Cultuzz
Cultuzz Digital Media GmbH is a Berlin-based B2B hospitality technology provider operating RoomDB, a neutral API database connecting 1M+ accommodation properties with OTAs, TMCs, and PMS systems, supplemented by CultSwitch, MappingMaster, CultBooking, and CultBay products.
- Company typePrivate
- Founded2000
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cultuzz does
Cultuzz Digital Media GmbH is a Berlin-based B2B hospitality technology company founded in 2000 that operates a cloud-based online distribution infrastructure connecting accommodation suppliers (hotels, apartments, hostels, guest houses, villas) with distributors (OTAs, TMCs, DMS). Its product portfolio centers on RoomDB, a neutral open database providing API access to 1 million+ properties worldwide via 15+ channel managers and 50+ PMS systems, layered with two channel managers — CultSwitch (premium, €75/month with dedicated specialist support) and MappingMaster (self-serve, €29/month or 3% commission) — alongside CultBooking (€39/month or 5% commission booking engine), CultBay (a unique eBay voucher booking integration spanning 14 eBay marketplaces), and the Gloveler open-API demonstration project.
The platform architecture is API-first and ecosystem-oriented: Cultuzz explicitly positions itself as a collaboration layer rather than a vertically integrated suite, integrating with leading PMS systems (Apaleo, Mews, Booking Factory), channel managers (SiteMinder, Channex, D-Edge), payment gateways (Stripe, PayPal, Adyen, Worldpay), and all major global OTAs (Booking.com, Expedia, Airbnb, Agoda, HRS, Hotelbeds). Open Distributor and Supplier APIs (documented at docs.roomdb.io) enable distributors to query properties by geocoordinates and radius, retrieve 24-month availability, and book from real-time inventory, while suppliers can transmit full content and control distribution depth.
The business model is a mix of SaaS subscriptions (CultSwitch, MappingMaster, CultBooking), commission/transaction fees (CultBay, commission alternatives, RoomDB-enabled direct contracting), and a Hotel Distribution Consultant channel that pays 50% revenue share on billed monthly fees to independent contractors who onboard hotels. Cultuzz has not raised disclosed external funding, operates profitably per its investor materials, serves 5,000+ accommodation providers directly with 4,000+ direct hotel connections, and maintains an integration ecosystem of 250+ technology and distribution partners. The company is led by Managing Director Dr. Reinhard Vogel and operates from its headquarters at Kantstraße 30, Berlin.
Cultuzz firmographics
Firmographics- Name
- Cultuzz
- Legal name
- Cultuzz Digital Media GmbH
- Website
- https://cultuzz.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cultuzz Digital Media GmbH is a Berlin-based B2B hospitality technology provider operating RoomDB, a neutral API database connecting 1M+ accommodation properties with OTAs, TMCs, and PMS systems, supplemented by CultSwitch, MappingMaster, CultBooking, and CultBay products.
- Ownership category
- akta.pro rank
Cultuzz industry classification
Industry- Product category
- Hospitality Distribution Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Channel Managers & Distribution (THALACAC)
Keywords
Where Cultuzz is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Cultuzz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription - CultSwitch: Premium Channel Manager CultSwitch charges a monthly subscription fee starting from €75 per month after a 14-day free trial. Includes expert consultation and a dedicated specialist providing 1 hour/month of optimization. This is the primary revenue-generating product for premium accommodation providers.
- SaaS Subscription - MappingMaster: MappingMaster charges €29 per month after a 14-day free trial. Alternative: free with 3% commission on net revenue. Targets apartments, hotels, hostels, guest houses, and villas with an intuitive, cloud-based channel management solution.
- SaaS Subscription - CultBooking: CultBooking charges €39 per month flat fee after a 90-day free trial. Alternative: 5% commission on net revenue for those who prefer variable pricing. Commission-free direct bookings for accommodation providers.
- Commission - RoomDB / Direct Contracting: RoomDB enables commission-free direct contracting between suppliers and distributors, suggesting Cultuzz takes a transaction or platform fee for facilitating direct connections. The platform connects hotels directly to distributors without intermediaries.
