Trueffect

Name

Trueffect

Legal name

Trueffect, Inc.

Website

https://trueffect.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Ad Tech / Marketing Technology

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAFAF

Customer Journey Orchestration & Campaign Management

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYMPAAAIAE

Customer Data Platform (CDP) & First-Party Data Enablement Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• First-party ad serving
• Marketing analytics platform
• People-based advertising
• Ad campaign management
• Digital media targeting

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Trueffect provides a software-as-a-service advertising technology suite that is individually configured to the requirements of advertisers and agencies. The platform offers subscription-based access with different plan tiers (Standard, Premium, Premium++) for campaign delivery, measurement, management, and targeting of internet media activities.
2. Professional Services: Additional service offerings including TruOps (ad operations services), TruStrategy (display program development), and Creative Services (Rich Media, HTML5, Mobile, Video, Social ad design and development).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Trueffect provides a first-party ad serving SaaS platform that enables brands and agencies to serve ads within their own domain using their own first-party cookies, delivering media precision and customer recognition across all digital touch points. The platform combines Trueffect Insights™ (analytics and measurement) and Trueffect Campaign Manager™ (campaign execution) with complementary solution modules for DSP audience segmentation, website personalization, cross-device tracking, and ad spend optimization. Revenue is generated primarily through tiered SaaS subscriptions plus professional services (TruOps ad operations, TruStrategy consulting, Creative Services).

Product overview

Trueffect is a data and analytics company offering a people-based marketing platform focused on full-funnel precision media. The core platform consists of Trueffect Insights™ for analytics and measurement, and Trueffect Campaign Manager™ for campaign execution. These are complemented by six solution modules covering in-store and online sync, DSP audience segmentation, performance agency support, website personalization, cross-device reporting, and ad spend optimization. The platform is built on patented first-party ad serving technology that enables brands to activate their own customer data without revealing it to third parties. Additional offerings include ROI Calculator tools, operational services (TruOps, TruStrategy), creative services, and comprehensive reporting through TruReport.

Differentiator

Problem solved

Functional benefit

Brands

• TruAdvertiser: Next generation simplified marketing technology platform for campaign management
• Trueffect Insights
• Trueffect Campaign Manager
• TruOps
• TruStrategy
• TruReport
• TruAdvertiser

Products and services

• Trueffect Platform Full-funnel precision media and marketing SaaS solution that combines brand first-party customer data with media intelligence to inform media buying across all funnel stages, enabling brands to activate first-party data without revealing it to third parties.
• Trueffect Insights™ Analytics and measurement module providing reach, frequency, overlap, and flighting analysis with attribution analysis across all digital placements and real-time spend recommendations, for advertisers and agencies seeking transparent cross-channel performance measurement.
• Trueffect Campaign Manager™ Campaign hosting, serving, and management module enabling advertisers to verify, target, and report on audience segments with personalized creative decisioning, all within a brand-owned domain.
• Dynamic Creative Optimization (DCO) Capability that generates real-time personalized display ads with dynamic retargeting, auto-optimization of ad design elements, mobile/tablet templates, a product recommendation engine, and A/B and multi-variant testing for performance advertisers.
• TruAdvertiser Next-generation simplified marketing technology platform that combines ad serving at its core with a convenient campaign management workflow and robust data visualizations, enabling brands to identify customers and prospects and deliver relevant content across the customer journey.
• TruOps Ad operations service (Pro and Light tiers) that manages a brand's first-party ad serving platform, covering trafficking, creative uploads, site measurement tag creation, publisher pixel management, custom reporting, and geo-targeting logic implementation.
• TruStrategy Professional service that helps advertisers develop robust display programs by leveraging existing first-party data, including cookie-value gap analysis and audience group development recommendations.
• Creative Services Creative development service delivering Rich Media, HTML5, Mobile, Video, and Social ad design and development, with packaged offerings ranging from JumpStart basic to advanced TruAwareness.

