Stratcom

What Stratcom does

Stratcom, legally Strategic Communications Inc., is a privately-held Canadian consulting firm headquartered in Vancouver that delivers integrated fundraising, engagement, and research services to non-profits, advocacy organizations, labor unions, political parties, and government agencies across Canada, the UK, the US, Europe, and Asia. The firm operates owned call centers in Vancouver, Toronto, Ottawa, and Winnipeg, plus a wholly-owned UK subsidiary in London (Stratcom UK), and serves more than 1,000 organizations with a staff complement of 101-250 employees. CEO and majority owner Bob Penner founded the firm and continues to lead its strategic direction.

The firm's product platform is organized around four practice areas — Engagement, Digital, Fundraising, and Research — comprising 14 distinct service modules including Campaign Planning, Communications Strategy, Data Services, Telephone Town Halls (TTH), Broadcast Voice Messaging (BVM), Get Out The Vote (GOTV), Online Lead Generation, Short Code 90993, MobileReach, Text Messaging, Telefundraising, Text-to-Give, Polling, and Focus Groups. The proprietary technology stack includes the MobileReach mobile-list generation tool, exclusive Canadian non-profit short code 90993, and integration with the Prompt.io text messaging platform, NationBuilder, Blackbaud, Salesforce, and Google Maps. TTH delivery — pioneered by Stratcom in Canada in 2010 and since executed more than 1,500 times — remains the firm's signature capability and a meaningful differentiator in the Canadian progressive and non-profit ecosystem.

Stratcom generates revenue primarily through project-based professional services engagements with multi-year contract cadences, plus a subscription-style recurring stream from short-code rental. Pricing is not publicly disclosed and is structured per campaign scope. The go-to-market is sales-led and direct, supplemented by content marketing, case studies, industry conference presence, and senior leaders' board seats in professional associations such as AFP, AAPC, and the International Association of Political Consultants. Documented outcomes include a 130:1 SMS ROI on the 2024 Greater Vancouver Food Bank Giving Tuesday campaign, a 29.2% keyword reply rate on the 2025 Friends of Canadian Media CBC save campaign, and named recurring engagements with BC Children's Hospital Foundation, Canadian Cancer Society, City of Toronto, and the UK Labour Party.

Name

Stratcom

Legal name

Strategic Communications Inc.

Website

https://stratcom.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Stratcom is a Canadian consulting firm that delivers integrated fundraising, engagement, and research services — including telephone town halls, telefundraising, SMS, polling, and data services — to non-profits, unions, political campaigns, and government agencies in Canada and the UK.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising and Engagement Consulting

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Nonprofit fundraising consulting
• Political campaign services
• Telephone town halls
• Telefundraising services
• Engagement strategy consulting

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Strategic consulting for campaign planning, communications strategy, and engagement programs. Provides expert advice on message development, audience targeting, and campaign execution.
2. Telephone Town Hall Services: Cost-effective telephone town hall events connecting clients with thousands of people. Includes pre-event notification calls, live event management, Q&A moderation, polling, and post-event data reporting.
3. Telefundraising Services: Personal conversation by phone for building higher, long term, stable revenue. Includes monthly conversion, reactivation, upgrades, acquisition, one-time gifts, and planned giving programs. 25+ year track record.
4. Text Messaging Services: Text banking, text broadcast, and FB Messenger integration. Includes both automated and peer-to-peer texting campaigns for engagement and fundraising.
5. Online Lead Generation: Generating thousands of leads including name, mobile number and email from Facebook and other social media ads. Combined with telephone, email and text follow-up for donor conversion.
6. Short Code Rental: Monthly rental of short code 90993 with designated keyword(s) specific to campaign or organization.
7. Polling Services: Custom survey research programs including online polling, automated phone polling (IVR), live phone polling, text polling, and multimodal approaches. Over 1000 polls fielded with 25+ years experience.
8. Data Services: List building, enhancing and segmenting. Renting phone or cell phone lists, enhancing current lists, appending landline phone numbers and mailing addresses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Stratcom is a full-service consulting firm providing integrated research, engagement, and fundraising tools and strategies for non-profits, unions, political campaigns, advocacy groups, and government agencies. Services span telefundraising, telephone town halls, broadcast voice messaging, SMS/text messaging, polling, focus groups, data services, online lead generation, and campaign planning, delivered through unionized call centres and in-house consultants in Canada and the UK.

