Sporfie
Sporfie is a Phoenix-based sports video platform serving youth clubs, semi-pro leagues, coaches, and facilities with mobile-first live streaming, AI-powered pickleball line calling, AI baseball camera switching, instant highlights, scorekeeping, and embedded fundraising tools.
- Company typePrivate
- Founded2015
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sporfie does
Sporfie, operating as SPORFIE LLC out of Phoenix, Arizona, is a cloud-based, mobile-first sports video platform founded in 2015. Its core product is a free iOS/Android application that allows users to record, live-stream, and clip highlights from sporting events, paired with a wireless Bluetooth "CLIPR" button accessory (priced at $29) for hands-free highlight capture, a public API supporting SRT/RTMP streaming protocols, and sport-specific extensions for pickleball and baseball. Underlying technical components include cloud video recording and replay, frame-by-frame sideline video review (VAR) accessible via iPad and a web dashboard, computer-vision-based AI line calling for pickleball (dual-camera setup with color-based in/out confirmation), and AI-driven camera switching for baseball that auto-produces a broadcast-style feed from backstop and outfield cameras.
The platform serves three primary buyer segments: youth and amateur sports clubs/organizations, semi-professional leagues, and sports facilities (especially pickleball courts), with a secondary audience of coaches and trainers in racket sports, and a tertiary viewer audience of parents, families, and fans who consume streams for free. Distribution is a hybrid of product-led growth (the free app as the top-of-funnel), enterprise field sales for leagues and facilities (with cameras installed at no out-of-pocket cost), and channel partnerships with leagues like the Ultimate Pickleball League (UPL). The company also operates a partner ecosystem with DUPR (pickleball ratings), Balltime (volleyball AI analytics), CoachLogic (coaching tools), Pocket Radar Connect (baseball speed), and Wix Booking (event automation).
Sporfie monetizes through a freemium subscription model — a free mobile tier with a 7-day streaming trial, a $39/month Professional tier that unlocks livestreaming and sponsor/advertising slots, $29 hardware sales of the CLIPR button, transaction fees on organization-led fundraising and pay-per-view ticket sales, and advertising/sponsorship commissions. The platform is privately held as an Arizona LLC, led by founder and CEO Sami Karoui, with no disclosed external funding, a headcount of 1–10 employees, and operating status confirmed as active.
Sporfie firmographics
Firmographics- Name
- Sporfie
- Legal name
- SPORFIE LLC
- Website
- https://sporfie.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sporfie is a Phoenix-based sports video platform serving youth clubs, semi-pro leagues, coaches, and facilities with mobile-first live streaming, AI-powered pickleball line calling, AI baseball camera switching, instant highlights, scorekeeping, and embedded fundraising tools.
- Ownership category
- akta.pro rank
Sporfie industry classification
Industry- Product category
- Sports Video Streaming Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Spectator Sports (71121)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Sports Streaming Platforms (MPACAAAE)
- akta.pro secondary industries
- Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Sporfie is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sporfie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Professional/Enterprise: Paid subscription tiers for organizations wanting livestreaming capabilities. The next tier up from free is $39/month for livestreaming with sponsor/advertising options for revenue generation.
- Pay-Per-View Events: Organizations can sell PPV tickets for their events using installed cameras, mobile streams, or broadcast feeds.
- Advertising/Sponsorship Sales: Organizations sell ad spots and personal messages to their local community, with clickable sponsor/advertising options built into the platform. Sporfie facilitates the transaction infrastructure.
- Hardware Sales - CLIPR Button: Sale of the CLIPR Bluetooth button accessory for hands-free highlight capture at $29 per unit.
- Fundraising Services: Platform enables sports organizations to fundraise by selling sponsorships, with Sporfie taking a commission or providing the infrastructure for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Mobile App |
| Subscription | Monthly | Professional - $39/month |
| One time/ perpetual license | Pay-as-you-go | CLIPR Button - $29 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sporfie product offering
Product offeringCore offering
Sporfie operates a mobile-first video platform for sports organizations that streams, records, and shares live games and practices, with one-tap highlight clipping, sideline instant replay (VAR), AI-powered line calling and scorekeeping for pickleball, AI camera switching for baseball, and built-in fundraising, sponsorship, and pay-per-view monetization. The platform is delivered via iOS and Android apps, supported by a Bluetooth hands-free capture button (CLIPR) sold direct, with paid organization subscriptions starting at $39/month and free camera installation for leagues and facilities.
