artegic
artegic (ELAINE technologies GmbH) is a Bonn, Germany-based SaaS provider of GDPR-native marketing automation and omnichannel customer engagement solutions for medium-to-large European enterprises in retail, finance/insurance, automotive, loyalty, and media.
- Company typePrivate
- Founded2005
- HeadquartersBonn, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What artegic does
artegic, operating through its ELAINE technologies GmbH subsidiary as the "Elaine" customer engagement platform, is a Bonn, Germany-headquartered B2B SaaS provider of marketing automation and omnichannel customer engagement solutions for medium-to-large European enterprises. Founded in 2005 and operating with 51-100 employees under Main Capital Partners institutional ownership since December 2016, the company explicitly positions its offering as GDPR-native and purpose-built for the AI-first era across regulated industries including retail/e-commerce, finance/insurance, automotive, loyalty, and media.
The platform architecture is organized into three core modules — Elaine Engage (omnichannel message delivery across email, landing pages, in-app, mobile push, and SMS), Elaine Automate (marketing automation with a real-time trigger engine, workflow orchestration, and distributed marketing), and Elaine Connect (transactional messaging hub and Customer Engagement CDP integration) — supplemented by add-on modules including AIDO (AI Optimization & Insights), a Compliance Module, Interactive Mails, and a Transactional Message Hub. Underlying technical capabilities include behavioral and transactional event processing in under one second, AI-driven audience segmentation that operates without IT support, personalization across 1,000+ criteria, and an "AI-First Messages" capability offering auditable Copilot, Autopilot, or Core operating modes. Certifications include ISO/IEC 27001, ISO/IEC 27018, GDPR-native by design, NIS-2, SGB X / BaFin data handling, CSA Certified Sender, and BSI E-Mail Security Gold Award.
The business model is enterprise SaaS with field-sales motion targeting DACH and broader European regulated buyers; pricing is not publicly disclosed. The customer base includes large enterprise logos such as REWE, PAYBACK, dm, BMW, American Express, ARAG, Techniker Krankenkasse, KfW, Ravensburger, Louis, and Cosmos. Distribution is extended through a tiered partner program (business, technology, other) with dedicated Swiss coverage via Elaine-Swiss-by-Mayoris and membership in the broader "Entirely" open martech ecosystem.
artegic firmographics
Firmographics- Name
- artegic
- Website
- https://artegic.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- artegic (ELAINE technologies GmbH) is a Bonn, Germany-based SaaS provider of GDPR-native marketing automation and omnichannel customer engagement solutions for medium-to-large European enterprises in retail, finance/insurance, automotive, loyalty, and media.
- Ownership category
- akta.pro rank
artegic industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)
Keywords
Where artegic is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
artegic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Theatrical Documentary Distribution: Artegios Distribución releases four to six documentaries annually, generating revenue through theatrical exhibition and leveraging government fiscal incentives (EFICINE) to support operations.
Go-to-market motion1 record
Distribution channels2 records
artegic product offering
Product offeringCore offering
artegic provides the Elaine customer engagement platform, a SaaS-based marketing automation and omnichannel messaging solution for medium to large enterprises. The platform unifies email marketing, mobile push, SMS, in-app messaging, landing pages, AI-driven personalization, marketing automation workflows, and transactional messaging within a GDPR-native architecture. It is sold as three core modules — Engage, Automate, and Connect — with the AIDO AI optimization layer, and targets industries such as retail/e-commerce, finance/insurance, automotive, and media.
