What Zvijezda does

Zvijezda plus d.o.o. is a Croatian food-products manufacturer headquartered and operating its primary production facility at Marijana Čavića 1 in Zagreb-Žitnjak. The company traces its origins to 1916, when it produced the first industrially manufactured edible oil in Croatia; it later added mayonnaise (1959) and table margarine (1960s). Its current portfolio spans edible oils (sunflower, olive), table margarine (Zvijezda Stolni), mayonnaise, ketchup, mustard (Zvijezda Delikates Senf), and functional spreads under sub-brands Margo and Omegol, supported by in-house R&D, a multidisciplinary product-development team, pilot production facilities, and five quality-control laboratories. Manufacturing is vertically integrated at the Zagreb-Žitnjak site, with a 1.08 MWp rooftop solar installation covering up to 10% of electricity consumption.

Commercially, Zvijezda operates as a mass-market consumer food brand distributed through an owned, temperature-controlled distribution network with centers in all major cities of Croatia, Slovenia, and Bosnia and Herzegovina, reaching more than 4,500 retail locations monthly across retail chains and independent stores. The portfolio is anchored by four recognizable brands (Majoneza, Ketchup, Stolni, Margo), with sunflower oil ranked #1 and mayonnaise ranked #2 on the BRANDscore H1 2024 list of most popular brands in Croatia. Zvijezda is a wholly-owned subsidiary of Fortenova Group and holds an extensive certification stack including IFS 7, HACCP, ISO 9001, ISO 14001, ISO 50001, ISO/IEC 27001, RSPO, Kosher, and Halal. Revenue is generated through branded consumer packaged-goods sales via retail grocery and foodservice channels; pricing is not publicly disclosed and varies by retailer and pack size.

The company pursues brand-led consumer engagement through seasonal recipe content, prize-draw promotions across major Croatian retail chains (e.g., Trgovina KRK, BOSO), and Zvijezdina škola slastiÄ arstva (Pastry School) — a recipe platform driven in part by a partnership with Ugostiteljsko-turističko učilište Zagreb and influencer/student content challenges (#akomoguja). Inclusion partnerships with Udruga Inkluzija, Udruga za sindrom Down, and Udruga slijepih Zagreb, plus cardiovascular-health collaborations with Zaklada Hrvatska kuća srca, round out its social and corporate-citizenship posture.

Name

Zvijezda

Legal name

ZVIJEZDA plus društvo s ograničenom odgovornošću za proizvodnju, trgovinu i usluge

Website

https://zvijezda.hr

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

Zvijezda plus d.o.o. is a Croatian food-products manufacturer producing edible oils, mayonnaise, ketchup, table margarine, mustard, and functional spreads under the Zvijezda, Margo, and Omegol brands, serving mass-market households across Croatia, Slovenia, and Bosnia and Herzegovina through an owned distribution network covering 4,500+ retail locations monthly.

Ownership category

akta.pro rank

Product category

Edible Oils, Margarine & Mayonnaise Manufacturing

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Edible oil production
• Table margarine manufacturing
• Mayonnaise condiments
• Branded consumer foods
• Packaged food products

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Food Products Sales: Zvijezda generates revenue through the manufacture and sale of branded consumer food products, including edible oils (sunflower oil, olive oil), table margarine, mayonnaise, ketchup, and functional spreads (Margo, Omegol). Products are sold through retail grocery chains, independent stores, and food service channels across Croatia, Slovenia, and Bosnia and Herzegovina.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zvijezda manufactures and sells branded consumer food products—edible oils (sunflower oil, olive oil), table margarine (Zvijezda Stolni, Margo, Omegol), mayonnaise, ketchup, and delicatessen mustard—produced at its factory in Zagreb-Žitnjak. Its portfolio spans four flagship brands (Majoneza, Ketchup, Ulja, Zvijezda Stolni) plus functional health-positioned sub-brands, and reaches more than 4,500 retail locations monthly across Croatia, Bosnia and Herzegovina, and Slovenia.

