The Mint Agency

What The Mint Agency does

The Mint Agency is an independent, Toronto-based full-service creative agency founded in 2005 that delivers integrated marketing communications across eleven interconnected service lines: Advertising, Experiential (XM), Public Relations, Design & Branding, Social & Digital, B2B, Production, Post-Production, Creators & Influencers, Strategy, and Media. Its operating model is a multidisciplinary "culture creatures" team, led by Founder and CEO Jordan Fogle and Executive Creative Director Kim Tarlo, that runs campaigns from strategy through in-house production, allowing clients to bundle creative, content, paid media, PR, and activations under a single engagement. The agency serves enterprise brand clients across sportswear (Nike), beverages/alcohol (Lillet, Hendricks Gin, Sleeman, Evian), fintech (Klarna, Wealthsimple), streaming entertainment (Prime Video), automotive retail (Clutch, PROLINE+), food (GoGo SqueeZ, Silk), social/tech platforms (Pinterest, YouTube Canada, Google), retail (Holt Renfrew), loyalty (Aeroplan), and nonprofit (Toronto Public Library Foundation).

Revenue is generated through quote-based, customised professional-services engagements with brand clients; pricing is not publicly disclosed. GTM is sales-led, relying on direct business development, partnership referrals, and reputation-based inbound driven by case studies, the Mint Tea content platform, the "Freshly Minted" newsletter, and active social channels. The agency also maintains two brand extensions — Mint Tea (blog/thought leadership) and HomeCourt, a wholly-owned creative studio space and artist residency programme in Toronto's Ossington neighbourhood that doubles as a community and recruiting asset — but does not offer a standalone software product, SaaS platform, or API.

Name

The Mint Agency

Legal name

The Mint Agency

Website

https://themintagency.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mint Agency is a Toronto-based independent creative agency founded in 2005 that delivers integrated marketing services — advertising, PR, experiential, social, design, production, and media — to enterprise brand clients across sportswear, beverages, fintech, streaming, and tech.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand marketing campaigns
• Experiential marketing services
• Public relations communications
• Digital advertising agency

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services Revenue: Revenue generated from providing creative advertising services including advertising, experiential marketing, public relations, design and branding, social and digital services, B2B services, production, post-production, and creator/influencer services to brand clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Mint Agency is an independent creative agency that provides integrated marketing communications services spanning advertising, experiential marketing, public relations, design and branding, social and digital, B2B marketing, production, post-production, creators and influencers, strategy, and media. The agency works with brand clients to develop and execute creative campaigns that connect brands to audiences through cultural relevance. It also maintains brand extensions including Mint Tea (a thought-leadership blog) and HomeCourt (a creative studio and residency space in Toronto).

Product overview

The Mint Agency is an independent creative agency that operates as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio consists of 11 interconnected service lines: Advertising, Experiential (XM), Public Relations, Design & Branding, Social & Digital, B2B, Production, Post-Production, Creators & Influencers, Strategy, and Media. These services work together as an integrated agency model, with cross-disciplinary teams collaborating across campaigns. Additionally, the agency maintains two brand extensions: Mint Tea (a content and thought leadership blog) and HomeCourt (a creative workspace and residency program in Toronto). The agency does not offer a standalone software product or SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• HomeCourt: A creative studio space and residency program for Toronto's emerging artists and creatives, offering studio space, photography & videography services, events, discussions, and workshops.

Products and services

• Advertising Full-service advertising including creative ideation, copywriting, art direction, and campaign development and management for brand clients.
• Experiential (XM) Experiential marketing services creating immersive installations, buzzy pop-ups, and live brand activations including event and brand activations, live/virtual/hybrid immersive events, and sampling and brand ambassador management.
• Public Relations PR communications including PESO strategy, media relations, thought-leadership positioning, and media event management for brand clients.
• Design & Branding Visual identity development including brand ID, brandbook creation, and packaging and website design for brands.
• Social & Digital Community management, social planning and reporting, in-house content creation, and web and digital development services for brand clients.
• B2B B2B marketing services applying human-centered creative thinking to deepen audience relationships through event production, branding, and communications for business clients.
• Production In-house production capabilities for video, photography, and live events with a team of producers providing cost-effective solutions.
• Post-Production Offline editorial, online and transfer, VFX and animation services for finalizing creative content.
• Creators & Influencers Creator and influencer strategy, talent sourcing and management, social media partnership campaigns, and affiliate programs for brand clients.
• Strategy Culture mapping, research design and insight development, brand strategy and positioning, and channel and communication planning services.
• Media Media planning, media and digital ad buying, ads management and trafficking, and reporting and optimization for brand campaigns.

