Shoreline Pools
- Company typePrivate
- Founded1969
- HeadquartersStamford, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Shoreline Pools firmographics
Firmographics- Name
- Shoreline Pools
- Legal name
- Shoreline Pools Inc.
- Website
- https://shorelinepools.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Shoreline Pools industry classification
Industry- Product category
- Residential Pool Construction and Services
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
Keywords
Where Shoreline Pools is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shoreline Pools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Pool Construction: Design and build custom in-ground swimming pools for residential clients. Services include 3D renderings, expert designers, master craftsmen, dedicated project manager, and construction from fully stocked warehouse. Revenue is project-based, varying by pool size, materials, and complexity.
- Pool Renovation & Restoration: Renovation services including resurfacing, updating tile/coping/decking, adding features like lighting, spas, water elements, equipment upgrades, and safety improvements. Project-based revenue with timelines ranging from days to months.
- Pool Service & Maintenance: Ongoing pool servicing including chemical balancing, equipment maintenance, opening/closing, repairs, and automated cover services. Includes online customer portal for invoice payment and service requests.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Shoreline Pools product offering
Product offeringCore offering
Shoreline Pools is a family-owned, full-service residential swimming pool company that designs, builds, renovates, and services custom in-ground swimming pools. Its core offering integrates four service lines: custom pool design with 3D renderings, full-service pool construction performed by in-house master craftsmen, comprehensive pool renovation and resurfacing, and ongoing pool service and maintenance for affluent homeowners in the Connecticut and New York tri-state region.
Product overview
Shoreline Pools is a full-service, family-owned swimming pool company offering a comprehensive portfolio of services for custom residential in-ground pools. The core offering consists of four integrated service lines: Custom Pool Design Services, Pool Construction Services, Pool Renovation Services, and Pool Service & Maintenance. These core services are enhanced by a suite of specialized product features including Automatic Pool Covers, Robotic Pool Cleaners, Smart Pool Technology, Pool Resurfacing, Salt Sterilization Systems, Automated Pool Controls, LED Pool Lighting, Water Features & Fountains, Pool Grottos, Chemical Treatment Services, and Variable Speed Pool Pumps. Together, these products and services provide end-to-end pool solutions from initial design through ongoing maintenance and renovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Pool Design Services Expert custom in-ground swimming pool design services that transform backyards into private retreats, combining innovative design with advancements in pool technology and safety, supported by 3D renderings and an in-house design team for affluent residential clients.
- Pool Construction Services Full-service custom in-ground pool construction delivered by master craftsmen from a fully stocked 11,000 sq. ft. warehouse, with a dedicated project manager ensuring projects are delivered on time and on budget for luxury residential clients.
- Pool Renovation Services Comprehensive pool renovation and restoration services including resurfacing, structural updates, safety enhancements, equipment upgrades, and operational improvements to restore older pools to modern standards and extend their lifespan.
- Pool Service & Maintenance Ongoing pool servicing, maintenance, and repair services including water chemistry management, filtration system care, equipment maintenance, opening/closing services, and automatic cover services, supported by an online customer portal for invoice payment and service requests.
Quantifiable outcome
- Variable speed pumps can cut swimming pool energy use by as much as 90% and save well over $1,000 in annual utility costs
Companies that use Shoreline Pools
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Shoreline Pools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Shoreline Pools partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Shoreline Pools competitors and assessment
Company assessmentRegional players
- Jersey Pool & Spa: Residential pool builder and service provider in the New Jersey/Mid-Atlantic area offering custom pool construction, renovation, and maintenance. Comparable to Shoreline in custom residential pool offerings and overlapping Tri-State territory.
- Blue Haven Pools & Spas: Custom residential pool builder serving select U.S. markets with design, construction, and renovation services. Comparable to Shoreline in core residential pool construction offering but operates in different geographies (CA, TX, NV), not overlapping Northeast.
- Claffey Pool Service: Pool service, repair, and renovation provider serving the Northeast/New England region with a focus on recurring maintenance contracts. Comparable to Shoreline's service & maintenance revenue stream and operating in overlapping Northeast geography.
Direct peers
- Pool Troopers: Residential pool service and maintenance company backed by SPS PoolCare (Storr); historically part of Shoreline Pools before being divested (per M&A records). Direct comparable in pool service business model and formerly under the same corporate umbrella.
- River Pools and Spas: Custom residential fiberglass and vinyl pool builder serving multiple U.S. states with design, construction, and service. Direct competitor in the custom residential pool build market with strong content marketing presence; differs in material focus (fiberglass vs. Shoreline's gunite/concrete focus).
Broad incumbents
- Premier Pools & Spas: Large U.S. residential pool builder and service provider with a national franchise network, offering custom pool design and construction to affluent homeowners. Closely comparable to Shoreline in service mix and customer profile; broader geographic reach via franchising.
- Anthony & Sylvan Pools: One of the largest residential in-ground pool builders in the U.S., operating across multiple states with design, construction, renovation, and service capabilities. Directly comparable to Shoreline's custom residential pool model but at significantly greater geographic scale.
- Shasta Pools: Long-standing regional pool builder headquartered in Arizona offering design, construction, and service for custom residential pools. Similar 50+ year heritage, vertical integration, and luxury residential focus as Shoreline, though serving a different region.
- California Pools & Landscape: Established luxury residential pool builder serving high-end homeowners in California and select markets with custom design, construction, and renovation services. Comparable to Shoreline in target customer (affluent homeowners) and service scope; differs geographically.
Others
- Leslie's Poolmart: Large U.S. specialty retailer of pool supplies, equipment, and chemicals with broad service/maintenance reach. Not a direct pool builder but a major adjacent participant in pool maintenance consumables and aftermarket service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shoreline Pools social profiles
Digital presenceShoreline Pools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoreline Pools leadership team
Management profileNumber of profiles
Profiles1 record
Shoreline Pools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoreline Pools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoreline Pools
What does Shoreline Pools do?
Shoreline Pools is a family-owned, full-service residential swimming pool company that designs, builds, renovates, and services custom in-ground swimming pools. Its core offering integrates four service lines: custom pool design with 3D renderings, full-service pool construction performed by in-house master craftsmen, comprehensive pool renovation and resurfacing, and ongoing pool service and maintenance for affluent homeowners in the Connecticut and New York tri-state region.
Is Shoreline Pools a public or private company?
Shoreline Pools is a private company. It is classified as family owned and is currently operating.
When was Shoreline Pools founded?
Shoreline Pools was founded in 1969. It employs 101 to 250 people.
Where is Shoreline Pools based?
Shoreline Pools is headquartered in Stamford, United States, in the North America region.
How does Shoreline Pools make money?
Three revenue lines are on record. Custom Pool Construction is the primary driver. The others are pool Renovation & Restoration and pool Service & Maintenance.
Who are Shoreline Pools's main competitors?
Regional players on record are Jersey Pool & Spa, Blue Haven Pools & Spas and Claffey Pool Service. Direct peers are Pool Troopers and River Pools and Spas. Broad incumbents are Premier Pools & Spas, Anthony & Sylvan Pools, Shasta Pools and California Pools & Landscape. Leslie's Poolmart is listed as an others.
Does Shoreline Pools have an API?
No public API is recorded for Shoreline Pools.
What industry is Shoreline Pools in?
Shoreline Pools's product category is Residential Pool Construction and Services. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds.