Ayolab

What Ayolab does

Ayolab (legal entity AYO17 SAS) is a Paris-based B2B SaaS company founded in 2017 by Christophe Le Houédec, a former Amazon Director, and François Misslin, a former lead tech engineer in Silicon Valley. The company provides Amazon marketplace analytics to international brands across Beauty, Luxury, Fashion, Housewares, Pet Products, and DIY sectors, addressing visibility gaps that Amazon's Vendor Central does not cover — particularly unauthorized 3P sellers, Buy Box losses, and hidden sell-out activity estimated at 40–60% of marketplace activity.

The platform is delivered through three integrated modules: Gating (unauthorized seller detection at ASIN and region level with enforcement tooling), Amazon Buy Box Monitoring (twice-daily monitoring with 15-minute reporting delay and root-cause analysis of Buy Box losses), and Revenue Estimation (sell-out analytics at item and seller granularity with bundle intelligence and competitor benchmarking). Underlying technology combines proprietary analytical models with NLP to identify brand occurrences on Amazon and structured marketplace data processing. The company has been bootstrapped, holds no disclosed patents, and has not raised institutional funding rounds.

Ayolab monetizes through annual SaaS subscriptions sold via direct enterprise sales and (as of March 2026) via AWS Marketplace, which integrates billing with customers' AWS accounts and supports Enterprise Discount Program commitments. Pricing is quote-based with no public tiers. The go-to-motion is consultative, anchored on complimentary sell-out audits, and targets large multinational brand owners — visible logos include L'Oréal, Coty, Beiersdorf, PUIG, Schneider Electric, and Lagostina. The company operates from Station F in Paris with a small team of approximately 7–11 employees and serves users across the US and EU5 markets, claiming a global footprint excluding Antarctica.

Name

Ayolab

Legal name

AYO17 SAS

Website

https://ayolab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayolab is a Paris-based SaaS platform that provides international brands with Amazon marketplace analytics — covering unauthorized seller detection, Buy Box monitoring, and sellout estimation — across beauty, luxury, fashion, and consumer goods verticals via annual subscriptions and AWS Marketplace.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace Analytics Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Amazon marketplace analytics
• Buy Box monitoring
• Unauthorized seller detection
• E-commerce revenue intelligence
• Brand protection software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Access to Software-as-a-Service platform providing marketplace analytics and insights on subscription basis. Services include Seller Monitoring, Buy Box Reporting, Revenue Estimation, and enforcement tools delivered through dedicated website and application.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ayolab operates a Software-as-a-Service analytics platform that gives brands actionable data on Amazon marketplace performance that Vendor Central does not expose. The platform combines three integrated modules — Gating (unauthorized 3P seller identification at ASIN level), Amazon Buy Box Monitoring (twice-daily Buy Box loss tracking with root-cause analysis), and Revenue Estimation (granular sell-out and competitive benchmarking). Subscriptions are delivered through a dedicated website and application on a recurring basis to brand customers.

Product overview

Ayolab is a Software-as-a-Service analytics platform providing brands with actionable data and marketplace intelligence across E-Commerce platforms. The platform operates as a unified system with three integrated modules: Gating (for unauthorized seller detection and enforcement), Amazon Buy Box Monitoring (for real-time Buy Box loss tracking and root-cause analysis), and Revenue Estimation (for competitive benchmarking and category intelligence). These modules work together to help brands identify hidden sell-out opportunities, protect distribution channels, and recover revenue lost to unauthorized sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gating Proprietary solution that identifies every unofficial third-party seller of a brand's products on Amazon down to the ASIN level, enabling brands to enforce distribution agreements and remove unauthorized sellers from the marketplace.
• Amazon Buy Box Monitoring Monitoring service that tracks Buy Box losses at high frequency (twice per day) with 15-minute reporting delay, providing root-cause analysis on pricing, fulfillment, media spend, and competitor activity to help brands respond to Buy Box challenges.
• Revenue Estimation Granular analytics solution providing sell-out visibility at individual seller and ASIN level, including competitor benchmarking, bundle intelligence, category trends, and distribution leakage identification.

Quantifiable outcome

• 20%+ top line revenue gain on Amazon
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• AWS MarketplacecoreGTM or Marketing Partner · 5 March 2026Ayolab is now available through AWS Marketplace, simplifying access for enterprise customers. AWS-vetted solution ensuring security and compliance. Customers can purchase with billing integrated into their AWS account, and purchases contribute to AWS spending targets such as Enterprise Discount Program commitments.
• Beauty Tech Atelier (L'Oréal)flagshipStrategic or Co-development Partner · 1 January 2020Ayolab was onboarded into L'Oréal's global acceleration program Beauty Tech Atelier embedded in Station F. L'Oréal has been an early adopter and long-standing client, deploying Ayolab's solution across five European countries. The partnership provides Ayolab with enterprise credibility and reference customer in the beauty sector.
• Station FcoreStrategic or Co-development PartnerLocated at Station F, the world's largest startup incubator in Paris. Ayolab was acknowledged in 2020 as one of the 30 most promising startups at Station F. The ecosystem provides access to talent, resources, and peer networking for growth-stage startups.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quartile: Quartile is an AI-driven retail media optimization platform focused on Amazon and major marketplaces. Overlaps with Ayolab on enterprise Amazon analytics and Buy Box intelligence.
• Helium 10: Helium 10 is a comprehensive Amazon seller toolkit covering keyword research, product research, Buy Box tracking, and analytics. Comparable in core capability set, though skewed more toward SMB sellers than Ayolab's enterprise focus.
• Pacvue: Pacvue is a leading commerce acceleration platform combining Amazon advertising, marketplace analytics, and shelf intelligence for enterprise brands. Closely aligned to Ayolab's Amazon-first SaaS model and enterprise customer target.
• Jungle Scout: Jungle Scout offers Amazon product research, sales analytics, and seller tools. Comparable marketplace analytics functionality, primarily serving Amazon sellers and SMB brands versus Ayolab's enterprise customer base.
• Keepa: Keepa provides detailed Amazon price history and Buy Box tracking tools. Overlaps directly with Ayolab's Buy Box monitoring module at a more self-service, SMB-oriented price point.
• Perpetua: Perpetua provides e-commerce advertising optimization and analytics for Amazon and other marketplaces, serving enterprise brands. Comparable scope to Ayolab with overlapping target customers in beauty and consumer goods.
• Teikametrics: Teikametrics provides AI-powered marketplace optimization for Amazon, Walmart, and Target, combining advertising automation with marketplace analytics. Overlapping enterprise SaaS positioning and target customer segments.
• Stackline: Stackline offers e-commerce analytics and market intelligence across Amazon and major retailers, providing brands with sales, share, and competitive insights. Directly comparable to Ayolab's Revenue Estimation module.

Broad incumbents

• Similarweb: Similarweb is a broad digital intelligence platform covering website traffic, app, and e-commerce market share data. Adjacent in providing brand visibility into online channels but operates as a wider analytics portfolio rather than Amazon-specialist.

Emerging players

• SmartScout: SmartScout delivers Amazon seller analytics, category research, and brand intelligence tooling, with feature overlap to Ayolab's gating and revenue estimation capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ayolab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayolab