Entrust Insurance
Entrust Insurance, operating as Tropolis (Tropolis Holdings LLC), is a US insurance agency distributing commercial, employee benefits, and personal insurance through local agents and 275+ carrier partners across 14 offices in six US states (MI, OR, WI, IL, LA, TX).
- Company typePrivate
- Founded2017
- HeadquartersSaint Clair Shores, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Entrust Insurance does
Entrust Insurance, operating under the Tropolis brand and held through the legal entity Tropolis Holdings LLC, is a private US insurance agency distributing commercial, personal, and employee benefits coverage through a network of local agents. The firm connects clients to 275+ insurance carriers spanning national underwriters (Allstate, Nationwide, Progressive, Liberty Mutual, Travelers, Chubb, Berkshire Hathaway, Hartford, Farmers) and specialty/specialty-adjacent providers, supported by 14 physical office locations across six US states (Michigan, Oregon, Wisconsin, Illinois, Louisiana, Texas). The offering is organized around three core product lines—Business Insurance, Employee Benefits, and Personal Insurance—augmented by industry-specific practice groups targeting restaurants/hospitality, scrap metal dealers, automotive, contractors/construction, healthcare (medical malpractice and senior living), professional services, technology/cyber, and real estate.
The agency's technology footprint centers on two platform assets: a partner portal at app.tropolis.com for agent access, and AgencySight, an agency valuation tool positioned to recruit and support independent agency partners. The core platform is a quote-and-bind workflow driven by carrier underwriting rather than proprietary risk models; no proprietary AI, ML, or data-asset evidence appears in the source material. The technology stack is therefore conventional insurance-agency SaaS, with the 'partners' section of the website (platform, benefits, technology, valuation tool, partner login) indicating that technology serves partner/channel recruitment as much as direct consumer distribution.
The business model is insurance carrier commission revenue on quote-based pricing, with policies priced and underwritten by carriers and billed monthly. GTM is sales-led through local agents across distributed branch offices, with content marketing (industry-specific landing pages, insights/blog) and inbound phone/quote-request channels feeding the funnel. Customer segmentation is hybrid across businesses (commercial lines across multiple verticals), employee benefits (employer-sponsored), and individuals/families (personal lines). The firmographic headcount listed as 1-10 conflicts with the 14-office footprint, indicating that Tropolis operates a hub-and-spoke or independent-agent-partner model in which the legal entity directly employs a thin staff while distributed agents carry out policy placement.
Entrust Insurance firmographics
Firmographics- Name
- Entrust Insurance
- Legal name
- Tropolis Holdings LLC
- Website
- https://entrustagent.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Entrust Insurance, operating as Tropolis (Tropolis Holdings LLC), is a US insurance agency distributing commercial, employee benefits, and personal insurance through local agents and 275+ carrier partners across 14 offices in six US states (MI, OR, WI, IL, LA, TX).
- Ownership category
- akta.pro rank
Where Entrust Insurance is headquartered
LocationHeadquarters
- HQ city
- Saint Clair Shores
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Entrust Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Carrier Commissions: Tropolis generates revenue as an insurance agency by earning commissions from multiple insurance carriers. They work with 275+ carriers including major insurers like Allstate, Nationwide, Progressive, Liberty Mutual, Travelers, and Chubb to offer competitive policies to businesses, employees, and individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing tailored to individual risk profiles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Entrust Insurance product offering
Product offeringCore offering
Entrust Insurance is an independent insurance agency that distributes personal lines coverage (auto, home, motorcycle, boat) and commercial lines coverage (commercial trucking, business, and liability insurance) to individuals and small businesses. The agency places clients with carrier partners through local-agent advisory supported by digital quoting and phone-based sales channels, earning commissions on policies bound.
Product overview
Tropolis is an innovative insurance agency operating a platform-plus-service model that connects businesses, employees, and individuals with insurance coverage through a network of 275+ carrier partners. The company offers three core product lines: Business Insurance (commercial coverage), Employee Benefits (employer-sponsored benefits packages), and Personal Insurance (individual/family coverage). These core products are complemented by industry-specific practice groups covering Restaurants & Hospitality, Scrap Metal Dealers, Automotive, Contractors & Construction, Healthcare (Medical Malpractice and Senior Living), Professional Services, Technology/Cyber Insurance, and Real Estate. Tropolis positions itself as a relationship-driven agency with local agent presence across multiple U.S. locations, differentiating through competitive pricing and personal service rather than a purely digital experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Personal auto insurance coverage for individual policyholders, providing protection for personal vehicles. Sourced through carrier partners and bound via the agency's quote-to-bind process.
