Wish voucher

What Wish voucher does

Wunschgutschein GmbH is a privately held German universal gift voucher intermediary founded in 2014 and headquartered in Munich, with additional offices in Düsseldorf and Brilon and approximately 150 employees. The company sells a single gift voucher code redeemable across a network of more than 500 online partner shops — including Amazon, Zalando, Douglas, MediaMarkt, IKEA, H&M, and Thalia — and at over 110,000 physical retail points of sale across Germany, Austria, and Switzerland, including REWE, EDEKA, Aldi, Lidl, dm, Rossmann, and Shell. Voucher face values range from €15 to €200, with free standard shipping, instant PDF email delivery, premium envelopes and personalized greeting cards as add-ons, and a 3-year validity window from the end of the purchase year.

The product runs on a Shopify-based e-commerce storefront backed by a proprietary voucher code management and redemption platform (app.wunschgutschein.de). Core features include a digital greeting card design system, customizable templates with photo and text personalization, a recipient shopping account for splitting voucher balances across multiple partner shops, and a separate B2B portal at b2b.wunschgutschein.de for corporate employee incentives and tax-optimized benefit vouchers. The company operates across 11 European countries under the Wunschgutschein, Wishcard, and Everywish brand variants and is managed by four Geschäftsführer: Verena Argauer, Dr. Andreas Betzer, Florian Pauthner, and Valentin Schütt.

Revenue is generated through three streams: direct voucher sales at face value through own e-commerce and physical POS, commission/mediation fees charged to partner shops on redeemed voucher value, and unit-priced premium services such as personalized motifs, gift envelopes, express shipping, and gift boxes. The company is founder/management-owned with no disclosed external investor or parent entity, no public listing, and no funding rounds in the supplied data.

Name

Wish voucher

Legal name

WUNSCHGUTSCHEIN GmbH

Website

https://wunschgutschein.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Wunschgutschein GmbH is a Munich-based universal gift voucher platform, founded 2014, selling single-code vouchers redeemable at 500+ online partners and 110,000+ retail points of sale across 11 European countries, serving both individual consumers and corporate B2B buyers.

Ownership category

akta.pro rank

Product category

Gift Cards & Vouchers

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Retail (5900), Retail-Variety Stores (5331)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Gift voucher sales
• Universal gift cards
• Digital gift certificates
• Corporate incentive vouchers
• Prepaid vouchers

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Gift Voucher Sales: Direct sales of Wunschgutschein vouchers to consumers and businesses. Vouchers are sold at face value (15-200 EUR) through online shop and physical retail POS. Revenue recognized upon activation of voucher.
2. Partner Commission/Referral Fees: Commission-based revenue from partner shops when vouchers are redeemed. Partners pay a referral/mediation fee on voucher value with no fixed costs. Company acts as intermediary between voucher holder and partner brand.
3. Premium Services: Additional revenue from premium services including personalized greeting card messages (1.00 EUR), premium gift envelopes (2.00-3.90 EUR), express shipping (6.49 EUR), and top-up bundles

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wunschgutschein sells a universal gift voucher (in denominations of €15–€200) that recipients can redeem across 500+ partner shops and 5,000+ physical stores. The product combines a gift card with a personalized greeting card, sold online and via 90,000+ physical retail POS locations, with a separate B2B division for corporate gifting.

Product overview

Wunschgutschein operates a universal gift voucher platform centered on the Wunschgutschein (Wish Voucher) - a multi-denomination gift card redeemable at 500+ partner shops across Germany. The core product includes various greeting card designs for occasions like birthdays, weddings, holidays, and general use, available in €15-€200 denominations with free physical mail delivery or instant PDF digital delivery. The portfolio extends to digital vouchers with customization options, prepaid rechargeable vouchers (Aufladegutscheine), custom design uploads, gift boxes, and themed envelopes. A separate B2B division serves corporate clients with employee incentive and customer loyalty programs. The company was founded in 2014, employs ~150 people across Brilon, Düsseldorf, and Munich, and is present at 110,000+ point-of-sale locations.

Differentiator

Problem solved

Functional benefit

Brands

• Wunschgutschein (WUNSCHGUTSCHEIN): The primary brand for the universal gift voucher product, sold in Germany and redeemable at over 500 partner shops.
• Wishcard
• Wunscherfüller

Products and services

• Wunschgutschein (Universal Gift Voucher) The main universal gift voucher redeemable for partner gift certificates from 500+ online shops. Available in denominations of €15, €20, €25, €30, €40, €50, €75, €100, €150, and €200. Valid for 3 years from the end of the purchase year. For consumers and businesses.
• Digitaler Gutschein (Digital Gift Certificate) Digital version of the gift voucher customizable with personal photos, text messages, and voice messages. Delivered instantly via email or messaging apps like WhatsApp. For consumers seeking last-minute or instant gifting.
• Aufladegutscheine (Prepaid/Rechargeable Vouchers) Prepaid vouchers without initial value that can be loaded with a desired amount. Ideal for spontaneous gift occasions - the voucher can be kept on hand and loaded when needed with a personal message.
• Tankgutschein (Fuel Voucher) A voucher variant focused on mobility, allowing recipients to use it at fuel stations. Includes a €1.90 service fee.
• B2B Corporate Solutions Business-to-business segment offering employee and customer vouchers, including tax-optimized solutions for employees, via a dedicated B2B online shop for corporate incentive and loyalty programs.
• Geschenkbox (Gift Box) & Geschenkumschläge (Gift Envelopes) Add-on gift packaging options, including gift boxes and gift envelopes (standard red and confetti-themed, some with personalized handwriting), priced from €2.00 to €3.90, to enhance gift presentation.