Product overview

Zvijezda is a Croatian food manufacturing company operating as Zvijezda plus d.o.o., specializing in the production of edible oils, margarines, spreads, mayonnaises, and ketchup products. The company has over 100 years of history and operates four recognizable brands: Majoneza (mayonnaise since 1959), Ketchup, Ulja (oils since 1916), and Zvijezda Stolni (table margarine for over 60 years). The portfolio includes sub-brands Margo (spreads with cardiovascular benefits) and Omegol (omega-3 enriched products), along with product variants like Delikates Senf mustard and Bakes & Cakes baking margarine. Products are distributed through a network of distribution centers covering over 4,500 locations monthly across Croatia, Bosnia and Herzegovina, and Slovenia.

Differentiator

Problem solved

Functional benefit

Brands

• Zvijezda stolni: Table margarine product line for over 60 years, used in preparing desserts, cookies, cakes, cooking, baking, and savory dishes.
• Margo
• Omegol

Products and services

• Zvijezda Ulja (Edible Oils) Edible and industrially manufactured oils (including sunflower oil and olive oil) sold under the Zvijezda Ulja brand for everyday household cooking and food preparation. Sunflower oil ranked #1 on the BRANDscore H1 2024 list of most popular brands in Croatia.
• Zvijezda Majoneza (Mayonnaise) Branded mayonnaise produced since 1959, used in numerous recipes and as a staple accompaniment to meals. Ranked #2 on the BRANDscore H1 2024 list of most popular brands in Croatia.
• Zvijezda Ketchup Branded ketchup products made from carefully selected ingredients, established as a beloved accompaniment across generations of Croatian consumers.
• Zvijezda Stolni (Table Margarine) Table margarine line produced for over 60 years, used in desserts, cookies, cakes, cooking, baking, savory dishes, soups, sauces, and fillings; encompasses variants such as Stolni s Maslacem (with butter) and Stolni s Aromom Vanilije (with vanilla flavor) and the Bakes & Cakes baking range.
• Margo Functional Spreads Margo spread product line positioned as a source of energy rich in polyunsaturated fatty acids that help maintain heart and cardiovascular health, targeted at health-conscious Croatian consumers.
• Omegol Functional spread product line enriched with omega-3 fatty acids contributing to maintenance of normal blood cholesterol levels, targeted at consumers managing cardiovascular health.
• Zvijezda Delikates Senf (Delicatessen Mustard) Delicatessen mustard product extending Zvijezda's condiment range, marketed as a complementary accompaniment to the existing mayonnaise and ketchup offerings.