Product overview
Sporfie is a complete video platform for sports that offers a unified product portfolio centered on its mobile app (iOS/Android) as the core recording and streaming platform, complemented by hardware (Clipr Button), sport-specific solutions (Pickleball AI line calling, Baseball AI camera switching), and add-on modules (VAR/instant replay, fundraising/sponsorship, pay-per-view, audio commentary, custom scoreboards). The platform integrates with third-party partners including Balltime (volleyball analytics), CoachLogic (coaching tools), Pocket Radar Connect (baseball), DUPR (pickleball ratings), and Wix Booking (event automation). All capabilities are accessible through a public API for partner integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Clipr Button: A wireless Bluetooth button that works with the Sporfie App, allowing hands-free highlight capture during events.
Products and services
- Sporfie Mobile App The Sporfie mobile app for iOS and Android is the primary product used by coaches, players, parents, and facility owners to record, livestream, clip highlights, manage schedules, and share sports video content. It is the central hub of the platform and the free entry point for Sporfie's product-led growth funnel.
- CLIPR Button A wireless Bluetooth button that pairs with the Sporfie App to enable hands-free highlight capture without touching the phone, sold direct to consumers and organizations for $29 per unit with free US shipping.
- Live Streaming Real-time broadcasting of games and practices from mobile phones, GoPros, or installed cameras, supporting up to 1080p streaming via SRT and RTMP protocols. Sold primarily through a $39/month Professional subscription tier for organizations, with a free 7-day trial.
- Instant Highlights Real-time highlight clipping feature that saves 15–20 seconds of pre-roll plus ongoing footage from the sidelines or when replaying full recordings, with one-tap capture and instant replay. Available to all app users and used as the entry point to Sporfie's PLG funnel.
- Cloud Recording & Replay Cloud-based video storage that lets users replay, download, and share entire event recordings from each organization's landing page. Included as part of the subscription platform for organizations.
- Instant Replay (VAR) Sideline video review system that lets referees, coaches, and league officials review any play via iPad with frame-by-frame replay, multiple camera angles, zoom, and real-time web dashboard monitoring. Sold primarily to leagues, facilities, and officiating use cases.
- Fundraising & Sponsorship In-platform monetization module that lets sports organizations sell ad spots and personal messages to their local community, with sponsor/ad clicks tracked per athlete and tied to unique links. Combined with no-cost camera installation, it is the primary revenue-share mechanic for organizations.
- Pay-Per-View Events Pay-per-view ticketing capability that lets organizations sell PPV tickets for events using any combination of installed cameras, mobile streams, or broadcast feeds, with Sporfie taking a transaction fee.
- Pickleball Solution An all-in-one video solution for pickleball combining AI-powered in/out line calling with color-based visual confirmation, one-click scorekeeping, challenge-ready instant replay, live streaming, and highlight clipping. Targeted at pickleball leagues and facilities.
- Baseball Solution An end-to-end AI-powered video solution for baseball that auto-switches between backstop and outfield cameras via a two-camera setup to produce a single broadcast-quality feed, supports audio commentary, allows external streaming destinations, and includes clipping, bookmarking, and facility monetization.
- Sporfie Public API A public API that exposes Sporfie scheduling, scoring, analytics, and streaming (SRT/RTMP) capabilities to third-party developers and partners. Powers integration with Balltime, CoachLogic, Pocket Radar Connect, DUPR, and Wix Booking.
Quantifiable outcome
- Organizations can generate nearly $35,000 in fundraising through sponsorship sales
- +2 more outcomes
Companies that use Sporfie
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Sporfie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature9 records
Sporfie partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and supporting.
- DUPR (Dynamic Universal Pickleball Rating)coreIntegration connecting match video with player ratings. Allows Sporfie users to link their DUPR account within the app, submit match results for official DUPR rating updates, and include match video alongside score submissions. One seamless workflow from court to rating. Available by July 1, 2026.
- Ultimate Pickleball League (UPL)flagshipExclusive partnership to broadcast all UPL events across the United States. First league to debut Sporfie's automated line calling and one-click scorekeeping technology. Features real-time score integration linked to VAIR rating system. UPL is a semi-professional, city-based league uniting verified players across the US.
- BalltimesupportingVolleyball and beach organizations can upload videos directly from Sporfie to their Balltime account for AI-powered analytics. Integration allows organizations to push their videos to Balltime for film breakdown with Smart AI Filters.
- CoachLogicsupportingCollaborative coaching tools integration. Push videos to CoachLogic to create playlists and add drawings to make content more engaging and increase learning opportunities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sporfie competitors and assessment
Company assessmentBroad incumbents
- Hudl: Hudl is the dominant team-video platform for youth, high school, and college sports, offering live streaming, highlight clipping, and coaching tools. It is the broadest incumbent Sporfie competes with for sports organization spend, covering many of the same workflows at greater scale.