- Commission - CultBay (eBay Voucher Business): CultBay allows hotels to sell vouchers on 14 eBay marketplaces worldwide. Revenue generated through transaction facilitation within the eBay purchasing process.
- Hotel Distribution Consultant Revenue Share: Commission-based compensation for Hotel Distribution Consultants, offering 50% revenue share on billed monthly fees from clients they onboard and support. Consultants earn recurring revenue as long as their client hotels remain active. Clients pay USD 50-200 per month averaging USD 100. Consultants are self-employed independent contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CultSwitch Premium Channel Manager at €75/month |
| Subscription | Monthly | MappingMaster Channel Manager at €29/month or free with commission |
| Subscription | Monthly | CultBooking Booking Engine at €39/month or 5% commission |
| Transaction based/ take rate | Monthly | Hotel Distribution Consultant - commission-based (50% revenue share) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Cultuzz product offering
Product offeringCore offering
Cultuzz provides a cloud-based software suite for online distribution in the hospitality industry. Its core products are channel managers (CultSwitch premium and MappingMaster for smaller properties), a direct booking engine (CultBooking), and the RoomDB open database and API that connects accommodation suppliers with distributors (OTAs, TMCs, DMS). It also offers CultBay, the only integration enabling hotel products to be booked within the eBay purchasing process.
Product overview
Cultuzz offers a platform-plus-modules architecture for online distribution in the hospitality industry. The core platform centers on RoomDB, a neutral database with API access to 1 million+ properties worldwide. Built on this foundation are two primary channel management products: CultSwitch (premium channel manager with dedicated support) and MappingMaster (intuitive channel manager for various accommodation types). CultBooking serves as the conversion-optimized booking engine for direct reservations, while CultBay enables hotel products to be booked within eBay. The ecosystem also includes WordPress Plugin integration, Expert Consultation services, and Open APIs (Distributor API and Supplier API) for technical integrations. Gloveler serves as an open API demonstration project. All products work together to help accommodation providers fill beds and enable distributors to contract suppliers directly.
Differentiator
Problem solved
Functional benefit
Brands
- CultSwitch: Premium Channel Manager - seamlessly connects properties to online distribution channels while maximizing revenue and avoiding over-booking
- CultBooking
- CultBay
- MappingMaster
- RoomDB
- Gloveler
Products and services
- CultSwitch (Premium Channel Manager) Premium channel manager for accommodation providers that connects properties to hundreds of online booking websites while synchronizing availability, rates, and operational data. Includes free access to the CultBooking booking engine, free Google booking links, and a dedicated specialist who dedicates 1 hour per month to sales optimization. Targets hotels and properties seeking hands-on distribution support.
- MappingMaster (Channel Manager & Booking Engine) Intuitive, cloud-based channel manager and booking engine targeted at apartments, hotels, hostels, guest houses, and villas. Designed for users without prior channel-management expertise and combines reservations management with direct bookings in a single mobile-responsive interface.
- CultBooking (Booking Engine) Conversion-driven booking engine that enables accommodation providers to accept commission-free direct reservations on their own websites, reducing dependency on third-party OTAs. Includes access to free Google booking links and a 90-day free trial.
- RoomDB (Open Database & API Platform) Neutral open database providing API-based access to 1 million+ accommodation properties worldwide via direct connections to 15+ channel managers and 50+ PMS systems. Enables distributors (OTAs, TMCs, DMS) and suppliers to contract directly, commission-free, and stop relying on intermediaries.
- CultBay (eBay Hotel Booking Integration) Integration that allows hotels to sell vouchers and accommodation products directly within the eBay purchasing process across 14 eBay marketplaces worldwide. Includes a built-in availability calendar that syncs availability and bookings with the hotel's PMS in real time, allowing hotels to tap into eBay's marketplace audience to fill beds during low-demand periods.
Quantifiable outcome
- Synchronizes availability, rates and operational data between property system, hundreds of online booking websites and web presence
- +3 more outcomes
Companies that use Cultuzz
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Cultuzz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration228 records
Feature8 records
Cultuzz partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- SiteMindercoreSiteMinder is listed as a channel partner/distribution platform integrated with Cultuzz's ecosystem. As the leading hotel distribution platform helping 47,000+ properties maximize bookings through 450+ global channels, SiteMinder connects to Cultuzz's RoomDB infrastructure for inventory access.