Quantifiable outcome

• Sunflower oil ranked #1 and mayonnaise ranked #2 on BRANDscore list of most popular brands in Croatia for H1 2024
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Fortenova GroupcoreStrategic or Co-development PartnerZvijezda is a member of the Fortenova Group, operating under its unified sustainable development strategy. As part of the group, Zvijezda benefits from shared resources, governance frameworks, supplier codes of conduct, and group-wide sustainability initiatives.
• SGS Adriatica d.o.o.minorOthersSGS Adriatica d.o.o. provides IFS food safety certification and HACCP certification services for Zvijezda's production facilities.
• Bureau VeritasminorOthersBureau Veritas provides ISO 9001 (quality management), ISO 14001 (environmental management), and ISO 50001 (energy management) certification services for Zvijezda.
• DNV GL / UKASminorOthersDNV GL (now DNV) under UKAS accreditation provides ISO/IEC 27001 information security management system certification for Zvijezda.
• RSPO (Roundtable on Sustainable Palm Oil)coreStrategic or Co-development PartnerZvijezda is a member of the RSPO and undergoes annual re-certification, actively participating in promoting sustainable palm oil sourcing practices. The company has increased its consumption of sustainable palm oil 2.5x in 2024 vs 2023.
• Udruga InkluzijaminorOthersZvijezda has employed persons with intellectual disabilities through Udruga Inkluzija for more than fifteen years, receiving the Employer of the Year for Persons with Disabilities award (2009) and Key Difference award (2011) for this inclusive employment practice.
• Udruga za sindrom DownminorOthersPartnership began on the occasion of Zvijezda's 100th anniversary, with children and adults from the association traditionally designing the holiday label of Zvijezda sunflower oil. Zvijezda regularly donates to the association, and consumers have been actively involved.
• Udruga slijepih Zagreb (Association of the Blind Zagreb)minorOthersZvijezda donated sunflower oil, olive oil, and coconut fat to the association, which uses them for handmade soap production ('Sapuni s točkicama' — soaps with dots reminiscent of Braille script) as part of a social entrepreneurship initiative employing blind and visually impaired persons.
• Zaklada Hrvatska kuća srca (Croatian House of the Heart Foundation)minorOthersPartnership was established on the occasion of launching Zvijezda Omegol B1 functional spread. The foundation educates citizens about cardiovascular disease prevention, and Zvijezda supported its World Heart Day activities and organized cardiovascular risk checks for its own employees.
• Ugostiteljsko-turističko učilište Zagreb (Catering and Tourism School Zagreb)coreStrategic or Co-development PartnerZvijezda partnered with this vocational school for the 'Zvijezda Pastry School' program (#akomoguja #možešiti challenge), where students create recipes using Zvijezda Stolni and compete in pastry competitions judged by professional chefs. The program generates recipe content for Zvijezda's digital platforms and social media.
• TRGOVINA KRK d.d.minorChannel Partner/ Reseller/ DistributorRetail chain partner for promotional prize competitions tied to Zvijezda Stolni products ('Kupi Zvijezda Stolni i osvoji super nagrade'), conducted May–June 2026.
• BOSO d.o.o.minorChannel Partner/ Reseller/ DistributorRetail chain partner for promotional prize competitions tied to Zvijezda Stolni products ('Uz Zvijezda Stolni do super nagrada'), conducted May–June 2026 at BOSO retail locations in Croatia.
• New Level d.o.o.minorOthersTechnical support provider for promotional prize competitions, handling SMS and online entry processing on behalf of Zvijezda.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Podravka: Croatian food manufacturer and CPG brand owner with comparable size, heritage, and regional presence. Podravka's portfolio (Vegeta seasonings, condiments, ready meals, baby food) competes directly with Zvijezda's condiment/spread categories across the same CEE retail channels.
• Atlantic Grupa: Croatian FMCG conglomerate with branded packaged food (Donat mineral water, Smoki snacks, Argeta pâtés, Cedevita) distributed across the same Adriatic and Western Balkan markets. Overlapping regional grocery customers and similar mid-sized manufacturer profile make it a close comparable.
• Bimal: Bosnian edible oil producer competing head-to-head with Zvijezda in sunflower and vegetable oils across Bosnia and Herzegovina and the wider Western Balkans. Same core product (refined oils), same regional distribution challenges, and overlapping retail customers.
• Koestlin: Croatian biscuits and baked goods manufacturer, part of Atlantic Grupa, operating in the same branded packaged food space. While focused on biscuits, it shares the same Croatian/Slovenian/BIH grocery customers and competes for the same domestic FMCG shelf space.

Regional players

• Perutnina Ptuj: Slovenian poultry and processed meat company operating across the same Adriatic and CEE region. Comparable regional manufacturer footprint, similar grocery distribution relationships, and similar scale make it a useful regional benchmark even though the product mix differs.

Broad incumbents

• Upfield: Global margarine and spreads specialist (Flora, Rama, Bertolli, Becel, Proactiv). Competes directly with Zvijezda Stolni and Margo in the table margarine category across European retailers, with vastly larger scale and brand portfolios.
• Deoleo: Spanish olive oil company owning Bertolli, Carapelli, and other leading olive oil brands. Directly comparable to Zvijezda's Ulja oils category and a key multinational competitor for shelf space in the cooking oils segment.
• Unilever: Global CPG major whose Hellmann's (mayonnaise), Knorr (condiments), and spreads portfolio competes directly with Zvijezda's flagship categories. While much broader, its branded food operations are the most relevant large-scale incumbent against which Zvijezda competes on shelf and pricing.
• Bonduelle: Global leader in canned and processed vegetables, the same preserved-food category that appears in Zvijezda's portfolio. Comparable packaged food manufacturing and distribution model, with a much larger international footprint and brand portfolio.
• Dr. Oetker: German family-owned food manufacturer with branded packaged goods (pizza, baking products, desserts, condiments) sold across European grocery channels. Comparable branded packaged food model and similar mid-sized European regional manufacturer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/Zvijezda

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zvijezda