Young's Equipment

What Young's Equipment does

Young's Equipment Inc. is a privately held, family-owned agricultural equipment dealership founded November 1, 1988 by Lloyd, Tim, Bill, and Ron Young after acquiring a Case IH dealership in Regina out of receivership. The company has grown into Saskatchewan's largest Case IH dealer, operating nine retail branches across southern Saskatchewan (Regina, Moose Jaw, Assiniboia, Windthorst, Weyburn, Davidson, Raymore, Watrous, and Chamberlain) with more than 260 employees, a parts inventory exceeding $22 million, and over 2,700 years of combined agricultural industry experience across its workforce.

The business distributes new Case IH equipment (tractors, combines, sprayers, tillage) alongside short-line brands (MacDon, Bourgault, Väderstad/Seed Hawk, Highline, Brent) and consumer products (EGO Power+, Pit Boss and Louisiana Grills), and operates a full-service parts and repair department that has earned the Case IH Pinnacle Service Award for eleven consecutive years. Its technology stack is centered on the CDK Global dealer management system supporting the MyYoungsEquipment customer portal, parts e-commerce through MyCNHStore, and the resale of CNH's Advanced Farming Systems (AFS) precision agriculture suite; core proprietary service offerings include the Inspect & Protect, Header Inspection, Air Seeder Inspection, and MagShield programs, plus Ditch Assist RTK GPS guidance and Bushel Plus harvest optimization tools.

Young's Equipment generates revenue through three primary streams: one-time equipment sales (new and used), parts sales (a recurring, high-margin business backed by Productivity Plus line-of-credit financing through CNH Industrial Capital), and service and repair billed at posted hourly rates (e.g., $99/hour Legacy Shop Special, $299–$359 header inspections). The go-to-market is multi-location enterprise field sales with on-site branch consultations, farm visits, and relationship-based selling to Saskatchewan crop producers, supplemented by email newsletters, agricultural trade shows, community sponsorships (Saskatchewan Roughriders Founding Partnership, STARS Foundation), and digital/social channels. The company is led by General Manager Tim Young, Assistant General Manager Sean Young, and CFO Nevin Dube, with corporate functional managers overseeing service, parts, sales, and HR across all locations.

Name

Young's Equipment

Legal name

Young's Equipment Inc.

Website

https://youngs.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Young's Equipment Inc. is Saskatchewan's largest Case IH dealer, operating nine retail branches across southern Saskatchewan and serving crop producers with new and used agricultural equipment, a $22M+ parts inventory, full-service repair, and CNH Productivity Plus financing.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealer

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Livestock & Dairy Equipment (IMAHACAG), Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural equipment dealer
• Farm machinery sales
• Agricultural parts supply
• Equipment service repair
• Precision farming systems

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: New Case IH agricultural equipment sales and used equipment sales across nine locations. Major product lines include tractors, combines, sprayers, and tillage equipment.
2. Parts Sales: Genuine OEM parts for Case IH and multiple equipment brands. Parts inventory of over $22 million across locations. Includes air seeder parts, hydraulic parts, maintenance supplies, and accessories.
3. Service and Repair: Full-service agricultural equipment maintenance and repair including inspections, Legacy Shop Specials, header inspections, and air seeder inspections. Service technicians with ongoing training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Young's Equipment is the largest Case IH agricultural equipment dealer in Saskatchewan, operating nine retail branches that sell new and used farm machinery, distribute OEM and short-line parts, and provide maintenance, repair, and inspection services. The company also offers CNH Productivity Plus financing, advanced farming systems (AFS) precision agriculture technology, and complementary consumer products such as EGO Power+ equipment and BBQ grills.

