Pet Pros Lake City

Name

Pet Pros Lake City

Legal name

Pet Pros

Website

https://petpros.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Pet Pros Lake City is an independent pet supply retailer operating 18 stores across Washington State, selling natural and organic pet food, raw diets, grooming supplies, and health products for dogs and cats, with professional grooming and self-serve dog wash services under the EarthWise Pet franchise.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet supply retail
• Natural pet food
• Pet grooming services
• Dog and cat products
• Pet retail stores

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales — Pet Food, Treats & Supplies: The primary revenue stream is brick-and-mortar and e-commerce retail sales of pet food, treats, toys, grooming supplies, health products, and accessories for dogs and cats. Sales occur through 18 company-owned storefronts in Washington State and an online storefront (shop.petpros.net).
2. Grooming Services: Grooming services are offered at select store locations. Services include bath-and-brush combos (approximately 15 minutes) and full spa-suite grooming (shampoo, conditioner, blow-dry, and cut in approximately 30 minutes). Services are booked online through the moego.pet platform.
3. Self-Serve Dog Wash: A self-serve dog wash is available at the Lakeland/Auburn Pet Pros location, allowing pet owners to bathe their dogs using facility-provided equipment.
4. Home Delivery: Free home delivery on orders of $50 or more in select Seattle metro areas. Delivery fees waived during select periods. Revenue derived from the underlying product sales fulfilled through delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pet Pros is an independent pet supply retailer that sells natural, organic, and raw pet food, treats, grooming supplies, health and wellness products, and accessories for dogs and cats through 18 company-owned retail storefronts across Washington State and an e-commerce storefront. The company also offers professional grooming services (Bath-and-Brush and Spa-Suite packages) at select locations and a self-serve dog wash facility at its Auburn/Lakeland store.

Product overview

Pet Pros is an independent pet supply retailer operating 18 stores in Washington state, offering a comprehensive range of pet products and services. The core offerings include natural and organic pet food, raw/fresher foods, grooming supplies, health and wellness products, treats, and accessories for dogs and cats. The company operates under the EarthWise Pet Family franchise and provides professional grooming services at select locations. Featured brands include Earth Animal (natural wellness products), Nutrisource (with PureVita sub-brand for sensitive pets), and Weruva (with B.F.F. sub-brand for cat food). Additional services include self-serve dog wash facilities and professional grooming packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural & Organic Pet Food High-quality, natural pet food and treats sourced from quality ingredients, featuring organic and minimally processed options for dogs and cats. Available across all Pet Pros storefronts and online.
• Raw Foods Raw and fresher foods including air-dried diets, frozen raw diets, and gently cooked meals designed to provide intracellular moisture and live enzymes for digestive health. For dogs and cats.
• Professional Grooming Services Professional grooming at select Pet Pros stores including Bath-and-Brush (approximately 15 minutes) and Spa-Suite packages (approximately 30 minutes: shampoo, conditioner, blow-dry, and cut), using hypoallergenic and eco-friendly products. Booked online via moego.pet.
• Health & Wellness Products Supplements, calming products, flea and tick prevention, dental care, and wellness items to support pet health. For dogs and cats.
• Pet Treats Healthy dog and cat treats including dental chews, training treats, and natural alternatives to rawhide.
• Grooming Supplies Grooming tools, shampoos, brushes, and accessories for at-home pet care.
• Dog Accessories Leashes, collars, harnesses, toys, and other accessories for dogs.
• Cat Products Cat food, litter, accessories, trees, and scratchers for feline companions.
• Self-Serve Dog Wash Self-serve dog washing facilities at the Pet Pros Lakeland/Auburn location where customers can bathe their pets using provided equipment.
• Earth Animal Earth Animal brand natural wellness products for pets featuring whole food ingredients, vet-formulated supplements, air-dried foods, and No-Hide chews made with sustainability and transparency in mind.
• Nutrisource Nutrisource brand pet food featuring a Good 4 Life system supporting gut health, immune function, and longevity through digestible, nutrient-dense formulas.
• Weruva Weruva brand high-moisture, human-grade cat and dog food featuring identifiable proteins and minimal carbs for hydration and lean body condition.
• PureVita PureVita sub-brand limited-ingredient pet food from the Nutrisource family, ideal for pets with sensitivities or food intolerances using single-source high-quality proteins.
• B.F.F. B.F.F. sub-brand fun-size meal products from the Weruva family for cats.

