Norfloor
Norfloor AS is one of Norway's largest tile and bathroom retail chains, serving homeowners and trade professionals through five nationwide showrooms and e-commerce, offering tiles, bathroom furniture, fixtures and exclusive European brands.
- Company typePrivate
- Founded1982
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Norfloor does
Norfloor AS is a Norwegian private limited company (founded 1982) operating one of Norway's largest tile and bathroom retail chains. The company serves two primary customer segments: private homeowners undertaking bathroom and tile renovation projects, and a dedicated Proff (professional) channel serving contractors, builders and plumbers. Norfloor distributes products through a nationwide network of physical showrooms (Oslo headquarters at Strømsveien 325, plus Bergen, Trondheim, Sandefjord and Stjørdal) and an e-commerce platform delivering across Norway. The product portfolio spans tiles (wall, floor, outdoor 20mm patio slabs, large-format), bathroom furniture, showers, bathtubs, mixer taps, toilets, accessories and installation chemicals, supplemented by curated nine-style Baderomspakker (bathroom packages) and exclusive representation of premium European brands including Italian Florim (tiles) and Tapwell (taps).
The business model is retail product sales of tiles and bathroom hardware (with tiles starting from 149 NOK per piece), augmented by professional design consultation services including in-store appointments, Digital Tegnetime (remote video consultations), and 3D bathroom visualization. Proprietary digital tools include a Room Planner (Romplanlegger) and Tile Calculator (Fliskalkulator). Go-to-market combines showroom-led sales with e-commerce, multi-channel content marketing across Instagram, Facebook, Pinterest, YouTube and LinkedIn, and a dedicated Instashop community feature. Revenue mechanics are entirely domestic (Norway only) with no disclosed international operations, no disclosed investor base, and no parent company.
The company's underlying technology stack is conventional retail: a Gurusoft-built e-commerce storefront on norfloor.no, Google Analytics for traffic analysis, social platform integrations, and basic digital planning tools. Certifications include SINTEF approval for the Tapwell BOX008 built-in sink tap and GDPR-compliant data handling under Norwegian and EU regulation.
Norfloor firmographics
Firmographics- Name
- Norfloor
- Legal name
- Norfloor AS
- Website
- https://norfloor.no
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Norfloor AS is one of Norway's largest tile and bathroom retail chains, serving homeowners and trade professionals through five nationwide showrooms and e-commerce, offering tiles, bathroom furniture, fixtures and exclusive European brands.
- Ownership category
- akta.pro rank
Norfloor industry classification
Industry- Product category
- Tile and Bathroom Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
- akta.pro secondary industries
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Norfloor is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
Norfloor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Sale of tiles, bathroom furniture, fixtures (faucets, showers, bathtubs), accessories, and installation supplies to consumers and professionals. Revenue generated through physical store sales and e-commerce.
- Design Consultation Services: Free and paid design consultation services including 3D visualization, bathroom design assistance, and project planning guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Retail - Tile and Bathroom Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Norfloor product offering
Product offeringCore offering
Norfloor is a Norwegian retailer selling tiles (floor, wall, kitchen, bathroom, outdoor and large-format), bathroom furniture, mixer taps, showers, bathtubs, toilets, and related accessories through physical showrooms and an e-commerce site. The company complements product sales with professional bathroom design consultation, 3D visualization, room planning tools, and curated nine-style bathroom packages that combine tiles, furniture, and fixtures into single purchase solutions. It also operates a dedicated Proff segment for contractors, builders, and trade professionals.
Product overview
Norfloor is Norway's largest tile and bathroom retail chain, operating as a comprehensive solution provider rather than a single product. The offering combines a broad tile and accessories portfolio (wall tiles, floor tiles, outdoor tiles, cleaning/maintenance products, adhesives, grouts, tools) with complete bathroom solutions (furniture, fixtures, showers, bathtubs, toilets, accessories) and interior décor items. The portfolio is organized around core categories (Fliser & Tilbehør, Baderom, Interiør, Inspirasjon) supplemented by branded sub-product lines including The Room (marble-effect tiles), Classica (marble tiles), Alma (bathroom furniture), Tapwell (Italian mixer taps), Gessi (designer taps), Haven (bathroom furniture), Rock Salt (outdoor tiles), and Kronos (outdoor tiles). Norfloor supplements its product sales with digital planning tools (Room Planner, Tile Calculator), design consultation services (Digital Design Consultation, In-store Appointments), and curated bathroom packages in nine style collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Fliser & Tilbehør (Tiles & Accessories) Comprehensive tile portfolio for Norwegian homeowners and professionals including wall tiles, floor tiles, outdoor tiles and patio slabs (flisheller), garage tiles, kitchen tiles, large-format tiles, plus cleaning products, impregnation solutions, grout refreshers, tile adhesive, grout, soft grout, and tile tools.
- Baderom (Bathroom Furniture, Fixtures & Accessories) Complete bathroom solution category including bathroom furniture (vanities, mirror cabinets, tall cabinets, wall cabinets, Haven collection, furniture packages), showers and shower solutions, mixer taps, freestanding bathtubs and accessories, bathroom accessory sets, wall-hung toilets and seats, drains, and flush plates.
- Interiør (Interior Décor & Kitchen) Interior décor and accessories including bathroom hand soap, scented candles and holders, reed diffusers, kitchen faucets and sinks, bath mats, laundry baskets, shower curtains, and slat panels.
- Tapwell Mixer Taps & Accessories Italian-designed mixer taps and bathroom accessories brand distributed by Norfloor, with product series including BOX (built-in sink tap), ARM (modern single-lever mixer), TA accessories, Duo112 flush plates, and T-Box built-in components.
