Forss Webservice AB

What Forss Webservice AB does

Forss Webservice AB, now operating as Forss IT AB, is a Swedish full-service IT provider founded in 1998 by Mattias Forss in Katrineholm. The company delivers an integrated IT stack for small and medium-sized businesses, combining hardware resale (Dell computers and peripherals), subscription services (Microsoft 365 with Copilot AI, web hosting, VPS and co-location servers, Telavox telephony, WatchGuard endpoint security, domain registration, SSL certificates), managed service agreements (Forss Kontroll), and professional services (web agency, custom web development via the proprietary FCM CMS, computer repair, data recovery, and RUT-deductible home IT support). Technical infrastructure runs on four proprietary DNS servers in an environmentally focused server hall powered by renewable energy with geothermal cooling.

The business operates on a multi-stream revenue model dominated by recurring subscriptions and service contracts, supplemented by hardware pass-through and project-based web development. Forss holds partnership status with Microsoft (including SPLA licensing), Dell, WatchGuard (Gold Partner), Telavox, and Veeam, enabling it to act as a single-vendor consolidator for SMB IT needs. GTM combines direct field sales targeting businesses with three or more computers in the KFV region, inside sales via phone and email, a physical retail storefront in Katrineholm, and self-service web ordering for hosting and domains.

The company serves 2,000+ customers across Sweden, with named client relationships including Katrineholms Golfklubb (20+ year partnership), other local sports clubs, and Katrineholms Tekniska College. Operations are distributed between the Katrineholm headquarters (own property at Lövåsen) and a Norrköping regional office acquired through the 2022 WR-IT purchase. Leadership is split between founder Mattias Forss as Chairman and Christian Wallinder as CEO. The company is privately held with no disclosed external funding, indicating organic growth since founding.

Name

Forss Webservice AB

Legal name

Forss IT AB

Website

https://forss.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Forss Webservice AB (Forss IT AB) is a Swedish full-service IT provider founded in 1998, serving 2,000+ small and medium businesses across Sweden with managed services, Microsoft 365, hosting, security, and hardware via offices in Katrineholm and Norrköping.

Ownership category

akta.pro rank

Headquarters

HQ city

Katrineholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. IT Hardware Sales: Sale of Dell computers, peripherals, and accessories to businesses and consumers. Includes delivery service and setup assistance. On-site warranty from Dell provides next-business-day repairs.
2. Web Hosting Services: Recurring monthly subscription for web hosting packages (Private 159 kr, Association 159 kr, Business 179 kr). Includes email accounts, databases, spam filtering, and free support.
3. Server Solutions (VPS/Co-location): Virtual server (VPS) rental starting at 295 kr/month, co-location services, and dedicated servers. SPLA agreement with Microsoft for server software licensing.
4. Microsoft 365 Resale: Resale of Microsoft 365 subscriptions as Microsoft Partner. Includes Office suite, Exchange email, Teams, SharePoint, OneDrive, and Copilot AI.
5. Telephony Services: Telavox Flow mobile switchboard service and SMS services (95 kr/month + 0.95 kr/SMS). Includes Flow phone system with professional call handling.
6. Security Solutions: WatchGuard endpoint security and antivirus solutions. Includes Panda Adaptive Defense 360. Billed annually (595 kr/year for business).
7. Web Agency Services: Custom web development, WordPress sites, responsive design, SEO, and graphic design. One-time project revenue with ongoing support.
8. Domain Registration: Domain registration under .se (295 kr/year) and other TLDs (395 kr/year). Also offers SSL certificates from 495 kr/year.
9. Service Agreements: Forss Kontroll service packages: Basic 495 kr/month + 195 kr/server/month + 49 kr/client/month. Includes monitoring, remote support, security updates, and on-call availability.
10. IT Support & Consulting: Computer repair, data recovery, network infrastructure, IT help desk. RUT-deductible IT help at home available (395 kr/hour after RUT deduction).
11. Newsletter Services: Newsletter/email marketing platform with free account and pay-per-send model based on subscribers and volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Forss IT AB is a full-service Swedish IT provider delivering managed IT services, web hosting, server hosting (VPS/co-location), Microsoft 365 resale, Dell hardware sales, broadband, telephony, IT security, and on-site/remote IT support. The company also offers proprietary services such as the Forss Content Management (FCM) CMS and the Forss Kontroll managed service agreement for proactive IT monitoring. Customers include small and medium businesses, associations, and private individuals across Sweden, with a physical retail presence in Katrineholm and Norrköping.

