Get a Newsletter

What Get a Newsletter does

Get a Newsletter is a Stockholm-based, privately held SaaS company founded in 2007 by brothers Martin and Christian, providing an integrated email marketing and customer communication platform targeting small and medium businesses in the Nordic region. The product combines a drag-and-drop newsletter editor with adjacent modules including SMS marketing (available in Sweden, Norway, Denmark, and Finland), landing pages, surveys, embedded signup forms, and popup forms, all built on proprietary infrastructure with data stored on the company's own servers in Stockholm. Over 50 templates, contact segmentation, personalization using subscriber fields, and autoresponder automation support campaign creation and execution, with reporting built into each module. The company reports having served 45,000+ businesses and 65,000+ active users, with a stated 98.2% customer satisfaction rate.

The business model is product-led growth with a freemium entry point (up to 100 contacts and 500 emails per month) and tiered subscriptions priced in Swedish krona: a Start tier at 99 SEK/month for 500 contacts and a Standard tier at 449 SEK/month for 500+ contacts, with a 20% discount on annual billing. SMS is monetized as a usage-based add-on, and an affiliate program (20% recurring commission) plus a partner panel for agencies extend distribution. The company is bootstrapped and founder-owned with 1-10 employees, operates without disclosed external funding, and serves SMB customers across retail, food and beverage, nonprofit, and e-commerce segments, supported by integrations with WordPress, Google Analytics, Zapier, and Nordic platforms such as Fortnox, Loopia, Wikinggruppen, Quickbutik, Starweb, and Nortic.

Name

Get a Newsletter

Legal name

Get a Newsletter

Website

https://getanewsletter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Email Marketing Software

NAICS

Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Email Marketing + Newsletter Publishing Suites (MPACAIAE)

akta.pro secondary industries

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Email marketing software
• Newsletter automation
• Sms marketing platform
• Landing page builder
• Signup form creation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Email Marketing): Tiered subscription model based on number of contacts. Free tier (up to 100 contacts), Start tier (99 SEK/month for 500 contacts), Standard tier (449 SEK/month). Annual payment option with 20% discount.
2. SMS Add-on: SMS marketing available as add-on to paid plans. Pricing varies by recipient country. Available for Sweden, Norway, Denmark, and Finland.
3. Affiliate Program: 20% recurring commission on referred customer payments. Minimum payout threshold of 500 SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Get a Newsletter is a cloud-based email marketing platform that enables businesses to create, personalize, automate, and send newsletters and SMS campaigns without coding, via a drag-and-drop editor. The suite also includes landing pages, surveys, and signup/popup forms for list growth, with contact segmentation, automated email series, and detailed campaign analytics, all delivered through a self-serve SaaS interface.

Product overview

Get a Newsletter is an integrated email marketing and customer communication suite offering newsletters, SMS marketing, landing pages, surveys, signup forms, and popup forms. The core platform centers on a newsletter/email marketing tool with drag-and-drop editor, personalization, segmentation, automated email series, and campaign analytics. Additional modules include SMS for faster customer reach, landing pages for lead capture, surveys for customer feedback collection, and various form types (embedded and popup) for list growth. Over 50 templates and a drag-and-drop editor support campaign creation across all modules. The platform is built and operated from Stockholm, Sweden, serving businesses since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing / Newsletter Platform (Nyhetsbrev) Core email marketing product enabling businesses to create, personalize, automate, and send newsletters, with drag-and-drop editing, HTML support, segmentation, automated email series, and campaign reporting.
• SMS Marketing Add-on module for sending targeted SMS campaigns with custom sender names, real-time cost reporting, and campaign analytics; available on paid plans for Sweden, Norway, Denmark, and Finland.
• Landing Pages (Landningssidor) Standalone landing page builder for creating high-converting pages with drag-and-drop design, custom branding, and automatic contact collection without requiring a separate website.
• Surveys (Enkäter) Digital survey tool with customizable templates including NPS, customer satisfaction, product evaluations, event feedback, and course evaluations, with distribution via email and link sharing.
• Signup Forms (Prenumerationsformulär) Embedded form builder for website integration and link sharing to capture subscribers and grow email lists, including a WordPress plugin for direct deployment on WordPress sites.
• Popup Forms (Popup-formulär) Popup form builder for capturing leads and growing email lists, with customizable branding, device-responsive design, and built-in conversion statistics.
• Templates Library (Mallar) Over 50 pre-built templates for newsletters, landing pages, surveys, and popup forms covering various industries and use cases to accelerate campaign creation.

