What Amazing Workplace does

Amazing Workplace, Inc. is a private Delaware-incorporated SaaS company headquartered in St. Petersburg, Florida, that operates an employee engagement and HR compliance platform for US-based organizations. The company's flagship product is the Amazing Workplace People Platform, which combines two core measurement modules, Employee Happiness® and Customer Happiness™, with two HR compliance modules, HR Made Easy™ and SecuraHR™ (including HR Law Made Easy™). Measurement is conducted through a Conversation System™ that mimics natural human dialogue rather than a traditional survey, and is anchored by a patent-pending Feeling Verification Technology that presents a real-time feeling to participants for confirmation or correction, which the company claims yields 100% accuracy. Outputs are processed by the AI-powered Smart AI Comment System for prioritization and by an Action Plan System with a built-in recommendations library. The company also runs the Amazing Workplaces recognition and certification program as a separate branded property.

The platform is sold on an annual subscription basis with auto-renewal, custom Order Form pricing, dedicated Client Success Professionals per account, and an enterprise sales motion built around "Request a Demo" CTAs. The customer base spans healthcare (Garnet Health, North Country Family Health Center), K-12 and nonprofit education (Michigan Virtual, Production Services Unlimited), professional services (Gursey | Schneider LLP), telecom infrastructure (UniTek Global Services, 750+ employees across 65+ locations), financial services (Pacific Direct Mortgage, INSURICA), real estate (Valor Real Estate Development), construction and home services (Home Love Construction, The Crawlspace Crew), technology (Mindcloud, Maven), government and publications (e.Republic), and consumer-facing chains (Hideaway Pizza, Studio III Marketing), with marketing claims of "globally used" distribution even though operating geographies are formally USA. Founder Shon Holyfield serves as CEO; the firm is bootstrapped with no disclosed funding rounds and operates with 11-50 employees.

Revenue mechanics are subscription-recurring through three product pillars: Employee Happiness, Customer Happiness, and HR compliance (HR Made Easy/SecuraHR). Pricing is quote-based and not publicly disclosed, and the company does not provide a public API, SDK, or mobile app. Distribution is a hybrid enterprise sales motion supported by content marketing (blog, Happy Friday Newsletter, LinkedIn, customer story case studies, SEO) plus the "Certified Amazing Workplace" program, which functions as both a recognition award and a referral/branding engine.

Name

Amazing Workplace

Legal name

Amazing Workplace, Inc.

Website

https://amazingworkplace.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Amazing Workplace is a private SaaS company that operates a conversation-based employee and customer happiness measurement platform with patent-pending sentiment verification, paired with HR compliance modules, serving US organizations across healthcare, education, financial services, telecom, government, and SMB sectors.

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Engagement, Surveys & EX (BPACAPAJ)

akta.pro secondary industries

Performance Management & OKRs (BPACAPAF), Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

Keywords

• Employee engagement software
• Workplace happiness measurement
• HR compliance platform
• Customer sentiment analytics
• People analytics SaaS

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Annual subscription-based access to the Amazing Workplace Platform (AWP) including Employee Happiness, Customer Happiness, and HR Made Easy modules. Subscriptions are paid in advance and auto-renew for successive one-year terms. Similar to Netflix, Qualtrics, Survey Monkey subscription model.
2. SecuraHR Platform: Separate HR compliance platform subscription covering employment laws, HR policies, training, and compliance requirements. Offered as part of the AWP ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amazing Workplace is a SaaS-based people analytics platform that helps organizations measure and improve employee and customer happiness through conversation-based feedback systems. Its core offerings include Employee Happiness, Customer Happiness, and HR Made Easy modules, supported by patent-pending Feeling Verification Technology, an AI-powered Smart AI Comment System, and integrated compliance platforms (SecuraHR and HR Law Made Easy). Customers subscribe annually with dedicated Client Success Professionals supporting implementation and ongoing guidance.

Product overview

Amazing Workplace is a multi-module SaaS platform offering employee engagement, customer feedback, and HR compliance solutions. The core Amazing Workplace People Platform™ serves as the central hub, with two primary measurement modules—Employee Happiness® and Customer Happiness™—that use the proprietary Conversation System™ and Feeling Verification Technology™ to collect verified sentiment data. The Smart AI Comment System™ and Action Plan System™ provide analytics and follow-up capabilities. Two HR compliance modules—HR Made Easy™ (including HR Law Made Easy™) and SecuraHR™—offer employment law guidance, policy templates, training, and required notice management. The Amazing Workplaces program provides certification and recognition for qualifying organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Amazing Workplace People Platform: Core SaaS platform for measuring and improving employee and customer happiness through conversations and action plans.
• Amazing Workplaces
• SecuraHR
• HR Made Easy
• Feeling Verification Technology
• Conversation System
• Action Plan System
• Smart AI Comment System