Product overview

Stratcom is a full-service consulting firm offering an integrated suite of research, engagement, and fundraising tools. The portfolio spans 14 distinct service modules organized across four practice areas: Engagement (Campaign Planning, Communications Strategy, Data Services), Digital (Online Lead Generation, Short Code, MobileReach, Text Messaging), Fundraising (Telefundraising, Text-to-Give), and Research (Polling, Focus Groups). Supporting these are core engagement tools including Telephone Town Halls (TTH), Broadcast Voice Messaging (BVM), and Get Out The Vote (GOTV) services. All tools are designed to work both independently and in combination, allowing Stratcom to build integrated multi-channel campaigns for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Planning

Quantifiable outcome

• 130:1 SMS ROI for GVFB Giving Tuesday campaign, raising $633,691
• +4 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Prompt.iocoreTechnology or IntegrationStrategic partnership with Prompt.io, a next generation text messaging platform that allows Stratcom clients to create, automate, and personalize conversations for engagement, data collection, and action. Platform supports automated (A2P), peer-to-peer (P2P), and hybrid text campaigns.
• Mobile Giving Foundation of CanadacoreTechnology or IntegrationApproved application service provider (ASP) for Text-to-Give service provided to charities by the Mobile Giving Foundation of Canada. Allows donors to make donations via SMS charged to their cell phone account.
• Generosity XstrategicStrategic or Co-development PartnerPartnership with Generosity X for the Greater Vancouver Food Bank Giving Tuesday campaign. Generosity X provided creative leadership while Stratcom delivered SMS and BVM outreach as part of a multichannel donor journey.
• Rubikon IntelstrategicStrategic or Co-development PartnerPartnership with Rubikon Intel for the Suffolk Coastal Labour 2024 UK General Election campaign. Delivered highly successful digital campaign for Labour candidate.
• Association of Fundraising ProfessionalsminorOthersMember of AFP global, adhering to ethical codes for fundraising professionals.
• Non Profit AllianceminorOthersMember of TNPA, adhering to their ethical codes.
• American Association of Political ConsultantsminorOthersMember of AAPC, adhering to ethical codes for political consultants.
• International Association of Political ConsultantsminorOthersMember of IAPC, adhering to ethical codes. Bob Penner serves on the board.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Public Outreach: Global face-to-face and telefundraising agency serving the same nonprofit client base; Stratcom's Senior Consultant Jerome Cheung previously ran Public Outreach US. Closest direct competitor in outsourced nonprofit fundraising execution.
• The Osborne Group: Canadian fundraising and development consultancy working with charities and nonprofits on campaign strategy, donor engagement, and direct response — directly comparable Canadian head-to-head competitor.
• M&R Strategic Services: US nonprofit direct response fundraising and communications agency combining strategic consulting with phone, mail, and digital fundraising execution — a near-mirror of Stratcom's integrated model, only US-scaled.
• MissionWired: Digital-first nonprofit and political fundraising agency, increasingly competing for the same progressive nonprofit and advocacy clients as Stratcom but with a digital-native (rather than phone/SMS) approach.
• TMA Direct: Direct response fundraising agency combining phone, mail, and digital fundraising fulfillment for nonprofits, with similar large-scale calling-center operations to Stratcom.
• Pursuant: US fundraising services and technology platform providing strategy consulting, donor acquisition, and managed services to nonprofits, overlapping with Stratcom's consulting + telefundraising + data stack.

Broad incumbents

• ActBlue: Dominant US progressive political fundraising and engagement platform; competes for the same political/labor/movement-client dollars via a self-serve digital model rather than full-service consulting.
• Trilogy Interactive: Digital campaign, advocacy, and CRM/Salesforce-implementation firm for progressive campaigns and nonprofits; targets overlapping progressive clients as Stratcom and represents the digital-native direction the market is heading.
• Global Strategy Group: US research, polling and strategic communications firm serving political, corporate, and nonprofit clients; directly comparable to Stratcom's Polling, Research, and Communications Strategy practices but at US scale.

Emerging players

• Bonterra: Nonprofit fundraising and grantmaking software platform (formerly Network for Good / GiveSubtract / Convio suite) whose technology increasingly displaces outsourced telefundraising and consulting revenue for similar nonprofit buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stratcom_ca
• Facebookfacebook.com/Stratcom.Inc
• LinkedInca.linkedin.com/company/strategic-communications-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stratcom