MKI
MKI is a French digital marketing agency and software publisher serving new-build real estate developers (promoteurs) through its proprietary vertical CRM, Immolead, alongside integrated digital marketing, brand communication, and consulting services.
- Company typePrivate
- Founded2008
- HeadquartersNeuilly-sur-seine, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MKI does
MKI is a French digital marketing agency and software publisher focused exclusively on the new-build residential real estate market, founded in 2008 and headquartered in Neuilly-sur-Seine. Operating as a SARL under the legal name MKI Webmarketing Immobilier, the company serves more than 90 real estate developer clients, ranging from national chains to regional and mid-sized promoteurs, with website traffic and lead-gen activity concentrated in France. Since 2013 the company has operated a dual model combining a full-service digital marketing practice (lead acquisition, brand communication, social media, data analysis, program launches, website redesigns) with its proprietary vertical CRM platform, Immolead.
Immolead is purpose-built for the French VEFA sales cycle, covering lead aggregation across portals, call centers, and websites; commercial pipeline tracking from first contact through reservation to key handover; electronic signature and contract administration; Montgolfier decree-compliant commission disclosures; RGPD consent and data rights management; SRU electronic registered mail (AR24); and BI dashboards. The platform exposes 30+ integrations, including French real estate ERPs (Primpromo OPEN, Gr'Immo Salvia, SPO Salvia, Promoges), property portals (SeLogerNeuf, Immoneuf, Bien ici, Superneuf, Figaro Immoneuf), marketing tools (Adobe Campaign, Mailchimp, Brevo, Docusign), and cloud infrastructure (OVH). An AI module branded Immolead IA provides automated lead scoring and conversational qualification on top of the core CRM.
MKI monetizes through professional services engagements (project-based marketing mandates, long-term retainers, strategic consulting, Datadock/CPF-accredited training, change management) alongside subscription and implementation services for the Immolead CRM. Go-to-market is direct sales to developers, supplemented by inbound via the agency and immolead.fr websites, and reinforced by recurring industry presence at the RENT proptech conference and the proprietary Immolead Day event. The founder and Géranat, Mathias Hannoteaux (formerly of Boursorama), remains actively involved as the principal operating leader.
MKI firmographics
Firmographics- Name
- MKI
- Legal name
- MKI WEB MARKETING IMMOBILIER
- Website
- https://mki.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MKI is a French digital marketing agency and software publisher serving new-build real estate developers (promoteurs) through its proprietary vertical CRM, Immolead, alongside integrated digital marketing, brand communication, and consulting services.
- Ownership category
- akta.pro rank
MKI industry classification
Industry- Product category
- Real Estate CRM Software
- akta.pro primary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
- akta.pro secondary industries
- Retail Media Network (RMN) Planning & Buying (MPAAABAK), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where MKI is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MKI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Marketing & Communication Services: MKI earns revenue by providing digital marketing strategy, lead acquisition campaigns, brand communication, social media management, content creation, and website/landing page development services to real estate developers. Engagement types include project-based work (site redesigns, campaign launches) and ongoing retainer mandates.
- CRM Immolead — Software & Implementation Services: MKI derives recurring revenue from its proprietary Immolead CRM platform, which includes implementation, configuration, training, change management support, and ongoing software services. Revenue is generated through both subscription/licensing fees for the CRM and associated professional services for deployment, customization, and user adoption.
- Strategic Consulting & Training: MKI provides strategic marketing consulting, information system project management, and professional training services. Training programs are accredited by Datadock and eligible for CPF (Continuing Professional Training) reimbursement. Revenue is earned through workshops, onboarding programs, and ongoing upskilling engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project and retainer pricing — no public tier structure |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
MKI product offering
Product offeringCore offering
MKI is a French digital marketing agency and software publisher specializing in new-build real estate promotion. It sells a proprietary CRM platform called Immolead that digitizes the full property sales lifecycle from lead capture to key handover, and complements it with full-service digital marketing offerings including lead acquisition campaigns, brand and program communication, customer experience design, community management, and data analytics for real estate developers across France.
