness incubator supporting innovation and entrepreneurship in Marseille region
• TVT InnovationcoreStrategic or Co-development PartnerInnovation hub in Toulon Var supporting technology companies
• French Tech TouloncoreStrategic or Co-development PartnerPart of French Tech ecosystem supporting French tech startups
• French Tech Aix-MarseillecoreStrategic or Co-development PartnerFrench Tech community in Provence region
• Pôle Mer MéditerranéecoreStrategic or Co-development PartnerCompetitiveness cluster for Mediterranean maritime economy, co-organizing Rencontres IA & Maritime events
• The French PropTech PACAminorStrategic or Co-development PartnerPropTech cluster in Provence-Alpes-Côte d'Azur region
• CityLabminorStrategic or Co-development PartnerInnovation accelerator and startup support organization
• Initiative VarcoreStrategic or Co-development PartnerRegional entrepreneurship support network in Var department
• Chambre des Métiers et de l'Artisanat de la Région PACAminorStrategic or Co-development PartnerChamber of trades and crafts for PACA region
• in-Store MediacoreTechnology or IntegrationCommercial data partnership for analyzing mobility flows and media campaign optimization on French coastline; co-published study on summer campaigns
• MyTrafficcoreTechnology or IntegrationData partnership for traffic and mobility analysis in retail zones
• AKTANTISminorStrategic or Co-development PartnerPartner in organizing Rencontres IA & Maritime event with Pole Mer Méditerranée
• Dark Sky LabminorStrategic or Co-development PartnerResearch partner for light pollution study with Brest Métropole
• Université de Bretagne OccidentaleminorStrategic or Co-development PartnerAcademic partner for Brest Métropole light pollution project

Scale indicators10 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• MyTraffic: French mobility analytics platform focused on retail catchment areas, foot traffic, and commercial zone analysis. Closest direct peer; CitiProfile even lists MyTraffic as a data partner, highlighting overlapping product surface around mobility flows and retail site selection.
• Placer.ai: US-based foot traffic and location analytics platform serving retailers and real estate with panel-based mobility data. Directly comparable in offering territorial mobility insights to retail and commercial real estate customers.
• Cuebiq: Mobility intelligence and location analytics company using anonymized SDK-based GPS data for offline attribution and audience insights. Comparable in data sourcing model (mobile SDK panel) and product positioning around GDPR-conscious location analytics.
• Unacast: Location data and foot traffic analytics provider offering mobility insights, audience segmentation, and trade area analysis. Similar product surface to CitiProfile in retail catchment area and territorial flow analysis.
• Citilabs: Mobility analytics software company serving transportation planners and urban planners with traffic and demographic movement modeling. Comparable in targeting urban planning and territorial mobility use cases with analytical software.

Broad incumbents

• HERE Technologies: Global location platform providing mapping, geospatial data, and mobility analytics for enterprises and governments. Larger incumbent with broader portfolio but overlapping capabilities in territorial mobility analysis and B2G/B2B data offerings.
• TomTom: Established location technology provider offering maps, traffic, and movement analytics used by public sector and enterprise customers. Overlaps with CitiProfile's traffic and mobility flow use cases at a much broader scale.

Regional players

• Ekimetrics: French data science and AI consultancy building marketing and analytics solutions including location-based attribution. Comparable on the French market dimension and analytics-driven decision support, though broader than mobility analytics alone.

Emerging players

• Mapbox: Developer-focused location platform providing maps, geospatial APIs, and movement analytics. Partial overlap with CitiProfile's API and GIS deliverable formats and analytics capabilities.
• AirSage: Provider of population movement and mobility data derived from mobile device signals for urban and transportation planning. Directly comparable on the underlying data model (mobile-signal-derived movement) and target customers in transportation/urban planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/citiprofile
• Xx.com/CitiProfile
• Facebookfacebook.com/citiprofile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CitiProfile