- Home Insurance Homeowners insurance coverage protecting residential property for individual and family clients. Placed with carrier partners through the agency's advisory and quoting process.
- Commercial Trucking Insurance Commercial trucking insurance coverage for business operators, addressing liability, physical damage, and regulatory requirements for commercial vehicles and fleets.
- Motorcycle Insurance Motorcycle insurance coverage for individual owners, providing protection tailored to recreational motorcycles.
- Boat Insurance Boat/watercraft insurance coverage for individual recreational vessel owners.
- Liability Insurance Liability insurance coverage protecting businesses against third-party claims of injury or property damage.
- Business Insurance General business insurance coverage for small business clients, providing commercial protection against operational risks and unexpected events.
Companies that use Entrust Insurance
Customer profileSegments3 records
Ideal customer profiles2 records
Entrust Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Entrust Insurance partnerships and signals
Strategic signalPartnerships
48 partnerships are on record, tiered minor and core.
- Accident FundminorInsurance carrier partner providing workers compensation and related insurance products through Tropolis agency network
- AflacminorInsurance carrier partner providing supplemental insurance products
- AllianzminorInsurance carrier partner providing various insurance products
- AllstatecoreMajor insurance carrier partner providing personal and commercial insurance products
- American FamilyminorInsurance carrier partner providing personal insurance products
- AmeritasminorInsurance carrier partner providing dental, vision, and related benefits products
- AmeriTrustminorInsurance carrier partner providing commercial insurance products
- Berkshire HathawaycoreMajor insurance carrier partner including Berkshire Hathaway Guard and BHHC Homestate brands
- Blue Cross Complete of MichiganminorHealth insurance carrier partner providing health coverage in Michigan
- ChubbcoreMajor commercial and personal insurance carrier partner
- CNAminorInsurance carrier partner providing commercial insurance products
- CoverysminorMedical malpractice insurance carrier partner for healthcare providers
- Crum & ForsterminorInsurance carrier partner providing commercial insurance products
- The Doctors CompanyminorMedical malpractice insurance carrier partner for physicians
- EMC InsuranceminorInsurance carrier partner providing commercial insurance products
- EmployersminorWorkers compensation insurance carrier partner
- EncovaminorInsurance carrier partner providing commercial insurance products
- Farmers InsurancecoreMajor insurance carrier partner providing personal and commercial insurance products
- Fidelity Security LifeminorInsurance carrier partner providing supplemental insurance products
- ForemostminorInsurance carrier partner providing specialty insurance products
- GuardianminorInsurance carrier partner providing employee benefits and life insurance products
- Hanover InsuranceminorInsurance carrier partner providing commercial insurance products
- HartfordcoreMajor insurance carrier partner providing commercial and personal insurance products
- ICW GroupminorInsurance carrier partner providing workers compensation products
- Liberty MutualcoreMajor insurance carrier partner providing personal and commercial insurance products
- Lincoln FinancialminorInsurance carrier partner providing life insurance and employee benefits products
- MarkelminorInsurance carrier partner providing specialty insurance products
- Metropolitan GroupminorInsurance carrier partner providing various insurance products
- Michigan MillersminorRegional insurance carrier partner based in Michigan
- Munich ReminorInsurance carrier partner providing reinsurance and related products
- Mutual of OmahaminorInsurance carrier partner providing health, life, and supplemental insurance products
- NationwidecoreMajor insurance carrier partner providing personal and commercial insurance products
- NCMICminorInsurance carrier partner providing malpractice insurance for chiropractic providers
- New York LifeminorInsurance carrier partner providing life insurance and annuity products
- Old RepublicminorInsurance carrier partner providing title and specialty insurance products
- Philadelphia InsuranceminorInsurance carrier partner providing commercial insurance products
- Priority HealthminorHealth insurance carrier partner providing health coverage primarily in Michigan
- ProAssuranceminorMedical malpractice insurance carrier partner for healthcare providers
- ProgressivecoreMajor insurance carrier partner providing personal auto and commercial insurance products
- QBEminorInsurance carrier partner providing commercial insurance products
- Selective InsuranceminorInsurance carrier partner providing commercial insurance products
- SentryminorInsurance carrier partner providing commercial insurance products
- TravelerscoreMajor insurance carrier partner providing commercial and personal insurance products
- Tokio MarineminorInsurance carrier partner providing commercial insurance products
- UnitedHealthcareminorHealth insurance carrier partner providing health coverage plans
- UnumminorInsurance carrier partner providing employee benefits and supplemental insurance products
- West BendminorInsurance carrier partner providing personal and commercial insurance products
- WR BerkleyminorInsurance carrier partner providing commercial insurance products through regional subsidiaries
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Entrust Insurance competitors and assessment
Company assessmentDirect peers
- Acrisure: Acrisure is a tech-enabled insurance brokerage that has grown via a roll-up strategy of independent agencies across commercial, personal, and specialty lines. Directly comparable to Tropolis for combining a local-agent distribution model with proprietary technology and broad carrier access.
