Red Orange Studio

What Red Orange Studio does

Red Orange Studio (Red Orange Design, LLC., d/b/a Red Orange Studio) is a Richmond, Virginia-based creative and branding agency founded in 2005 by CEO Susie Fife. The firm operates as an extension of clients' in-house marketing teams, delivering an integrated portfolio across four service pillars: branding strategy and identity, website design and development, video and photography, and marketing services. Its core technology stack centers on custom WordPress CMS-based website builds hosted on dedicated WP Engine infrastructure used exclusively by Red Orange Studio clients, supplemented by custom HTML/CSS/PHP development, ADA-compliant responsive design, content strategy, on-page SEO, and a recurring website maintenance program covering plugin/theme updates and technical consulting. Photography, video, animation, and motion graphics are delivered through in-house staff and partner production vendors such as Journey Seven Media and Rian Hunter Productions.

The business model is professional services with custom quote-based project and retainer pricing, complemented by recurring managed hosting and website maintenance revenue. Primary customer segments are marketing directors at mid-market and enterprise companies — including healthcare (Sentara, Sentara Brock Cancer Center, Urology of Virginia, Healthcare Trust Institute, Health In Mind), real estate and franchise brands (AH Realty Trust, Wonderly Lights, Hilldrup, DroneUp), higher education and associations (UVA, VCU, AIR), and government (Rivanna Authorities) — and nonprofit executive directors, with more than 55% of work performed for nonprofit organizations. Pro-bono services are delivered through the PIP Nonprofit Award program launched in 2018, which has provided more than $480,000 of free marketing and creative services to Virginia nonprofits to date alongside a network of PIP Partners, with a stated $1 million pro-bono goal by 2030.

Red Orange is a privately held LLC led by founder Susie Fife with a 10-person named core team (CEO, VP/COO, Office Administrator, Brand Art Director, Director of UX & Web Strategy, Account Manager, Project Manager, Senior Designer, Senior WordPress Website Developer, Junior Designer) operating out of the Hybrid House co-working studio in Richmond. The firm is a Certified B Corporation with a B Impact Assessment score of 98.4 (one of 40 B Corps in Virginia) and sells exclusively through direct sales (Contact form, email, phone) with no reseller or marketplace layer, supported by a content-marketing motion (blog, monthly "The Grove" newsletter), organic social (Facebook, LinkedIn, Instagram, YouTube), earned media and industry awards (MASHSMD, Ad Club Richmond, Summit Creative Award, Virginia's Fantastic 50, BizSense RVA25), the PIP Partners referral ecosystem, the HBCU Internship Program with Virginia State University and Norfolk State University, and event sponsorships.

Name

Red Orange Studio

Legal name

Red Orange Design, LLC.

Website

https://redorangedesign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Orange Studio is a Richmond, Virginia creative and branding agency founded in 2005 that delivers integrated branding, website, video, and marketing services to nonprofit, mid-market, and enterprise clients, with over 55% of work performed for nonprofits.

Ownership category

akta.pro rank

Product category

Creative and Branding Agency Services

NAICS

Photography Studios, Portrait (541921), Sound Recording Studios (51224)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Branding agency services
• Website design development
• Marketing creative services
• Video photography production
• Nonprofit marketing agency

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Agency creative & marketing services: Fee-based professional services engagements across branding, websites, video & photography, and marketing delivered under a Discovery → Strategy → Execution → Delivery → Results process. Engagements are project-based, often retained as ongoing brand partners for marketing directors, nonprofits and business owners.
2. Pro-bono / in-kind services via PIP Nonprofit Award: Red Orange and PIP Partners have delivered more than $480,000 of pro-bono marketing and creative services to Virginia nonprofits since 2018, with a goal to reach $1 million by 2030. Treated as a community investment line rather than a revenue stream.
3. Recurring website hosting & maintenance: Recurring managed hosting on dedicated WP Engine servers and a Website Maintenance Program providing ongoing plugin/theme updates, technical consulting and design support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Red Orange Studio is a collaborative creative and branding agency that delivers an integrated portfolio of professional services: Branding (brand strategy, naming, architecture, logo design, visual identity), Website Design & Development (responsive WordPress builds on dedicated WP Engine hosting with ADA compliance), Video & Photography (custom photography, filmed and animated video), and Marketing (print, digital, social, content, environmental graphics). Engagements follow a five-phase process of Discovery & Research, Strategy & Content Creation, Execution, Delivery, and Results, with ongoing website hosting and maintenance delivered as recurring services.