Quantifiable outcome

• SMS campaigns achieve 98% open rate
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature9 records

Partnerships

One partnership is on record.

• WordPresscoreTechnology or IntegrationWordPress plugin integration allowing users to embed signup forms directly on WordPress websites. Enables WordPress site owners to capture subscribers without leaving their website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GetResponse: GetResponse is an email marketing platform targeting SMBs and marketers with newsletters, autoresponders, landing pages, webinars, and automation. Same core product category and customer profile as Get a Newsletter, with comparable PLG-style acquisition.
• ConvertKit: ConvertKit (now Kit) is an email marketing platform aimed at creators, small businesses, and professional bloggers. Overlaps directly with Get a Newsletter's newsletter/email and landing-page offering, with comparable PLG, freemium, and SMB/creator GTM.
• ActiveCampaign: ActiveCampaign is an email marketing and automation platform with strong CRM and segmentation capabilities, serving SMBs through mid-market. Direct overlap with Get a Newsletter on email marketing, automation, segmentation, and forms, with a heavier automation/CRM orientation.
• MailerLite: MailerLite is a bootstrapped, SMB-focused email marketing platform with a freemium model and drag-and-drop editor. It is the closest comparable to Get a Newsletter in size, GTM motion (PLG, free tier, content-led acquisition), and target customer (SMBs and creators), with overlapping feature sets including landing pages, signup forms, and automation.
• AWeber: AWeber is a long-established email marketing service focused on SMBs and solopreneurs, offering newsletters, autoresponders, landing pages, and signup forms. Direct historical and product parallel to Get a Newsletter as a bootstrapped SMB email platform.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered email and SMS marketing platform with a freemium SaaS model and a feature set spanning email, SMS, landing pages, CRM, and marketing automation. Closely comparable to Get a Newsletter across product, business model, and customer segment, with stronger geographic reach.

Broad incumbents

• Mailchimp: Mailchimp (owned by Intuit) is the dominant global email marketing platform serving SMBs and mid-market. It overlaps directly with Get a Newsletter's core newsletter/email offering and competes for the same SMB customer base, but operates at vastly greater scale with a much broader feature set including AI-powered content and analytics.
• HubSpot Marketing Hub: HubSpot Marketing Hub is a broad marketing platform including email marketing, landing pages, forms, automation, and CRM. Overlaps with Get a Newsletter on email, landing pages, forms, and segmentation, but as part of a much larger mid-market enterprise suite.

Emerging players

• Moosend: Moosend is a smaller email marketing and automation platform targeting SMBs with newsletters, landing pages, subscription forms, and a freemium model. Direct product overlap with Get a Newsletter on email, automation, and forms, with a smaller comparable footprint.
• Klaviyo: Klaviyo is a leading email and SMS marketing platform focused on e-commerce brands, with deep Shopify, WooCommerce, and BigCommerce integrations. Adjacent rather than direct: comparable email/SMS product mechanics but a much more e-commerce-skewed customer profile than Get a Newsletter's broad SMB base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getanewsletter
• YouTubeyoutube.com/user/getanewsletter
• Facebookfacebook.com/getanewsletter
• LinkedInlinkedin.com/company/get-a-newsletter
• Instagraminstagram.com/getanewsletter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get a Newsletter