My Real Profit

What My Real Profit does

My Real Profit Inc. is a Wilmington, Delaware-domiciled SaaS company that operates an Amazon seller analytics platform branded as My Real Profit (MRP). Founded in 2020, the company serves three primary customer segments — durable goods sellers, CPG brands, and Amazon agencies — with a platform-plus-modules architecture. The core tier delivers four essential tools (Profit Dashboard, Profit Calculator, Traffic Analytics, FBA Inventory) for real-time sales and profit tracking, while the advanced tier adds twelve specialized reports including Profit & Loss, Advertising Analytics, SQP Market Share & Funnel, LTV & Subscriptions, Day-to-day, Refunds Analytics, Plan vs Actual, My Brand vs Competitors, Keyword Frequency Trends, Advanced FBA Inventory, and agency-specific Client Reporting and Admin Report modules. The platform integrates with Amazon SP-API and Amazon Advertising API, refreshes data every 30 minutes using ordered-sales timing, supports all Amazon marketplaces worldwide (North America, Europe, Far East), and is deployed on Google Cloud with customer data stored on AWS under enterprise-grade encryption. The company holds GDPR, CCPA, and ISO 27001 compliance certifications.

Revenue is generated entirely through SaaS subscriptions and ancillary professional services. List pricing for durable goods sellers and CPG brands is identical across three tiers — Core ($47/month for 5 accounts), Advanced ($147/month for 1 account), and Advanced Custom ($497/month for 1 account) — with annual billing offering two months free. A usage-based add-on of $10 per $100k in monthly sales applies on the Core plan, and brands exceeding $2M/month or on annual plans can switch to fixed pricing. The Agency Professional plan is priced at $50 per managed account per month with a $700 monthly minimum, scaling from $700 at 2 accounts to $2,500 at 50 accounts, and includes dedicated Slack support and white-labeled client reporting. Custom report development is sold at $100/hour, with 3 hours/month included on Advanced Custom monthly plans and 36 hours/year on annual plans. Go-to-market is a hybrid of product-led growth (21-day free trial, no credit card required) and sales-assisted enterprise motion (Calendly demo scheduling, dedicated account teams for agencies and enterprise buyers), supported by content marketing, LinkedIn and YouTube presence, SEO, and official membership in the Amazon Marketplace Developer Council and Amazon Seller Central Partner Network. The company is privately held with no disclosed funding rounds and reports a headcount of 1-10 employees.

Name

My Real Profit

Legal name

My Real Profit Inc.

Website

https://myrealprofit.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

My Real Profit is a SaaS analytics platform for Amazon sellers offering real-time profit tracking, advertising efficiency, keyword-level market share, and CPG-specific LTV reporting across durable goods, CPG brands, and agencies via tiered subscriptions.

Ownership category

akta.pro rank

Product category

E-commerce Analytics Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Amazon seller analytics
• E-commerce profit analytics
• Amazon PPC optimization
• CPG brand analytics
• Amazon marketplace intelligence

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Durable Goods Sellers: SaaS subscription with three tiers: Core ($47/mo), Advanced ($147/mo), and Advanced Custom ($497/mo). Billed monthly or annually (2 months free). Core includes 5 seller accounts plus $50 per next 10. Advanced and Advanced Custom include 1 seller account plus $50 per each additional account. Additional usage-based fee of $10 per $100k in monthly sales for Core plan.
2. Subscription - CPG Brands: Same tiered structure as durable goods: Core ($47/mo), Advanced ($147/mo), Advanced Custom ($497/mo) with annual billing discount. Additional $10 per $100k in monthly sales for Core plan. Brands doing $2M+/month or on annual plans can switch to fixed pricing.
3. Subscription - Agencies: Agency Professional plan at $50 per managed account per month with a $700 monthly minimum. Examples: 2 accounts $700, 10 accounts $700, 20 accounts $1,000, 50 accounts $2,500. Includes Client Access, Custom Client Reporting, Admin Report, Customizations, and Dedicated Slack channel.
4. Custom Reporting Development: Custom report development on a per-project basis. Typically ~20 development hours required. On-demand hours at $100/hour for out-of-scope requests. Monthly plans include 3 hours/month of free customization; annual plans include 36 hours/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

