Appmiral
Appmiral is a white-label mobile event app platform serving festivals, venues, sports events, conferences, and talent brands, offering modular CMS-driven apps with ticketing, cashless, gamification, and sponsor integrations sold on annual SaaS tiers.
- Company typePrivate
- Founded2010
- HeadquartersAntwerp, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Appmiral does
Appmiral is a white-label mobile event app platform that enables festivals, venues, sports events, conferences, and talent/brand properties to deliver branded iOS and Android applications without in-house development. The platform is modular, with core product modules including an Engagement Feed (CMS-driven home screen with real-time updates and sponsor tiles), Timetables & Lineup, Ticket Wallet (QR-based mobile ticketing), Cashless Wallet (wristband balance and top-up), Gamification, Interactive Map (geo-accurate, Mapbox-backed), Data & Insights (real-time analytics), Music & Media (Spotify and video), and Sponsor Embeds. The technical foundation centers on a CMS that allows real-time content edits without app updates, a 30+ partner integration layer (ticketing such as Ticketmaster, Eventim, CM.com; CRM via Salesforce, Braze, Insider; identity via AWS Cognito/Azure; mapping via Mapbox and Crowd Connected; and payments via GET cashless), plus consent management (OneTrust) and SSO for enterprise deployment. Apps are typically launched in 2-6 weeks with 95% of the work done by Appmiral, including app store publishing.
The company monetizes through three annual SaaS tiers: Basic at €375/month, Advanced at €625/month (most popular), and Pro at €935/month, with additional fees when Monthly Active Users exceed the tier bucket. Go-to-market is direct enterprise sales via a "Request a Demo" model, targeting major festival operators, venue groups, sports properties, and conference producers. Marquee customers include Tomorrowland, Rock Werchter, Dutch Grand Prix, SAIL Amsterdam, Wacken Open Air, Roskilde, Lowlands, Sziget, Lollapalooza Argentina, Pukkelpop, Max Verstappen Official Fan App, and be.at Venues. Appmiral is part of the CM.com ecosystem (headquartered in Breda, Netherlands, with a listed Antwerp, Belgium presence) and has delivered 1,350+ apps across 39 countries and 4 continents, recording 5.45 million user downloads in 2025. Operations are deliberately lean at 1-10 employees, with no disclosed funding rounds or ownership structure beyond the CM.com relationship.
Appmiral firmographics
Firmographics- Name
- Appmiral
- Legal name
- Appmiral
- Website
- https://appmiral.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Appmiral is a white-label mobile event app platform serving festivals, venues, sports events, conferences, and talent brands, offering modular CMS-driven apps with ticketing, cashless, gamification, and sponsor integrations sold on annual SaaS tiers.
- Ownership category
- akta.pro rank
Appmiral industry classification
Industry- Product category
- Event Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Distribution & App Release Platforms (BPAMADAF)
Keywords
Where Appmiral is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Appmiral business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Three-tier SaaS subscription model (Basic €375/mo, Advanced €625/mo, Pro €935/mo) with yearly billing. Revenue from recurring subscription fees with additional charges for exceeding Monthly Active Users bucket.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic plan with core features |
| Subscription | Annual | Advanced plan with media, sponsors, and automation |
| Subscription | Annual | Pro plan with integrations and control |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Appmiral product offering
Product offeringCore offering
Appmiral is a white-label mobile event app platform that enables event organizers to launch fully branded iOS and Android apps in 2-6 weeks without coding. The modular SaaS platform includes engagement feeds, timetables, ticket wallets, cashless wallets, gamification, interactive maps, multimedia, analytics, and sponsor embeds, delivered as a 95% done-for-you managed service including app store publishing.