Products and services

• Amazing Workplace People Platform The flagship SaaS platform that enables organizations to measure and improve employee and customer happiness through conversation-based feedback systems, providing actionable insights and accountability tools for HR leaders and business executives.
• Employee Happiness An Employee Happiness Conversation system that replaces traditional surveys with natural human-like conversations, helping organizations reduce turnover, increase productivity, and strengthen recruitment by understanding how employees truly feel and why.
• Customer Happiness A Customer Happiness Conversation system that helps organizations reduce customer churn, increase sales, and grow business by understanding customer sentiment through conversation-based feedback.
• HR Made Easy An HR compliance platform that provides employment law guidance, tracks legal requirements, and helps organizations reduce litigation risk through best-in-class HR policies, agreements, and procedures.
• SecuraHR An HR compliance platform that checks thousands of legal requirements and risk reduction opportunities, providing plain-language guidance with clear next steps to protect organizations from employment law violations.
• HR Law Made Easy An HR compliance platform that tracks over 3,000 required employment posters and notices, distributing legally required documentation to employees with automatic updates.
• Amazing Workplaces Certification Program A workplace recognition and certification program that awards organizations meeting employee happiness benchmarks, providing employer branding and certification benefits, including the Distinguished Workplace Happiness Award for exceptional results.

Quantifiable outcome

• 2X higher participation rates compared to traditional surveys
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SecuraHRcoreStrategic or Co-development PartnerSecuraHR is an affiliated HR compliance platform operated by Amazing Workplace. It covers employment laws, HR policies, training requirements, and compliance. Offered as part of the AWP ecosystem at www.securahr.com.
• HR Law Made EasycoreStrategic or Co-development PartnerHR Law Made Easy is a platform that distills employment law obligations into plain-language guidance with clear next steps. Tracks over 3,000 required employment posters and notices. Part of Amazing Workplace product ecosystem.
• www.amazingworkplaces.comcoreStrategic or Co-development PartnerA related platform property for workplace recognition and certification. Hosts Workplace Pages with verified reviews, results, and open-source data about certified Amazing Workplaces.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TinyPulse: Employee pulse-survey and anonymous feedback tool serving SMB and mid-market organizations. Direct competitor for lightweight, frequent employee happiness measurement, with similar use cases to Amazing Workplace's conversational approach.
• Culture Amp: Employee engagement and performance platform used by mid-market and enterprise HR teams. Direct competitor to Amazing Workplace's Employee Happiness module, with a similar feedback-and-action-loop product philosophy but materially larger customer base and venture funding.
• Lattice: Performance management and employee engagement platform with overlapping functionality in continuous feedback, action planning, and people analytics. Direct competitor to Amazing Workplace's Action Plan System and Employee Happiness modules.
• Qualtrics: The leading enterprise experience management platform covering employee and customer experience measurement. Directly competes with Amazing Workplace in both the Employee Happiness and Customer Happiness modules, with overlapping conversational survey functionality and substantially larger scale.
• Glint (LinkedIn): Employee engagement and people analytics platform owned by LinkedIn. Directly overlaps with Amazing Workplace's Employee Happiness offering and benefits from LinkedIn's distribution to HR buyers and integration with LinkedIn Talent Insights.
• 15Five: Employee feedback and performance management platform featuring weekly check-ins, engagement surveys, and manager dashboards. Direct competitor in the employee-engagement space, with overlapping value propositions on continuous listening and action.
• Peakon (Workday): Employee listening platform acquired by Workday that uses conversational surveys and AI-driven analytics to measure engagement. Closest comparable to Amazing Workplace's Conversation System and Smart AI Comment System, with the strategic advantage of Workday's HCM distribution.
• Officevibe (SurveyMonkey): Pulse-survey-based employee feedback tool owned by SurveyMonkey, focused on SMB and mid-market HR teams. Direct competitor for the conversational, lightweight-engagement use case Amazing Workplace targets with its Employee Happiness Conversation product.

Broad incumbents

• Gallup: Long-established employee engagement research and Q12 survey platform. While Gallup is a much broader research and advisory firm, its employee engagement product directly competes with Amazing Workplace in measuring and benchmarking employee sentiment, and is the de facto incumbent in the category.

Emerging players

• Leapsome: Modular people enablement platform combining engagement surveys, performance reviews, and goal management. Competes with Amazing Workplace in the engagement-survey and people-analytics space, primarily serving European and mid-market customers, with a comparable integrated-platform positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amazingworkplace
• Xx.com/AmazingWrkplace
• Facebookfacebook.com/amazingwrkplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Workplace