Product overview
Elaine is a customer engagement platform built in Europe for the AI-first era, consisting of a unified platform with three core modules: Engage (omnichannel message delivery across email, mobile, web, and push), Automate (marketing automation with real-time trigger engine, AI optimization, and workflow orchestration), and Connect (transactional messaging hub and CDP integration). The platform includes add-on capabilities such as AIDO for AI optimization, Compliance Module for regulatory governance, and Interactive Mails for enhanced engagement. The central Engagement Engine unifies customer, transaction, and content data to power personalized 1:1 journeys at enterprise scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Elaine Engage
Companies that use artegic
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
artegic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
artegic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EFICINE (Government Fiscal Incentives)coreArtegios leverages government fiscal incentives (EFICINE) provided by the Mexican government to support documentary production and distribution operations. This is a key financial support mechanism for the company's sustainable business model.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
artegic competitors and assessment
Company assessmentDirect peers
- Iterable: Omnichannel messaging and automation platform with AI-driven segmentation and real-time triggers; competes with Elaine across mid-market and enterprise customer engagement deals.
- Mapp: European-headquartered marketing automation and customer engagement platform with similar email, cross-channel, and CDP modules; direct overlap in DACH mid-market and enterprise accounts.
- Braze: Cross-channel customer engagement platform with real-time orchestration and AI personalization for consumer brands; closely parallels Elaine's omnichannel, trigger-based journey execution.
- Klaviyo: Marketing automation platform focused on retail/e-commerce brands with AI-driven personalization and SMS/email/push; directly comparable to Elaine's retail vertical messaging and automation.
- SAP Emarsys: Omnichannel customer engagement platform, comparable to Elaine across email, mobile, web, and AI-driven personalization; also European-originated (now SAP-owned), serving retail and finance with similar enterprise GTM.
Broad incumbents
- HubSpot: Mid-market and SMB-focused marketing automation and CRM suite; comparable in marketing automation, email, and workflows, though anchored to a lower end of the enterprise market than Elaine.
- Salesforce Marketing Cloud: Global enterprise customer engagement suite (Email Studio, Journey Builder, Marketing Cloud Engagement); competes with Elaine for the same large enterprise marketing and transactional messaging workloads.
- Adobe Marketo Engage: B2B and B2C marketing automation and engagement platform inside the Adobe Experience Cloud; overlaps with Elaine's Automate and AIDO capabilities, especially in regulated and complex-enterprise environments.
Emerging players
- Optimove: AI-led customer marketing platform combining segmentation, journey orchestration, and personalization; overlaps with Elaine's AIDO/Automate capabilities especially in retail and gaming use cases.
Regional players
- dotdigital: UK-headquartered omnichannel marketing and customer engagement platform with email, SMS, push, and CDP modules; comparable feature set but different primary geography and SMB/mid-market tilt vs. Elaine's DACH enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
artegic social profiles
Digital presenceartegic compliance and trust
Trust signalCompliance7 records
artegic financial estimates
Financial estimateRevenue estimate
Valuation estimate
artegic leadership team
Management profileNumber of profiles
Profiles1 record
artegic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
artegic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about artegic
What does artegic do?
artegic provides the Elaine customer engagement platform, a SaaS-based marketing automation and omnichannel messaging solution for medium to large enterprises. The platform unifies email marketing, mobile push, SMS, in-app messaging, landing pages, AI-driven personalization, marketing automation workflows, and transactional messaging within a GDPR-native architecture. It is sold as three core modules — Engage, Automate, and Connect — with the AIDO AI optimization layer, and targets industries such as retail/e-commerce, finance/insurance, automotive, and media.
Is artegic a public or private company?
artegic is a private company. It is classified as venture growth investor backed and is currently operating.
When was artegic founded?
artegic was founded in 2005. It employs 51 to 100 people.
Where is artegic based?
artegic is headquartered in Bonn, Germany, in the Europe region.
How does artegic make money?
One revenue line is on record: theatrical Documentary Distribution.
Who are artegic's main competitors?
Direct peers on record are Iterable, Mapp, Braze, Klaviyo and SAP Emarsys. Broad incumbents are HubSpot, Salesforce Marketing Cloud and Adobe Marketo Engage. Optimove is listed as an emerging player. dotdigital is listed as a regional player.
Does artegic have an API?
No public API is recorded for artegic.
What industry is artegic in?
artegic's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAIAJ, API Analytics, Monetization & Developer Experience Tooling. Its NAICS code is 5418 and its SIC code is 7371.