Product overview
Appmiral is a modular mobile event app platform offering a white-label solution with an advanced CMS for managing event applications. The platform integrates core modules including Engagement Feed (home screen content hub), Timetables & Lineup (schedule management), Ticket Wallet (mobile ticketing), Cashless Wallet (wristband payments), Gamification (challenges and loyalty), Music & Media (Spotify and video integration), Interactive Map (venue navigation), Data & Insights (analytics), and Sponsor Embeds (partner activations). These modules are available across five market verticals: Festival & Events, Venues, Sports & Tournaments, Conferences & Fairs, and Talent & Brands. Pricing spans three tiers: Basic (€375/month), Advanced (€625/month), and Pro (€935/month). The company has 17 years of experience, has delivered over 1,350 apps on 4 continents, operates in 39 countries, and recorded 5.45 million app downloads in 2025. Headquartered in Breda, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Festival & Events Apps
- Venue Apps
Quantifiable outcome
- 250+ festivals and events trust Appmiral
- +2 more outcomes
Companies that use Appmiral
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
Appmiral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature8 records
Appmiral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CM.comcoreParent company and strategic partner. CM.com provides ticketing, payments, marketing cloud, and service cloud solutions that integrate with Appmiral's event app platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Appmiral competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a global ticketing and event platform with growing mobile-event features. While not a pure event-app vendor, it overlaps with Appmiral at the lower end of festival and venue use cases.
- Cvent: Cvent is a large event management suite covering registration, venue sourcing and mobile event apps. As a broad incumbent, it competes with Appmiral in the conference and corporate-event app segment but across a much wider portfolio.
Direct peers
- Pathable: Pathable provides branded event apps and online community platforms for associations, conferences and corporate events — a direct comparable in mobile-app-centric event engagement.
- Bizzabo: Bizzabo is an Event Experience OS with branded event apps, registration and engagement tools. It targets the same enterprise event organizers as Appmiral and offers an overlapping mobile-app product.
- Swapcard: Swapcard delivers event apps with networking, matchmaking and content features for trade shows and conferences. It overlaps with Appmiral's conference vertical and shared live-event engagement use cases.
- Eventmobi: Eventmobi is a Canada-based event experience platform offering native event apps with registration, live engagement, analytics and integrations — directly comparable to Appmiral's festival/event app focus, white-label mobile apps, and enterprise customer base.
- SpotMe: SpotMe is an event app and engagement platform built for enterprise B2B events, offering branded apps, content, networking and analytics — comparable to Appmiral's Pro-tier feature set and enterprise positioning.
- Whova: Whova provides event apps, agendas, networking and community tools for conferences, festivals and corporate events — competing head-to-head with Appmiral across schedule, engagement and sponsor-activation features.
Emerging players
- Hubilo: Hubilo is a newer event experience platform with branded apps, networking and analytics, focused on virtual and hybrid events. It competes with Appmiral in the conference and engagement feature set.
Others
- CrowdConnected: CrowdConnected provides real-time location, crowd-flow and wayfinding analytics used inside live-event apps. It is an Appmiral integration partner and therefore a complementary ecosystem player rather than a direct app competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Appmiral social profiles
Digital presenceAppmiral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appmiral leadership team
Management profileNumber of profiles
Profiles5 records
Appmiral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appmiral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appmiral
What does Appmiral do?
Appmiral is a white-label mobile event app platform that enables event organizers to launch fully branded iOS and Android apps in 2-6 weeks without coding. The modular SaaS platform includes engagement feeds, timetables, ticket wallets, cashless wallets, gamification, interactive maps, multimedia, analytics, and sponsor embeds, delivered as a 95% done-for-you managed service including app store publishing.
Is Appmiral a public or private company?
Appmiral is a private company. It is classified as corporate owned and is currently operating.
When was Appmiral founded?
Appmiral was founded in 2010. It employs 1 to 10 people.
Where is Appmiral based?
Appmiral is headquartered in Antwerp, Belgium, in the Europe region.
How does Appmiral make money?
One revenue line is on record: subscription Plans.
Who are Appmiral's main competitors?
Broad incumbents on record are Eventbrite and Cvent. Direct peers are Pathable, Bizzabo, Swapcard, Eventmobi, SpotMe and Whova. Hubilo is listed as an emerging player. CrowdConnected is listed as an others.
Does Appmiral have an API?
No public API is recorded for Appmiral.
What industry is Appmiral in?
Appmiral's product category is Event Engagement Software. Its primary akta.pro industry code is BPAMADAF, Developer Distribution & App Release Platforms. Its NAICS code is 513210 and its SIC code is 7372.