Quantifiable outcome

• 18 stores in Washington State — one of the largest independent pet supply retailers in the Pacific Northwest
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• EarthWise Pet (Parent Brand / Franchise)coreChannel Partner/ Reseller/ DistributorPet Pros operates as part of the EarthWise Pet franchise family. EarthWise Pet is a pet-loving retail brand with stores across the United States. Pet Pros represents the EarthWise Pet brand in the Washington State market. The company website carries the EarthWise Pet logo and branding. The 'Find a Store' page redirects to earthwisepet.com for locating Pet Pros and other EarthWise Pet stores.
• Save-a-MuttminorOthersOne of six non-profit animal welfare groups supported by Pet Pros' 2024 Paw-liday Giving Campaign. The campaign raises funds from customers through in-store and online donations, with 100% of funds shared among participating non-profits based on store location.
• Auburn Valley Humane SocietyminorOthersOne of six non-profit animal welfare groups supported by Pet Pros' 2024 Paw-liday Giving Campaign. Each store supports a different group based on location, with Auburn Valley Humane Society supported by the Auburn store.
• Old Dog HavenminorOthersOne of six non-profit animal welfare groups supported by Pet Pros' 2024 Paw-liday Giving Campaign. Old Dog Haven focuses on finding forever homes for senior dogs.
• Puget Sound Pet Food BankminorOthersOne of six non-profit animal welfare groups supported by Pet Pros' 2024 Paw-liday Giving Campaign. Puget Sound Pet Food Bank provides food to pets in need in the community.
• Seattle HumaneminorOthersOne of six non-profit animal welfare groups supported by Pet Pros' 2024 Paw-liday Giving Campaign. Seattle Humane is a major animal shelter and welfare organization in the Seattle area.
• Motley Zoo Animal RescueminorOthersOne of six non-profit animal welfare groups supported by Pet Pros' 2024 Paw-liday Giving Campaign. Motley Zoo is a volunteer-run animal rescue organization in the Puget Sound area.
• KIRO 7minorGTM or Marketing PartnerPet Pros co-sponsored the KIRO 7 Cares Pet Food Drive with Nulo Pet Foods. The initiative collected pet food donations for Homeward Pet's Pet Food Bank and Regional Animal Services to support pets in need in Western Washington.
• Nulo Pet FoodsminorGTM or Marketing PartnerNulo Pet Foods partnered with Pet Pros and KIRO 7 to sponsor the KIRO 7 Cares Pet Food Drive, collecting donations for pets in need in Western Washington.
• Pet Sustainability Coalition (Flex Forward Program)coreStrategic or Co-development PartnerPet Pros participated in the Flex Forward recycling pilot program run by the Pet Sustainability Coalition. The program collected over 5,000 lbs of empty pet food bags for recycling. Pet Pros received the EARTH HERO award for collecting the most packaging among multi-store Flex Forward partners.
• Earth AnimalminorOthersEarth Animal is a brand carried by Pet Pros. The brand is highlighted for its clean, natural, thoughtfully sourced nutrition supporting internal health and external wellbeing, made with sustainability and transparency in mind. Products include air-dried foods, wholesome chews, and herbal supplements.
• NutrisourceminorOthersNutrisource is a brand carried by Pet Pros. The brand brings a science-informed nutrition philosophy with a proprietary Good 4 Life system supporting gut health, immune function, and longevity. Family-owned, USA-based heritage with emphasis on ingredient quality and safety. Includes PureVita as a sub-brand with limited-ingredient formulas.
• WeruvaminorOthersWeruva is a brand carried by Pet Pros. Known for authentic, hydrating recipes with identifiable proteins and high moisture content supporting hydration and urinary tract health. Uses human-grade ingredients. Brands include Weruva, Cat Person, and B.F.F.
• Wonder WalkerminorOthersWonder Walker is a Seattle-based company that designs and manufactures body halters for dogs that prevent pulling. The halters control the dog around its center of gravity rather than head or neck. Pet Pros features Wonder Walker as a Pacific Northwest local favorite brand.
• Gold PawminorOthersGold Paw is a family-run dogwear company based in Gresham, Oregon. Products are made in the USA with soft, stretchy fleece fabrics. Pet Pros features Gold Paw as a Pacific Northwest local favorite brand. The company is committed to environmental responsibility including recycled materials and biodegradable packaging.
• Northwest NaturalsminorOthersNorthwest Naturals is a Portland-based, family-run frozen raw diet and freeze-dried diet company for dogs and cats. Parent company Morasch Meats founded in 1956. Products are produced at their own plant in the Pacific Northwest under USDA human guidelines with hormone and antibiotic-free meats. Pet Pros features Northwest Naturals as a PNW partner.
• Portland Pet Food CompanyminorOthersPortland Pet Food Company is a Portland, Oregon-based family-owned company producing human-grade fresh dog meals and treats with natural ingredients sourced in the USA. Products contain 11 ingredients or fewer with no preservatives or artificial ingredients. Featured as a Pacific Northwest local favorite brand by Pet Pros.
• From the Field EarthminorOthersFrom the Field Earth is based in Rainier, Washington, providing quality USA-made pet toys and fresh organic catnip. Products are biodegradable, pet-safe, and pet-friendly. Pet Pros features From the Field as a Pacific Northwest local favorite brand.
• Mad About OrganicsminorOthersMad About Organics is based in Eugene, Oregon, producing safe, all-natural organic products for pets including organic oral care, flea and tick shampoo, and herbal insect repellent spray. All products use human-grade certified organic ingredients. Featured as a Pacific Northwest local favorite by Pet Pros.
• BoosterPetminorStrategic or Co-development PartnerBoosterPet is a veterinary partner that provides content for Pet Pros' blog, including articles on puppy care, kitten care, parasite prevention, and poison prevention. Dr. Kobi Johnson of BoosterPet is quoted as the veterinary expert providing pet care advice through Pet Pros' content channels.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Mud Bay: Pacific Northwest-based independent pet supply retailer with a large store footprint in Washington and Oregon. Highly comparable to Pet Pros in geography, natural/raw product emphasis, and community-driven positioning, but operates under a different ownership structure.