- Gessi Designer Taps & Ceiling Showers Italian designer tap brand specializing in ceiling showers with hand shower, offered by Norfloor in multiple premium PVD finishes.
- Baderomspakker (Bathroom Packages) Curated complete bathroom packages including tiles, bathroom furniture, and accessories, available in nine style packages: Rolig & Smakfullt, Chic Minimalisme, Lyst & Praktisk, Mørk & Maskulin, Naturlig Oase, Nordisk & Trendy, Harmonisk Japandi, Tidløs & Elegant, and Tidløs og Moderne.
- Bathroom Design Consultation (In-store & Digital Tegnetime) Professional bathroom design consultation service including 3D visualization, bathroom design assistance, and project planning guidance, available in physical showrooms and digitally through Digital Tegnetime for remote customers.
- Norfloor Proff (Trade & Contractor Supply) Dedicated supply service for contractors, builders, plumbers, and trade professionals providing tiles, bathroom furniture, fixtures, chemical products, and installation supplies with professional pricing and technical support, accessible via dedicated counters with separate opening hours at Norfloor showrooms.
Companies that use Norfloor
Customer profileSegments2 records
Ideal customer profiles2 records
Norfloor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Norfloor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TapwellcoreTapwell is a key bathroom fixture brand partner offering taps, showers and accessories. Products are produced in Italy under strict quality control. Tapwell has delivered to the Norwegian market since 2004. Norfloor offers a wide range of Tapwell products in various finishes including chrome, brushed nickel, matte black, oxidized copper, and more.
- FlorimcoreItalian tile manufacturer. Norfloor has an exclusive partnership to represent Florim products in Norway. Florim produces high-quality porcelain tiles. Norfloor and Florim have achieved climate-positive production together.
- GurusoftminorWebsite development and technology partner responsible for norfloor.no e-commerce platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Norfloor competitors and assessment
Company assessmentDirect peers
- Flisekompaniet: Norwegian tile and bathroom retailer with a comparable showroom-and-e-commerce model and similar product mix of wall/floor tiles, bathroom furniture and fixtures. Closest like-for-like competitor in the Norwegian tile-and-bath specialist niche.
- Megaflis: Large Norwegian tile specialist chain operating physical showrooms and online sales. Directly competes with Norfloor on tile assortment, bathroom solutions and Proff/contractor service across overlapping Norwegian geographies.
- Comfort: Nordic chain of plumbing and bathroom showrooms selling fixtures, taps and bathroom furniture to consumers and trade. Highly comparable business model and customer segments to Norfloor's bathroom and Proff offerings.
Broad incumbents
- Ahlsell: Large Nordic technical wholesale and building materials distributor serving contractors and installers with plumbing, heating and bathroom products. A broader incumbent with significant overlap to Norfloor's Proff segment.
- Byggmax: Nordic low-price DIY building materials retailer with Norwegian stores selling tiles, bathroom basics and installation supplies. Competes with Norfloor on price-sensitive tile SKUs and convenience rather than full-bathroom design.
- Bauhaus: European DIY and home improvement big-box retailer operating Norwegian stores with broad tile and bathroom assortments. A broader incumbent that competes at the entry-level end of Norfloor's tile and bathroom range.
- Bygma: Nordic building materials wholesaler serving professional contractors with tiles, bathroom products and installation supplies. Comparable to Norfloor's Proff channel and pro-customer base, though broader in product scope.
- Optimera: Norwegian building materials distributor owned by Saint-Gobain, supplying professional tradespeople with tiles, bathroom and interior products. Overlaps with Norfloor's Proff segment and competes on contractor supply contracts.
- Maxbo: Norwegian building materials retailer with pro and consumer channels selling tiles, bathroom and interior products. Comparable in multi-channel distribution and Norwegian geographic footprint, though broader in product scope.
Regional players
- Clas Ohlson: Nordic home improvement and DIY retailer with Norwegian stores and e-commerce selling bathroom accessories and home furnishings. Adjacent competitor on selected bathroom SKUs and interior décor items rather than a direct tile and full-bathroom rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Norfloor social profiles
Digital presenceNorfloor compliance and trust
Trust signalCompliance2 records
Norfloor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norfloor leadership team
Management profileNumber of profiles
Norfloor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norfloor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norfloor
What does Norfloor do?
Norfloor is a Norwegian retailer selling tiles (floor, wall, kitchen, bathroom, outdoor and large-format), bathroom furniture, mixer taps, showers, bathtubs, toilets, and related accessories through physical showrooms and an e-commerce site. The company complements product sales with professional bathroom design consultation, 3D visualization, room planning tools, and curated nine-style bathroom packages that combine tiles, furniture, and fixtures into single purchase solutions. It also operates a dedicated Proff segment for contractors, builders, and trade professionals.
Is Norfloor a public or private company?
Norfloor is a private company. It is classified as unknown and is currently operating.
When was Norfloor founded?
Norfloor was founded in 1982. It employs 101 to 250 people.
Where is Norfloor based?
Norfloor is headquartered in Oslo, Norway, in the Europe region.
How does Norfloor make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are design Consultation Services.
Who are Norfloor's main competitors?
Direct peers on record are Flisekompaniet, Megaflis and Comfort. Broad incumbents are Ahlsell, Byggmax, Bauhaus, Bygma, Optimera and Maxbo. Clas Ohlson is listed as a regional player.
Does Norfloor have an API?
No public API is recorded for Norfloor.
What industry is Norfloor in?
Norfloor's product category is Tile and Bathroom Retail. Its primary akta.pro industry code is CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms, with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 449121 and its SIC code is 5070.