Product overview

Red Orange Studio (Red Orange Design, LLC., d/b/a Red Orange Studio) is a collaborative creative and branding agency that operates as an extension of clients' in-house marketing teams, delivering an integrated portfolio of services: Branding, Website Design & Development, Video & Photography, and Marketing. These four service pillars are supported by purpose-driven programs including the PIP Nonprofit Award (pro-bono services for Virginia nonprofits) and the HBCU Internship Program (formalized workforce partnerships with Virginia State University and Norfolk State University), all underwritten by the agency's Certified B Corporation status administered by B Lab. Founded in 2005 and based in Richmond, Virginia, the agency pairs each client engagement with an end-to-end process — Discovery & Research, Strategy & Content Creation, Execution, Delivery, and Results — and is led by a team of strategists, designers, UX/web strategists, WordPress developers, account managers, and a senior leadership group.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services End-to-end brand strategy and identity services including Brand Audit, Brand Messaging, Brand Architecture, Brand Naming, Logo Design, and Visual Identity Systems. Begins with discovery and research to develop a brand strategy and foundation for marketing tactics.
• Website Design & Development Website design and development offering including Content Strategy, User-Focused Design, Website Development, Landing Page Creation, Dedicated WP Engine Hosting, and a Web Maintenance Program. Builds responsive WordPress websites with emphasis on speed, security, user experience, and ADA compliance.
• Video & Photography Custom photography and video production including Filmed Videos, Animated Infographic and Explainer Videos, Product Photography & Video, Environmental & Portrait Photography, B-roll, Testimonial/Interview Video, Brand Launch Videos, and Training & Educational Videos.
• Marketing Services Strategic marketing services including Print Design, Content Marketing, Environmental Graphics and Event Promotion, Websites and Digital Marketing, and Marketing Communications. Capabilities span ad campaigns, event materials, print collateral, lead generation, social media content, email marketing, and environmental graphics, with analytics-driven digital campaign execution.

