What Odonata does

Odonata, Inc., doing business as Doss, is a San Francisco-based software company that sells DossARP, an Adaptive ERP and Data Platform built to unify inventory, orders, procurement, production, warehouse management, project management, and finance & accounting into a single cloud system of record. The platform is differentiated by a no-code visual workflow builder that allows operations teams to configure applications without engineers, embedded business intelligence (DataStudio), and an integrated data layer (DossIDP) with 30+ prebuilt third-party connectors. Customers span six target verticals — Industrials, Consumer Goods, Food and Beverage, Construction, Distribution, and Cosmetics and Beauty — with public case studies concentrated in Food and Beverage (Noodles.de, Spread The Love, Kahawa 1893, Caulipuffs).

The company monetizes via a module-based SaaS subscription priced annually with a 30-day free trial, zero upfront implementation fees, and bundled VIP support, positioning against legacy ERP systems (SAP, NetSuite, Oracle, Sage, QuickBooks) on cost and time-to-value. Distribution is hybrid: direct enterprise sales for mid-market deals, supplemented by a product-led growth motion through free lead-magnet tools (Purchase Order Generator, Dead Stock Calculator, and a 5,400+ company CNC Machine Shop Database) and SEO-driven comparison landing pages. In early 2025, Doss closed an $18M Series A led by Theory Ventures, with founder Tomasz Tunguz joining the board; the company was founded by CEO Wiley Jones and CTO Arnav Mishra (formerly a founding engineer at construction-finance startup Siteline), with additional guidance from advisors including Eileen Tobias (ex-NetSuite/Dropbox/Komodo Health CFO).

Name

Odonata

Legal name

Odonata, Inc.

Website

https://odonataoperations.com

Company type

Private

Operating status

Operating

Short description

Odonata (d/b/a Doss) is a San Francisco-based SaaS company offering DossARP, an adaptive cloud ERP and data platform that unifies inventory, orders, production, and finance for operations-heavy SMB and mid-market companies in manufacturing, consumer goods, food and beverage, construction, distribution, and cosmetics.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

akta.pro secondary industries

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)

Keywords

• Adaptive ERP software
• Inventory management
• Order management
• Warehouse management
• Production planning

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DossARP Platform Subscription: Doss operates on a subscription-based SaaS model. The platform offers module-based pricing where customers pay for only the modules they use. No upfront implementation fees are charged. The company provides free VIP support and free guided setup over 2-3 weeks. Annual billing is available with 30-day free trial for new users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Odonata, Inc. (d/b/a Doss) sells DossARP, an Adaptive ERP and Data Platform that combines a system of record, a no-code visual workflow editor, and embedded business intelligence (DataStudio) into one cloud platform unifying inventory, orders, procurement, production planning, warehouse management, project management, and finance & accounting for operations-heavy businesses. The platform is sold via subscription with module-based pricing, a 30-day free trial, and free guided 2–3 week implementation.

Product overview

Odonata, Inc. (d/b/a Doss) offers DossARP, an Adaptive ERP and Data Platform that combines a system of record, custom workflow editor (visual, no-code), and embedded business intelligence tools (DataStudio) into one unified platform. The core platform unifies inventory, orders, procurement, production planning, warehouse management, project management, and finance & accounting modules. DossIDP (Integrated Data Platform) provides 30+ prebuilt connectors for data aggregation across third-party sources. Additional free tools include a Purchase Order Generator, Dead Stock Calculator, and Machine Shop Database (5,400+ verified manufacturers). The company targets operations-heavy industries including Industrials, Consumer Goods, Food and Beverage, Construction, Distribution, and Cosmetics.

Differentiator

Problem solved

Functional benefit

Brands

• DossARP: Adaptive Resource Platform - an Adaptive ERP and Data Platform that combines a system of record, custom workflow editor, and business intelligence tools
• DossIDP
• DataStudio

Products and services

• DossARP An Adaptive ERP and Data Platform combining a system of record, no-code visual workflow editor, and embedded business intelligence to unify inventory, orders, procurement, production planning, warehouse management, project management, and finance & accounting for mid-market and enterprise operations teams.
• DossIDP An Integrated Data Platform providing full operational visibility by aggregating and synchronizing data from multiple third-party sources via 30+ prebuilt connectors.
• DataStudio Embedded business intelligence tool providing real-time operational analytics and reporting directly within the Doss platform.
• Free PO Generator A free purchase order template tool that automates document creation, supports unlimited SKUs, and ensures compliance for any vendor. Used as a top-of-funnel lead generation asset.
• Dead Stock Calculator A free tool for calculating dead stock and identifying slow-moving inventory, used as a lead generation asset demonstrating platform capabilities.
• Machine Shop Database A free, searchable database of 5,400+ verified CNC and job shop manufacturers across the U.S., filterable by capabilities, materials processed, and location.

Quantifiable outcome

• $60K saved in rework and shipping costs per customer case study
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Odoo: Odoo is the closest direct peer — an open-source, modular ERP platform serving SMB and mid-market with inventory, manufacturing, accounting, and e-commerce modules. Doss competes head-to-head in the same segment with similar value proposition of modular pricing and faster deployment vs. legacy ERPs.
• Acumatica: Acumatica is a cloud-native mid-market ERP with inventory, production, and distribution modules and a usage-based pricing model. Targets similar operations-heavy mid-market customers as Doss with a comparable cloud-first positioning.
• Cin7: Cin7 is an inventory and order management platform for product-based businesses, with strong traction in F&B, CPG, and manufacturing — overlapping directly with Doss's target verticals. Particularly close overlap in multi-channel order and warehouse management.
• Katana MRP: Katana is a cloud manufacturing ERP for SMB and mid-market manufacturers, combining inventory, production planning, and order management. Targets the same operations-heavy manufacturers and competes on similar ease-of-use and rapid deployment.
• Fishbowl: Fishbowl offers inventory and manufacturing software for SMB and mid-market, particularly strong with QuickBooks users — an exact adjacent target Doss also names as a displacement candidate. Direct overlap on inventory management for manufacturers.
• Brightpearl: Brightpearl is a retail/operations-first ERP for product-based businesses with strong F&B and CPG overlap with Doss's customer base. Provides order, inventory, and warehouse management with native accounting — a closely comparable product suite.

Broad incumbents

• NetSuite (Oracle): NetSuite is the cloud ERP market leader for mid-market, explicitly named by Doss as a primary competitor. It offers inventory, order management, finance, and production modules but with longer implementations and higher upfront costs — exactly the gap Doss targets.
• SAP Business One: SAP's mid-market ERP offering, cited by Doss as a legacy target. Covers inventory, production, and financials but typically requires 6+ month implementations and certified consultants — Doss's primary displacement target.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP and operations suite offering inventory, manufacturing, and finance. Competes for the same operations teams as Doss and benefits from native integration with the Microsoft ecosystem.
• Sage Intacct: Sage Intacct is a mid-market financial and operations suite explicitly named as a Doss competitor. Overlaps on accounting, inventory, and operational reporting for Doss's target customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odonata