RecogNation
- Company typePrivate
- Founded2016
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
RecogNation firmographics
Firmographics- Name
- RecogNation
- Legal name
- RecogNation, LLC
- Website
- https://recognation.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RecogNation industry classification
Industry- Product category
- Employee Recognition & Rewards Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where RecogNation is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RecogNation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Employee Recognition Platform Subscription: RecogNation provides a comprehensive employee recognition and rewards platform as a subscription service. Their all-in-one program includes technology, tangible rewards, and ongoing support from Certified Recognition Professionals. Programs are uniquely designed to fit each client's needs, suggesting customized enterprise pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing tier (10,000+ employees) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
RecogNation product offering
Product offeringCore offering
RecogNation sells a cloud-based, subscription employee recognition and rewards platform to mid-market and enterprise organizations. The offering bundles a configurable social recognition engine (Moments Feed, eCards, Nominations, Spot Recognition, Milestones, Manager Reminders, Enhanced Profiles, Timelines, Celebration Boards, Reporting), a points accounting system, a large global rewards catalog for tangible rewards, and human services from Certified Recognition Professionals who design and implement tailored programs covering the full employee lifecycle from onboarding to retirement.
Product overview
RecogNation is an employee recognition and rewards platform offering an integrated suite of technology solutions. The platform consists of a core recognition engine featuring a Moments Feed (social-style activity stream), eCards, Nominations, Spot Recognition (Redeem-A-Code), Milestones, Manager Reminders, Enhanced Profiles, Timelines, Celebration Boards, and Reporting dashboards. These are complemented by solution modules covering the entire employee journey: Onboarding Solutions (welcome eCards, preboarding gifts, branded merch), Celebrating Milestones (birthday shout-outs, service awards, retirement gifts), Day-to-Day Recognition (performance praise, peer appreciation), and a dedicated Service Awards program. The platform also includes upcoming capabilities (Incentives and Grouping, marked Coming Soon). The architecture combines a social recognition engine, points-based rewards, tangible gift options, and analytics into a single, tailored solution for building high-functioning teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Recognition Platform All-in-one cloud-based employee recognition and rewards platform combining the social recognition engine, points accounting, tangible global rewards catalog, and Certified Recognition Professionals support across the entire employee journey from onboarding to retirement.
- Moments Feed Social-style activity feed that surfaces and enables engagement with employee recognition moments in real time, promoting positive behaviors and community.
- eCards Digital greeting-card system with an image and GIF library plus custom video/image support, optional points, manager CC, and reply capability for sending recognition.
- Nominations Program for highlighting and reinforcing moments when employees embody core company values, supporting culture-building.
- Spot Recognition (Redeem-A-Code) Real-time recognition tool that lets managers issue instant, code-based recognition with admin-controlled amounts and activation, replacing traditional gift cards.
- Milestones Celebration capability that integrates birthdays, work anniversaries, and timed achievements into the social engine, letting peers comment and celebrate.
- Manager Reminders Automated prompts ensuring managers do not miss key events for their team members, such as 90-day reviews, birthdays, and anniversaries, with tips for milestone celebrations.
- Enhanced Profiles Personal user profiles showing personality, hobbies, interests, likes, and dislikes to enable tailored, personal recognition.
- Timelines Per-user timeline that lets employees see every recognition moment received during their tenure and lets managers visualize team impact and peer relationships.
- Celebration Boards Digital message boards centralizing celebrations for personal and professional milestones around specific occasions.
- Reporting Dashboard Real-time analytics with dashboards and reports surfacing program metrics, trends, and benchmarks for C-suite visibility.
- Incentives Platform Upcoming flexible rewards system for incentivizing desired behaviors, outcomes, and challenges with points or offline rewards such as PTO, parking spots, or custom experiences.
- Grouping Upcoming capability to organize team members into distinctive groups by department, location, or division for easier recognition and reward management.
- Onboarding Solutions Onboarding toolkits including welcome eCards, preboarding gifts, and branded merchandise to make new hires feel appreciated from day one.
- Celebrating Milestones Solutions for birthdays, work anniversaries, new parent swag, service awards, and retirement gifts, including access to the large global rewards catalog.
- Day-to-Day Recognition Everyday peer and performance appreciation tools including performance praise, day-to-day fun activities, and award-winning performance recognition.
- Service Awards Program Recognition program that rewards active participation and performance behavior beyond tenure-based service awards, supported by RecogNation's 'Present Like a Pro' guide.