- ApaleocoreApaleo is an API-based property management platform for hotels and serviced apartments, integrated with Cultuzz for distribution and channel connectivity. Simplifies operations with flexible solutions and innovative applications.
- MewscoreMews is a property management system integrated with Cultuzz's RoomDB for hotel inventory and distribution connectivity.
- Booking.comcoreBooking.com is a leading OTA partner connected to Cultuzz's distribution network, offering 28 million+ listings across 220+ countries. Distributors can access Booking.com inventory through Cultuzz's RoomDB infrastructure.
- ExpediacoreExpedia is a leading OTA connected to Cultuzz's distribution network, offering 500,000+ properties across 200+ countries with millions of reviews and competitive pricing.
- AirbnbcoreAirbnb is a popular platform connected to Cultuzz, offering 7 million+ listings across 100,000+ cities for diverse accommodation options from homes to unique stays.
- HRScoreHRS is a global hotel booking platform for business travelers and tourists, offering various accommodation options, corporate discounts and travel management tools. Connected as a distributor partner.
- AgodacoreAgoda is an online travel agency for hotels, flights, transport and entertainment headquartered in Singapore, owned by Booking Holdings. Connected as a distributor partner.
- eBaycoreCultuzz is the only service provider enabling hotel products to be booked directly within the eBay purchasing process. CultBay allows hotels to sell vouchers on 14 eBay marketplaces worldwide. This is a unique channel partnership.
- GooglecoreCultuzz provides free Google booking links with CultSwitch and CultBooking products. Hotels can connect to Google Hotels metasearch for free booking links, enabling direct booking visibility.
- HotelbedscoreHotelbeds is a global B2B provider connecting businesses in the hotel distribution chain, enabling wholesalers, supply partners and destinations to navigate the developing marketplace. Connected as a wholesale distributor partner.
- ChannexcoreChannex is an advanced API platform for hotel channel management, connecting PMS with OTAs like Booking.com and Airbnb with high speed, capabilities and cost efficiency. Integrated with Cultuzz's ecosystem.
- D-EdgecoreD-EDGE offers hospitality technologies and marketing solutions to increase revenue and business efficiency, combining cutting-edge innovation, ease of use and worldwide support. Integrated channel management partner.
- RoomPriceGenie AGminorRoomPriceGenie AG, based in Switzerland, specializes in automated dynamic pricing solutions for small and medium hotels, optimizing revenue with real-time data and tools. Listed as a revenue management partner.
- eHotel (ehotel AG)coreeHotel is a leading business hotel booking platform offering seamless integration and global coverage. A customer using Cultuzz's RoomDB for direct property connections and commission revenue.
- CRC (Corporate Rates Club)coreCRC offers exclusive corporate hotel rates and booking solutions for businesses, providing access to reduced prices and simplified travel expense management. A customer using Cultuzz's RoomDB for direct property access.
- HotelPartner Yield ManagementminorHotelPartner Yield Management are experts in revenue management and distribution, helping hotels overcome difficulties, stay ahead of competitors and plan for the future.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Cultuzz competitors and assessment
Company assessmentDirect peers
- Cloudbeds: Cloudbeds provides an all-in-one hotel management platform combining PMS, channel manager, and booking engine for independent properties worldwide. It competes head-on with Cultuzz's CultSwitch and CultBooking products, particularly in the SMB and mid-market accommodation segment.
- STAAH: STAAH is a New Zealand-based channel manager and booking engine provider serving hotels, B&Bs, and vacation rentals in APAC and globally. It competes with Cultuzz's MappingMaster and CultSwitch products, particularly for independent and mid-market accommodation providers.
- SiteMinder: SiteMinder is the global leader in hotel channel management and distribution, helping 47,000+ properties maximize bookings through 450+ channels. It is Cultuzz's most direct competitor in the channel manager and distribution category, and is also integrated as a partner through RoomDB.
