Saskatchewan Roughrider Football Club

What Saskatchewan Roughrider Football Club does

The Saskatchewan Roughrider Football Club is a privately held, community-owned professional Canadian Football League (CFL) franchise headquartered at Mosaic Stadium in Regina, Saskatchewan. The club traces its history to the Regina Rugby Club founded in 1910 and was renamed the Roughriders in 1923; it has won five Grey Cup championships (1966, 1989, 2007, 2013, 2025) and operates in a province whose fan base — colloquially 'Rider Nation' — is uniquely concentrated relative to the province's population.

The franchise monetizes attendance across roughly 10 home games per season with a layered commercial stack: standard and premium Season Ticket Memberships (annual subscriptions from $324 plus tax), flex packs, family packs, single-game tickets, group sales, and Co-op Community Zone tickets distributed through Saskatchewan Co-op retail locations. A diversified premium hospitality portfolio — Premium Suites, Premium Loges, Avana Platinum, AGT Lounge, J.P. Wiser's Terrace, and the new Coors Light Chill Zone — drives higher-yield revenue per attendee. Corporate partnerships are anchored by nine founding partners (Mosaic, SaskTel, Harvard Media, Capital Automotive Group, AGT Foods, Molson Coors, Bunge, Young's Equipment, Brandt) and roughly 40 proud partners, supplemented by presenting sponsorships for each themed home game.

Distribution and engagement run primarily through the Ticketmaster digital platform, the official Rider App (mobile ticketing, push notifications, Apple Wallet / Google Wallet integration), the Rider Store e-commerce portal, and direct corporate-partnership sales. The Saskatchewan Roughrider Foundation extends brand equity into community programs across health, education, and amateur football, generating goodwill and reinforcing the franchise's provincial utility. Revenue is not publicly disclosed.

Name

Saskatchewan Roughrider Football Club

Legal name

Saskatchewan Roughrider Football Club

Website

https://riderville.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

The Saskatchewan Roughrider Football Club is a community-owned, privately held CFL franchise based at Mosaic Stadium in Regina, selling tickets, premium hospitality, merchandise, and corporate partnerships to Saskatchewan sports fans and businesses.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football franchise
• Sports ticketing services
• Premium hospitality experiences
• Team merchandise retail
• Corporate sports sponsorship

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from single-game tickets, season ticket memberships, flex packs, group tickets, and premium seating experiences at Mosaic Stadium.
2. Premium Experiences: Revenue from premium suites, loges, Avana Platinum seating, AGT Lounge, J.P. Wiser's Terrace, and Coors Light Chill Zone hospitality experiences.
3. Corporate Partnerships: Sponsorship and partnership revenue from founding partners, proud partners, and corporate advertising across stadium signage, theme games, and promotional activations.
4. Merchandise Sales: Official Rider Store merchandise sales including apparel, accessories, and championship commemorative items through theriderstore.ca and stadium retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Saskatchewan Roughrider Football Club operates a professional Canadian Football League franchise, selling live CFL game entertainment through single-game tickets, season ticket memberships, multi-game flex packs, family packs, and themed-game experiences at Mosaic Stadium in Regina. Revenue is supplemented by official merchandise sales through the Rider Store, premium stadium hospitality products, corporate sponsorship and partnership packages, and the Saskatchewan Roughrider Foundation's community programs.

Product overview

The Saskatchewan Roughriders Football Club is a professional Canadian Football League team serving as a sports entertainment product centered on its football team. The portfolio includes: The Rider App for mobile ticketing and fan engagement; the Rider Store for merchandise retail; various ticketing products ranging from single game tickets to MVP season membership plans; premium hospitality experiences including Premium Suites, Loges, Avana Platinum, AGT Lounge, J.P. Wiser's Terrace, and Coors Light Chill Zone; themed game day events; and the Saskatchewan Roughrider Foundation operating community programs in health, education, and amateur football.