- Goosehead Insurance: Goosehead operates a franchise-style network of local agents distributing personal and commercial insurance through carrier partnerships. Closely matches Tropolis's model of empowering local agents with a partner portal and broad carrier relationships.
- NEXT Insurance: NEXT provides digital small-business insurance with industry-specific policies (contractors, restaurants, etc.) similar to Tropolis's vertical practice groups. Comparable as a tech-enabled distributor targeting underserved SMB segments.
- Insureon: Insureon is a digital brokerage specializing in small-business commercial insurance across multiple verticals (restaurants, contractors, healthcare). Directly comparable for its SMB commercial focus and carrier-aggregator model.
- CoverWallet: CoverWallet is a digital commercial insurance brokerage focused on small and mid-sized businesses, offering quotes across multiple carriers. Comparable to Tropolis for distributing SMB commercial coverage via an aggregator/agency model.
- Simply Business: Simply Business is a small-business insurance platform/marketplace connecting SMBs with carrier quotes across multiple lines. Comparable as a tech-enabled distribution platform for commercial insurance.
- Hiscox: Hiscox specializes in small-business and professional liability insurance, including cyber and malpractice. Comparable to Tropolis's vertical focus on healthcare, professional services, and technology/cyber lines.
Broad incumbents
- Brown & Brown: Brown & Brown is a large national insurance brokerage distributing personal, commercial, and benefits products through a network of offices. Comparable as a multi-line agency aggregator but operates at much greater scale and geographic reach than Tropolis.
- Hub International: Hub International is a large insurance brokerage offering personal, commercial, and employee benefits across North America. Comparable for its multi-line agency model with a heavy regional/Midwest presence similar to Tropolis.
- State Farm: State Farm is the largest US personal-lines insurer, distributed primarily through captive local agents. Comparable to Tropolis for its local-agent, multi-line distribution model and Midwest concentration, though at vastly different scale and as a carrier rather than independent agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Entrust Insurance social profiles
Digital presenceEntrust Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entrust Insurance leadership team
Management profileNumber of profiles
Entrust Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entrust Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entrust Insurance
What does Entrust Insurance do?
Entrust Insurance is an independent insurance agency that distributes personal lines coverage (auto, home, motorcycle, boat) and commercial lines coverage (commercial trucking, business, and liability insurance) to individuals and small businesses. The agency places clients with carrier partners through local-agent advisory supported by digital quoting and phone-based sales channels, earning commissions on policies bound.
Is Entrust Insurance a public or private company?
Entrust Insurance is a private company. It is classified as unknown and is currently operating.
When was Entrust Insurance founded?
Entrust Insurance was founded in 2017. It employs 1 to 10 people.
Where is Entrust Insurance based?
Entrust Insurance is headquartered in Saint Clair Shores, United States, in the North America region.
How does Entrust Insurance make money?
One revenue line is on record: insurance Carrier Commissions.
Who are Entrust Insurance's main competitors?
Direct peers on record are Acrisure, Goosehead Insurance, NEXT Insurance, Insureon, CoverWallet, Simply Business and Hiscox. Broad incumbents are Brown & Brown, Hub International and State Farm.
Does Entrust Insurance have an API?
No public API is recorded for Entrust Insurance.