Quantifiable outcome

• Gift vouchers valid for 3 years from end of purchase year
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is a key redemption partner where Wunschgutschein holders can convert their universal voucher into Amazon-specific gift codes for purchasing on the Amazon platform.
• ZalandocoreChannel Partner/ Reseller/ DistributorFashion e-commerce platform as redemption partner for clothing, shoes, and accessories purchases using Wunschgutschein balances.
• DouglascoreChannel Partner/ Reseller/ DistributorBeauty and fragrance retailer as redemption partner for cosmetics, perfumes, and beauty products.
• ThaliacoreChannel Partner/ Reseller/ DistributorBook retailer as redemption partner for books and media products.
• MediaMarktcoreChannel Partner/ Reseller/ DistributorElectronics retailer as redemption partner for consumer electronics and appliances.
• OTTOcoreChannel Partner/ Reseller/ DistributorMulti-category online department store as redemption partner for diverse product categories.
• H&McoreChannel Partner/ Reseller/ DistributorFashion retailer as redemption partner for clothing and accessories.
• IKEAcoreChannel Partner/ Reseller/ DistributorFurniture and home goods retailer as redemption partner for home furnishing products.
• REWE GroupcoreChannel Partner/ Reseller/ DistributorMajor grocery retailer operating 90,000+ POS where Wunschgutschein physical vouchers are sold. Includes REWE, PENNY, and toom Baumärkte.
• EDEKAcoreChannel Partner/ Reseller/ DistributorLeading German grocery retailer as physical POS partner for voucher sales across EDEKA and Marktkauf locations.
• dm-drogerie marktcoreChannel Partner/ Reseller/ DistributorLeading drugstore chain as physical POS partner for voucher sales.
• ShellminorChannel Partner/ Reseller/ DistributorGas station chain as physical POS partner for voucher sales.
• LidlminorChannel Partner/ Reseller/ DistributorDiscount grocery retailer as physical POS partner for voucher sales.
• Aldi (Nord & Süd)minorChannel Partner/ Reseller/ DistributorDiscount grocery retailer as physical POS partner for voucher sales.
• Deutsche PostminorChannel Partner/ Reseller/ DistributorPostal service partner as physical POS for voucher sales at post office locations.
• RossmannminorChannel Partner/ Reseller/ DistributorDrugstore chain as physical POS partner for voucher sales.
• DecathlonminorChannel Partner/ Reseller/ DistributorSports retailer as redemption partner for sporting goods and equipment.
• RitualsminorChannel Partner/ Reseller/ DistributorCosmetics and home fragrance brand as redemption partner.
• AdidasminorChannel Partner/ Reseller/ DistributorSports fashion brand as redemption partner for footwear and apparel.
• LieferandominorChannel Partner/ Reseller/ DistributorFood delivery platform as redemption partner for restaurant orders.
• Shop ApothekeminorChannel Partner/ Reseller/ DistributorOnline pharmacy as redemption partner for health and wellness products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bitrefill: Global platform for buying gift cards and mobile top-ups with cryptocurrency. Comparable as a digital gift card marketplace with multi-brand redemption, but differentiated by crypto payment rails and a younger, more tech-forward user base than Wunschgutschein's mainstream gifting positioning.

Broad incumbents

• Edenred: Global leader in employee benefits, corporate gift, and prepaid services operating across Europe and Latin America. Highly comparable to Wunschgutschein's B2B corporate voucher and employee incentive segment, but operates at vastly broader scale and offers a wider portfolio including meal vouchers and mobility benefits.
• Blackhawk Network: US-headquartered global branded payments and gift card distribution network. Directly comparable as a gift card marketplace/distributor connecting retailers and consumers, though operates at a larger international scale with B2B gift card distribution APIs and physical retail distribution.
• InComm Payments: Global provider of prepaid products, gift card technology, and payment solutions. Comparable as a gift card technology and distribution incumbent powering many retailer-branded gift card programs; overlaps with Wunschgutschein on the gift card aggregation and redemption technology layer.
• Sodexo Benefits & Rewards: France-based global benefits and rewards services company with a major gift card and voucher business across Europe. Comparable as a competitor in corporate gift/employee benefit vouchers, but with a much broader services portfolio including food services and facility management.

Direct peers

• Tremendous: US-based digital payment and gift card platform focused on B2B payouts, rewards, and incentives. Comparable in offering multi-brand digital gift cards as a reward/incentive mechanism, with overlapping B2B corporate gifting and employee incentive use cases.
• Giftcloud: UK-based digital gift card and voucher delivery platform. Directly comparable as a digital gift voucher service with multi-brand redemption, B2B corporate gifting features, and instant digital delivery similar to Wunschgutschein.
• Tillo: UK-based gift card API and distribution platform connecting brands, agencies, and resellers. Comparable to the B2B/partner-facing layer of Wunschgutschein's business, focused on enabling digital gift card issuance and redemption at scale rather than consumer-facing gifting.
• Prezzee: Australia-founded digital gift card marketplace operating in multiple countries, allowing recipients to choose from hundreds of brands. Closely comparable to Wunschgutschein's universal digital gift voucher concept, with similar personalized greeting features and B2B corporate gifting offering.

Regional players

• SaveYa (Deutschland): Germany-based voucher and cashback platform offering discount vouchers for online and in-store shopping. Comparable as a German-market voucher marketplace, though more focused on discounts/cashback than universal gifting, and serving a different primary use case than Wunschgutschein.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wunschgutschein
• Instagraminstagram.com/wunschgutschein
• TikToktiktok.com/@wunschgutscheinde
• Xx.com/wunschgutschein
• LinkedInlinkedin.com/company/wunschgutschein-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wish voucher