HelloSafe
HelloSafe operates a free, no-registration comparison marketplace spanning credit, insurance, investment, telecom, banking, energy and money transfer. It serves consumers across 35+ countries and monetizes via referral fees from a network of 200+ financial institution partners.
- Company typePrivate
- Founded2020
- HeadquartersRennes, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What HelloSafe does
HelloSafe operates a free, anonymous, self-serve digital comparison marketplace for financial and household products, accessible without registration via localized country sites (its flagship being hellosafe.ch in Switzerland). The platform covers consumer credit, mortgages, business loans, investment products (brokers, stocks, crypto, NFTs), telecom, banking, insurance, energy, money transfer, real estate agencies and leasing, supported by a 500+ library of comparators, simulators and calculators. Underlying this is a proprietary real-time calculation and matching engine that ingests user profile inputs and returns personalized product matches across the partner network.
The business model is affiliate/lead-generation: HelloSafe monetizes by forwarding qualified consumer inquiries to a network of 200+ certified broker and financial institution partners — including Degiro, eToro, Remitly, Wise, XE and XTB — and earning referral fees or commissions on conversions. The service is free for end users, with no sales force and no physical distribution. Customer acquisition is primarily organic, driven by content marketing (market studies, barometers such as the MultiCredit consumer credit barometer, expert guides), SEO, newsletters and social media.
HelloSafe is a French-incorporated company (Rennes, VAT FR81883069593) founded in 2020, with a headcount of 11–50. It operates localized platforms in 35+ countries across 5 continents (Europe, North America, South America, Asia Pacific, the Middle East and Africa). Its principal segment is Swiss consumers seeking comparisons across credit, insurance, investment, telecom and banking products; its secondary distribution is to financial institution partners that pay for qualified lead flow.
HelloSafe firmographics
Firmographics- Name
- HelloSafe
- Legal name
- HelloSafe
- Website
- https://hellosafe.ch
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HelloSafe operates a free, no-registration comparison marketplace spanning credit, insurance, investment, telecom, banking, energy and money transfer. It serves consumers across 35+ countries and monetizes via referral fees from a network of 200+ financial institution partners.
- Ownership category
- akta.pro rank
HelloSafe industry classification
Industry- Product category
- Financial Product Comparison Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where HelloSafe is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
HelloSafe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Lead generation / referral fees from financial partners: HelloSafe forwards user quote requests to certified broker and financial institution partners. Partners contact users with tailored offers. HelloSafe monetizes by receiving referral fees or commissions from partners when users convert. The platform is free for end users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer-facing platform with no registration required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
HelloSafe product offering
Product offeringCore offering
HelloSafe operates a free online comparison platform that enables consumers to compare personal financial and insurance products — including insurance, consumer credit, mortgages, business loans, investments, banking services, telecom packages, and money-transfer offers — through 500+ free decision-support tools. The service is anonymous, requires no registration, and uses a proprietary real-time calculation and matching engine to deliver instant comparisons. HelloSafe monetizes by routing quote requests to 200+ certified partner financial institutions and brokers in exchange for referral commissions.
Product overview
HelloSafe is a multi-country fintech platform offering intelligent comparison of financial products and services. The platform operates as a comparison marketplace with a unified architecture comprising core product comparators (credit/loans, mortgages, investments, banking, telecom, insurance) and supporting tools (calculators and simulators). The core offering includes private credit comparators, mortgage rate comparators, business loan comparators, investment product comparators, telecom comparators, and financial calculator suites. The platform uses proprietary real-time calculation and matching technology to enable users to compare hundreds of anonymous, instant, free, and comprehensive offers without registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Comparators
- Credit Comparators (Personal Loans and Consumer Credit)
- Mortgage Rate Comparators
- Business Loan Comparators
- Investment Comparators
- Banking Service Comparators
- Telecom Comparators
- Money Transfer Comparators
- Financial Calculators and Decision-Support Suite
- Multi-Country Comparison Platform Network
Quantifiable outcome
- 637 customer reviews with a 4.8/5 star rating on HelloSafe.ch
- +1 more outcomes
Companies that use HelloSafe
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
HelloSafe technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HelloSafe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DegirocoreDegiro is featured as a trusted partner on HelloSafe.ch, appearing in the partner network section. Degiro is an online broker offering stock trading and investment services. HelloSafe forwards interested users to Degiro as part of its financial product comparison ecosystem.
- eTorocoreeToro is listed among the 200+ financial institution partners that trust HelloSafe. As a social trading and investment platform, eToro is featured in HelloSafe's investment and broker comparison tools, generating referral traffic for eToro.
- RemitlycoreRemitly is featured as a trusted partner on HelloSafe.ch in the money transfer category. HelloSafe's platform helps users compare international money transfer providers including Remitly.
