Aaron Group
Aaron Group is a Czech Republic-based travel technology company operating the Symphony platform, which aggregates flight content from 580+ airlines for 2,000+ travel industry partners across 21 countries via modular SaaS and API products targeting airlines, OTAs, TMCs, and travel agencies.
- Company typePrivate
- Founded1998
- HeadquartersPrague-vinohrady, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aaron Group does
Aaron Group is a Czech Republic-based travel technology company founded in 1998 that operates the Symphony platform, a comprehensive flight retailing and content aggregation system. The company aggregates flight content from 580+ airlines across NDC (35+), GDS (400+), and low-cost carrier (150+) sources, providing unified API access and modular SaaS products to airlines, OTAs, TMCs, corporate travel programs, and offline travel agencies. With operations across 21 countries and over 2,000 travel industry partners, Aaron Group serves both enterprise customers (including Lufthansa Group, Finnair, Singapore Airlines, Aegean, Air France/KLM, Emirates, Qatar Airways, and Turkish Airlines) and SMB travel agencies. The company is privately held with no disclosed institutional funding, operating as a Czech limited liability company (AARON GROUP spol s r.o.).
The company's product portfolio consists of five core Symphony solutions: Symphony Hub (one-stop booking platform for travel consultants), Symphony Travel (B2C online booking engine for OTAs, launchable in 2-4 weeks), Symphony Corporate (B2B corporate self-booking tool with policy enforcement and approval workflows), Symphony API (unified flight content API for integration partners), and Symphony Aero (complete airline online booking and distribution engine with revenue management and loyalty capabilities). The platform is complemented by an NDC Aggregator (aggregating 35+ NDC airlines via direct connections), Paython.COM payment solution, and Symphony Academy training program. Aaron Group holds IATA NDC Level 4 certification and maintains ISO 9001, ISO 27001, ISO 20000-1, PCI DSS, GDPR, and AML compliance certifications, with 5x Deloitte Technology Fast 50 CE recognition.
Aaron Group generates revenue primarily through subscription-based platform licensing, API integration fees, and airline distribution services on multi-year contracts with quote-based enterprise pricing. The company employs a hybrid go-to-market combining enterprise field sales (targeting airlines, large OTAs, TMCs, and corporate accounts) with self-service channels (Symphony Travel and Symphony Hub targeting SMB travel agencies). Co-founded and led by Zdeněk Hoffmann (CEO) and Marek Novický (CTO), with executive support from Petr Duchek (EVP Sales, Marketing & Customer Care) and Ondřej Volráb (EVP Innovation & Product Strategy), Aaron Group operates with approximately 28 employees across offices in Prague (headquarters and secondary) and Hradec Králové.
Aaron Group firmographics
Firmographics- Name
- Aaron Group
- Legal name
- AARON GROUP spol s r.o.
- Website
- https://aarongroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aaron Group is a Czech Republic-based travel technology company operating the Symphony platform, which aggregates flight content from 580+ airlines for 2,000+ travel industry partners across 21 countries via modular SaaS and API products targeting airlines, OTAs, TMCs, and travel agencies.
- Ownership category
- akta.pro rank
Aaron Group industry classification
Industry- Product category
- Travel Technology / Flight Distribution Software
- akta.pro primary industry
- NDC Content Aggregators & API Connectivity Platforms (THABAJAB)
- akta.pro secondary industries
- Airline Distribution & Merchandising Platforms (Direct/B2B) (THALABAC), Airline Retailing & Offer/Order Management (NDC/ONE Order) (THALABAB), Fare Management, Pricing & Shopping Engines (ATPCO/Offer) (THABAJAE)
Keywords
Where Aaron Group is headquartered
LocationHeadquarters
- HQ city
- Prague-vinohrady
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Aaron Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/SaaS Subscriptions: AARON GROUP generates revenue through software platform subscriptions for travel agencies, OTAs, TMCs, and corporate customers. The Symphony platform provides booking, distribution, and management capabilities on a subscription basis.
