hype partners
Hype Partners is a Berlin-based "SuperAgency" founded in 2017 that provides integrated marketing, talent, events, and PR services to crypto and emerging-technology companies, helping Web3 projects position themselves as category-defining brands.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What hype partners does
Hype Partners (also branded "Hype — The SuperAgency") is a Berlin-based professional services agency founded in 2017 that exclusively serves crypto, blockchain, and emerging-technology companies. The firm bundles four integrated service lines — Marketing, Talent, Events, and PR — under a single relationship, designed to help Web3 projects become "category-defining brands" by closing the gap between technical innovation and market comprehension. Its named client roster spans major L1s and L2s (BNB Chain, Sui, Polygon, Optimism/OP Labs, Sei, Mantle, Taiko, EigenLayer, Babylon, Wormhole), wallets and consumer apps (Ledger, Exodus), and infrastructure firms (Consensys, Bitfinex, Figure, INK, Spark, Rialo, Arch, Cysic, Superset).
The business model is straightforward professional services: custom-quoted marketing engagements, talent placement, event management, and PR retainers. There is no proprietary technology platform; revenue is generated through billable headcount and project fees. The company has built auxiliary products around the services core — FELIX Ai (an AI chatbot on the website that handles prospect inquiries), an announced "AI Studio" product marked "Coming Soon," the Hype Bootcamp educational program, and the "What's the Hype" podcast — none of which yet constitute material recurring revenue streams. The go-to-market is consultative and relationship-driven via a single website contact form, targeting enterprise-level crypto clients and leveraging LinkedIn, X/Twitter, and the podcast as top-of-funnel channels.
In 2021 the company acquired Agency0x to consolidate capability. It is privately held with no disclosed institutional investors, no funding rounds on record, and no disclosed revenue. Leadership consists of Chairman and Founding Partner Jake Stott, with Creative Directors Adam Haywood and Lee Tatham. The firm operates with 11-50 employees out of Berlin and shows no disclosed geographic restrictions, implying a globally distributed client base served from a single HQ.
hype partners firmographics
Firmographics- Name
- hype partners
- Website
- https://hype.partners
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hype Partners is a Berlin-based "SuperAgency" founded in 2017 that provides integrated marketing, talent, events, and PR services to crypto and emerging-technology companies, helping Web3 projects position themselves as category-defining brands.
- Ownership category
- akta.pro rank
hype partners industry classification
Industry- Product category
- Blockchain Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
- akta.pro secondary industries
- Corporate Reputation & Thought Leadership (MPAAAOAF), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
Keywords
Where hype partners is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
hype partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing & Positioning Services: Hype Partners generates revenue through providing comprehensive marketing, positioning, and PR services to crypto and emerging tech companies. Services include branding, storytelling, and strategic communications to help projects define their category and communicate their value to the market.
- Talent Services: The company provides talent acquisition and staffing solutions, matching skilled professionals with crypto and emerging tech companies. Revenue likely comes from placement fees or retained search arrangements.
- Events Services: Hype Partners operates an events division providing event-related services to clients in the crypto and emerging tech space.
- PR Services: Public relations services helping clients manage their narrative, media relations, and earned media coverage.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
hype partners product offering
Product offeringCore offering
Hype Partners is a Berlin-based marketing, public relations, talent management, and events agency serving crypto, blockchain, and emerging technology companies. The firm offers end-to-end go-to-market support including brand strategy, media relations, influencer and talent bookings, and event production for Web3 projects. It operates sub-brands including Hype Talent, Hype Events, Hype PR, and FELIX Ai.
Product overview
Hype is a marketing and communications agency (SuperAgency) serving crypto and emerging tech companies since 2017. The company operates four core service lines—Marketing, Talent, Events, and PR—positioned as integrated offerings to help ambitious projects become category-defining brands. Additionally, Hype offers several products: FELIX Ai (an AI chatbot assistant for inquiries), AI Studio (an upcoming AI product), Hype Bootcamp (educational program), and the 'What's the Hype' podcast. The portfolio is unified around marketing communications and brand development for Web3 companies.
Differentiator
Problem solved
Functional benefit
Brands
- Hype Talent: Talent division of Hype Partners providing recruitment services for crypto and tech companies
- Hype Events
- Hype PR
- FELIX Ai
- What's the Hype Podcast
Products and services
- Marketing Services Brand strategy, campaign development, content marketing, and go-to-market support for crypto, blockchain, and emerging technology companies.
