What bio.fm does

bio.fm is a self-serve, web-based link-in-bio platform that lets users build a micro-website accessible via a single URL, primarily for placement in social media profiles where only one link is allowed (most notably Instagram). The product is built on WordPress infrastructure and uses a block-based drag-and-drop editor that supports diverse content modules — links, social profile cards, video embeds, Spotify music, Medium articles, email collection forms, polls, and GIFs — with native integrations to Instagram, YouTube, Twitter, Facebook, LinkedIn, Medium, Spotify, Twitch, and Discord. bio.fm auto-imports latest content from these platforms, positioning the page as a dynamic hub rather than a static link list. The service has been operational since at least May 2019 (Terms & Conditions effective date), and is operated by MKN Media Ltd., a private limited company incorporated in Labuan, Malaysia.

The company operates a freemium business model: the core platform is free with no credit card required, monetized through premium "power-ups" that add advanced customization, additional blocks, and analytics for power users. Distribution is entirely product-led and self-serve via bio.fm/signup, with no sales motion; user acquisition relies on SEO-optimized comparison pages targeting users searching for Linktree and Carrd alternatives, organic social presence, influencer showcases featuring accounts with 1M+ followers, and earned media coverage in Entrepreneur, HuffPost, TechRadar, and Social Media Today.

The target customer base spans individual influencers and content creators (primary segment), personal brands and freelancers, and small businesses using the platform for marketing campaigns and email lead capture. The platform claims "thousands" of users, operates globally with no disclosed geographic restrictions, and discloses no external funding, parent company, or venture capital backing — indicating a bootstrapped, founder-owned operating model. The technology stack is commodity (WordPress, standard social platform embeds), with no disclosed AI/ML capabilities, patents, or proprietary models.

Name

bio.fm

Legal name

MKN Media Ltd.

Website

https://bio.fm

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

bio.fm is a self-serve, freemium link-in-bio platform that lets influencers, content creators, and small businesses build a micro-website via a block-based editor, integrating Instagram, YouTube, Spotify, and other social content into a single shareable URL.

Ownership category

akta.pro rank

Product category

Link-in-Bio and Micro-Website Builder

akta.pro primary industry

Audio Rooms Discovery, Scheduling & Analytics (MPACAEAD)

akta.pro secondary industry

Drop-in Live Audio Social Platforms (Open Rooms/Stages) (MPACAEAA)

Keywords

• Link in bio platform
• Micro website builder
• Social media hub
• Freemium bio link
• Creator profile pages

Headquarters

HQ city

Labuan

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Freemium with Premium Upgrades: Core platform is free to use with basic features. Premium 'power ups' are available for power users who want advanced customization, additional blocks, or analytics. The freemium model drives user acquisition while premium features create monetization through upsell.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

bio.fm is a freemium link-in-bio platform that lets users build a personalized micro-website through a drag-and-drop block-based editor. Users add content blocks such as links, social profiles, videos, music, email collection forms, polls, GIFs, and About Me sections, then share a single bio link across Instagram, YouTube, Twitter, and other social platforms. A free tier is available with no credit card required, and a Premium tier offers power-ups, advanced customization, and analytics for paying users.

Product overview

bio.fm is a single-platform link-in-bio solution that enables users to create a micro-website accessible via a single URL for sharing across social media profiles. The platform consists of the core bio.fm Free tier and bio.fm Premium (paid upgrade), both built on a Block System that allows users to add, customize, and reorder content blocks including links, social profiles, videos (YouTube), music (Spotify), email collection forms, polls, and About Me sections. The platform differentiates from competitors by offering built-in integrations with Instagram, YouTube, Twitter, Medium, Spotify, Facebook, LinkedIn, Twitch, and Discord, allowing content import and display without technical skills.

Differentiator

Problem solved

Functional benefit

Products and services

• bio.fm Free

Quantifiable outcome

• Build a micro-website in minutes without technical skills
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beacons: Creator-economy link-in-bio platform with built-in monetization (store, tips, email). Targets the same influencer and content-creator segment as bio.fm and competes head-to-head for premium creator budgets.
• Stan Store: All-in-one creator storefront and link-in-bio tool. Overlaps with bio.fm on the link-in-bio surface and competes for the same creator segment, with a stronger monetization-led positioning.
• Linktree: The category-defining link-in-bio platform. bio.fm explicitly positions itself as an alternative to Linktree (e.g., /linktree comparison page), and both serve influencers and creators with a single bio link hub for sharing multiple destinations and content types.
• Lnk.Bio: Direct link-in-bio competitor serving creators and small businesses with a single bio link hub. Closely comparable product scope and target audience to bio.fm.
• Carrd: Simple, low-cost website and link-in-bio builder. bio.fm runs a dedicated /carrd comparison page positioning itself as the more intuitive, content-rich alternative, making Carrd a directly comparable product for the same micro-website use case.

Broad incumbents

• Later: Social media scheduling and analytics platform that has its own 'Link in Bio' feature. Competes for the same Instagram-creator workflow and overlaps with bio.fm on link-in-bio functionality as part of a broader marketing suite.
• Squarespace: General-purpose website builder that overlaps with bio.fm's micro-website use case for individual creators and small businesses, though at a much broader scope and price point.
• Wix: Major website-building platform whose simple-site offerings (e.g., Wix Editor) overlap with bio.fm's drag-and-drop micro-website builder for the same individual and SMB customer.

Emerging players

• Koji: Embeddable, remixable mini-apps for creators' link-in-bio pages. Overlaps with bio.fm on the bio page surface and shares the same creator target, with a more app-store-like differentiation.

Regional players

• Taplink: Link-in-bio and micro-landing-page builder popular across Eastern Europe and CIS markets. Comparable product (single-link hub with multiple content blocks) but geographically concentrated outside bio.fm's primary markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fm_bio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bio.fm