- API Integration Fees: Revenue from API access and integration services, allowing partners to connect to the Symphony platform for flight content aggregation
- Airline Distribution Services: Services to airlines including online booking engine, NDC distribution, revenue management and ancillary services - enabling airlines to reduce distribution costs and improve retailing capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B pricing - tailored to travel agencies, OTAs, TMCs, airlines, and corporates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Aaron Group product offering
Product offeringCore offering
Aaron Group operates the Symphony platform, a flight retailing and distribution technology suite that aggregates content from 580+ airlines (35+ NDC, 400+ GDS, 150+ low-cost) and delivers it through dedicated products for travel consultants, OTAs, corporate travel programs, and airlines. The platform provides booking, NDC distribution, ancillary services, revenue management, payment processing, and policy compliance under a unified API and white-label solutions.
Product overview
Aaron Group (AARON GROUP) is a travel technology company founded in 1998, operating the Symphony platform as a comprehensive flight retailing platform with a modular architecture. The product portfolio consists of five core Symphony solutions: Symphony Hub (one-stop booking platform for travel consultants), Symphony Travel (B2C online booking platform for OTAs), Symphony Corporate (B2B corporate self-booking tool), Symphony API (single API for flight content distribution), and Symphony Aero (complete airline booking and distribution engine). These solutions are complemented by the NDC Aggregator (aggregating 35+ NDC airlines), Paython.COM (payment processing), and Symphony Academy (training platform). The Symphony ecosystem provides access to 580+ airlines including NDC, GDS and low-cost carriers, and serves over 2,000 travel industry partners worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Symphony Hub: One-stop booking platform for travel consultants.
- Symphony Travel
- Symphony Corporate
- Symphony API
- Symphony Aero
- Paython.COM
Products and services
- Symphony Hub One-stop booking platform for travel consultants providing flight offers from 400+ GDS airlines and low-cost carriers, booking management (cancel, void, refund, changes), and back-office integrations such as Atlas Data Hub and MIDOCO Midoffice. Used by 100+ travel agencies worldwide.
- Symphony Travel Online booking platform (B2C) for OTAs that enables travel agencies to launch their own branded online booking engine in 2-4 weeks, with access to 580+ integrated airlines including NDC, GDS, and low-cost carriers, plus hotel content and payment processing.
- Symphony Corporate Corporate Self Booking Tool (B2B) for corporate travelers and TMCs with travel policy management, approval workflows, expense reporting, and integration with over 1 million hotel accommodations alongside aggregated airline content.
- Symphony API Single API providing unified access to 580+ GDS, NDC and low-cost airlines, enabling online travel businesses to search, book, and sell flights with extra services and hotel accommodation; also supports IATA Billing and Settlement (BSP) and IATA EasyPay.
- Symphony Aero Complete airline online booking and distribution engine including Internet Booking Engine, NDC management, fare family pricer, revenue management, loyalty programs, and 150+ payment methods. Recorded 1,800,000+ bookings per year with 35% year-over-year growth.
- NDC Aggregator NDC airline aggregator providing direct-connect access to 35+ NDC-enabled airlines for travel sellers, complementing GDS connectivity in the Symphony ecosystem.
- Paython.COM Payment platform for the travel industry providing payment processing and settlement options, integrated into the Symphony platform with support for 150+ payment methods across 20+ payment providers.
Quantifiable outcome
- 35% yearly bookings growth
- +3 more outcomes
Companies that use Aaron Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Aaron Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Aaron Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and flagship.
- PayPalcorePayPal partnership established in 2015 for payment processing integration, enabling secure payment options for travel bookings through Symphony platform.
- SITAcoreSITA partnership established in 2013 for aviation IT infrastructure integration, enhancing AARON GROUP's capabilities in airline distribution.
- AmadeuscoreStrategic partnership with Amadeus for GDS content aggregation. Amadeus partnership established in 2004, enabling access to Amadeus-based travel content through Symphony platform.
- AdyenmajorPayment gateway integration partner for credit card processing and digital payments within Symphony platform.
- WorldpaymajorPayment processing partner integrated into Symphony platform for global payment methods.
- Global PaymentsmajorPayment technology partner for processing travel transactions across multiple markets.
- Air EuropamajorNDC airline partner providing direct connect content for distribution through Symphony platform.
- Lufthansa Group AirlinesflagshipKey airline partner for NDC distribution. AARON GROUP acts as ambassador for Lufthansa's NDC offers, supporting continuous NDC functionality development.
- Air France / KLMflagshipMajor European airline group partner for NDC content distribution through Symphony platform.
- Singapore AirlinesflagshipKrisConnect program partner since early stages, elevating airline content distribution with personalized offers and rich content.
- FinnairmajorNDC airline partner with strong knowledge sharing on NDC APIs, implementation and validation capabilities.
