Wish voucher
Wunschgutschein GmbH is a Munich-based universal gift voucher platform, founded 2014, selling single-code vouchers redeemable at 500+ online partners and 110,000+ retail points of sale across 11 European countries, serving both individual consumers and corporate B2B buyers.
- Company typePrivate
- Founded2014
- HeadquartersDüsseldorf, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wish voucher does
Wunschgutschein GmbH is a privately held German universal gift voucher intermediary founded in 2014 and headquartered in Munich, with additional offices in Düsseldorf and Brilon and approximately 150 employees. The company sells a single gift voucher code redeemable across a network of more than 500 online partner shops — including Amazon, Zalando, Douglas, MediaMarkt, IKEA, H&M, and Thalia — and at over 110,000 physical retail points of sale across Germany, Austria, and Switzerland, including REWE, EDEKA, Aldi, Lidl, dm, Rossmann, and Shell. Voucher face values range from €15 to €200, with free standard shipping, instant PDF email delivery, premium envelopes and personalized greeting cards as add-ons, and a 3-year validity window from the end of the purchase year.
The product runs on a Shopify-based e-commerce storefront backed by a proprietary voucher code management and redemption platform (app.wunschgutschein.de). Core features include a digital greeting card design system, customizable templates with photo and text personalization, a recipient shopping account for splitting voucher balances across multiple partner shops, and a separate B2B portal at b2b.wunschgutschein.de for corporate employee incentives and tax-optimized benefit vouchers. The company operates across 11 European countries under the Wunschgutschein, Wishcard, and Everywish brand variants and is managed by four Geschäftsführer: Verena Argauer, Dr. Andreas Betzer, Florian Pauthner, and Valentin Schütt.
Revenue is generated through three streams: direct voucher sales at face value through own e-commerce and physical POS, commission/mediation fees charged to partner shops on redeemed voucher value, and unit-priced premium services such as personalized motifs, gift envelopes, express shipping, and gift boxes. The company is founder/management-owned with no disclosed external investor or parent entity, no public listing, and no funding rounds in the supplied data.
Wish voucher firmographics
Firmographics- Name
- Wish voucher
- Legal name
- WUNSCHGUTSCHEIN GmbH
- Website
- https://wunschgutschein.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wunschgutschein GmbH is a Munich-based universal gift voucher platform, founded 2014, selling single-code vouchers redeemable at 500+ online partners and 110,000+ retail points of sale across 11 European countries, serving both individual consumers and corporate B2B buyers.
- Ownership category
- akta.pro rank
Wish voucher industry classification
Industry- Product category
- Gift Cards & Vouchers
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Miscellaneous Retail (5900), Retail-Variety Stores (5331)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Group Gifting & Registry Fulfillment (HSACANAL)
Keywords
Where Wish voucher is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Wish voucher business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Gift Voucher Sales: Direct sales of Wunschgutschein vouchers to consumers and businesses. Vouchers are sold at face value (15-200 EUR) through online shop and physical retail POS. Revenue recognized upon activation of voucher.
- Partner Commission/Referral Fees: Commission-based revenue from partner shops when vouchers are redeemed. Partners pay a referral/mediation fee on voucher value with no fixed costs. Company acts as intermediary between voucher holder and partner brand.
- Premium Services: Additional revenue from premium services including personalized greeting card messages (1.00 EUR), premium gift envelopes (2.00-3.90 EUR), express shipping (6.49 EUR), and top-up bundles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift voucher face values from 15 to 200 EUR |
| Unit Pricing | Pay-as-you-go | Standard shipping free; Express shipping 6.49 EUR |
| Unit Pricing | Pay-as-you-go | Gift envelopes and add-ons: 2.00-3.90 EUR |
| Unit Pricing | Pay-as-you-go | Custom greeting card personalization: 1.00 EUR |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wish voucher product offering
Product offeringCore offering
Wunschgutschein sells a universal gift voucher (in denominations of €15–€200) that recipients can redeem across 500+ partner shops and 5,000+ physical stores. The product combines a gift card with a personalized greeting card, sold online and via 90,000+ physical retail POS locations, with a separate B2B division for corporate gifting.