My Real Profit is a SaaS analytics platform purpose-built for Amazon sellers that consolidates profit tracking, advertising efficiency, keyword-level market share, and customer lifetime value into a single dashboard. The platform ingests data from Amazon SP-API and Amazon Advertising API, refreshes every 30 minutes, and offers tiered subscriptions (Core $47/mo, Advanced $147/mo, Advanced Custom $497/mo) plus an agency professional plan ($50/account/month, $700 minimum). It also provides paid custom reporting development services at $100/hour for tailored dashboards and KPIs.

Product overview

My Real Profit is an Amazon analytics platform with a platform-plus-modules architecture. The core platform consists of four essential tools (Profit Dashboard, Profit Calculator, Traffic Analytics, FBA Inventory) providing real-time profit tracking and basic analytics. The advanced module layer adds 12 additional specialized reports including Profit & Loss, Advertising Analytics, SQP Market Share & Funnel, LTV & Subscriptions, Day-to-day, Refunds Analytics, Plan vs Actual, My Brand vs Competitors, Keyword Frequency Trends, Advanced FBA Inventory, Client Reporting, and Admin Report. The platform is designed for Amazon sellers with specific tiers for durable goods sellers, CPG brands, and agencies, offering customization options for tailored KPIs and workflows. Data refreshes every 30 minutes with up to 24 months of historical sales data.

Differentiator

Problem solved

Functional benefit

Products and services

• Profit Dashboard Real-time sales and profit monitoring by account and Parent/Child ASIN that provides instant visibility into daily profit and flags sudden drops or low-profit ASINs. Designed for Amazon sellers who need to monitor profit in real time.
• Profit Calculator Unit economics sandbox that calculates per-unit margins instantly, shows how price or fee changes affect breakeven point, and adjusts PPC spend based on ROAS or ACoS thresholds. Used by Amazon sellers modeling unit-level profitability.
• Traffic Analytics Advanced business report that breaks down sessions by organic versus paid source and tracks conversion rate trends, detecting when ads drive less efficient traffic or when organic visibility improves. Built for Amazon sellers managing traffic mix.
• FBA Inventory Stock overview tool that flags products as critical, urgent, healthy, or overstocked based on real sales velocity and PPC performance, helping Amazon sellers prevent stockouts or overordering.
• Profit & Loss Detailed profit breakdown that calculates gross margin after each cost group to pinpoint whether profit loss comes from rising fees, refund rates, or marketing spend, reconciling Amazon fees, VAT, refunds, and COGS. Targeted at Amazon sellers needing deep P&L visibility.
• Advertising Analytics Advanced ad reporting developed with Amazon PPC professionals that provides campaign-level to keyword-level insights to analyze what is actually driving profitable traffic. Built for Amazon sellers optimizing advertising performance.
• SQP Market Share & Funnel Keyword-level market insights that track market share by keyword to identify where the brand wins, loses, or cannibalizes its own sales, and surfaces high-relevancy terms with organic growth potential. Built for Amazon sellers monitoring competitive positioning.
• LTV & Subscriptions Customer lifetime value analysis with New-to-Brand versus Repeat revenue segmentation, Subscribe & Save trends, cancellations, lifetime profit by cohort, and breakeven ACoS targets. Built for CPG repeat-purchase brands on Amazon.
• Day-to-day Dashboard Single-view dashboard showing all core KPIs including sessions, conversion rate, PPC performance, and margin in daily, weekly, or monthly views to understand what caused changes. Used by Amazon sellers for daily performance monitoring.
• Refunds Analytics Refund rate reporting that tracks refund rates by refund date or order date, helping Amazon sellers address customer pain points and spot quality or fulfillment issues early.
• Plan vs Actual Goal-versus-result tracking that compares planned versus actual sales and profit by product or category, quickly identifying underperforming areas for Amazon sellers adjusting strategy before targets slip.
• My Brand vs Competitors Benchmarking tool that compares CTR, ATC, and CVR against competitors by keyword to identify high-relevancy terms where the brand outperforms and gaps where competitors gain share. Designed for Amazon sellers tracking competitive conversion performance.
• Keyword Frequency Trends Top-searched-terms tool showing 1M+ keywords with top 3 ASINs by sales, identifying where competitors rank, and surfacing new market opportunities and shifts in customer demand for Amazon sellers.
• Advanced FBA Inventory Stock forecast and analytics tool with enhanced inventory management capabilities beyond the core FBA Inventory product, including restock predictions. Built for Amazon sellers managing large catalogs.
• Agency Client Reporting Client reporting tool for agencies to share results with clients, enabling construction of reports matching client expectations or designing completely new reporting layouts. Sold as part of the Agency Professional plan.
• Agency Admin Report