- GameChanger (DICK'S Sporting Goods): GameChanger offers live streaming, scorekeeping, and video highlights for youth and amateur sports, owned by DICK'S Sporting Goods. It overlaps with Sporfie's core sports-organization streaming offering and represents a well-resourced incumbent.
- TeamSnap: TeamSnap is a youth-sports management platform with scheduling, communication, and live-streaming features. It competes indirectly with Sporfie by bundling sports organization workflows that include video and live-stream access.
Direct peers
- Veo Technologies: Veo provides AI-automated sports cameras and a cloud platform that records, streams, and creates highlights for amateur sports teams. It directly overlaps with Sporfie's mobile-first live-streaming and AI highlight-clipping value proposition, with deeper funding and a stronger European footprint.
- Pixellot: Pixellot provides AI-automated sports video production and streaming for clubs, leagues, and facilities. Like Sporfie's AI camera switching for baseball, it competes on automated, broadcast-quality production without dedicated camera operators.
Emerging players
- Trace (Trace Inc.): Trace offers AI-powered sports video capture and streaming for youth sports with auto-follow cameras. Its automated capture model competes with Sporfie's AI camera switching and mobile-first clip workflows in similar amateur leagues.
- BoxCast: BoxCast provides live video streaming infrastructure and production tools for sports, education, and events. It overlaps with Sporfie's subscription-based streaming offering for organizations and facilities, though without the AI officiating or highlight-clipping differentiation.
- Sportlogiq: Sportlogiq provides AI-powered sports analytics and video tools for coaching and officiating across team sports. It is comparable to Sporfie's AI officiating and analytics stack, though focused on higher-tier professional sports.
Others
- Balltime: Balltime provides AI-powered volleyball film breakdown and analytics. It is both a Sporfie integration partner and a participant in the same volleyball video/analytics ecosystem, competing indirectly for film-coaching workflows.
- DUPR (Dynamic Universal Pickleball Rating): DUPR is the official player rating system for pickleball. While now a Sporfie integration partner, it sits within the same pickleball ecosystem where Sporfie's AI line calling and video capture compete for attention and league mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sporfie social profiles
Digital presenceSporfie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sporfie leadership team
Management profileNumber of profiles
Profiles2 records
Sporfie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sporfie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sporfie
What does Sporfie do?
Sporfie operates a mobile-first video platform for sports organizations that streams, records, and shares live games and practices, with one-tap highlight clipping, sideline instant replay (VAR), AI-powered line calling and scorekeeping for pickleball, AI camera switching for baseball, and built-in fundraising, sponsorship, and pay-per-view monetization. The platform is delivered via iOS and Android apps, supported by a Bluetooth hands-free capture button (CLIPR) sold direct, with paid organization subscriptions starting at $39/month and free camera installation for leagues and facilities.
Is Sporfie a public or private company?
Sporfie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sporfie founded?
Sporfie was founded in 2015. It employs 1 to 10 people.
Where is Sporfie based?
Sporfie is headquartered in Phoenix, United States, in the North America region.
How does Sporfie make money?
Five revenue lines are on record. Subscription - Professional/Enterprise is the primary driver. The others are pay-Per-View Events, advertising/Sponsorship Sales, hardware Sales - CLIPR Button and fundraising Services.
Who are Sporfie's main competitors?
Broad incumbents on record are Hudl, GameChanger (DICK'S Sporting Goods) and TeamSnap. Direct peers are Veo Technologies and Pixellot. Emerging players are Trace (Trace Inc.), BoxCast and Sportlogiq. Others are Balltime and DUPR (Dynamic Universal Pickleball Rating).
Does Sporfie have an API?
Yes. Public API that enables integration with third-party partners for automating features like scheduling, scoring, analytics, and more. The API supports streaming protocols including SRT and RTMP. Used for integration with Balltime (volleyball analytics), CoachLogic (coaching tools), Pocket Radar Connect (baseball), DUPR (pickleball ratings), Wix Booking (event automation), and general partner connections. Developer documentation is at docs.sporfie.com.
What industry is Sporfie in?
Sporfie's product category is Sports Video Streaming Software. Its primary akta.pro industry code is MPACAAAE, Sports Streaming Platforms, with a secondary code of MPACAHAJ, Short-Form Video for News, Sports & Highlights Platforms. Its NAICS code is 516210 and its SIC code is 7822.