Product overview
MKI is a digital marketing agency and software publisher specializing in new real estate promotion. The company operates as a dual entity: it offers comprehensive marketing services (lead acquisition, brand communication, customer experience, data analysis) and develops its own CRM platform called CRM Immolead. CRM Immolead is the company's core product—a comprehensive real estate CRM that digitizes the entire property sales journey from lead capture to key handover. This platform is complemented by add-on modules for Business Intelligence, Training, Change Management, and IT Project Management. The services and the CRM platform work together, with the CRM providing the data backbone and automation capabilities that power MKI's marketing strategies for real estate developers.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Immolead A proprietary CRM platform dedicated to real estate promotion that manages the entire property sales journey from lead capture to key handover, digitizing sales administration, electronic signatures, RGPD compliance, and customer relations for real estate developers.
- Lead Acquisition & Qualification Strategy Digital marketing services combining acquisition channels (SEA, social ads, display, email, SMS, automation, retargeting) to generate and qualify leads for real estate developers.
- Program Communication Strategy Communication strategy services for real estate program launches including visual identity creation, media planning, event organization, and cross-channel campaign deployment.
- Brand Communication Strategy Brand communication and positioning services including brand platform development, editorial guidelines, and multi-channel communication deployment for real estate developers.
- Customer Experience Strategy Customer experience design services combining creative, digital, and editorial teams to create personalized marketing communications and digital ecosystems for real estate developers.
- Data Analysis Data science and analytics services using machine learning, text mining, and graph mining techniques to provide detailed dashboards on marketing campaign performance.
- Community Management & Social Media Social media strategy and management including editorial planning, content creation, performance measurement, and advertising campaigns for real estate developers.
- CRM Immolead - IT Project Management Project management services for CRM implementation including requirements analysis, functional specifications, development tracking, testing, deployment, and user training.
- CRM Immolead - Training Services Training programs for CRM Immolead including initial setup training, themed workshops, and customized sessions for specific client needs and objectives. Programs are Datadock-accredited and CPF-eligible.
- Website Redesign Website redesign services for residential, institutional, or partner/client spaces including UX workshops, SEO optimization, content migration, and mobile-first design for improved lead generation.
Quantifiable outcome
- 63% of the most competitive companies use marketing automation
- +4 more outcomes
Companies that use MKI
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
MKI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability6 records
Feature8 records
MKI partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SeLogerNeufcoreImmolead CRM integrates with SeLogerNeuf, France's leading new-build property portal, enabling automatic property listing distribution, lead capture, and synchronized data flows between the CRM and the portal. This integration is part of Immolead's standard multi-distribution feature set.
- ImmoneufcoreImmolead distributes property listings to Immoneuf portal in real time as part of its multi-portal distribution module, ensuring developers' properties reach a broad buyer audience.
- Bien icicoreImmolead integrates with the Bien ici property portal for real-time multi-distribution of development programmes, capturing leads from the portal directly into the CRM.
- OVHcoreOVH provides the cloud infrastructure and hosting for MKI's websites and the Immolead CRM platform, ensuring secure and reliable data storage for client applications.
- DocusigncoreDocusign is used by Immolead for electronic signature of reservation contracts and legal documents, providing a compliant and legally binding digital signature solution for real estate transactions.
- AR24coreAR24 provides electronic registered mail (lettre recommandée électronique) services integrated into Immolead, enabling legally compliant delivery of documents with retraction period triggering as required by SRU regulations.
- Primpromo OPENcoreImmolead provides API integration with Primpromo OPEN ERP, enabling bidirectional data exchange between the CRM and the property management system for developers using this platform.
