LYLEBARN LIMITED
Lylebarn Ltd operates Motolegends, a UK specialist e-commerce retailer founded in 1995 selling premium motorcycle apparel, helmets, gloves, boots, and accessories from brands such as Rukka, Klim, Belstaff, Shoei, and Dainese to individual riders in the UK and internationally.
- Company typePrivate
- Founded1995
- HeadquartersGuildford, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What LYLEBARN LIMITED does
Lylebarn Ltd operates the Motolegends brand, a UK specialist retailer of motorcycle protective apparel and accessories founded in 1995 and headquartered in Guildford. The company runs a multi-channel operation combining a direct-to-consumer e-commerce storefront with a physical retail shop at Unit 8 Quadrum Park. Its catalogue covers seven core product categories — jackets, helmets, gloves, boots, trousers, jeans, and accessories — stocked from premium international brands including Rukka, Klim, Belstaff, Shoei, Dainese, Rokker, Spidi, Halvarssons, Held, and Alpinestars.
The e-commerce platform serves consumers across the UK, Europe, the USA, and Rest of World, supported by free next-day UK delivery, free 365-day returns, and a Price Beat guarantee that beats any competing UK retailer's price by 10%. The technology underpinning the business is a standard e-commerce storefront; no proprietary AI/ML models, mobile apps, SDKs, or APIs are disclosed. Customer acquisition is content-led — editorial reviews, buying guides, an "Ask the Chap" column, a YouTube channel, and active social media presence — with payment flexibility delivered through Klarna's "Pay Later in 3" and Omni Capital Finance instalment plans.
Revenue is generated through unit-based product sales at price points spanning budget to premium tiers (e.g., Spidi NK-6 gloves at £129.99, Halvarssons Lysvik jacket at £219.99, Stylmartin Rocket boots at £219.00). The company is a privately held English limited company with no disclosed institutional investors, no funding rounds, and no publicly reported revenue figure. Its customer base is fragmented B2C with no enterprise contracts or named logos. No AI capabilities, patents, awards, regulatory actions, leadership team details, or M&A activity are disclosed in the available source material.
LYLEBARN LIMITED firmographics
Firmographics- Name
- LYLEBARN LIMITED
- Legal name
- Lylebarn Ltd
- Website
- https://motolegends.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Lylebarn Ltd operates Motolegends, a UK specialist e-commerce retailer founded in 1995 selling premium motorcycle apparel, helmets, gloves, boots, and accessories from brands such as Rukka, Klim, Belstaff, Shoei, and Dainese to individual riders in the UK and internationally.
- Ownership category
- akta.pro rank
LYLEBARN LIMITED industry classification
Industry- Product category
- Motorcycle Apparel & Gear Retail
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE)
Keywords
Where LYLEBARN LIMITED is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LYLEBARN LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct retail of motorcycle gear and accessories through e-commerce platform and physical shop. Products include jackets, helmets, gloves, boots, trousers, jeans, and accessories from premium motorcycle brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across multiple brands |
Distribution channels2 records
Marketing channels4 records
LYLEBARN LIMITED product offering
Product offeringCore offering
Motolegends is a UK-based e-commerce and mail-order retailer selling motorcycle protective apparel, helmets, gloves, boots, trousers, jeans, and accessories from premium international brands directly to riders. The retail proposition is anchored on deep multi-brand assortment, specialist editorial and video advice, free next-day UK delivery, free 365-day returns, and a 10% Price Beat guarantee, with a physical Guildford shop available for in-person fitting.
Product overview
Motolegends is a specialist UK motorcycle gear retailer offering a curated selection of motorcycle clothing and accessories from premium international brands. The product portfolio spans seven core categories: motorcycle jackets, helmets, gloves, boots, trousers/pants, jeans, and accessories. The company positions itself as a specialist retailer offering free next-day UK delivery and a 365-day returns policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Jackets Curated retail range of motorcycle jackets spanning textile, leather, wax cotton, summer, winter waterproof, airbag, laminate membrane, drop liner, removable membrane, and ladies styles, sourced from premium international brands, for individual riders needing protective outerwear for commuting, touring, and adventure riding.
- Motorcycle Helmets Retail range of motorcycle helmets covering full-face, adventure, open-face, flip-up, and removable chin bar styles, plus helmet visors, spares, goggles, and intercoms, for individual riders seeking protective headgear and accessories.
- Motorcycle Gloves Retail selection of motorcycle gloves for summer, summer waterproof, winter, leather, textile, and ladies wear, plus glove liners, for individual riders needing season-appropriate hand protection.
- Motorcycle Boots Retail range of motorcycle footwear covering waterproof, short, touring, adventure, and trainer styles, for individual riders needing protective boots for commuting, touring, and adventure motorcycling.
- Motorcycle Trousers Retail range of motorcycle trousers in leather, textile, summer, and waterproof options for individual riders.
- Motorcycle Jeans Retail range of protective motorcycle denim jeans for men and ladies, for individual riders wanting casual-styled protective leg wear.