- WisecoreWise (formerly TransferWise) is featured as a trusted partner on HelloSafe.ch. Wise provides cross-border payment and currency exchange services. HelloSafe includes Wise in its money transfer comparison category.
- XEcoreXE is listed as a trusted partner on HelloSafe.ch. XE is a currency transfer and forex information platform. HelloSafe features XE in its money transfer and forex comparison tools.
- XTBcoreXTB is featured as a trusted partner on HelloSafe.ch. XTB is an online broker offering CFD and stock trading. HelloSafe includes XTB in its broker and investment comparison tools.
- MultiCreditminorMultiCredit is a Swiss credit agency providing exclusive data on consumer credit trends in Switzerland. HelloSafe partnered with MultiCredit to produce its consumer credit barometer, using MultiCredit's data on credit volumes, amounts, and canton-level trends from 2019–2022. Since 1999, MultiCredit has financed projects worth CHF 1,250,000,000.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HelloSafe competitors and assessment
Company assessmentBroad incumbents
- NerdWallet: US public personal finance content and comparison platform with strong SEO-led content moat. Comparable editorial-led traffic strategy and financial product comparison monetization, although at much larger scale and US focus.
- LendingTree: US-listed online lending marketplace connecting consumers with multiple lenders. Comparable lead-generation / referral economics, especially for credit and mortgage verticals that HelloSafe competes in within Switzerland.
- MoneySupermarket Group: UK-listed financial and insurance comparison incumbent (also includes Quidco and TravelSupermarket). Larger, more diversified comparator showing the scale benchmark and incumbent dynamics HelloSafe faces in mature markets.
Regional players
- BankBazaar: India's leading financial product comparison marketplace for credit cards, loans and insurance. Comparable affiliate-referral model and heavy reliance on SEO/content for acquisition, though concentrated in the Indian market.
- MoneyHero Group: Asia-focused (Hong Kong, Singapore, Taiwan, Philippines) financial product comparison and fintech platform. Comparable multi-country Asian footprint and affiliate model, providing a regional benchmark for HelloSafe's APAC operations.
Direct peers
- Finder.com: Global comparison platform for financial products (credit cards, banking, insurance, investing) operating in dozens of markets. Comparable international footprint and affiliate-driven revenue model targeting comparison-intent consumers.
- Selectra: European price-comparison specialist with strong presence in France, Switzerland, and other markets, covering energy, telecom, insurance, banking and credit. Comparable multi-country localization playbook and lead-gen revenue model.
- Comparis: Switzerland's largest price-comparison platform across insurance, banking, telecom and healthcare. Direct overlap with HelloSafe on the Swiss property (hellosafe.ch), serving the same Swiss consumer with comparable credit, mortgage and insurance comparison tools.
- Moneyland: Swiss financial product comparison platform for banking, insurance, credit and telecom. Closest functional peer on the Swiss property, operating with a similar affiliate-referral monetization model and overlapping partner network.
Emerging players
- Choose.com: US-based emerging comparison platform covering financial, insurance and consumer product categories with a content-led SEO approach. Smaller-scale peer with similar PLG comparison mechanics and referral monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HelloSafe social profiles
Digital presenceHelloSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloSafe leadership team
Management profileNumber of profiles
Profiles3 records
HelloSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloSafe
What does HelloSafe do?
HelloSafe operates a free online comparison platform that enables consumers to compare personal financial and insurance products — including insurance, consumer credit, mortgages, business loans, investments, banking services, telecom packages, and money-transfer offers — through 500+ free decision-support tools. The service is anonymous, requires no registration, and uses a proprietary real-time calculation and matching engine to deliver instant comparisons. HelloSafe monetizes by routing quote requests to 200+ certified partner financial institutions and brokers in exchange for referral commissions.
Is HelloSafe a public or private company?
HelloSafe is a private company. It is classified as unknown and is currently operating.
When was HelloSafe founded?
HelloSafe was founded in 2020. It employs 11 to 50 people.
Where is HelloSafe based?
HelloSafe is headquartered in Rennes, France, in the Europe region.
How does HelloSafe make money?
One revenue line is on record: lead generation / referral fees from financial partners.
Who are HelloSafe's main competitors?
Broad incumbents on record are NerdWallet, LendingTree and MoneySupermarket Group. Regional players are BankBazaar and MoneyHero Group. Direct peers are Finder.com, Selectra, Comparis and Moneyland. Choose.com is listed as an emerging player.
Does HelloSafe have an API?
No public API is recorded for HelloSafe.
What industry is HelloSafe in?
HelloSafe's product category is Financial Product Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 522310 and its SIC code is 6163.