- EmiratesmajorMajor airline partner providing NDC content for distribution through Symphony platform.
- Qatar AirwaysmajorNDC airline partner for content distribution and retailing capabilities.
- Turkish AirlinesmajorNDC airline partner for direct connect content distribution.
- Aegean Airlines & Olympic AirlinesmajorInnovative partnership for NDC direct connect platform, enhancing unique NDC content distribution.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Aaron Group competitors and assessment
Company assessmentDirect peers
- Travelport: Global GDS with growing NDC aggregation and merchandising capabilities. Direct competitor to AARON GROUP in flight content distribution to travel sellers, particularly in the agency/OTA channel.
- Sabre: Major GDS and airline IT vendor with its own NDC API, retailing platform, and agency distribution. Competes with AARON GROUP across both the content-aggregation and airline-retailing layers.
- Verteil: NDC aggregator and airline retailing platform connecting airlines to travel sellers. A closely comparable NDC-first competitor, often shortlisted alongside AARON GROUP in airline RFPs.
- Mystifly: Flight content aggregator offering NDC, GDS, and LCC inventory through a single API. Directly mirrors AARON GROUP's Symphony API value proposition for OTAs, TMCs, and agents.
- Travelfusion: Aggregator specializing in low-cost carrier and NDC content distribution. Competes with AARON GROUP's LCC and NDC aggregation modules for OTAs and TMCs.
- Datalex: Provider of an airline retailing platform (offer/order management, pricing, personalization) used by major carriers. A direct competitor to Symphony Aero on the airline IT side.
Broad incumbents
- Amadeus: World's largest GDS and PSS provider; also AARON GROUP's longest-tenured content partner since 2004. Overlaps significantly on NDC distribution and airline retailing while operating a much broader portfolio.
- PROS: Larger software vendor specializing in airline pricing, revenue management, and retailing. Overlaps with AARON GROUP on the Symphony Aero airline-retailing stack, particularly offer optimization.
Emerging players
- Flyr: Cloud-native airline retailing platform focused on offer management and NDC enablement. A newer entrant competing with Symphony Aero for next-generation airline IT replacement deals.
- 15below: Specialist in airline passenger messaging, disruption management, and post-booking servicing. Adjacent competitor to AARON GROUP's after-sales and disruption-handling capabilities within Symphony.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Aaron Group social profiles
Digital presenceAaron Group compliance and trust
Trust signalCompliance7 records
Aaron Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aaron Group leadership team
Management profileNumber of profiles
Profiles4 records
Aaron Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aaron Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aaron Group
What does Aaron Group do?
Aaron Group operates the Symphony platform, a flight retailing and distribution technology suite that aggregates content from 580+ airlines (35+ NDC, 400+ GDS, 150+ low-cost) and delivers it through dedicated products for travel consultants, OTAs, corporate travel programs, and airlines. The platform provides booking, NDC distribution, ancillary services, revenue management, payment processing, and policy compliance under a unified API and white-label solutions.
Is Aaron Group a public or private company?
Aaron Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aaron Group founded?
Aaron Group was founded in 1998. It employs 11 to 50 people.
Where is Aaron Group based?
Aaron Group is headquartered in Prague-vinohrady, Czechia, in the Europe region.
How does Aaron Group make money?
Three revenue lines are on record. Platform/SaaS Subscriptions are the primary driver. The others are API Integration Fees and airline Distribution Services.
Who are Aaron Group's main competitors?
Direct peers on record are Travelport, Sabre, Verteil, Mystifly, Travelfusion and Datalex. Broad incumbents are Amadeus and PROS. Emerging players are Flyr and 15below.
Does Aaron Group have an API?
Yes. Symphony API provides a single API for accessing flight content from 580+ GDS, NDC and low-cost airlines. It enables online travel businesses to search, book and sell flights. The API provides flight offers, one-way combinations, ancillary services, and hotel accommodation from Amadeus Hotels Multisource and GoGlobal. Available free until launch. Developer documentation is at www.aarongroup.com/en/contact-us.
What industry is Aaron Group in?
Aaron Group's product category is Travel Technology / Flight Distribution Software. Its primary akta.pro industry code is THABAJAB, NDC Content Aggregators & API Connectivity Platforms, with a secondary code of THALABAC, Airline Distribution & Merchandising Platforms (Direct/B2B).