MakeUGC
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
MakeUGC firmographics
Firmographics- Name
- MakeUGC
- Legal name
- Cinnamon Technology Limited
- Website
- https://makeugc.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where MakeUGC is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MakeUGC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Plans (SaaS): Monthly recurring subscription tiers providing access to AI video generation, avatar libraries, editing tools, and platform features. Plans include Startup ($59/mo, 5 videos), Growth ($79/mo, 10 videos), and Pro ($149/mo, 20 videos). Enterprise tier offers custom pricing with dedicated support, API access, and volume-based discounts.
- API Access Tiers: Programmatic API access for developers and integrators. API Starter ($99/mo, 20 videos, 500+ avatars) and API Pro ($299/mo, 60 videos, higher concurrency). Enterprise API offers volume-based pricing, white-label license, and custom integration support.
- Affiliate Program: 50% recurring commission on referred customers' monthly subscription fees. Affiliates earn for life as long as referred customers maintain active subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Startup - 5 AI videos/mo with basic features |
| Subscription | Monthly | Growth - 10 AI videos/mo with batch mode |
| Subscription | Monthly | Pro - 20 AI videos/mo with full feature access |
| Subscription | Multi-year contract | Enterprise - Unlimited with dedicated support |
| Subscription | Monthly | API Starter - 20 AI videos/mo with API access |
| Subscription | Monthly | API Pro - 60 AI videos/mo for production systems |
| Subscription | Multi-year contract | Enterprise API - Custom volume-based pricing |
| Subscription | Monthly | Ad Toolkit - Bundled solution for agencies |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
MakeUGC product offering
Product offeringCore offering
MakeUGC provides an AI-powered video generation SaaS platform that produces user-generated content (UGC) style advertisements using realistic AI avatars, custom-trained digital actors, product-in-hand visualizations, multi-language voiceovers, and B-roll footage. The platform enables brands, agencies, and SaaS companies to generate, edit, and deploy video ads in under two minutes, replacing traditional UGC production costing an average of $247 per video. It includes a Content Library of proven ad templates, an autonomous Video Agent for ad recreation, visual AI Workflows for bulk content pipelines, and a REST API for programmatic integration.
Product overview
MakeUGC is an AI-powered UGC video generation platform offering a unified product with multiple integrated modules and features. The core platform enables rapid creation of AI-generated video ads using realistic avatars, customizable AI actors, and automated workflows. Key products include Video Agent (autonomous ad recreation from reference videos), Content Library (template-based generation), and AI Workflows (visual pipeline builder). Complementary features include Talking Actor, Custom AI Avatar, B-roll Generator, Product in Hand, Gestures, Video Editor, AI Scripting, Speech-to-Speech, and Multi-Language Support (50+ languages). Add-on bundles include the Ad Toolkit (commercial package with 50 videos/hooks monthly) and Enterprise Platform (multi-brand control, creative services, API access). The platform runs on proprietary models (Nano Banana, Seedance 2.0) alongside third-party models (Nova V2, Omi-Human, Veo) with ElevenLabs voice integration. Available via subscription tiers from $59/month (Startup) to custom Enterprise pricing, plus API access tiers at $99-299/month.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Workflows Visual no-code workflow builder allowing users to chain models, prompts, and brand assets into automated pipelines for UGC video generation at scale. Includes ready-made templates for Mobile App Video, Pixar Style Ads, and Product in Hand. Targets marketers and agencies needing bulk content automation.
- Video Agent AI-powered ad recreation agent that analyzes uploaded reference videos to understand structure, pacing, and style, then automatically rebuilds the ad flow using the user's product and creator images. Available to Pro plan users for creating viral ad variations.
- Content Library AI content library providing hundreds of pre-built, proven UGC ad templates filtered by niche, style, and format. Users browse templates and recreate videos with one click using product image and dialog inputs.
- Ad Toolkit Bundled commercial package offering 50 AI UGC videos/month, 500 video hooks, access to Ad Generator script writer trained on winning ads, 150+ licensed AI creators with scenes/backgrounds, AI Product in Hand, 3 user seats, and 24/7 priority support. Targeted at agencies.
- Enterprise Platform Enterprise-tier solution offering multi-brand control with roles, permissions, and audit logs, ownership and licensing of all generated content, smart collaboration tools, automated UGC production, dedicated creative strategist, multiple seats with 1-on-1 calls, done-for-you creative service, API access with Slack developer support, and volume-based discounts.
- MakeUGC API REST API for programmatic AI video generation supporting avatar listing/filtering, voice listing, video generation with script/voice control, video status polling, custom avatar generation, product-in-hand video generation (Nova V2, Omi-Human, Veo models), and Content Library template-based generation. Authentication via X-Api-Key header with webhook callbacks for async notifications.