Product overview

Forss IT AB (formerly Forss Webservice AB) operates as a comprehensive IT services provider offering an integrated portfolio of products organized around four core pillars: Computers & Hardware (Dell computers, accessories, network infrastructure, conference solutions), Services & Software (Microsoft 365 with Copilot AI, server solutions (VPS/colocation/dedicated), security solutions (WatchGuard/Panda antivirus, IT security, MFA), and Service & Support (Forss Kontroll managed services, computer repair, data recovery, RUT-eligible home IT help). The company provides web services including hosting, web agency, web development, and Forss Content Management (FCM) proprietary CMS. Communication services include Telavox Flow phone system and SMS API. Additional offerings span domain registration, SSL certificates, newsletter tools, and broadband services through city networks. The portfolio combines first-party managed services with curated third-party integrations (Microsoft 365, WatchGuard, Veeam, 1Password) to deliver a one-stop IT solution for small to medium businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Hosting (Webbhotell) Subscription web hosting with three tiers (Private, Association, Business) including email accounts, MySQL databases, spam and virus filtering, PHP support, free migration assistance, and free support. Targets private individuals, associations, and small to medium businesses.
• Web Agency (Webbyrå) Creative web design and development services for small and medium businesses including strategy, web design, WordPress production, mobile-responsive design, custom development, logo and graphic design, and search engine optimization.
• Server Solutions (Serverlösningar) Server hosting including VPS (Virtual Private Server) rental from 295 kr/month, co-location services, and dedicated servers, with Microsoft SPLA licensing, DNS management, firewall, monitoring, and backup services running on eco-friendly infrastructure.
• Microsoft 365 Resale Subscription resale of Microsoft 365 combining Office applications, Exchange email with calendar and contacts sync, Teams for online meetings, SharePoint for document management, OneDrive cloud storage, and Microsoft Copilot AI assistant. Available in business and private subscription variants with per-seat monthly pricing.
• Forss Bredband (Broadband) Broadband internet services delivered through open city networks (stadsnät) for residential and business customers. Includes TP-Link router purchase or rental, installation support, and technical troubleshooting.
• Telavox Flow Phone System Cloud-based business phone system with automatic call routing to departments, call queues, music on hold, real-time colleague status, group chat, call recording, and cross-device availability. Includes a free business phone number.
• SMS Services (SMS-tjänster) Advanced SMS and MMS messaging services with a web-based client and API integration for custom scripts, custom sender IDs (company name, phone number, or domain), and delivery status callbacks. Pricing of 95 kr/month subscription plus 0.95 kr per SMS with volume discounts.
• Custom Web Development (Webbutveckling) Custom web-based system development including business management systems, property management systems, and taxi systems. Features permission-based access control, automated SMS and email notifications, and simplified workflows.
• Forss Content Management (FCM) Proprietary in-house developed content management system (CMS) designed for corporate customers. Provides an intuitive web-based editing interface accessible from any computer, with training, manual, and free support included.
• Newsletter Service (Nyhetsbrev) Newsletter and email marketing platform with drag-and-drop builder, pre-made templates, subscriber list management, and detailed analytics including open rates, clicks, and popular links. Pay-per-volume pricing with unlimited feature access.
• Network Infrastructure & WiFi (Infrastruktur & Nätverk/WiFi) Network infrastructure services including switches, firewalls, and WiFi access points from leading manufacturers, with design, installation, support, and maintenance. Delivered with WatchGuard Gold Partner credentials.
• Conference Room Solutions (Konferensrum och Möten) Logitech conference room solutions including cameras, speakers, and accessories for professional audio and video conferencing. Compatible with Microsoft Teams, Zoom, and other video conferencing platforms.
• WatchGuard Endpoint Security Cloud-based endpoint security including antivirus, firewall, and Endpoint Detection and Response (EDR) from WatchGuard. Protects against ransomware through executable file whitelisting. Available in Basic (595 kr/year) and 360 (795 kr/year) tiers, with 30-day free trial.
• Online Backup Automated daily backup service storing data on encrypted servers, eliminating the need for tape or external hard drives. Includes setup assistance for automated backup configuration.
• IT Security (IT-säkerhet) IT security solutions including firewalls, antivirus, multi-factor authentication (MFA), and security procedures to help businesses prevent internet-based attacks.
• Forss Kontroll Service Agreement Managed IT service agreement providing proactive maintenance, Veeam-based backup, monitoring, remote support, security updates, reserved equipment, guaranteed response time, and 24/7 on-call service for business IT environments.
• Computer Service (Datorservice) Computer repair and maintenance for businesses and individuals, with preventive maintenance to extend computer lifespan. Services delivered on customer location or at the Katrineholm workshop.
• Data Recovery (Dataräddning & Diskrekonstruktion) Data recovery and disk reconstruction service partnering with leading data recovery providers to restore files from damaged or crashed hard drives.
• Home IT Help with RUT Deduction (IT-hjälp med RUT-avdrag) Home IT assistance for private individuals eligible for Swedish RUT tax deduction (50% labor cost reduction). Covers computers, tablets, TVs, smartphones, gaming consoles, peripherals, software, and network setup at 395 kr/hour after RUT deduction.
• SSL Certificates (SSL-certifikat) SSL certificates for server security including domain validation and Extended Validation (EV) certificates. Required for accepting card payments. From 495 kr/year for 3-year certificates.
• Domain Registration (Domännamn)