Differentiator

Problem solved

Functional benefit

Products and services

• The Rider App Mobile application (iOS and Android) for Saskatchewan Roughriders fans providing digital ticketing, ticket management and transfer, push notifications, news, roster updates, game-day information, contests, Rider Media video content, and community stories. Integrates with Apple Wallet and Google Wallet for contactless entry.
• Rider Store Official online merchandise store at theriderstore.ca selling Saskatchewan Roughriders branded apparel, accessories, championship commemorative items, and fan gear.
• Single Game Tickets Individual game admission tickets for Saskatchewan Roughriders CFL home games at Mosaic Stadium, with various seating categories and theme game options.
• Season Ticket Membership Full-season ticket package providing access to all 9 regular season home games starting at $324 + tax, including exclusive STM events, potential home playoff game access, dedicated account representative, discount on full-season parking pass, and ticket exchange/swapping benefits.
• MVP Plan Premium season ticket membership tier offering locked-in pricing for 3 seasons, exclusive Rider jerseys with MVP patch, payment plan fee waiver, and $10 discount coupons for 15 Rider Store purchases.
• Family Pack Single-game discounted ticket bundle offering 2 adult and 2 youth tickets for $99 plus tax (excluding Labour Day games), available for specific theme games throughout the season.
• Flex Pack Flexible ticket package starting from 10 vouchers allowing fans to attend games on their schedule with savings up to $34 per game, Labour Day inclusion (subject to availability), advance redemption ahead of single-game sales, playoff pre-sale access, ticket exchange and donation options.
• Premium Suites Private luxury suites at Mosaic Stadium offering in-suite host and catering staff, exclusive VIP entrance, fully furnished air-conditioned space, and premium game-day views (contact-based pricing).
• Premium Loge Semi-private premium seating on the 300 level featuring choice of half-moon table or bar rail seating, in-seat food and beverage service, and exclusive entrance.
• Avana Platinum Upscaled premium seating on the 300 level west side starting at $1,185.50 + tax, featuring cushioned leather seating, extra legroom, private concourse with exclusive washrooms, and VIP stadium entrance.
• AGT Lounge Premium lounge on the exclusive 300 level west side offering complimentary food, non-alcoholic beverages, and premium centre field view.
• J.P. Wiser's Terrace Introduction to premium experiences on the northwest 300 level featuring outdoor patio seating, large TVs, and exclusive VIP bar.
• Coors Light Chill Zone Lay-back premium experience on the northeast 300 level featuring semi-private platform decks and exclusive entrance to Premium Suites Lounge (new for 2025).
• Co-op Community Zone Affordable ticket option in the upper east 600 level with $20 tickets available through participating Co-op locations across Saskatchewan, including $30 Labour Day tickets.
• Theme Games Special themed 2026 home games at Mosaic Stadium including The Green Prix (July 12 vs Hamilton), Camp Riderville (July 23 vs Edmonton), Rider Farm Show (August 7 vs Ottawa), Family Day Carnival (August 29 vs Toronto), 61st Labour Day Classic (September 6 vs Winnipeg), Lights Out - Electric Powwow (October 2 vs Calgary), Legends Game (October 17 vs Montreal), and Pirates of the Prairies (October 24 vs Edmonton).
• Saskatchewan Roughrider Foundation Wholly owned subsidiary of the Saskatchewan Roughrider Football Club operating community programs in three pillars: Health (Win With Wellness presentations), Education (Rider Reading Program), and Amateur Football (Grow The Game camps). Operates charitable events including Pigskins & Punchlines comedy night and Winter Classic charity hockey game.

