Mr. Roof of Memphis

What Mr. Roof of Memphis does

Mr. Roof is a 60+ year-old privately held residential home exterior services contractor, founded in 1962 and operated as a subsidiary of Crane Renovation Group. The company sells and installs roofing, siding, windows, gutters, masonry, and attic insulation for homeowners across nine owned-and-operated regional branches spanning Michigan, Ohio, Kentucky, and Tennessee, with a small secondary commercial projects segment. Its core product proposition is a one-day installation backed by a lifetime workmanship warranty that is paired with Owens Corning Lifetime material coverage, creating a bundled homeowner offering across multiple exterior trades. Sales are conducted direct-to-consumer through a field-sales force, inside-sales call center (800-884-9760), online estimate forms, and dedicated local landing pages per market; pricing is project-based (typical residential roof replacement $9,000–$19,000), supported by promotional financing such as 0% interest for six years.

Underlying technology is composed of third-party platforms rather than proprietary systems: the Hover 3D measurement and Visualizer tool scopes properties and supports a consultative sales process; ServiceTitan Ads Optimizer, Salesforce, Google/Meta/LinkedIn Customer Match, and Meta Conversions API power a multi-channel digital marketing and offline-conversion-tracking stack; and Every Door Direct Mail with matchback analysis layers on traditional direct response. Operational features differentiate the offering on speed (24-hour emergency dispatch, same-day installations) and warranty depth, while bundling across roofing, siding, windows, gutters, masonry, and insulation enables cross-sell at the point of need. Headcount for the Memphis-attributed entity is reported in the 11–50 band; revenue and transaction volume are not publicly disclosed, and the company has no external funding events on record.

Name

Mr. Roof of Memphis

Legal name

Mr. Roof, LLC

Website

https://mrroof.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Roof is a 60+ year-old residential home exterior services contractor operating nine regional branches across Michigan, Ohio, Kentucky, and Tennessee, providing one-day roofing, siding, window, gutter, masonry, and insulation installations backed by a lifetime warranty for homeowners.

Ownership category

akta.pro rank

Product category

Residential Roofing & Home Exterior Contracting

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Inspection, Maintenance & Cleaning (HSAPAKAC), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Home exterior renovation
• Roof replacement
• Siding installation
• Window and gutter services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Residential Roofing Services: Full roof replacement and repair services for residential homeowners, priced per project based on roof size, material selection, labor, and complexity. Architectural asphalt shingles and standing seam metal are the primary material offerings. Revenue is one-time, project-based.
2. Home Exterior Services (Siding, Windows, Gutters, Masonry, Insulation): Bundled and individual home exterior upgrade services including siding, windows, gutters, masonry, and attic insulation. Services can be bundled for savings. Revenue is one-time project-based with potential for cross-sell and add-on services.
3. Special Offers and Financing: Promotional pricing (e.g., $1,000 off a new roof) and financing options (0% interest for 6 years on full projects) to drive conversions. Financing revenue may involve third-party lender arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mr. Roof of Memphis installs and repairs residential home exteriors — roofing (asphalt shingles and standing seam metal), siding, windows, gutters, masonry, and attic insulation — with one-day installation timelines, lifetime workmanship warranties, and Owens Corning-backed material coverage across nine U.S. Midwest and Southeast markets. Services are sold direct-to-homeowner via free on-site estimates, an inbound call center, and a website free-estimate form, with promotional financing (0% interest for 6 years) and bundled multi-service discounts.

Product overview

Mr. Roof is a home exterior services company offering a comprehensive portfolio of installation, repair, and renovation services for residential and commercial properties. The core offerings include roofing (replacement and repair), siding, windows, gutters, masonry, and attic insulation—each offered as a standalone service that can be bundled together. The company provides complementary services including financing options, lifetime warranties (backed by Owens Corning), and a proprietary Visualizer tool (powered by Hover technology) to help homeowners plan their exterior upgrades. Services are available across multiple Midwest and Southeast U.S. markets including Memphis/Nashville, Cleveland, Cincinnati, Dayton, Ann Arbor, Grand Rapids, Detroit, Louisville, and Lexington.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Roof replacements completed in one day for most residential homes
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core, supporting and parent company.

• Owens CorningcoreStrategic or Co-development PartnerMr. Roof pairs its one-day installations with Owens Corning Lifetime coverage, leveraging Owens Corning TruDefinition shingles as the primary roofing material. Owens Corning is a key material and warranty partner whose brand is featured prominently in Mr. Roof's marketing and value proposition.
• HoversupportingTechnology or IntegrationMr. Roof uses the Hover app to generate 3D property reconstruction models and digital measurement reports. This enables accurate project scoping, faster estimates, and a more consultative sales process. Hover's terms of service are referenced in Mr. Roof's privacy policy.
• Crane Renovation Groupparent companyOthersMr. Roof, LLC is a subsidiary of Crane Renovation Group Company. Crane Renovation Group is the parent company controlling Mr. Roof and possibly other renovation brands.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Power Home Remodeling: Large U.S. residential exterior remodeler offering roofing, siding, windows, and gutters with a direct-to-homeowner field sales model and one-day or rapid installation promises, closely mirroring Mr. Roof’s bundled full-exterior GTM.
• Long Home Products: Direct-to-consumer home exterior specialist selling roofing, windows, siding, and baths across multiple East Coast/Mid-Atlantic markets using field sales, financing, and lifetime warranty positioning very similar to Mr. Roof.
• Bone Dry Roofing: Multi-market residential and light commercial roofing contractor operating across several Midwest and Southeast states with a comparable direct-to-homeowner sales motion and one-day installation emphasis.
• Aspen Contracting: National residential and commercial roofing contractor with a strong storm-damage and insurance-claim focus, leveraging direct sales and a multi-state field presence comparable to Mr. Roof’s model.
• Erie Home: Direct-to-homeowner installer of roofing (metal and asphalt), siding, windows, and basement waterproofing, operating across dozens of U.S. markets with a similar bundled exterior value proposition and warranty-led positioning.
• Roofing Corp of America: Residential roofing roll-up/contractor platform operating multiple regional residential roofing brands with direct sales and storm response, sharing Mr. Roof’s private, multi-market residential roofing focus.
• Window World: Largest U.S. direct-to-homeowner window replacement franchise, also offering roofing, siding, and doors; comparable in GTM, financing offerings, and homeowner-direct sales culture.

Broad incumbents

• LeafGuard: National seamless gutter and exterior services brand owned by Beldon, offering roofing, windows, and siding through a similar direct-sales homeowner model at broader national scale.
• The Home Depot: Largest U.S. home improvement retailer whose Home Depot Pro and Home Services connect homeowners with roofing and exterior installation contractors, representing the broadest competitive alternative to Mr. Roof’s offering.

Regional players

• Tecta America: One of the largest U.S. commercial roofing contractors with some residential exposure; comparable as a multi-market roofing contractor but skewed toward commercial work, contrasting with Mr. Roof’s residential focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61572847645466
• LinkedInlinkedin.com/company/mr.-roof
• Instagraminstagram.com/official_mrroof/?hl=en
• Xx.com/mrroof1962

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Roof of Memphis