Product overview
Wunschgutschein operates a universal gift voucher platform centered on the Wunschgutschein (Wish Voucher) - a multi-denomination gift card redeemable at 500+ partner shops across Germany. The core product includes various greeting card designs for occasions like birthdays, weddings, holidays, and general use, available in €15-€200 denominations with free physical mail delivery or instant PDF digital delivery. The portfolio extends to digital vouchers with customization options, prepaid rechargeable vouchers (Aufladegutscheine), custom design uploads, gift boxes, and themed envelopes. A separate B2B division serves corporate clients with employee incentive and customer loyalty programs. The company was founded in 2014, employs ~150 people across Brilon, Düsseldorf, and Munich, and is present at 110,000+ point-of-sale locations.
Differentiator
Problem solved
Functional benefit
Brands
- Wunschgutschein (WUNSCHGUTSCHEIN): The primary brand for the universal gift voucher product, sold in Germany and redeemable at over 500 partner shops.
- Wishcard
- Wunscherfüller
Products and services
- Wunschgutschein (Universal Gift Voucher) The main universal gift voucher redeemable for partner gift certificates from 500+ online shops. Available in denominations of €15, €20, €25, €30, €40, €50, €75, €100, €150, and €200. Valid for 3 years from the end of the purchase year. For consumers and businesses.
- Digitaler Gutschein (Digital Gift Certificate) Digital version of the gift voucher customizable with personal photos, text messages, and voice messages. Delivered instantly via email or messaging apps like WhatsApp. For consumers seeking last-minute or instant gifting.
- Aufladegutscheine (Prepaid/Rechargeable Vouchers) Prepaid vouchers without initial value that can be loaded with a desired amount. Ideal for spontaneous gift occasions - the voucher can be kept on hand and loaded when needed with a personal message.
- Tankgutschein (Fuel Voucher) A voucher variant focused on mobility, allowing recipients to use it at fuel stations. Includes a €1.90 service fee.
- B2B Corporate Solutions Business-to-business segment offering employee and customer vouchers, including tax-optimized solutions for employees, via a dedicated B2B online shop for corporate incentive and loyalty programs.
- Geschenkbox (Gift Box) & Geschenkumschläge (Gift Envelopes) Add-on gift packaging options, including gift boxes and gift envelopes (standard red and confetti-themed, some with personalized handwriting), priced from €2.00 to €3.90, to enhance gift presentation.
Quantifiable outcome
- Gift vouchers valid for 3 years from end of purchase year
- +1 more outcomes
Companies that use Wish voucher
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Wish voucher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wish voucher partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- AmazoncoreAmazon is a key redemption partner where Wunschgutschein holders can convert their universal voucher into Amazon-specific gift codes for purchasing on the Amazon platform.
- ZalandocoreFashion e-commerce platform as redemption partner for clothing, shoes, and accessories purchases using Wunschgutschein balances.
- DouglascoreBeauty and fragrance retailer as redemption partner for cosmetics, perfumes, and beauty products.
- ThaliacoreBook retailer as redemption partner for books and media products.
- MediaMarktcoreElectronics retailer as redemption partner for consumer electronics and appliances.
- OTTOcoreMulti-category online department store as redemption partner for diverse product categories.
- H&McoreFashion retailer as redemption partner for clothing and accessories.
- IKEAcoreFurniture and home goods retailer as redemption partner for home furnishing products.
- REWE GroupcoreMajor grocery retailer operating 90,000+ POS where Wunschgutschein physical vouchers are sold. Includes REWE, PENNY, and toom Baumärkte.
- EDEKAcoreLeading German grocery retailer as physical POS partner for voucher sales across EDEKA and Marktkauf locations.
- dm-drogerie marktcoreLeading drugstore chain as physical POS partner for voucher sales.
- ShellminorGas station chain as physical POS partner for voucher sales.
- LidlminorDiscount grocery retailer as physical POS partner for voucher sales.
- Aldi (Nord & Süd)minorDiscount grocery retailer as physical POS partner for voucher sales.
- Deutsche PostminorPostal service partner as physical POS for voucher sales at post office locations.
- RossmannminorDrugstore chain as physical POS partner for voucher sales.
- DecathlonminorSports retailer as redemption partner for sporting goods and equipment.
- RitualsminorCosmetics and home fragrance brand as redemption partner.