Direct peers

• Kriser's Natural Pet: Independent multi-store retailer specializing in natural and holistic pet food, supplies, and grooming services. Closely comparable to Pet Pros on product curation, service mix, and neighborhood-store footprint.
• PetPeople: Midwest-based independent pet supply chain operating neighborhood stores with a focus on natural products and knowledgeable staff. Closely mirrors Pet Pros' small-format, neighborhood, education-driven retail model.
• Chuck & Don's: Independent pet supply retailer with multiple stores across the Upper Midwest, offering natural foods, supplies, and grooming services. Highly comparable regional independent with similar size and service mix to Pet Pros.
• Healthy Spot: Premium independent pet retailer with neighborhood stores focused on natural nutrition, grooming, and a high-service customer experience. Comparable to Pet Pros on curation, service layering, and premium positioning.
• Pet Supplies Plus: National franchise pet supply chain with neighborhood-format stores carrying food, supplies, and grooming. Comparable to Pet Pros in franchise/independent hybrid model and store-level product/service offering.

Others

• EarthWise Pet: National pet retail franchise under which Pet Pros operates. Comparable as the parent franchise brand defining store identity, store locator, and co-marketing that Pet Pros leverages.

Broad incumbents

• PetSmart: Largest North American specialty pet retailer with broad assortment, in-store services, and growing private label. Competes with Pet Pros across Washington for both product and grooming wallet share.
• Petco: National specialty pet retailer offering food, supplies, grooming, and veterinary services. Comparable as a broad incumbent competing for the same Pacific Northwest pet-owning households.
• Chewy: Largest pure-play online pet retailer in the U.S. with subscription autoship and broad assortment. Competes with Pet Pros' e-commerce and delivery operations on convenience and price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petpros.net
• Instagraminstagram.com/petpros
• LinkedInlinkedin.com/company/pet-pros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Pros Lake City