- Salvia (Gr'Immo Salvia, SPO Salvia)coreImmolead integrates with Salvia ERP systems (Gr'Immo and SPO variants) used by French real estate developers, synchronizing property, client, and transaction data between platforms.
- PromogescoreImmolead connects via API to Promoges ERP, another widely used property management system in the French real estate development market.
- Immolead IA (AI/NLP)coreImmolead IA is an AI-powered contact qualification module integrated into the Immolead CRM ecosystem, used for automated lead scoring and conversational intelligence.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MKI competitors and assessment
Company assessmentDirect peers
- Apimo: Apimo is a French SaaS CRM/ERP provider focused on the real estate sector, covering agencies, property managers, and developer-adjacent workflows. Like MKI, Apimo sells a vertical-specific CRM platform with integrations to French real estate portals, competing for the same French real estate software wallet.
- Hektor: Hektor is a French vertical CRM/marketing platform serving real estate professionals including agencies and developers. It is a direct competitor to MKI's Immolead in the French real estate CRM market, offering lead management and marketing automation features for the same buyer persona.
- Netty: Netty is a French real estate digital services company combining CRM and digital marketing offerings for real estate professionals. It mirrors MKI's dual software-plus-services model and targets overlapping French real estate audiences, making it a strong direct comparator.
Broad incumbents
- Kardham: Kardham is a larger, established French real estate services group with activities in advisory, design, and digital/engineering services for property developers and occupiers. It is a broad incumbent that overlaps with MKI's strategic advisory and digital transformation work for developers, albeit at a larger scale and across broader services.
- Eskimoz: Eskimoz is a sizeable French digital marketing agency offering SEO, SEA, content, and data services across verticals. It is a broad incumbent competing for the same French digital marketing budget that MKI's agency services address, although without MKI's real-estate-specific CRM and domain specialization.
- Solocal: Solocal (formerly PagesJaunes) is a French digital marketing incumbent with longstanding relationships with SMB and mid-market advertisers. While it does not specialize in real estate, it competes for general French digital marketing budgets and offers CRM-adjacent tools for SMB customers.
- Cometik: Cometik is a French digital marketing agency providing SEO, content, and inbound marketing services to B2B clients. It is a broad incumbent competing for French marketing budgets that could otherwise flow to MKI's agency services, although without MKI's vertical CRM IP.
Others
- Bien'ici: Bien'ici is one of France's leading property portals and a current Immolead integration partner. It is an ecosystem participant — a distribution channel for developer listings rather than a competitor — and is included because it shapes the same French new-build buyer journey that MKI's CRM optimizes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MKI social profiles
Digital presenceMKI compliance and trust
Trust signalCompliance2 records
MKI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MKI leadership team
Management profileNumber of profiles
Profiles1 record
MKI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MKI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MKI
What does MKI do?
MKI is a French digital marketing agency and software publisher specializing in new-build real estate promotion. It sells a proprietary CRM platform called Immolead that digitizes the full property sales lifecycle from lead capture to key handover, and complements it with full-service digital marketing offerings including lead acquisition campaigns, brand and program communication, customer experience design, community management, and data analytics for real estate developers across France.
Is MKI a public or private company?
MKI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MKI founded?
MKI was founded in 2008. It employs 11 to 50 people.
Where is MKI based?
MKI is headquartered in Neuilly-sur-seine, France, in the Europe region.
How does MKI make money?
Three revenue lines are on record. Digital Marketing & Communication Services are the primary driver. The others are CRM Immolead — Software & Implementation Services and strategic Consulting & Training.
Who are MKI's main competitors?
Direct peers on record are Apimo, Hektor and Netty. Broad incumbents are Kardham, Eskimoz, Solocal and Cometik. Bien'ici is listed as an others.
Does MKI have an API?
No public API is recorded for MKI.
What industry is MKI in?
MKI's product category is Real Estate CRM Software. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services, with a secondary code of MPAAABAK, Retail Media Network (RMN) Planning & Buying.