Quantifiable outcome
- 3.1x average ROAS across 300+ brands
- +6 more outcomes
Companies that use MakeUGC
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
MakeUGC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability12 records
Feature10 records
MakeUGC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ElevenLabscoreVoice integration partnership providing advanced text-to-speech and voice synthesis capabilities within the MakeUGC platform. Enterprise tier includes ElevenLabs voice integration as a featured capability.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
MakeUGC competitors and assessment
Company assessmentDirect peers
- Synthesia: Enterprise-focused AI avatar video generation platform offering realistic talking-head videos with 140+ languages. Closely comparable to MakeUGC's Talking Actor and Custom AI Avatar features, with similar use cases in corporate training, marketing, and localized video at scale.
- Creatify: AI UGC ad generation platform that converts product URLs into video ads using AI avatars. Directly competes with MakeUGC's Product-in-Hand and AI Scripting capabilities for DTC and e-commerce customers.
- Colossyan: AI avatar video platform for corporate learning, communications, and marketing use cases. Overlaps with MakeUGC on AI talking-head generation, multi-language support, and template-driven video creation, with comparable subscription tiers.
- HeyGen: AI video generation platform specializing in avatar-led videos with multi-language lip-sync and a strong focus on marketing and sales use cases. Direct overlap with MakeUGC on avatar creation, script-to-video, and AI UGC ad workflows.
- Arcads: AI-generated UGC ad platform that creates synthetic creator-style ads from scripts. The most directly comparable competitor to MakeUGC, targeting the same performance-marketer persona with similar pricing and AI actor library.
- Argil: AI UGC video creation tool focused on social-media-first content with AI-generated creators. Comparable to MakeUGC on the creator-style ad use case, with similar target audience of social media marketers and DTC brands.
Emerging players
- Tavus: AI video personalization platform that generates personalized sales and marketing videos at scale using avatar and voice cloning technology. Compares to MakeUGC's Custom AI Avatar and API-first capabilities, with focus on personalization over UGC ads.
- Pictory: AI video generation platform that converts scripts and long-form content into short videos, with text-based editing and template libraries. Overlaps with MakeUGC on AI-driven video production and template-based workflows, though Pictory is more text-to-video than avatar-led.
Broad incumbents
- InVideo: AI-powered video creation platform serving SMBs and creators with templates, scripting, and stock-media workflows. Overlaps with MakeUGC's video editor and template-driven approach but targets a broader creator audience rather than UGC-ad-specific workflows.
- Runway: Generative AI video model provider with Gen-3 and beyond, serving filmmakers, agencies, and enterprises with broader creative tooling than MakeUGC. Overlaps on AI video generation but competes more on raw model quality and creative control than on UGC-style ad automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MakeUGC social profiles
Digital presenceMakeUGC compliance and trust
Trust signalCompliance2 records
MakeUGC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakeUGC leadership team
Management profileNumber of profiles
Profiles1 record
MakeUGC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakeUGC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakeUGC
What does MakeUGC do?
MakeUGC provides an AI-powered video generation SaaS platform that produces user-generated content (UGC) style advertisements using realistic AI avatars, custom-trained digital actors, product-in-hand visualizations, multi-language voiceovers, and B-roll footage. The platform enables brands, agencies, and SaaS companies to generate, edit, and deploy video ads in under two minutes, replacing traditional UGC production costing an average of $247 per video. It includes a Content Library of proven ad templates, an autonomous Video Agent for ad recreation, visual AI Workflows for bulk content pipelines, and a REST API for programmatic integration.
Is MakeUGC a public or private company?
MakeUGC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MakeUGC founded?
MakeUGC was founded in 2023. It employs 11 to 50 people.
Where is MakeUGC based?
MakeUGC is headquartered in London, United Kingdom, in the Europe region.
How does MakeUGC make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are API Access Tiers and affiliate Program.
Who are MakeUGC's main competitors?
Direct peers on record are Synthesia, Creatify, Colossyan, HeyGen, Arcads and Argil. Emerging players are Tavus and Pictory. Broad incumbents are InVideo and Runway.
Does MakeUGC have an API?
Yes. REST API for programmatic video generation. Supports avatar listing/filtering, voice listing, video generation with script/voice control, video status polling, custom avatar generation, product-in-hand video generation (Nova V2, Omi-Human, Veo models), and Content Library template-based generation. Authentication via X-Api-Key header. Credits-based pricing: 1 credit per standard video/avatar generation; dynamic pricing for product-in-hand based on duration (1 credit <15s, 2 credits 15-30s); Content Library credits vary per template. Webhook callbacks supported for async status notifications. Rate limits: 1 credit per video generation, max 1500 chars per voice script. Available at Starter ($99/mo, 20 videos, 500+ avatars, 50+ languages), Pro ($299/mo, 60 videos, higher concurrency/priority queue), and Enterprise (volume-based discounts, custom integration support, Slack developer support) tiers. Developer documentation is at app.makeugc.ai/api/platform/documentation.