- Motorcycle Accessories Retail range of motorcycle accessories covering armour, base layers, luggage, batteries, cameras, cleaning products, earplugs, gifts, goggles, heated clothing, intercoms, neck warmers, phone accessories, satnavs, security, socks, and waterproofs, for individual riders accessorising their kit and bikes.
- Stylmartin Rocket Boots Stylmartin Rocket super-tall ankle motorcycle boot with full-height zip entry, offered in brown Writer leather (vintage look) and black greased full-grain leather; equipped with a breathable waterproof membrane, D3O ankle protection, and Stylmartin Special Grip sole, aimed at individual riders wanting premium styled protective footwear.
- Spidi NK-6 Gloves Spidi NK-6 waterproof and windproof winter gauntlet motorcycle glove with 200g Primaloft insulation, micropile lining, Superfabric knuckle and palm protection, H2OUT waterproof membrane, and reflective visibility stripes, for individual riders needing warm, weatherproof winter hand protection.
- Halvarssons Lysvik Jacket Halvarssons Lysvik classic throw-on motorcycle jacket with Dryway waterproof membrane, CE AA certification under EN17092, Level 1 elbow and shoulder protectors, chest, sleeve and back vents, and a long connecting zip, for individual riders wanting a versatile all-season waterproof jacket.
Companies that use LYLEBARN LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
LYLEBARN LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
LYLEBARN LIMITED partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
LYLEBARN LIMITED competitors and assessment
Company assessmentDirect peers
- RevZilla: Leading US online motorcycle gear and parts retailer known for content-heavy marketing and premium brand curation. Highly comparable in business model, content strategy, and category focus, though operating in North America rather than the UK.
- Cycle Gear: Large US multi-channel motorcycle and powersports apparel/accessories retailer. Comparable in specialist retail focus and multi-brand model, though with a broader US store footprint.
- Bike It: UK motorcycle parts, accessories, and riding gear retailer. Comparable in product breadth and target customer, though more skewed toward parts/accessories than premium apparel.
- GetGeared: UK e-commerce retailer of motorcycle helmets, clothing, boots, and accessories. Closely comparable multi-brand specialist with overlapping premium brand portfolio and similar target customer.
- J&S Accessories: Long-established UK motorcycle clothing, parts, and accessories retailer with both physical stores and an online store. Directly comparable in product mix and target rider, with a longer retail history than Motolegends.
- FC-Moto: Germany-based online motorcycle gear retailer with a strong international footprint across Europe. Comparable multi-brand specialist with similar premium assortment and e-commerce-led operations.
- Sportsbikeshop: One of the UK's largest online motorcycle clothing, parts, and accessories retailers. Directly comparable to Motolegends in product range, e-commerce-led model, and UK specialist positioning, with a similar premium-brand assortment.
- Helmet City: UK specialist retailer focused heavily on motorcycle helmets and rider gear. Comparable in specialist positioning, with a narrower category depth than Motolegends.
Broad incumbents
- Amazon UK: Generalist e-commerce marketplace that carries a broad motorcycle gear assortment. Competes with Motolegends on selection, delivery speed, and price rather than specialist expertise or premium curation.
Others
- Held: German manufacturer of premium motorcycle gloves, jackets, boots, and suits. Comparable as a supplier partner and category benchmark; competes indirectly via brand-direct sales rather than retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LYLEBARN LIMITED social profiles
Digital presenceLYLEBARN LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
LYLEBARN LIMITED leadership team
Management profileNumber of profiles
LYLEBARN LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LYLEBARN LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LYLEBARN LIMITED
What does LYLEBARN LIMITED do?
Motolegends is a UK-based e-commerce and mail-order retailer selling motorcycle protective apparel, helmets, gloves, boots, trousers, jeans, and accessories from premium international brands directly to riders. The retail proposition is anchored on deep multi-brand assortment, specialist editorial and video advice, free next-day UK delivery, free 365-day returns, and a 10% Price Beat guarantee, with a physical Guildford shop available for in-person fitting.
Is LYLEBARN LIMITED a public or private company?
LYLEBARN LIMITED is a private company. It is classified as unknown and is currently operating.
When was LYLEBARN LIMITED founded?
LYLEBARN LIMITED was founded in 1995.
Where is LYLEBARN LIMITED based?
LYLEBARN LIMITED is headquartered in Guildford, United Kingdom, in the Europe region.
How does LYLEBARN LIMITED make money?
One revenue line is on record: product Sales.
Who are LYLEBARN LIMITED's main competitors?
Direct peers on record are RevZilla, Cycle Gear, Bike It, GetGeared, J&S Accessories, FC-Moto, Sportsbikeshop and Helmet City. Amazon UK is listed as a broad incumbent. Held is listed as an others.
Does LYLEBARN LIMITED have an API?
No public API is recorded for LYLEBARN LIMITED.
What industry is LYLEBARN LIMITED in?
LYLEBARN LIMITED's product category is Motorcycle Apparel & Gear Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 44122 and its SIC code is 5600.