Quantifiable outcome

• 12% refund loss reduction for CGK Linens
• +11 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Marketplace Developer CouncilcoreTechnology or IntegrationOfficial member of the Amazon Marketplace Developer Council, providing privileged access to Amazon's developer ecosystem, early API updates, and direct channels for technical alignment with Amazon's platform roadmap.
• Amazon Seller Central Partner NetworkcoreTechnology or IntegrationOfficial partner of the Amazon Seller Central Partner Network, enabling verified integration status and trusted access to SP-API and Advertising API for data synchronization with Amazon seller accounts.
• Google CloudcoreTechnology or IntegrationPlatform powered by Google Cloud for maximum uptime, scale, and compliance. Data encrypted at all times with enterprise-grade security infrastructure.
• Amazon Web Services (AWS)coreTechnology or IntegrationAll customer data stored securely on Amazon Web Services (AWS) using enterprise-grade encryption and privacy protocols. AWS infrastructure provides the data storage and operational backbone.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacvue: Enterprise-grade Amazon and Walmart advertising and commerce platform. Overlaps with MRP on advertising analytics and market share but skews upmarket to large brands and agencies.
• Helium 10: All-in-one Amazon seller suite covering product research, keyword tracking, and profitability analytics. Direct competitor to My Real Profit in Amazon seller tooling, with similar SMB and agency customer base.
• Sellerboard: Profit analytics dashboard for Amazon FBA sellers with similar LTV and inventory tracking features. Closest direct competitor on the profit analytics core of MRP's offering.
• Perpetua: Advertising and analytics platform built for Amazon sellers and brands. Overlaps directly with MRP's Advertising Analytics, Profit & Loss, and market share modules, and targets the same CPG/agency cohort.
• Quartile: Amazon advertising and retail analytics platform serving brands and agencies. Competes on advertising analytics, market share, and keyword intelligence, similar to MRP's advanced modules.
• Teikametrics: AI-powered advertising optimization and analytics for Amazon and Walmart sellers. Competes with MRP's Advertising Analytics and SQP Market Share modules, with stronger ad automation capabilities.
• Hello Profit (Seller Labs): Amazon profit analytics dashboard focused on SMB sellers. Overlaps directly with MRP's Profit Dashboard and Profit Calculator modules at lower price points.
• Jungle Scout: Long-standing Amazon seller analytics and product research platform. Competes with MRP on profit and sales analytics for individual Amazon sellers, with a comparable SaaS subscription model.
• Carbon6: Suite of tools and services for Amazon sellers and agencies, including profit analytics and advertising tooling. Overlaps with MRP's agency tier and product breadth.

Emerging players

• DataHawk (formerly 10X Factory): Amazon and marketplace analytics SaaS for brands and agencies. Competes on market share, advertising, and SEO analytics — partial overlap with MRP's keyword and SQP modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@myrealprofit
• LinkedInlinkedin.com/company/myrealprofit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Real Profit