Quantifiable outcome

• Lillet campaign achieved 11.9% engagement rate (4X goal) and 25% weekly sales growth in Ontario
• +4 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Pollinator Partnership Canada (P2C)minorStrategic or Co-development PartnerPartnered with Pollinator Partnership Canada to add credibility to Silk's sustainability efforts. Through research and discussion with P2C, gained insights on supporting pollinators and created the Silk Bee Line urban flower route in Montreal to help traveling pollinators.
• HXOUSEcoreStrategic or Co-development PartnerYouTube partnered with HXOUSE, a Toronto-based creative incubator, to launch CNCPT - an initiative dedicated to supporting the next generation of Canadian digital creators. The Mint Agency supported this partnership through in-person panels, workshops, and a hybrid accelerator program.
• Moya Garrison-MsingwanaminorStrategic or Co-development PartnerPartnered with Toronto-born artist Moya Garrison-Msingwana to create the Air Max 95 Toronto box design featuring diverse characters representing Toronto's communities.
• Indigenous ConsultantminorStrategic or Co-development PartnerPartnered with an Indigenous consultant to develop key messaging for Prime Video's Three Pines series that highlighted the hardship and resilience portrayed in the show regarding Indigenous community issues.
• Paris HiltoncoreGTM or Marketing PartnerPartnered with Paris Hilton, the Queen of Y2K, to launch Klarna in Canada, showcasing how shopping has evolved. Hosted Canadian media in LA for Klarna x Paris Hilton launch party.
• HotelSavers PropertiesminorGTM or Marketing PartnerAeroplan HotelSavers program partnership with various hotel properties worldwide where Aeroplan points can be redeemed. The activation educated attendees that points can be used at any HotelSavers property globally.
• Real Sports BarsminorGTM or Marketing PartnerLeveraged Real Sports Bars partnership with Super Bowl to host exclusive PROLINE+ viewing party, transforming the venue into ultimate viewing experience.
• Drake Cereal (Sloan Brown)minorGTM or Marketing PartnerPartnered with Toronto artist Drake Cereal to create hyper-Toronto aesthetic for PROLINE+ Super Bowl party, featuring geometric silhouettes, bold palette, and Toronto street art.
• Elevate FestivalminorGTM or Marketing PartnerCreated Google activation space at Elevate Festival, Canada's fastest growing tech and innovation conference welcoming 10,000+ attendees annually.
• Zehra AllibhaiminorGTM or Marketing PartnerPartnered with content creator, entrepreneur and fitness trainer @zallibhai to showcase Vitamix Ascent Series as a way to add colourful-wellness to everyday meals.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DDB Canada: Canadian operations of the global DDB network offering integrated advertising and brand services. Comparable on services and target market; broader incumbent with network resources.
• BBDO Canada: Toronto office of the global BBDO network offering advertising, PR, and digital services to enterprise brands. Broader incumbent competing for the same Canadian enterprise client roster.
• Ogilvy Toronto: Toronto office of WPP-owned Ogilvy offering advertising, PR, experience, and consulting to global brands. Competes for the same enterprise creative briefs with substantially larger resource pool.
• The&Partnership: Global integrated agency network with North American presence offering creative, media, and production services comparable to Mint's full-service model but with significantly larger scale.

Direct peers

• Zulu Alpha Kilo: Toronto-based independent creative agency of similar size and structure, offering integrated advertising, brand strategy, design, and media services to enterprise clients. Most direct comparable on geography, independence, and integrated-service model.
• Juniper Park\TBWA: Toronto-based creative agency operating under the TBWA network, comparable in size and client mix (large enterprise brands). Direct peer on Toronto geography and integrated creative services, though with network backing.
• Broken Heart Love Affair: Toronto independent creative agency offering advertising, brand strategy, and production services to enterprise clients. Comparable on independence, Toronto base, and integrated-service scope.
• Camp Pacific: Canadian independent creative agency working across advertising, branding, and digital for enterprise clients. Comparable on Canadian independence and integrated creative offering.
• Anomaly: Toronto office of Anomaly, an independent creative agency with a similar model of integrated brand, advertising, and content services for global enterprise clients like Nike, Google, and Budweiser. Direct peer on independence and integrated offering.

Emerging players

• Mother London: Independently-founded creative agency with global offices offering integrated advertising and brand services; comparable on independence ethos and integrated-service model, though operating at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themintagency
• LinkedInlinkedin.com/company/the-mint-agency_1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mint Agency