Quantifiable outcome
- Organizations with highly engaged employees experience 18% higher productivity, 21% lower turnover, and 23% higher profitability (Gallup Q12 meta-analysis)
- +4 more outcomes
Companies that use RecogNation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
RecogNation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature14 records
RecogNation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BaudvillecoreRecogNation is a Baudville company, operating as part of the Baudville Brands family. Baudville is a well-established company in the recognition and rewards space based in Michigan. This parent-subsidiary relationship provides operational synergies and shared expertise in employee recognition solutions.
- Baudville BrandscoreRecogNation is powered by Baudville Brands, which includes Baudville (baudville.com) and Baudville Brands (baudvillebrands.com). The Baudville family of companies specializes in workplace recognition and rewards solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RecogNation competitors and assessment
Company assessmentDirect peers
- Kudos: Kudos is an employee recognition and culture platform offering peer recognition, values-based nominations, and analytics. It targets similar mid-market and enterprise buyers as RecogNation and competes on social recognition and culture-reinforcement capabilities.
- Terryberry: Terryberry provides employee recognition programs, service awards, and wellness solutions. Like RecogNation (via its Baudville parent), Terryberry pairs tangible awards with a recognition platform, making it especially comparable on the rewards-catalog side.
- Achievers: Achievers (an Blackhawk Network company) delivers a global employee recognition platform with social recognition, rewards, and analytics. Its enterprise focus and global rewards marketplace make it a near-direct competitor to RecogNation.
- Motivosity: Motivosity is an employee engagement platform centered on peer recognition, manager-to-employee appreciation, and rewards. Its mid-market focus and combination of social recognition with a rewards marketplace overlap directly with RecogNation's product set.
- Reward Gateway: Reward Gateway offers an employee engagement platform combining recognition, rewards, discounts, and wellbeing. It serves a similar mid-market and enterprise footprint as RecogNation and competes head-to-head for HR buyers seeking integrated engagement tools.
- Workhuman: Workhuman (formerly Globoforce) is the largest dedicated employee recognition and rewards SaaS provider, serving enterprise customers globally. It is the closest direct competitor to RecogNation, offering social recognition, milestones, service awards, and a global rewards marketplace.
- Bonusly: Bonusly is a peer-to-peer recognition platform widely adopted by mid-market companies. While lighter on service awards and tangible rewards than RecogNation, it competes for the same HR budget line, particularly at the lower end of RecogNation's mid-market segment.
- O.C. Tanner: O.C. Tanner is a long-established provider of employee recognition programs, service awards, and culture solutions, with deep enterprise reach and a strong tangible-rewards catalog — closely mirroring RecogNation's recognition-plus-tangible-rewards bundle.
Broad incumbents
- Culture Amp: Culture Amp is a broader employee experience platform spanning engagement surveys, performance, and recognition. While not a pure-play recognition vendor, it increasingly competes with RecogNation for HR budget in mid-market and enterprise accounts.
Emerging players
- Nectar HR: Nectar HR is a fast-growing recognition and rewards platform targeting SMB and mid-market customers. Its self-serve motion and modern UX represent the emerging wave of lighter-weight competitors challenging RecogNation's traditional consultative approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RecogNation social profiles
Digital presenceRecogNation compliance and trust
Trust signalCompliance2 records
RecogNation financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecogNation leadership team
Management profileNumber of profiles
RecogNation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecogNation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecogNation
What does RecogNation do?
RecogNation sells a cloud-based, subscription employee recognition and rewards platform to mid-market and enterprise organizations. The offering bundles a configurable social recognition engine (Moments Feed, eCards, Nominations, Spot Recognition, Milestones, Manager Reminders, Enhanced Profiles, Timelines, Celebration Boards, Reporting), a points accounting system, a large global rewards catalog for tangible rewards, and human services from Certified Recognition Professionals who design and implement tailored programs covering the full employee lifecycle from onboarding to retirement.
Is RecogNation a public or private company?
RecogNation is a private company. It is classified as corporate owned and is currently operating.
When was RecogNation founded?
RecogNation was founded in 2016. It employs 11 to 50 people.
Where is RecogNation based?
RecogNation is headquartered in Grand Rapids, United States, in the North America region.
How does RecogNation make money?
One revenue line is on record: employee Recognition Platform Subscription.
Who are RecogNation's main competitors?
Direct peers on record are Kudos, Terryberry, Achievers, Motivosity, Reward Gateway, Workhuman, Bonusly and O.C. Tanner. Culture Amp is listed as a broad incumbent. Nectar HR is listed as an emerging player.
Does RecogNation have an API?
No public API is recorded for RecogNation.
What industry is RecogNation in?
RecogNation's product category is Employee Recognition & Rewards Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 518210 and its SIC code is 7372.