Named customers38 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Brand FederationcoreStrategic or Co-development PartnerBrand Federation is one of the PIP Partners that collaborate with Red Orange Studio to provide pro-bono marketing and creative services to Virginia nonprofits through the PIP Nonprofit Award.
• CurecoreStrategic or Co-development PartnerCure is one of the PIP Partners supporting the PIP Nonprofit Award with pro-bono services to Virginia nonprofits.
• FeedbackcoreStrategic or Co-development PartnerFeedback (discoverfeedback.com) is one of the PIP Partners that collaborate with Red Orange Studio to provide pro-bono marketing and creative services to Virginia nonprofits through the PIP Nonprofit Award.
• Good Run ResearchcoreStrategic or Co-development PartnerGood Run Research (goodrunresearch.com) is one of the PIP Partners collaborating with Red Orange Studio on pro-bono services for Virginia nonprofits.
• Lewis Media PartnersflagshipStrategic or Co-development PartnerLewis Media Partners collaborated with Red Orange Studio on the Sentara Health brand awareness campaign — the largest ad campaign in Sentara's history — developing strategy, theme and 65+ digital/print/outdoor assets. Also listed as a PIP Partner.
• Mix & ShinecoreStrategic or Co-development PartnerMix & Shine is one of the PIP Partners supporting the PIP Nonprofit Award with pro-bono services to Virginia nonprofits.
• Parkwood CreativecoreStrategic or Co-development PartnerParkwood Creative is one of the PIP Partners supporting the PIP Nonprofit Award with pro-bono services to Virginia nonprofits.
• Rian Hunter ProductionscoreStrategic or Co-development PartnerRian Hunter Productions (rianhunter.com) is one of the PIP Partners collaborating with Red Orange Studio on pro-bono services for Virginia nonprofits.
• Workshop DigitalcoreStrategic or Co-development PartnerWorkshop Digital is one of the PIP Partners supporting the PIP Nonprofit Award with pro-bono services to Virginia nonprofits.
• WP EnginecoreTechnology or IntegrationRed Orange hosts client sites on a dedicated, managed WP Engine server used only by Red Orange Studio clients to increase security and dependability. The website maintenance program relies on WP Engine for ongoing plugin/theme updates.
• Virginia State UniversityflagshipImplementation/ SI/ Consulting PartnerRed Orange launched its HBCU Internship Program with Virginia State University in Fall 2021, formalizing a relationship involving guest teaching, portfolio reviews, panel facilitation, and 1-2 design interns each Fall. Lauryn Fauntroy was the first VSU intern.
• Norfolk State UniversitycoreImplementation/ SI/ Consulting PartnerHBCU Internship Program expanded from Virginia State University to include students at Norfolk State University; guest teaching, portfolio reviews and panel participation.
• Journey Seven MediacoreImplementation/ SI/ Consulting PartnerPhotography and video partner that worked with Red Orange on the Wasserhund Brewing Company brand refresh, capturing updated photography and video of the brand family.
• B LabcoreOthersB Lab is the global nonprofit that administers the B Corp Certification and B Impact Assessment; Red Orange is a Certified B Corporation with a BIA score of 98.4 and is one of 40 B Corps in Virginia.
• Level CminorOthersLevel C (levelc.org) is the brand methodology and certification body led by brand expert Marty Neumeier; Haley Hollenbach earned Level C Brand Specialist (Masterclass 1) and Brand Strategist (Masterclass 2) certifications through Level C.
• SheCodesminorOthersSheCodes (shecodes.io) provided front-end development training that Director of UX & Web Strategy Alex Georghiou Frankart completed.
• UdemyminorOthersUdemy (udemy.com) User Experience (UX) & Web Design Master Course completed by Director of UX & Web Strategy Alex Georghiou Frankart.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Martin Agency: Large Richmond, VA-based advertising and creative agency founded in 1965. Operates as a broad incumbent in the same regional market and category, with substantially larger scale and a national client roster; comparable as a Richmond-rooted brand-builder rather than as a direct competitor on Red Orange's mid-market/nonprofit focus.
• Doe-Anderson: Kentucky-based full-service advertising and creative agency with deep nonprofit, healthcare and franchise experience. Comparable in mid-market brand strategy plus integrated creative execution, though at meaningfully larger scale and broader geographic footprint.
• Brownstein Group: Philadelphia-based creative, PR and digital agency with a strong nonprofit and healthcare track record. Comparable in integrated brand-to-web-to-marketing capability and mid-market focus, though at a meaningfully larger scale and broader geographic reach.

Direct peers

• Workshop Digital: Richmond, VA-based digital marketing agency and named PIP Partner that collaborates with Red Orange on pro-bono and regional client work. Operates in the same regional creative/digital market with overlapping services in web and digital marketing for mid-market and nonprofit clients.
• Lewis Media Partners: Richmond, VA-based media/advertising agency and PIP Partner that co-delivered the largest ad campaign in Sentara's history with Red Orange. Overlapping in regional advertising delivery and joint go-to-market on enterprise healthcare accounts.
• Parkwood Creative: Listed PIP Partner supporting pro-bono services to Virginia nonprofits alongside Red Orange Studio. Operates as a small creative agency in the same regional ecosystem, comparable in size and customer type (mission-driven and mid-market clients).
• Brand Federation: PIP Partner and brand-focused agency collaborating with Red Orange on PIP Nonprofit Award engagements. Comparable in brand strategy and creative services for similar purpose-driven clients in the Virginia/Mid-Atlantic market.

Regional players

• Charles Ryan Associates: Charlottesville, VA-based branding and creative agency serving nonprofit, association and government clients across Virginia. Comparable as a Virginia-rooted, mission-aligned creative agency competing for similar nonprofit and association RFPs, though primarily serving a different sub-region of Virginia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwmRKMV89cDXiX3JZL07K7Q
• Facebookfacebook.com/redorangedesign
• LinkedInlinkedin.com/company/red-orange-studio
• Instagraminstagram.com/redorangestudio
• Xx.com/RedOrangeDesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Orange Studio