Quantifiable outcome

• Predictable IT costs through service agreements
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner with SPLA agreement for server software licensing. Resells Microsoft 365 including Office, Teams, SharePoint, OneDrive, Exchange, and Copilot AI. Provides cloud solutions and email services to customers.
• DellcoreChannel Partner/ Reseller/ DistributorDell Partner reselling Dell computers and equipment. Provides business computers with on-site warranty (next-business-day repair service). Strong product selection for SMB segment.
• WatchGuardcoreChannel Partner/ Reseller/ DistributorWatchGuard Gold Partner. Resells WatchGuard endpoint security, firewall, and network security products including Endpoint Protection, Detection and Response, and Endpoint Security Basic/360.
• TelavoxcoreChannel Partner/ Reseller/ DistributorReseller of Telavox Flow phone system - cloud-based business phone switchboard with call queuing, recording, and professional customer handling features.
• VeeamcoreTechnology or IntegrationUses Veeam Backup & Recovery for server backup solutions in Forss Kontroll service agreements. Provides reliable data backup and recovery services.
• TP-LinkminorChannel Partner/ Reseller/ DistributorOffers TP-Link routers for broadband customers. Provides both purchase and rental options for broadband routers.
• Panda SecurityminorChannel Partner/ Reseller/ DistributorPreviously offered Panda Endpoint Protection Plus cloud security service. Transitioned to WatchGuard products for endpoint security.
• LogitechminorChannel Partner/ Reseller/ DistributorResells Logitech conference room solutions including cameras, speakers, and accessories. Integration with Microsoft Teams and Zoom.
• 1PasswordminorChannel Partner/ Reseller/ DistributorOffers 1Password password management solution for businesses. Provides secure credential storage and team sharing features.
• Get a NewsletterminorChannel Partner/ Reseller/ DistributorProvides newsletter/email marketing platform through Get a Newsletter Scandinavia AB. Free account with pay-per-send pricing model.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Atea Sverige: Large Nordic IT infrastructure and services provider offering hardware (Dell, HP), managed services, Microsoft licensing, and security. Comparable to Forss across hardware resale, M365, and IT services, but operating at enterprise and public-sector scale.
• One.com: Large European hosting provider offering web hosting, domains, Microsoft 365, and website builders across multiple countries. Comparable to Forss on hosting and SMB web services, but at significantly larger scale and broader geographic footprint.

Direct peers

• Miss Hosting: Swedish web hosting brand offering shared hosting, WordPress hosting, and domains to SMBs and individuals. Competes with Forss on price-sensitive Swedish hosting packages and association/club website hosting.
• Inleed: Swedish web hosting and domain provider offering shared hosting, VPS, and SSL certificates. Competes with Forss directly on entry-level and association web hosting packages in the Swedish SMB and non-profit segment.
• Loopia: One of Sweden's largest web hosting and domain registration providers, offering shared hosting, VPS, Microsoft 365, and SSL to SMBs. Closest direct competitor to Forss on web hosting and managed SMB IT services in the Swedish market.
• FS Data: Swedish hosting, server, and IT services company serving SMBs and public sector. Overlaps with Forss across web hosting, VPS/colocation, Microsoft 365, and managed IT support, making it a strong regional peer.
• Ipeer: Swedish cloud and hosting provider offering VPS, dedicated servers, colocation, and managed services. Comparable to Forss on server solutions and infrastructure services for SMBs and developers.
• Binero: Swedish cloud hosting and infrastructure provider offering VPS, dedicated servers, colocation, and Microsoft licensing. Closely comparable to Forss' server solutions and managed hosting portfolio, particularly for SMB IT environments.
• Oderland: Swedish hosting provider focused on WordPress hosting, VPS, and managed servers for SMBs. Comparable to Forss on web hosting, server solutions, and domain services, with a similar Swedish SMB customer base.

Regional players

• Surftown: Nordic web hosting and domain provider with presence in Denmark and Sweden. Comparable to Forss on web hosting and SMB website services, though primarily serving Danish customers originally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/ForssIT
• Facebookfacebook.com/ForssIT
• LinkedInlinkedin.com/company/forss
• Instagraminstagram.com/forssit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forss Webservice AB