Product overview

Young's Equipment Inc. is a multi-location agricultural equipment dealer offering a comprehensive portfolio centered around Case IH as the primary brand, complemented by short-line brands (Bourgault, MacDon, Väderstad/Seed Hawk, Highline, Brent) and consumer products (EGO Power+, Pit Boss, Louisiana Grills). The core offering spans new and used equipment sales, a full parts department with over $22 million in inventory, and an award-winning service department (Pinnacle Award winner for 11 consecutive years). The business model includes precision agriculture (AFS), inspection programs (Inspect & Protect, Header Inspections, Air Seeder Inspections), and financing through CNH Productivity Plus. Additional product categories include battery-powered lawn equipment, BBQ/grills and accessories, harvest optimization tools (Bushel Plus, Duck Foot), GPS guidance (Ditch Assist), and lubricants. The company operates nine locations in Saskatchewan with a customer portal (MyYoungsEquipment) integrated via CDK Global dealer management system.

Differentiator

Problem solved

Functional benefit

Products and services

• New Case IH Agricultural Equipment New Case IH agricultural equipment including tractors, combines, sprayers, and tillage equipment, sold as the primary brand through nine Saskatchewan locations. Targeted at Saskatchewan farmers and commercial farm operations.
• Used Equipment Pre-owned agricultural equipment available for purchase across all nine dealership locations in Saskatchewan, serving small to mid-sized farming operations and budget-conscious buyers.
• Parts Department Full parts inventory including OEM parts for Case IH and other major brands, shop products, power products, clothing, toys, and EGO Power+ products, supported by CNH Productivity Plus financing and online ordering via Case IH Online Parts Store and MyCNHStore.
• Service Department Comprehensive agricultural equipment maintenance and repair service including Inspect & Protect inspections, Air Seeder Inspection Program, Header Inspection Program, Legacy Program, MagShield, fault code diagnostics, and CNH Productivity Plus service financing, delivered by certified service technicians with 60 hours/year average training.
• MacDon Harvesting Equipment MacDon harvesting equipment including windrowers, flexdraper headers, draper headers, corn headers, rotary discs, and pull types for cereal grains, oilseeds, grass seeds, rice, soybeans, hay, and forage. Young's Equipment is identified as Saskatchewan's top MacDon dealer.
• Bourgault Tillage and Seeding Equipment Bourgault air seeders, cultivators, chisel plows, mounted packers, air hoe drills, wing type packers, grain carts, coulter drills, bale movers, and harrow drawbars.
• Väderstad/Seed Hawk Air Seeding Equipment Väderstad/Seed Hawk air seeding platform with Fenix III metering system, high speed cultivators, discs, rollers, and Tempo planters designed for Prairie conditions.
• Highline Manufacturing Equipment Highline bale processors, bale movers, rock pickers, and ditch mowers including CFR1251 dual bale processor, BM605 and BM607 five and seven bale movers, NT rock pickers, and RCH hydraulic drive mower.
• Brent Grain Handling Equipment Brent grain carts (550-2,000 bushel capacities), Grain Train wagons (550-750 bushels), and Avalanche series carts up to 2,500 bushel capacity.
• EGO Power+ Lawn and Garden Equipment Battery-powered lawn and garden equipment including blowers, lawn mowers, hedge trimmers, snow blowers, and pressure washers featuring ARC Lithium technology, marketed as the #1 rated battery platform.
• Pit Boss Grills and Louisiana Grills BBQ Line Wood pellet grills and smokers in various sizes (Pit Boss 820, 1230, 5 Series Vertical Smoker; Louisiana Grills Black Label 800, 900C2, 1000, 1200) with digital control, 8-in-1 cooking versatility, WiFi/Bluetooth connectivity, programmable meat probes, and stainless steel construction.

Quantifiable outcome

• 60 hours/year average technician training per service technician
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, flagship and minor.