- eZee Absolute: eZee offers a cloud-based hotel PMS, channel manager, and booking engine suite targeting independent hotels and chains. It competes with Cultuzz across the same channel manager and booking engine categories.
- D-Edge: D-Edge (owned by Accor) provides hospitality technology and digital marketing solutions including channel management and booking engines for hotels worldwide. It directly competes with Cultuzz's distribution stack while also being listed as a Cultuzz integration partner.
- Channex: Channex is an API-first channel manager platform connecting PMS to OTAs such as Booking.com and Airbnb. It overlaps directly with Cultuzz's CultSwitch and MappingMaster offerings and is listed as a Cultuzz integration partner, making it both a competitor and a collaborator.
Broad incumbents
- RateGain: RateGain is a publicly listed SaaS provider of hospitality distribution, revenue management, and AI-powered pricing solutions for hotels and travel companies. As a broader incumbent it overlaps with Cultuzz on channel management and rate intelligence.
- Lighthouse (formerly OTA Insight): Lighthouse provides rate intelligence, market data, and revenue management solutions for the hospitality industry. As a broader incumbent in hospitality tech it is comparable to Cultuzz's distribution intelligence and pricing partners (RoomPriceGenie, HotelPartner).
- Mews: Mews is a fast-growing, venture-backed cloud PMS for hotels and serviced apartments with integrated payments and distribution. It is both a Cultuzz integration partner and a broader competitor in the hospitality software stack, particularly among modern independent hotels.
Emerging players
- Profitroom: Profitroom is a hotel business platform offering booking, marketing automation, and website development for independent hotels. Listed as a Cultuzz integration, it overlaps with Cultuzz's booking engine and distribution offerings in the same independent hotel segment.
Market position
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Cultuzz social profiles
Digital presenceCultuzz compliance and trust
Trust signalCompliance3 records
Cultuzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cultuzz leadership team
Management profileNumber of profiles
Profiles1 record
Cultuzz subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cultuzz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cultuzz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cultuzz
What does Cultuzz do?
Cultuzz provides a cloud-based software suite for online distribution in the hospitality industry. Its core products are channel managers (CultSwitch premium and MappingMaster for smaller properties), a direct booking engine (CultBooking), and the RoomDB open database and API that connects accommodation suppliers with distributors (OTAs, TMCs, DMS). It also offers CultBay, the only integration enabling hotel products to be booked within the eBay purchasing process.
Is Cultuzz a public or private company?
Cultuzz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cultuzz founded?
Cultuzz was founded in 2000. It employs 51 to 100 people.
Where is Cultuzz based?
Cultuzz is headquartered in Berlin, Germany, in the Europe region.
How does Cultuzz make money?
Six revenue lines are on record. SaaS Subscription - CultSwitch is the primary driver. The others are saaS Subscription - MappingMaster, saaS Subscription - CultBooking, commission - RoomDB / Direct Contracting, commission - CultBay (eBay Voucher Business) and hotel Distribution Consultant Revenue Share.
Who are Cultuzz's main competitors?
Direct peers on record are Cloudbeds, STAAH, SiteMinder, eZee Absolute, D-Edge and Channex. Broad incumbents are RateGain, Lighthouse (formerly OTA Insight) and Mews. Profitroom is listed as an emerging player.
Does Cultuzz have an API?
Yes. Cultuzz offers Open APIs consisting of Distributor API and Supplier API. For distributors, four main functions are available: (1) Get all properties with their most important data using geocoordinates and a radius, (2) Get all available offers for a property for up to 24 months, (3) Get all available data for a property including descriptions, pictures, amenities, offers, availability, prices, and conditions, (4) Book an offer from real-time inventory. For suppliers, a comprehensive API allows transmitting all desired information and controlling distribution deeply. RoomDB API documentation is available at docs.roomdb.io. Developer documentation is at docs.roomdb.io.
What industry is Cultuzz in?
Cultuzz's product category is Hospitality Distribution Software. Its primary akta.pro industry code is THALACAC, Channel Managers & Distribution. Its NAICS code is 5182 and its SIC code is 5045.