Quantifiable outcome

• 200% increase in conversion accuracy
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Media OceancoreTechnology or Integration · 28 October 2015Technology integration with Media Ocean's Prisma digital media management platform. Provides clients seamless end-to-end campaign planning, execution, and optimization with updated API versions, improved error responses, and placement status updates configured to Prisma settings.
• EVRYTHNGcoreStrategic or Co-development Partner · 21 May 2015Strategic partnership between IoT Smart Products Platform pioneer and first-party targeting platform. Enables brands to integrate data from consumer engagement on digital media with data from physical product interactions, creating richer consumer profiles and more contextualized, personal consumer experiences across broadcast, digital, and product media channels.
• Booyah AdvertisingcoreChannel Partner/ Reseller/ Distributor · 9 March 2015Booyah Advertising, a full-service digital agency, integrated Trueffect's patented First-Party advertising platform as part of its portfolio of solutions for clients worldwide. The partnership enables Booyah clients to leverage first-party data across the marketing funnel, consistently recognize target audiences across publishers and networks, and personalize audience experiences across all devices and channels.
• RedArkminorChannel Partner/ Reseller/ Distributor · 15 August 2013International partnership expanding Trueffect's presence in international markets.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp operates a data connectivity platform enabling first-party data activation, identity resolution, and cross-channel measurement. Trueffect's first-party data enablement and CRM activation capabilities are highly comparable to LiveRamp's identity and data collaboration platform.
• The Trade Desk: The Trade Desk is a leading independent DSP offering programmatic media buying across channels. Trueffect competes in the same advertising technology space targeting performance advertisers and agencies, with overlapping capabilities in cross-device targeting, attribution, and campaign measurement.
• Criteo: Criteo is a performance marketing platform specializing in dynamic retargeting and personalized display advertising. Trueffect's DCO, dynamic retargeting, and cross-device tracking capabilities directly overlap with Criteo's core offering to e-commerce and retail advertisers.
• AdRoll: AdRoll is a digital advertising platform focused on retargeting, prospecting, and cross-channel campaign management for SMB and mid-market advertisers. Overlaps with Trueffect on display retargeting, audience segmentation, and cross-device measurement capabilities.
• MediaMath: MediaMath is an independent omnichannel DSP with TerminalOne platform offering programmatic media execution, DCO, and first-party data activation. Directly comparable to Trueffect's ad serving, audience segmentation, and cross-device capabilities serving similar performance advertiser and agency buyers.

Emerging players

• Lotame: Lotame is a data management platform (DMP) enabling audience segmentation, second/third-party data activation, and identity resolution. Trueffect's DSP Audience Segmentation and first-party data activation overlap with Lotame's data onboarding and audience targeting capabilities.
• DoubleVerify: DoubleVerify provides media verification, ad measurement, and analytics for digital campaigns. Trueffect's Trueffect Insights attribution and analytics platform addresses overlapping measurement and verification needs for performance advertisers and agencies.

Broad incumbents

• Amobee: Amobee is a global advertising platform offering programmatic media buying, DCO, audience targeting, and cross-channel campaign management. As a broader incumbent, it competes with Trueffect across similar enterprise advertiser segments with a wider product portfolio.
• Oracle Advertising (formerly Grapeshot/Bluekai): Oracle Advertising combines BlueKai DMP, Grapeshot contextual targeting, and Moat measurement into a broader adtech portfolio under Oracle's marketing cloud. Overlaps with Trueffect on data enablement, audience segmentation, and cross-channel campaign measurement.
• Yahoo Advertising (Verizon Media/Yahoo): Yahoo Advertising (formerly Verizon Media) operates a large DSP, native, search, and connected TV ad platform. As a broad incumbent it competes with Trueffect for enterprise brand and agency spend, including programmatic display and first-party data activation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Trueffect_Tweet
• Facebookfacebook.com/trueffect
• LinkedInlinkedin.com/company/108555

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trueffect