- PR Services (Hype PR) Media relations, press outreach, and communications support tailored to crypto and emerging-technology clients.
- Talent Services (Hype Talent) Influencer and talent booking, management, and campaign integration services for crypto and Web3 brands.
- Events Services (Hype Events) End-to-end event production and management services including conferences, side events, and brand activations for crypto and blockchain clients.
- FELIX Ai AI-powered tool associated with the agency's service portfolio for crypto marketing applications.
Companies that use hype partners
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles1 record
hype partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
hype partners partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
hype partners competitors and assessment
Company assessmentDirect peers
- Lunar Strategy: Crypto-native performance marketing and growth agency offering PR, influencer, and community services to Web3 protocols; competes head-to-head with Hype for blockchain and DeFi clients.
- MarketAcross: Israel-based crypto and blockchain PR and content marketing agency serving many of the same tier-1 protocols (Binance, eToro, Polygon) as Hype Partners; directly comparable positioning as a pure-play crypto communications specialist.
- Coinbound: US-based Web3 marketing and influencer agency focused on crypto projects; competes for the same protocol and exchange client base and offers overlapping influencer/PR/media services.
- Crowdcreate: Crypto-focused growth, marketing, and fundraising agency with overlapping services (PR, community, influencer marketing) targeting token launches and Web3 startups comparable to Hype's protocol client base.
- Chainwire: Crypto-native press release distribution and PR infrastructure platform serving the same protocol- and exchange-launch use cases that Hype addresses through its PR division.
Broad incumbents
- AMA (Ask Me Anything) Agency: B2B tech PR and communications agency with growing Web3/blockchain practice; competes for the same protocol- and infrastructure-company communications mandates Hype serves.
- Ninja Promo: Multi-vertical digital marketing agency with a dedicated crypto and blockchain service line offering SEO, paid ads, and influencer marketing; broader portfolio but overlapping on crypto client work.
Emerging players
- ReBlonde: Digital marketing and PR agency with a dedicated Web3/crypto practice serving blockchain clients; overlaps with Hype on positioning, content, and PR services but with broader tech-sector coverage.
- Single Grain: Full-service digital marketing agency with an active Web3 and crypto client portfolio (SEO, content, paid media); competes for a portion of Hype's growth-marketing mandates from crypto companies.
- 10K Humans: Web3 community-management and growth agency with adjacent services in ambassador programs and engagement — comparable to Hype's community-development and brand-ambassador-adjacent offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
hype partners social profiles
Digital presencehype partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
hype partners leadership team
Management profileNumber of profiles
Profiles3 records
hype partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hype partners M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hype partners
What does hype partners do?
Hype Partners is a Berlin-based marketing, public relations, talent management, and events agency serving crypto, blockchain, and emerging technology companies. The firm offers end-to-end go-to-market support including brand strategy, media relations, influencer and talent bookings, and event production for Web3 projects. It operates sub-brands including Hype Talent, Hype Events, Hype PR, and FELIX Ai.
Is hype partners a public or private company?
hype partners is a private company. It is classified as unknown and is currently operating.
When was hype partners founded?
hype partners was founded in 2017. It employs 11 to 50 people.
Where is hype partners based?
hype partners is headquartered in Berlin, Germany, in the Europe region.
How does hype partners make money?
Four revenue lines are on record. Marketing & Positioning Services are the primary driver. The others are talent Services, events Services and PR Services.
Who are hype partners's main competitors?
Direct peers on record are Lunar Strategy, MarketAcross, Coinbound, Crowdcreate and Chainwire. Broad incumbents are AMA (Ask Me Anything) Agency and Ninja Promo. Emerging players are ReBlonde, Single Grain and 10K Humans.
Does hype partners have an API?
No public API is recorded for hype partners.
What industry is hype partners in?
hype partners's product category is Blockchain Marketing Services. Its primary akta.pro industry code is MPAAAGAF, Festival & Live Entertainment Brand Partnerships, with a secondary code of MPAAAOAF, Corporate Reputation & Thought Leadership. Its NAICS code is 541810 and its SIC code is 7311.