Quantifiable outcome

• Over 280,000 fans attend Roughriders home games annually across 10 games
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• Mosaic CompanyflagshipStrategic or Co-development PartnerFounding partner of the Saskatchewan Roughriders. Presenting sponsor of the 61st Labour Day Classic and naming rights holder of Mosaic Stadium. Also provides corporate partnership leadership.
• SaskTelflagshipStrategic or Co-development PartnerFounding partner providing telecommunications services and sponsorship. Naming sponsor of SaskTel Plaza of Honour and associated with the SaskTel Maxtron stadium display.
• Harvard MediaflagshipStrategic or Co-development PartnerFounding partner through Harvard Broadcasting, providing radio broadcast coverage and media partnership including 620 CKRM Pep Band.
• Capital Automotive GroupflagshipStrategic or Co-development PartnerFounding partner providing automotive services. Sponsor of Pirates of the Prairies game and Capital Auto Premium Suites at Mosaic Stadium.
• AGT FoodsflagshipStrategic or Co-development PartnerFounding partner providing food and agricultural products sponsorship and support.
• Molson Coors Beverage CompanyflagshipStrategic or Co-development PartnerFounding partner and beverage sponsor. Associated with Coors Light brand and Coors Light Chill Zone premium hospitality area.
• BungeflagshipStrategic or Co-development PartnerFounding partner providing agricultural processing and trading company sponsorship.
• Young's EquipmentflagshipStrategic or Co-development PartnerFounding partner and presenting sponsor of the Rider Farm Show theme game celebrating agricultural heritage.
• BrandtflagshipStrategic or Co-development PartnerFounding partner providing equipment and services sponsorship.
• NexGen EnergycoreGTM or Marketing PartnerProud partner and presenting sponsor of Camp Riderville theme game on July 23, 2026.
• nîkihkcoreGTM or Marketing PartnerProud partner and presenting sponsor of The Greatest Show on Turf - Family Day Carnival on August 29, 2026.
• SIGAcoreGTM or Marketing PartnerProud partner and presenting sponsor of Lights Out - Electric Powwow game on October 2, 2026 celebrating Indigenous culture.
• RufflescoreGTM or Marketing PartnerProud partner and presenting sponsor of Legends Game - One Province, 80 Years on October 17, 2026.
• CamecominorGTM or Marketing PartnerProud partner associated with the Cameco Riders Touchdown for Dreams campaign recognizing women in the community.
• Conexus Credit UnionminorGTM or Marketing PartnerProud partner providing Win With Wellness presentation sponsorship through the Saskatchewan Roughrider Foundation.
• Regina Plumbing and HeatingminorGTM or Marketing PartnerProud partner offering 20% off furnace & A/C maintenance to season ticket members. Presenting sponsor of Pigskins & Punchlines comedy event.
• Goodlife FitnessminorGTM or Marketing PartnerProud partner offering free 7-day membership to season ticket members.
• Jersey Mike's SubsminorGTM or Marketing PartnerProud partner offering 10% off to season ticket members.
• Western PizzaminorGTM or Marketing PartnerProud partner offering 10% off all food items to season ticket members.
• Mr. LubeminorGTM or Marketing PartnerProud partner offering 15% off next visit to season ticket members.
• The Hotel SaskatchewanminorGTM or Marketing PartnerProud partner offering 15% off stays to season ticket members. Historic hotel used by visiting teams and players.
• Traveland RVminorGTM or Marketing PartnerProud partner offering $1,000 off new 2026 RV purchase to season ticket members.
• Supplement KingminorGTM or Marketing PartnerProud partner offering 15% off all regular priced items to season ticket members.
• TicketmastercoreTechnology or IntegrationOfficial ticketing platform partner for all Saskatchewan Roughriders tickets including single-game, season tickets, flex packs, and premium seating purchases.
• Co-op (Saskatoon Co-op)coreChannel Partner/ Reseller/ DistributorProud partner providing Co-op Community Zone ticket distribution ($20 tickets) through participating Co-op locations across Saskatchewan.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winnipeg Blue Bombers: Direct CFL divisional rival and fellow Western Canadian franchise with a comparable game-day ticket/premium/merchandise business model and stadium-based revenue stack. The two clubs share the Labour Day Classic rivalry.
• Calgary Stampeders: CFL Western Division counterpart operating the same franchise mix of tickets, premium seating, corporate partnerships, and merchandise, with comparable scale of fan engagement and stadium economics at McMahon Stadium.
• Edmonton Elks: Western CFL franchise with identical league economic structure (ticket sales, premium suites, merchandise, sponsorship) serving a comparable Prairie/single-market fan base.
• BC Lions: CFL Western Division team operating the same franchise business model (single-stadium, season tickets, premium suites, merchandise, corporate partnerships).
• Hamilton Tiger-Cats: East Division CFL peer with the same operating structure — community-supported ownership, season tickets, premium seating and corporate partners — and serves as a direct cross-country comparable on franchise economics.
• Toronto Argonauts: CFL franchise operating the same core product (ticket sales, premium hospitality, merchandise, sponsorships) at BMO Field, and the team that ended the Roughriders' 2026 unbeaten start.
• Ottawa REDBLACKS: CFL franchise with the same league-mandated revenue mix, including ticket, premium, partnership, and merchandise streams anchored at TD Place Stadium.
• Montreal Alouettes: CFL franchise and direct playoff rival (the team defeated in the 2024 and 2025 Grey Cups), sharing the CFL's revenue model across tickets, premium, partnership, and merchandise.

Others

• Canadian Football League: The league governing body — not a direct competitor, but the primary counterparty that sets scheduling, broadcasting, and salary economics that drive Roughriders' revenue ceiling and competitive structure.

Regional players

• Toronto FC (MLSE properties): Larger Canadian pro sports franchise running a comparable premium-seating, sponsorship, merchandise and season-ticket stack at BMO Field; useful as a comparable for monetizing a Canadian single-market sports franchise, though operating in a different sport and larger league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sskroughriders
• YouTubeyoutube.com/thesskroughriders
• Facebookfacebook.com/saskriders
• LinkedInlinkedin.com/company/saskatchewan-roughrider-football-club-inc.
• Instagraminstagram.com/sskroughriders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saskatchewan Roughrider Football Club