Sega XD
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
Sega XD firmographics
Firmographics- Name
- Sega XD
- Legal name
- 株式会社セガ エックスディー
- Website
- https://segaxd.co.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Sega XD is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Sega XD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services (Experience Design): Custom consulting, DX services, UI/UX design, web/app development, prototyping, and xR content development sold as professional services to enterprise clients.
- Marketing Platform Products: GameBox CRM solution and NoahAD ad network providing ongoing platform/software revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sega XD product offering
Product offeringCore offering
Sega XD is a gamification company that applies Sega's entertainment and game design heritage to corporate and societal challenges. It sells Experience Design services (DX consulting, UI/UX design, web/app development, prototyping, and xR content development) alongside two marketing platform products: GameBox, a gamified CRM solution, and NoahAD, an advertising network. It also runs CX School, a customer experience training program built on gamification principles.
Product overview
Sega XD operates as a gamification company offering two main products within its Marketing Platform Business: GameBox (a CRM solution) and NoahAD (an ad network). The company also provides Experience Design services including DX consulting, UI/UX design, web/app development, prototyping, XR content development, and marketing support. Additionally, Sega XD offers CX School, an educational program for customer experience personnel training.
Differentiator
Problem solved
Functional benefit
Brands
- GameBox: CRM solution platform offered under the marketing platform business segment.
- NoahAD
- CX School
Products and services
- Experience Design Services
Quantifiable outcome
- Companies with high favorability correlate with lower turnover intentions and better goal achievement
- +1 more outcomes
Companies that use Sega XD
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles2 records
Sega XD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sega XD partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sega XD competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Cloud-based CRM, marketing automation, and customer engagement platform — directly comparable to GameBox's CRM/go-to-market functionality, though broader and global in scope.
- Accenture Interactive / Song: Global DX and experience design consultancy offering UX design, app/web development, and customer engagement services — overlaps with Sega XD's Experience Design business line.
- Deloitte Digital: Large professional services firm providing digital transformation, customer experience design, and technology implementation — competes for the same enterprise DX budgets as Sega XD.
Direct peers
- Spinify: SaaS gamification platform focused on employee engagement, sales motivation, and customer loyalty — the same core problem space Sega XD addresses with its GameBox CRM and consulting layer.
- Mambo.io: Employee engagement and gamification platform serving enterprises with rewards, recognition, and challenges — directly comparable to Sega XD's gamified engagement offerings.
- Drimify: Gamification platform for marketing, training, and employee engagement with configurable game modules — comparable to Sega XD's experience design and NoahAD-style marketing engagement offerings.
- BI WORLDWIDE (formerly Bunchball): B2B engagement solutions combining gamification technology (originally Bunchball) with incentive and rewards programs — same buyer (employee engagement, loyalty) and gamification methodology as Sega XD.
- Hoopla (gamification/employee engagement): Sales gamification and engagement platform for enterprise teams — comparable to Sega XD's enterprise employee engagement and CRM use cases.
Regional players
- Septeni Holdings: Japanese digital marketing group offering ad technology, data-driven marketing, and digital creative — comparable Japanese competitor in enterprise digital marketing and engagement.
- FreakOut Holdings: Japan-based digital advertising and marketing technology company with programmatic platforms — comparable Japanese alternative for digital engagement and ad-tech offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sega XD social profiles
Digital presenceSega XD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sega XD leadership team
Management profileNumber of profiles
Sega XD funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sega XD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sega XD
What does Sega XD do?
Sega XD is a gamification company that applies Sega's entertainment and game design heritage to corporate and societal challenges. It sells Experience Design services (DX consulting, UI/UX design, web/app development, prototyping, and xR content development) alongside two marketing platform products: GameBox, a gamified CRM solution, and NoahAD, an advertising network. It also runs CX School, a customer experience training program built on gamification principles.
Is Sega XD a public or private company?
Sega XD is a private company. It is classified as corporate owned and is currently operating.
When was Sega XD founded?
Sega XD was founded in 2016. It employs 11 to 50 people.
Where is Sega XD based?
Sega XD is headquartered in Tokyo, Japan, in the Asia region.
How does Sega XD make money?
Two revenue lines are on record. Professional Services (Experience Design) is the primary driver. The others are marketing Platform Products.
Who are Sega XD's main competitors?
Broad incumbents on record are HubSpot, Accenture Interactive / Song and Deloitte Digital. Direct peers are Spinify, Mambo.io, Drimify, BI WORLDWIDE (formerly Bunchball) and Hoopla (gamification/employee engagement). Regional players are Septeni Holdings and FreakOut Holdings.
Does Sega XD have an API?
No public API is recorded for Sega XD.