- AdidasminorSports fashion brand as redemption partner for footwear and apparel.
- LieferandominorFood delivery platform as redemption partner for restaurant orders.
- Shop ApothekeminorOnline pharmacy as redemption partner for health and wellness products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wish voucher competitors and assessment
Company assessmentEmerging players
- Bitrefill: Global platform for buying gift cards and mobile top-ups with cryptocurrency. Comparable as a digital gift card marketplace with multi-brand redemption, but differentiated by crypto payment rails and a younger, more tech-forward user base than Wunschgutschein's mainstream gifting positioning.
Broad incumbents
- Edenred: Global leader in employee benefits, corporate gift, and prepaid services operating across Europe and Latin America. Highly comparable to Wunschgutschein's B2B corporate voucher and employee incentive segment, but operates at vastly broader scale and offers a wider portfolio including meal vouchers and mobility benefits.
- Blackhawk Network: US-headquartered global branded payments and gift card distribution network. Directly comparable as a gift card marketplace/distributor connecting retailers and consumers, though operates at a larger international scale with B2B gift card distribution APIs and physical retail distribution.
- InComm Payments: Global provider of prepaid products, gift card technology, and payment solutions. Comparable as a gift card technology and distribution incumbent powering many retailer-branded gift card programs; overlaps with Wunschgutschein on the gift card aggregation and redemption technology layer.
- Sodexo Benefits & Rewards: France-based global benefits and rewards services company with a major gift card and voucher business across Europe. Comparable as a competitor in corporate gift/employee benefit vouchers, but with a much broader services portfolio including food services and facility management.
Direct peers
- Tremendous: US-based digital payment and gift card platform focused on B2B payouts, rewards, and incentives. Comparable in offering multi-brand digital gift cards as a reward/incentive mechanism, with overlapping B2B corporate gifting and employee incentive use cases.
- Giftcloud: UK-based digital gift card and voucher delivery platform. Directly comparable as a digital gift voucher service with multi-brand redemption, B2B corporate gifting features, and instant digital delivery similar to Wunschgutschein.
- Tillo: UK-based gift card API and distribution platform connecting brands, agencies, and resellers. Comparable to the B2B/partner-facing layer of Wunschgutschein's business, focused on enabling digital gift card issuance and redemption at scale rather than consumer-facing gifting.
- Prezzee: Australia-founded digital gift card marketplace operating in multiple countries, allowing recipients to choose from hundreds of brands. Closely comparable to Wunschgutschein's universal digital gift voucher concept, with similar personalized greeting features and B2B corporate gifting offering.
Regional players
- SaveYa (Deutschland): Germany-based voucher and cashback platform offering discount vouchers for online and in-store shopping. Comparable as a German-market voucher marketplace, though more focused on discounts/cashback than universal gifting, and serving a different primary use case than Wunschgutschein.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wish voucher social profiles
Digital presenceWish voucher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wish voucher leadership team
Management profileNumber of profiles
Profiles4 records
Wish voucher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wish voucher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wish voucher
What does Wish voucher do?
Wunschgutschein sells a universal gift voucher (in denominations of €15–€200) that recipients can redeem across 500+ partner shops and 5,000+ physical stores. The product combines a gift card with a personalized greeting card, sold online and via 90,000+ physical retail POS locations, with a separate B2B division for corporate gifting.
Is Wish voucher a public or private company?
Wish voucher is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wish voucher founded?
Wish voucher was founded in 2014. It employs 101 to 250 people.
Where is Wish voucher based?
Wish voucher is headquartered in Düsseldorf, Germany, in the Europe region.
How does Wish voucher make money?
Three revenue lines are on record. Gift Voucher Sales are the primary driver. The others are partner Commission/Referral Fees and premium Services.
Who are Wish voucher's main competitors?
Bitrefill is listed as an emerging player. Broad incumbents are Edenred, Blackhawk Network, InComm Payments and Sodexo Benefits & Rewards. Direct peers are Tremendous, Giftcloud, Tillo and Prezzee. SaveYa (Deutschland) is listed as a regional player.
Does Wish voucher have an API?
No public API is recorded for Wish voucher.
What industry is Wish voucher in?
Wish voucher's product category is Gift Cards & Vouchers. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 459420 and its SIC code is 5900.