• Case IHcoreChannel Partner/ Reseller/ DistributorExclusive dealer for Case IH agricultural equipment - the company's major brand line. Young's Equipment is Saskatchewan's largest Case IH dealer with nine locations. Benefits include access to Case IH's full product line, Genuine OEM parts, and Case IH factory support including Pinnacle Service Award recognition.
• MacDonmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for MacDon harvesting equipment including windrowers, flexdraper headers, draper headers, corn headers, and rotary discs. Saskatchewan's top MacDon dealer according to company communications.
• BourgaultmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bourgault air seeders, cultivators, chisel plows, air hoe drills, grain carts, and related equipment.
• Vaderstad/Seed HawkmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Vaderstad Seed Hawk air seeding equipment, high speed cultivators, discs, rollers, and Tempo planters designed for prairie conditions.
• CNH Industrial CapitalcoreStrategic or Co-development PartnerOperates Productivity Plus financing program - an exclusive line of credit for parts, service, attachments, and rentals. Special seasonal promotions available exclusively to account holders.
• Saskatchewan RoughridersflagshipGTM or Marketing PartnerMosaic Stadium Founding Partner - one of eight founding corporate partners with lifelong recognition within the facility. Premier hospitality access including suites and lounges for client entertainment.
• STARS Air AmbulancemajorGTM or Marketing PartnerProud supporter of STARS Foundation - provincial air ambulance service supporting critical care transport for Saskatchewan communities.
• Agriculture More Than EverminorGTM or Marketing PartnerPartner organization promoting agriculture industry awareness and supporting farm communities.
• Highline ManufacturingminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Highline bale processors, feed mixers, bale movers, rock pickers, and ditch mowers.
• Brent (Unverferth Manufacturing)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for Brent grain handling equipment including grain carts and The Grain Train wagons.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mazergroup: Family-owned multi-brand agricultural equipment dealer with branches across Manitoba and Saskatchewan, representing Case IH and several short-line brands. Comparable scale and operating model, and a direct competitor within Saskatchewan.
• Rocky Mountain Equipment: Western Canadian Case IH dealer network operating over 30 branches across Alberta, Saskatchewan, Manitoba, and British Columbia. Most directly comparable peer given shared Case IH franchise, multi-branch prairie footprint, and combined equipment/parts/service model.
• Cervus Equipment (now Brandt Agriculture): Pre-acquisition publicly listed Canadian dealer of John Deere, Case IH, and Peterbilt equipment with multi-branch prairie operations. Comparable dealer business model with shared equipment, parts, service, and financing revenue streams; now integrated into Brandt.
• Enns Brothers: Multi-location John Deere dealer in Manitoba with similar combined equipment, parts, service, and precision-ag offerings. Comparable dealer operating model and prairie customer base, with competing brand portfolio.
• Pattison Agriculture: Western Canadian Case IH dealer group with multi-branch presence across Saskatchewan and Manitoba. Direct competitor sharing the same Case IH franchise, overlapping parts/service programs, and similar financing arrangements with CNH Industrial Capital.
• Vanee Farm Centre: Saskatchewan-based Case IH dealer with multiple branches carrying the same primary brand. Direct competitor within the same provincial territory and franchise system.

Regional players

• Premier Equipment: John Deere dealer group in Ontario operating a multi-branch equipment, parts, and service network. Comparable in dealership operating model but primarily Ontario-focused, with limited overlap in Saskatchewan territory.

Broad incumbents

• Brandt (Brandt Tractor / Brandt Industries): Largest privately held John Deere dealer in Canada with extensive prairie footprint, plus expanded into ag and construction equipment manufacturing. Comparable as a large multi-branch Canadian ag equipment dealer with a similar equipment/parts/service/financing model, but broader portfolio and John Deere-aligned.

Emerging players

• AGCO dealer networks (e.g., Nelson Motors / Pattison AGCO): Independent Massey Ferguson / Fendt / Hesston dealer groups operating in Saskatchewan. Compete for the same farmer equipment budgets with adjacent brand portfolios; comparable multi-branch retail/parts/service model.
• Kubota Canada dealer network (e.g., Miedema Equipment): Compact and mid-size tractor dealers active across the prairies. Comparable parts-and-service business model but skew to smaller-acreage and livestock equipment; overlapping but not directly substitutable with Case IH large-acreage equipment.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/youngsequipment
• Xx.com/youngsequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young's Equipment